ABCS Insights
- Company typePrivate
- Founded2017
- HeadquartersOrlando, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
ABCS Insights firmographics
Firmographics- Name
- ABCS Insights
- Legal name
- ABCS Insights
- Website
- https://abcsinsights.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ABCS Insights industry classification
Industry- Product category
- Advertising Effectiveness Measurement & Marketing Analytics
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industry
- OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)
Keywords
Where ABCS Insights is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ABCS Insights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Measurement Services: Provides independent, third-party sales lift measurement and full-funnel campaign validation services to brands, agencies, and publishers. Revenue derived from measurement study fees and ongoing measurement partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise measurement solutions with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ABCS Insights product offering
Product offeringCore offering
ABCS Insights operates an AI-native advertising measurement platform that delivers item-level sales lift, brand lift, and consideration lift studies for advertisers, agencies, publishers, and ad-tech intermediaries. The platform combines a 23M+ household receipt panel, 17M+ credit/debit card panel, and 20M+ U.S. survey panel to connect ad exposure to verified purchase outcomes across CTV, social, OOH, digital, retail media, and traditional channels using test vs. control experimental design.
Product overview
ABCS Insights offers a unified AI-native full-funnel advertising measurement platform combining omnichannel attribution with measurable ROI. The core portfolio includes three integrated measurement products: Sales Effect (item-level sales lift), Brand Effect (survey-based brand lift), and Consideration Effect (foot traffic and web intent measurement), all delivered through a unified Proven Measurement Framework using test vs. control methodology. The Audience product builds AI-optimized purchase-based segments from 40M+ deterministic panelists for targeting activation. Additional modules include In-Flight Optimization for real-time campaign adjustments, Omni-Channel Capabilities for cross-channel validation, and Measurement of Small Campaigns enabling statistically valid lift studies for limited budgets. All capabilities are powered by receipt, card, and location data panels totaling 900M+ receipts per month and 700M+ card rows per month.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Effect Item-level sales lift measurement that links advertising campaign exposure to verified purchase outcomes across all retailers. Uses a 23M+ household receipt panel and 17M+ credit/debit card panel covering Big Box (Walmart), Online (Amazon), Club (Costco), Specialty (Petco, Sephora, Apple), and Convenience (7-Eleven). Built for brand advertisers and their agencies requiring SKU-level proof of incremental sales.
- Brand Effect Survey-based brand lift measurement using a 20M U.S. panel (70M globally) that is periodically verified against national census databases to quantify awareness, recall, favorability, and attitudinal shifts driven by advertising exposure. Built for advertisers and agencies that need upper-funnel validation, including B2B audiences.
- Consideration Effect Mid-funnel measurement that links advertising exposure to website visits, search behavior, and in-store foot traffic using 70M+ location-verified consumers and geolocation data, plus iOS data capture that does not rely on cookies. Built for advertisers that need to bridge upper-funnel awareness with lower-funnel sales outcomes.
- Audience AI-optimized purchase-based audience segments built from a 40M+ deterministic household panel and categorized by recency, frequency, and purchase intent. Audiences can be delivered via custom dashboards or LiveRamp for activation across DSPs and platforms, enabling brands to target consumers based on verified purchase behavior.
Quantifiable outcome
- 11.7x incremental ROAS achieved for national candy brand in Grocery TV partnership
- +14 more outcomes
Companies that use ABCS Insights
Customer profileNamed customers28 records
Segments6 records
Ideal customer profiles3 records
ABCS Insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
ABCS Insights partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Grocery TVcorePartnership brings independent, third-party sales lift measurement to Grocery TV's in-store retail media network spanning 6,500+ locations across 120+ retail partners. Enables brands to link in-store ad exposure to verified purchases at product level. Early campaign results show 11.7x incremental ROAS and $2.7M incremental sales for CPG brands.
- FlippcoreABCS chosen as the standard for customer journey outcomes measurement, enabling Flipp to offer verified measurement capabilities to their retail and brand clients.
- Neptune Retail SolutionscorePartnership advances outcomes era for DOOH in Canada with sales lift and iROAS measurement capabilities, bringing rigorous measurement to Canadian retail media market.
- Canada Market LaunchcoreOfficial launch in Canada to power the outcomes advertising effectiveness era, with partnerships supporting expansion across Canadian retailers.
- ShopLiftrminorPartnership creates dynamic activation playbook turning retail rhetoric into verifiable outcomes that connect brand storytelling to in-store sales.
- Vistar MediacoreApproved measurement partner bringing rigorous, sales-validated measurement to DOOH campaigns, linking real-world purchase behavior to Vistar's premium programmatic activation.
- ScreenversecoreABCS named preferred measurement partner to advance OOH attribution and campaign performance for Screenverse's 100,000 digital screens across 210 markets.
- FetchcoreCombining Fetch's randomized controlled trial framework with ABCS third-party validation delivers measurable, incremental brand and sales impact with full-funnel measurement accountability.
- IbottacoreEarly campaign analyses show measurable lift across key categories including snack, pet food, and beverage, validated by ABCS to demonstrate proven CPG sales acceleration.
- LiveRampcoreHigh-intent audiences delivered directly or via LiveRamp for seamless activation across DSPs and platforms, enabling purchase-based audience activation.
Scale indicators23 records
Recent moves7 records
Expansion highlights6 records
ABCS Insights competitors and assessment
Company assessmentDirect peers
- Circana: Circana (formerly IRI + NPD) is a direct competitor providing sales lift and consumer measurement for CPG brands and retailers, with comparable receipt and frequent-shopper data assets. Both firms target the same brand, agency, and retailer buyer for incremental sales measurement.
- Catalina Marketing: Catalina (the original Catalina Marketing company, separate from Quotient) provides retailer-driven personalized digital media and CPG sales lift measurement. It directly overlaps with ABCS's Sales Effect and in-store retail media measurement capabilities.
Broad incumbents
- Nielsen: Nielsen is the dominant advertising and audience measurement incumbent with global reach and longstanding agency/brand contracts. ABCS's founders built Nielsen Catalina Solutions, so Nielsen competes most directly in the CPG sales lift category ABCS specializes in.
- Kantar: Kantar (including Millward Brown) is a global leader in brand and advertising effectiveness measurement, directly competing with ABCS's Brand Effect product. Several ABCS executives, including the CEO, previously held senior roles at Kantar Millward Brown.
- DoubleVerify: DoubleVerify is a broad incumbent in ad verification, fraud detection, and performance analytics across digital channels. It competes with ABCS in omnichannel campaign validation, particularly for agencies and platforms seeking outcome-based measurement.
- Integral Ad Science (IAS): IAS is a broad incumbent in digital ad verification, viewability, and optimization measurement. It overlaps with ABCS in omnichannel campaign measurement, particularly for agency holding companies and large advertisers.
Emerging players
- DISQO: DISQO is an emerging audience and brand measurement platform with opt-in panels for brand lift, ad effectiveness, and audience identity. ABCS's VP of Sales previously held senior roles at DISQO, underscoring direct overlap in brand lift and audience solutions.
- iSpot.tv: iSpot.tv provides cross-platform TV and video ad measurement, including CTV attribution. It overlaps with ABCS's omnichannel measurement focus on CTV, Linear TV, and digital video, particularly for outcome-based accountability.
- VideoAmp: VideoAmp provides CTV measurement, currency, and outcomes-based planning. It competes with ABCS in the CTV effectiveness measurement category and shares the positioning of replacing legacy panel-based measurement with deterministic outcomes.
- Innovid: Innovid provides ad delivery, measurement, and outcomes analytics across CTV, digital video, and display. It competes with ABCS in cross-channel measurement and outcomes-based reporting for advertisers and agencies.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ABCS Insights social profiles
Digital presenceABCS Insights compliance and trust
Trust signalCompliance1 record
ABCS Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABCS Insights leadership team
Management profileNumber of profiles
Profiles8 records
ABCS Insights funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABCS Insights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABCS Insights
What does ABCS Insights do?
ABCS Insights operates an AI-native advertising measurement platform that delivers item-level sales lift, brand lift, and consideration lift studies for advertisers, agencies, publishers, and ad-tech intermediaries. The platform combines a 23M+ household receipt panel, 17M+ credit/debit card panel, and 20M+ U.S. survey panel to connect ad exposure to verified purchase outcomes across CTV, social, OOH, digital, retail media, and traditional channels using test vs. control experimental design.
Is ABCS Insights a public or private company?
ABCS Insights is a private company. It is classified as venture growth investor backed and is currently operating.
When was ABCS Insights founded?
ABCS Insights was founded in 2017. It employs 51 to 100 people.
Where is ABCS Insights based?
ABCS Insights is headquartered in Orlando, United States, in the North America region.
How does ABCS Insights make money?
One revenue line is on record: advertising Measurement Services.
Who are ABCS Insights's main competitors?
Direct peers on record are Circana and Catalina Marketing. Broad incumbents are Nielsen, Kantar, DoubleVerify and Integral Ad Science (IAS). Emerging players are DISQO, iSpot.tv, VideoAmp and Innovid.
Does ABCS Insights have an API?
No public API is recorded for ABCS Insights.
What industry is ABCS Insights in?
ABCS Insights's product category is Advertising Effectiveness Measurement & Marketing Analytics. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of MPAAAKAI, OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution). Its NAICS code is 541910 and its SIC code is 7310.