Equiphunt
Equiphunt is an Infra.Market subsidiary operating India's first peer-to-peer rental marketplace for construction equipment, offering rentals, spare parts, and authorized dealership for major OEMs to construction companies and contractors nationwide.
- Company typePrivate
- Founded2016
- HeadquartersHyderabad, India
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Equiphunt does
Equiphunt is an India-based subsidiary of construction materials major Infra.Market, operating what it describes as the country's first peer-to-peer rental marketplace for construction equipment. Founded under parent Hella Infra Market Private Limited (operating entity: Sociam Equipment Solutions Pvt. Ltd.), the company serves construction companies, contractors, and SMEs with three interconnected service lines: rental of 12,000+ pieces of equipment from 700+ providers nationwide, spare parts and repair services, and authorized dealership for major OEMs including Greaves, Berco (Italy), Dynapac, and Escorts Kubota Limited.
The core technology is a digital peer-to-peer rental marketplace that connects equipment owners with construction companies needing machinery, layered with traditional B2B sales channels including phone, email, website inquiries, and authorized field dealership. The marketplace targets India's underpenetrated equipment leasing market — currently only 6-8% of total construction equipment market versus 50-60% globally — and additionally enables equipment owners to monetize idle assets.
Equiphunt generates revenue through three streams: usage-based equipment rental, transaction-based spare parts sales, and one-time dealership sales of new equipment. The company is backed by Infra.Market's extensive infrastructure (10,000+ retail touchpoints, 30+ flagship stores, 50+ warehouses, 200+ concrete plants, 30+ manufacturing units) and operates offices across six Indian cities: Hyderabad, Mumbai, Pune, Bengaluru, Noida, and Visakhapatnam. The combined model — marketplace, spares/services, and dealership — positions Equiphunt as a one-stop equipment solutions provider for the Indian construction sector.
Equiphunt firmographics
Firmographics- Name
- Equiphunt
- Legal name
- Hella Infra Market Private Limited
- Website
- https://equiphunt.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equiphunt is an Infra.Market subsidiary operating India's first peer-to-peer rental marketplace for construction equipment, offering rentals, spare parts, and authorized dealership for major OEMs to construction companies and contractors nationwide.
- Ownership category
- akta.pro rank
Equiphunt industry classification
Industry- Product category
- Construction Equipment Rental Marketplace
- NAICS
- Industrial Supplies Merchant Wholesalers (423840), Wholesale Trade Agents and Brokers (425120)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where Equiphunt is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Equiphunt business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Rental: Revenue generated from renting construction equipment including tower cranes, crawler cranes, mobile cranes, concrete batching plants, and other machinery to construction companies.
- Spare Parts Sales: Sales of high-quality industrial-grade spare parts including undercarriage, pin & bushings, filters, OTR tyres, ground engaging tools, buckets, crushers, oils, and lubricants.
- Dealership: Authorized dealer for major equipment brands including Greaves, Berco, Dynapac, and Escorts Kubota Limited, generating revenue through equipment and parts sales.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Equiphunt product offering
Product offeringCore offering
Equiphunt operates a peer-to-peer rental marketplace connecting 700+ equipment providers with construction companies across India, offering access to over 12,000 pieces of equipment. The company also sells industrial-grade spare parts (undercarriage components, pins & bushings, filters, OTR tyres, ground engaging tools, oils & lubricants) and acts as an authorized dealer for major brands including Greaves, Berco, Dynapac, and Escorts Kubota Limited. Backed by parent company Infra.Market, Equiphunt provides a one-stop equipment solutions platform for the Indian construction industry.
Product overview
Equiphunt is a one-stop construction equipment solutions provider powered by Infra.Market, offering three interconnected service lines: Rental Equipment (access to 12,000+ pieces of equipment from 700+ providers nationwide), Spares & Services (high-quality industrial spare parts and repair services), and Dealership (authorized dealer for Greaves, Berco, Dynapac, and Escorts Kubota). The platform enables construction companies to reduce machinery costs through flexible rental options and access to the latest technology via a peer-to-peer rental marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Rental Equipment Construction equipment rental service offering over 12,000 pieces of equipment from 700+ providers across India, including tower cranes, crawler cranes, mobile cranes, transit mixers, concrete batching plants, loaders, graders, boom lifts, pick & carry cranes, skid steer loaders, and dozers. Targeted at construction companies and contractors needing flexible equipment access without upfront ownership costs.
- Spares & Services High-quality industrial-grade spare parts and repair services for construction machinery, including undercarriage components, pins & bushings, filters, OTR & non-OTR tyres, ground engaging tools, excavator buckets, tyre protection chains, crushers, oils & lubricants, and asphalt/concrete batching equipment. Targeted at construction companies needing maintenance parts and repair services.
- Dealership (Authorized Dealer) Authorized dealership for major construction equipment brands including Greaves, Berco (Italy), Dynapac, and Escorts Kubota Limited, providing new equipment sales and related services. Targeted at construction enterprises purchasing equipment directly from established manufacturers.
Quantifiable outcome
- Equipment leasing market in India accounts for only 6-8% of total construction equipment market vs. 50-60% globally, indicating significant growth potential
- +1 more outcomes
Companies that use Equiphunt
Customer profileSegments3 records
Ideal customer profiles3 records
Equiphunt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Equiphunt partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and major.
- Infra.MarketcoreParent company powering Equiphunt. Infra.Market is India's leading construction materials company founded in 2016, with extensive infrastructure including 10,000+ retail touchpoints, 30+ flagship stores, 50+ warehouses, 200+ concrete plants, and 30+ manufacturing units. Integrates technology throughout construction industry value chain.
- BERCO (Italy)flagshipItalian construction equipment spare parts manufacturer. Equiphunt collaborates with BERCO for construction equipment spare parts supply to Indian construction companies.
- GreavesflagshipAuthorized dealer for Greaves equipment and spare parts. Greaves is a well-known industrial equipment and machinery brand in India.
- DynapacflagshipAuthorized dealer for Dynapac construction equipment. Dynapac is a leading manufacturer of compaction and paving equipment.
- Escorts Kubota LimitedflagshipAuthorized dealer for Escorts Kubota Limited equipment and related products. Escorts Kubota is a major construction and agriculture equipment manufacturer.
- KubotamajorPartnership for trade, maintenance, and spare parts related to construction equipment. Kubota is a leading Japanese equipment manufacturer.
- EscortsmajorPartnership for trade, maintenance, and spare parts related to construction equipment.
- Apollo TyresmajorPartner for providing tires and tubes for construction equipment.
- CEAT TyresmajorPartner for providing tires and tubes for construction equipment.
- JK TyresmajorPartner for providing tires and tubes for construction equipment.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Equiphunt competitors and assessment
Company assessmentDirect peers
- EquipmentShare: US-based peer-to-peer and operator-rental marketplace for construction equipment. Most direct global comparable to Equiphunt's P2P rental marketplace model, although operating in a more mature US rental market.
- Yard Club (acquired by United Rentals): Originally a peer-to-peer construction equipment rental marketplace before being acquired by United Rentals. Represents the most direct proof-point of the P2P model being absorbed by an industry incumbent — a relevant strategic reference for Equiphunt.
Regional players
- Shriram Automall: India-based online marketplace for used vehicles and equipment auctions, including construction equipment. Comparable as an Indian B2B marketplace facilitating transactions in used/refurbished heavy equipment.
- L&T Construction Equipment: India's largest domestic construction equipment OEM with an integrated rental and sales footprint. A direct Indian incumbent competing for the same construction-company customers as Equiphunt.
- JCB India: Leading construction equipment OEM in India with a strong dealer and rental network. Comparable as a large India-based equipment supplier against whom Equiphunt's marketplace aggregates competing providers.
Broad incumbents
- United Rentals: World's largest equipment rental company with an owned-fleet model. The dominant incumbent whose scale and digital investment (including the Yard Club acquisition) sets the competitive benchmark for any P2P rental marketplace.
- Sunbelt Rentals: Major US-based equipment rental incumbent offering a broad fleet across construction and industrial segments. Comparable as a large, owned-fleet rental competitor that Equiphunt's marketplace model is partly designed to disrupt.
- Caterpillar (Cat Rentals): Global construction equipment OEM with a large direct rental arm (Cat Rentals). Represents the OEM-direct rental channel that could disintermediate third-party marketplaces like Equiphunt.
- Herc Rentals: Large US-based equipment rental incumbent serving industrial and construction end markets. Useful global benchmark for fleet utilization, pricing and digital rental benchmarks relevant to Equiphunt's GTM.
Others
- Infra.Market: Parent company and strategic operator of Equiphunt; India's leading construction materials company with 10,000+ retail touchpoints. Thematically related — and operationally intertwined — but not a direct competitor; included for ecosystem context.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Equiphunt social profiles
Digital presenceEquiphunt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equiphunt leadership team
Management profileNumber of profiles
Profiles1 record
Equiphunt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equiphunt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equiphunt
What does Equiphunt do?
Equiphunt operates a peer-to-peer rental marketplace connecting 700+ equipment providers with construction companies across India, offering access to over 12,000 pieces of equipment. The company also sells industrial-grade spare parts (undercarriage components, pins & bushings, filters, OTR tyres, ground engaging tools, oils & lubricants) and acts as an authorized dealer for major brands including Greaves, Berco, Dynapac, and Escorts Kubota Limited. Backed by parent company Infra.Market, Equiphunt provides a one-stop equipment solutions platform for the Indian construction industry.
Is Equiphunt a public or private company?
Equiphunt is a private company. It is classified as corporate owned and is currently operating.
When was Equiphunt founded?
Equiphunt was founded in 2016. It employs 11 to 50 people.
Where is Equiphunt based?
Equiphunt is headquartered in Hyderabad, India, in the Asia region.
How does Equiphunt make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are spare Parts Sales and dealership.
Who are Equiphunt's main competitors?
Direct peers on record are EquipmentShare and Yard Club (acquired by United Rentals). Regional players are Shriram Automall, L&T Construction Equipment and JCB India. Broad incumbents are United Rentals, Sunbelt Rentals, Caterpillar (Cat Rentals) and Herc Rentals. Infra.Market is listed as an others.
Does Equiphunt have an API?
No public API is recorded for Equiphunt.
What industry is Equiphunt in?
Equiphunt's product category is Construction Equipment Rental Marketplace. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 423840 and its SIC code is 5082.