Soccer Shots Franchising

What Soccer Shots Franchising does

Soccer Shots Franchising, LLC is a youth soccer franchise company headquartered in Middletown, Pennsylvania, that delivers developmental soccer programs to children ages 2–8 across the United States and Canada. Founded in 1997 by Jeremy Sorzano and Jason Webb and franchising since 2005, the company operates three program tiers — Mini (ages 2–3), Classic (ages 4–5), and Premier (ages 6–8) — each providing 30–40 minute sessions built around an expert-approved curriculum aligned with state early childhood education standards. Programs are delivered at childcare facilities, preschools, elementary schools, and parks under a low-overhead, captive-audience model in which franchisees do not own or rent facilities.

The company monetizes through a franchise system: prospective operators pay a $36,500 initial franchise fee, then remit a 7% royalty on gross sales, a sliding-scale software licensing fee starting at 2% of revenue, and a 1% brand fund contribution, with total startup costs ranging from $42,950 to $54,300. Franchisees are supported with a proprietary technology stack that includes an online enrollment platform, a custom-built communications portal for parent engagement, an e-learning platform for coach certification, and a CareerPlug-powered recruiting tool, all paired with marketing materials, local websites, and structured conferences. The system spans 340+ territories across 43 U.S. states and 2 Canadian provinces, enrolled 620,000+ children in 2023, and is owned by Stronger Youth Brands, a platform backed by Susquehanna Private Capital since January 2022 that also acquired UK-based Little Kickers in October 2022.

Name

Soccer Shots Franchising

Legal name

Soccer Shots Franchising, LLC

Website

https://soccershotsfranchising.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Soccer Shots Franchising operates a youth soccer franchise system delivering Mini, Classic, and Premier programs to children ages 2–8 at childcare facilities, preschools, elementary schools, and parks across 340+ territories in 43 U.S. states and 2 Canadian provinces.

Ownership category

akta.pro rank

Product category

Youth Sports Franchising

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

akta.pro secondary industry

Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)

Keywords

• Youth soccer franchising
• Children's fitness programs
• Franchise business opportunity
• Youth sports education
• Franchise development services

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Initial Franchise Fee: One-time upfront fee charged to new franchisees for the right to operate a Soccer Shots franchise in a designated territory
2. Royalty Fees: Ongoing monthly royalty fee of 7% of gross sales paid by franchisees to Soccer Shots Franchising
3. Software Licensing Fee: Monthly software licensing fee with sliding percentage scale based on revenue, starting at 2% for the first year
4. Brand Fund Fee: Monthly brand fund contribution of 1% of gross sales for system-wide marketing and brand development

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

Soccer Shots Franchising sells franchise rights to entrepreneurs who operate youth soccer programs for children ages 2-8, structured as Mini (ages 2-3), Classic (ages 4-5), and Premier (ages 6-8). Franchisees receive a proven business model, expert-approved curriculum, proprietary online enrollment and communication tools, e-learning-based coach certification, marketing materials, and operational support, and deliver 30-40 minute sessions at childcare centers, preschools, elementary schools, and parks.

Product overview

Soccer Shots Franchising operates a youth soccer franchise business for children ages 2-8, combining soccer instruction with character development. The core offering consists of Soccer Shots programs (Mini, Classic, and Premier tiers) delivered through a low-overhead franchise model where franchisees operate at childcare facilities, preschools, elementary schools, and parks. The company provides franchisees with proprietary tools including an online enrollment system, communications portal, e-learning platform, and marketing materials. The parent company Stronger Youth Brands acquired Little Kickers (UK-based youth soccer franchisor) in 2022. Revenue is generated through initial franchise fees ($36,500), ongoing royalty fees (7% of gross sales), software licensing fees, and brand fund contributions (1% of gross sales).

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Shots Franchise Opportunity Turnkey franchise offering that grants entrepreneurs the right to operate Soccer Shots youth soccer programs in a defined territory (population of approximately 500,000), including access to the proprietary enrollment system, communications portal, e-learning platform, expert-approved curriculum, marketing materials, brand fund, and ongoing operational support.
• Soccer Shots Mini Entry-level youth soccer program for children ages 2-3, introducing basic soccer skills through age-appropriate, 30-40 minute sessions aligned with early childhood education standards.
• Soccer Shots Classic Intermediate youth soccer program for children ages 4-5, building foundational soccer skills with more structured activities delivered in 30-40 minute sessions.
• Soccer Shots Premier Advanced youth soccer program for children ages 6-8, providing more comprehensive soccer instruction and character development in 30-40 minute sessions.
• Little Kickers International Franchise Brand International youth soccer franchisor based in the United Kingdom, acquired by Stronger Youth Brands in October 2022 to provide developmentally appropriate soccer experiences for young children outside North America.

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• U.S. Soccer FoundationcoreStrategic or Co-development PartnerStrategic partnership supporting youth soccer development. Soccer Shots works with the U.S. Soccer Foundation through partnerships with Nike and other organizations to impact children and communities across the U.S. and the world.
• NikemajorStrategic or Co-development PartnerBrand partnership supporting Soccer Shots operations. Through partnerships with the U.S. Soccer Foundation and Nike, Soccer Shots aims to impact children and communities across the U.S. and the world.
• UmbromajorStrategic or Co-development PartnerNational brand partnership providing apparel and equipment branding for Soccer Shots franchise operations.
• The Goddard SchoolmajorChannel Partner/ Reseller/ DistributorNational partnership with The Goddard School for delivery of Soccer Shots programs at Goddard School locations across the network.
• KinderCaremajorChannel Partner/ Reseller/ DistributorNational partnership with KinderCare for delivery of Soccer Shots programs at KinderCare Learning Centers.
• US Youth SoccerminorStrategic or Co-development PartnerSoccer industry partner for youth soccer programs. Limited personal information may be shared with US Youth Soccer and local soccer clubs to maintain verified participant lists.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• British Soccer / Challenger Sports: Operates the British Soccer Camp franchise and in-school youth soccer programs across North America targeting children ages 3-12. Direct competitor in franchise-model youth soccer instruction delivered at schools and childcare locations.
• Soccer Stars: Youth soccer program for children ages 1-12 offered through classes, camps, and birthday parties across multiple U.S. markets. Direct competitor in the toddler-to-elementary-age youth soccer instruction space.
• Amazing Athletes: Children's multi-sport franchise for ages 2-6 delivered at childcare centers, preschools, and schools. Highly comparable franchise model, target demographic, and preschool-embedded delivery approach.
• The Little Gym: Globally franchised children's fitness and motor-skill development program for ages 4 months to 12 years. Closest large-scale peer in franchise-model children's fitness/development, with overlapping preschool and parent customer base.
• Little Kickers: UK-based international franchisor of youth soccer programs for children ages 18 months to 7 years. Acquired by Stronger Youth Brands (Soccer Shots' parent) in October 2022, making it both a sister brand and the closest direct peer in product and target market.
• i9 Sports: National franchise offering youth sports leagues, camps, and clinics for ages 3-13 across multiple sports. Closely comparable franchise model, target demographic, and childcare/school-based delivery approach.
• Skyhawks Sports: Franchise-based youth sports program offering camps and classes in soccer and other sports for children ages 2-12. Comparable franchise structure, target age range, and school/park-based delivery model.
• Goldfish Swim School: Franchise of children's swim schools for ages 4 months to 12 years. Comparable children's-development franchise concept, target parent demographic, and recurring-class enrollment model, though in a different sport vertical.

Others

• U.S. Soccer Federation: National governing body for soccer in the U.S. and a strategic partner of Soccer Shots. Relevant as a governing-body relationship and brand-association peer rather than a direct competitor.

Broad incumbents

• AYSO (American Youth Soccer Organization): Large national nonprofit youth soccer league and program provider serving children ages 4-18. Not a franchise, but the dominant incumbent in community youth soccer that Soccer Shots franchisees and parents interact with across geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SoccerShotsLLC
• Facebookfacebook.com/soccershotsllc
• LinkedInlinkedin.com/company/soccer-shots
• Instagraminstagram.com/soccershotshq
• TikToktiktok.com/@soccershotshq
• Xx.com/soccershots

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer Shots Franchising