Zero Motorcycles

What Zero Motorcycles does

Zero Motorcycles, founded in 2006 in Scotts Valley, California by NASA-funded engineer Neal Saiki, designs, manufactures, and sells electric motorcycles and related powertrain technology. The company offers nine core models organized into four lines — the S Line (SR/S, SR/F, S) for street sport, the DS Line (DSR/X, DSR, DS) for dual-sport and adventure, the FX Line (FXE, FX) for urban/commuter use, and the X Line (XE, XB) for off-road — and in 2025 expanded into the European scooter market with the LS1. All vehicles run on Zero's proprietary Z-Force powertrain, which combines in-house interior permanent magnet motors, lithium-ion Z-Force Power Packs rated for 200,000 miles at 80% capacity retention, and the Cypher III+ operating system that controls throttle, torque, regenerative braking, and ride modes.

The company's go-to-market blends three channels: an authorized dealer network across North America and Europe for street and dual-sport models, a direct-to-consumer drop-ship model for the X Line off-road bikes, and a dedicated Fleet & Authority program for government and commercial customers (highlighted by a 300-unit deployment at the G20 Summit). Revenue is generated primarily through hardware sales at MSRPs ranging from $4,395 (XB) to $22,995 (DSR/X), supplemented by accessories, app-enabled upgrades, the Go Electric promotional rebate program, and consumer financing at 2.99% APR on the X Line. Zero has raised over $400 million cumulatively, including a $107M round in 2022 led by Polaris, Exor, Hero MotoCorp, and Invus, and is leveraging multi-year strategic alliances with Polaris (off-road EV co-development) and Hero MotoCorp (VIDA-brand electric motorcycles targeting 2026) to scale globally.

Name

Zero Motorcycles

Legal name

Zero Motorcycles, Inc.

Website

https://zeromotorcycles.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Zero Motorcycles designs and manufactures electric motorcycles and scooters for street, dual-sport, off-road, and urban commuters, selling through a global dealer network, direct-to-consumer drop-shipping, and a fleet program, with proprietary Z-Force powertrains powering consumer riders, governments, and OEM partners.

Ownership category

akta.pro rank

Product category

Electric Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Electric motorcycles
• Electric powertrains
• Battery technology
• Off-road vehicles
• Two-wheeler manufacturing

Headquarters

HQ city

Scotts Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Motorcycle Sales: Zero Motorcycles generates primary revenue from the sale of electric motorcycles across multiple product lines including S Line (street), DS Line (dual sport), FX Line (commuter), and X Line (off-road). Models range from $4,395 (XB) to $22,995 (DSR/X).
2. Accessories Sales: The company sells a comprehensive range of accessories including comfort items, design parts, power upgrades (batteries, chargers), apparel, storage solutions, performance parts, and garage equipment through its e-commerce platform.
3. Financing Services: Zero Motorcycles offers financing programs including promotional rates (2.99% APR for 48 months for X Line) and competitive financing across the full model lineup, enabling customers to purchase through monthly payments.
4. Rebates and Incentives: The company runs Go Electric promotional programs offering up to $5,000 off 2023, 2024, or 2025 model year motorcycles, combining with other programs for additional savings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Zero Motorcycles designs, manufactures, and sells electric motorcycles and scooters built on its proprietary Z-Force powertrain (motors, lithium-ion battery packs, and Cypher operating system). Its product portfolio spans street (S Line: S, SR, SR/S, SR/F), dual-sport/adventure (DS Line: DS, DSR, DSR/X), commuter (FXE), off-road (X Line: XB, XE), and urban electric scooters (LS1), with pricing from $4,395 to $22,995. The company also licenses its powertrain technology to OEM partners and fleet operators through its Powertrain Systems business.

Product overview

Zero Motorcycles offers a comprehensive portfolio of electric motorcycles and scooters organized into four model lines: S Line (SR/S, SR/F, S) for street sport performance, DS Line (DSR/X, DSR, DS) for dual sport/adventure riding, FX Line (FXE, FX) for street-focused bikes, and X Line (XE, XB) for off-road electric motorcycles. The company also launched the LS1 electric scooter for urban commuting. All products are powered by Zero's proprietary Cypher III+ operating system and Z-Force battery/motor technology. Beyond consumer motorcycles, Zero offers Powertrain Systems for commercial fleet and authority applications, including partnerships with Polaris and Hero MotoCorp.

Differentiator

Problem solved

Functional benefit

Products and services

• Zero SR/S
• Zero SR/F Naked sport electric motorcycle with 176 miles range, 124 MPH top speed, and advanced Cypher III+ performance customization, powered by the Z-Force 17.3 motor.
• Zero S Street-focused electric motorcycle with 154 miles range, 104 MPH top speed, and 97 LB-FT torque, featuring a Z-Force 14.4 kWh battery; the entry-level model in the S Line.
• Zero DSR/X Full-size electric adventure motorcycle with 179 miles range, 112 MPH top speed, and 169 LB-FT torque, designed for on- and off-road exploration with a Z-Force 17.3 battery.
• Powertrain Systems Commercial fleet and OEM powertrain solutions that license Zero's electric drivetrain technology to other powersports manufacturers, fleet operators, and government authority customers.

Quantifiable outcome

• Over 200,000 miles battery durability with 80% capacity retention
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SirrisminorStrategic or Co-development Partner · 20 May 2026Purpose-built suspension upgrades for X Line in partnership with Sirris including Sirris F43 CMX fork for Zero XB and complete F43/R46 front-and-rear suspension system for Zero XE.
• Hero MotoCorpcoreStrategic or Co-development Partner · 1 March 2023Partnership to combine cutting-edge electric technology with large-scale manufacturing, aiming to create high-performance, accessible electric motorcycles for global markets by 2026. Hero MotoCorp's VIDA brand is co-developing electric motorcycles with Zero Motorcycles.
• PolariscoreStrategic or Co-development Partner · 1 January 2020Zero Motorcycles selected as key partner for electrification in powersports. 10-year partnership announced in 2020 to drive the future of electrification in off-road vehicles. Polaris launched its first electric vehicle, the full-size Ranger developed with Zero Motorcycles, with deliveries starting in early 2022.
• REV'IT!minorStrategic or Co-development PartnerPartnership to bring premium protective technical apparel to riders everywhere through co-branded apparel products.
• BDR (Backcountry Discovery Routes)minorStrategic or Co-development PartnerPartnership to expand horizons of electric adventure riding through pioneering partnership enhancing visibility of charging infrastructure and advocating for eco-conscious exploration.
• Deus Ex MachinaminorStrategic or Co-development PartnerCustom collaboration resulting in custom SR/S built by Michael 'Woolie' Woolaway combining Zero Motorcycles' innovation with Deus custom craft.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• LiveWire (Harley-Davidson): LiveWire is Harley-Davidson's electric motorcycle spinoff, directly competing with Zero's S Line and SR/F street lineup using a dedicated EV platform and Harley-Davidson's global dealer service network.
• Energica Motor Company: Energica is an Italian manufacturer of high-performance electric motorcycles (Ego, EsseEsse9, Experia) competing head-to-head with Zero's SR/S, SR/F, and DSR/X in the premium electric sport and adventure segments.
• Damon Motors: Damon Motors is a Canadian electric motorcycle startup (HyperSport, HyperFighter) developing premium electric sport bikes with advanced safety/rider-assist features, directly comparable to Zero's high-end S Line.
• Lightning Motorcycles: Lightning Motorcycles is a US-based electric sport bike maker (Strike, LS-218) competing directly with Zero's SR/F and SR/S on top speed, range, and high-performance street positioning.
• Cake (Cake 0 Emission): Cake is a Swedish electric two-wheeler maker (Kalk, Ösa, Makka) with strong overlap to Zero's X Line off-road and LS1 urban commuter categories, targeting lightweight, design-forward, premium EV riders.
• NIU Technologies: NIU is a leading global electric scooter manufacturer with mass-market urban products, directly comparable to Zero's newly launched LS1 electric scooter in Europe and adjacent to Zero's urban commuter ambitions.
• Gogoro: Gogoro is a Taiwan-based electric scooter leader with swappable battery technology and a strong Taiwanese/Asian distribution footprint, competing with Zero's LS1 scooter and adjacent to its swappable-battery X Line architecture.

Emerging players

• Talaria: Talaria manufactures lightweight electric off-road motorcycles (Sting, XXX) at price points that compete directly with Zero's X Line XE/XB, threatening the sub-$10K entry segment Zero opened with All Access.

Broad incumbents

• BMW Motorrad: BMW Motorrad sells the CE 04 electric scooter and concept electric models, leveraging its global dealer network and brand premium to encroach on Zero's urban and premium street segments.
• KTM / Pierer Mobility: Pierer Mobility (KTM, Husqvarna, GASGAS) is rolling out electric off-road and street motorcycles (e.g., Freeride E), directly competing with Zero's DS Line and X Line off-road offerings with a global dealer and racing pedigree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZeroMC
• Facebookfacebook.com/zeromotorcycles
• Instagraminstagram.com/zeromotorcycles
• LinkedInlinkedin.com/company/zeromotorcycles

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds34 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero Motorcycles