TRIP

Name

TRIP

Legal name

TRIP Drink Ltd

Website

https://drink-trip.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Food (Health) Supplement Retailers (456191)

SIC

Beverages (2080), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

akta.pro secondary industries

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Functional beverages
• Calming drinks
• Adaptogen supplements
• CBD wellness
• Magnesium gummies

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Personnel, Supply Chain, Operations, Technology or R&D

Revenue model

1. Product Sales - Drinks: Direct sales of Mindful Blend magnesium drinks, available in multiple flavors including Tropical Mango, Apple Blossom, Sicilian Lemon, Wild Strawberry, and Cherry Lemon. Products sold in 12, 24, or 48 packs at £14-£24 per pack with subscription discounts up to 50%.
2. Product Sales - Supplements: Sales of gummies (Dream Gummies, Ashwagandha, Lion's Mane, Magnesium), CBD oils (Dream Drops, Wild Mint, Orange Blossom), and electrolyte powders. Subscriptions available with 30-50% savings.
3. E-commerce Subscription: Subscribe & Save model offering 20-50% discount with delivery every 2, 4, 6, or 8 weeks. Includes free express shipping for subscribers.
4. Wholesale/Retail Distribution: Products distributed through retail partners including supermarkets, natural retailers, and convenience stores globally.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

TRIP develops and sells functional beverages and wellness supplements formulated with adaptogens, magnesium, Lion's Mane, Ashwagandha, CBD, and other botanicals. Its product portfolio includes Mindful Blend magnesium drinks (the flagship), Dream Gummies for sleep support, Ashwagandha and Lion's Mane gummies, CBD oil tinctures, electrolyte powders, and variety packs, sold as an alcohol alternative and everyday calm solution.

Product overview

TRIP is a UK-based calming beverage and wellness brand offering a unified portfolio of functional drinks, gummy supplements, CBD oils, and electrolyte powders formulated with adaptogens, botanicals, and magnesium. The core product line includes Mindful Blend magnesium drinks (the flagship product), Dream Gummies for sleep support, Ashwagandha and Lion's Mane gummies for cognitive and stress support, Wild Berry Magnesium gummies, Dream Drops and CBD oils for nighttime use, Dream Powder and Magnesium Powder for supplement formats, and Calm & Hydrate electrolyte powders for functional hydration. Products are sold as individual items and bundled in variety packs with subscription options. The brand positions itself as an alcohol alternative focused on mental wellbeing and stress relief, with formulations featuring ingredients like Magnesium, Lion's Mane, CBD, Ashwagandha, Chamomile, and Lemon Balm.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 100 million calm moments delivered to customers
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Women's Sports PropertiescoreGTM or Marketing Partner · 25 May 2026TRIP sponsors women's sports as a strategic marketing initiative, recognizing alignment between wellness-focused brand values and the growth of women's sports. Engagement with women's sports content surged 146.1% year-over-year.
• CalmflagshipStrategic or Co-development Partner · 29 April 2026Wellness partnership for drinks and supplements across U.S. and U.K. markets. Calm has scaled its relationship with TRIP beyond initial licensing to broader product collaboration including bedding, sleep technology, and beverages/supplements as part of Calm's wellness ecosystem expansion.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Unilever (Horlicks / Liquid IV-adjacent functional portfolio): Unilever operates broad functional wellness and nutrition brands (Liquid IV, Horlicks) and has been actively acquiring functional and adaptogen brands. Represents a potential incumbent acquirer or competitor with massive distribution leverage versus TRIP's specialty positioning.
• Athletic Brewing: Athletic Brewing is the leading non-alcoholic craft beer brand, available in tens of thousands of US retail locations. Competes for the same alcohol-alternative occasion and shelf space as TRIP but in a beer format.

Emerging players

• Mood33: Mood33 is a hemp-infused functional beverage brand selling CBD sparkling waters and relaxation drinks. Direct partial overlap with TRIP's CBD and calming portfolio, with comparable distribution through US natural and grocery channels.
• Hiyo: Hiyo is a US-based functional mushroom and adaptogen sparkling water brand positioned for stress relief and social occasions. Comparable to TRIP in ingredients (Lion's Mane, ashwagandha) and target use case (calming social occasions).
• Mingle Mocktails: Mingle Mocktails produces non-alcoholic, low-sugar bottled mocktails with functional botanicals (ashwagandha, L-Theanine, lion's mane). Competes for the mindful drinker and alcohol-alternative occasion, particularly in the natural and grocery channel.

Direct peers

• Kin Euphorics: Kin Euphorics produces non-alcoholic functional beverages with adaptogens, nootropics, and botanicals designed to deliver social relaxation without alcohol. Direct competitor to TRIP in the alcohol-alternative, calming-beverage category targeting similar wellness-conscious and mindful-drinker personas.
• Recess: Recess is a US-based functional beverage brand offering sparkling water and canned drinks infused with hemp, adaptogens, and botanicals (L-Theanine, Lion's Mane, Magnesium) for calm and focus. Directly competes with TRIP across overlapping ingredients, target persona (mindful drinkers), and use cases (stress relief, alcohol alternative).
• Cann: Cann is a cannabis-infused, low-dose social tonic targeting mindful drinkers as a non-alcoholic alternative. Shares TRIP's CBD-adjacent, alcohol-alternative positioning and DTC plus retail distribution model.
• Three Spirit Drinks: Three Spirit Drinks is a UK-based functional botanical beverage brand using adaptogens and plant extracts for functional effects (calm, energy, social). Strongest direct UK peer to TRIP, with overlapping ingredient philosophy and target audience.
• De Soi: De Soi is a non-alcoholic aperitif brand featuring adaptogens and botanical botanicals in sparkling beverage formats. Competes with TRIP for the mindful/moderate drinker occasion and alcohol-alternative shelf space in retailers like Whole Foods and Sprouts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tripdrinks
• Xx.com/trip_cbd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRIP