Lightricks

What Lightricks does

Lightricks is an Israel-based AI-first technology company founded in 2013 in Jerusalem, building creative tools that span consumer mobile apps, professional AI filmmaking platforms, and proprietary open-source generative AI models. The company operates across three layers: a portfolio of consumer apps including Facetune, Videoleap, Photoleap, and specialty tools like Beatleap; the LTX Studio AI visual storytelling platform for professional creators and studios; and proprietary multimodal models including LTXV (open-source) and LTX-2 (19B parameters), the latter capable of producing synchronized audio-video content at up to 4K resolution. Following restructuring in 2025-2026, the company employs approximately 350 people across offices in Jerusalem, Haifa, New York, Chicago, and London.

The technology stack centers on in-house multimodal generative AI: LTX-2's diffusion transformer architecture and multiscale rendering reportedly deliver video up to 30x faster than comparable models on consumer-grade GPUs, while LTXV's autoregressive streaming enables continuous generation beyond 60 seconds. Lightricks has assembled a partner ecosystem spanning Nvidia (on-device RTX acceleration), Google Cloud (TPU training infrastructure), ElevenLabs (exclusive audio-to-video integration), Black Forest Labs (FLUX.1 image model integration), and Google (Veo 3 in LTX Studio), with training data licensed from Getty Images and Shutterstock for commercially safe model development.

Revenue is generated through four distinct streams: consumer app subscriptions across 6.6M+ monthly subscribers via a Freemium model, tiered LTX Studio subscriptions up to €125/month, usage-based LTX Video API pricing from $0.04 per second, and transaction fees on the Popular Pays influencer-marketing platform. The company has raised approximately $375M across multiple funding rounds, reaching a $1.8B valuation at its September 2021 Series D co-led by Insight Partners and Hanaco Venture Capital, and reports a $250M annual revenue run rate as of October 2025. In 2026, Lightricks announced a structural split of the Facetune consumer division from the LTX AI video operation, reflecting divergent capital intensity and investor appetites for the two businesses.

Name

Lightricks

Legal name

Lightricks

Website

https://lightricks.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Lightricks is an Israel-based AI-first company building consumer creative apps (Facetune, Videoleap, Photoleap), the LTX Studio professional platform, and proprietary open-source video generation models (LTX-2, LTXV), serving individual creators, professional studios, and brands.

Ownership category

akta.pro rank

Product category

Creative AI Software

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

Keywords

• AI video generation
• Photo editing apps
• Visual content creation
• Generative AI models
• Creator economy platform

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Consumer App Subscriptions: Facetune and other consumer apps generate recurring revenue through freemium model with premium subscription tiers, in-app purchases, and purchases. Facetune division generates around $300 million in annual revenue with 20% growth.
2. LTX Studio Subscriptions: LTX Studio, the flagship AI-powered visual storytelling platform, offers tiered subscription pricing from free to €125 per month for professional-grade video production capabilities.
3. LTX Video API Licensing: LTX Video API generates revenue through per-second usage-based pricing starting at $0.04 per second. Commercial licensing required for larger organizations, with free access for companies under $10M annual revenue.
4. Popular Pays Platform: Influencer marketing platform connecting brands with content creators, enabling brand-creator collaborations and monetization opportunities. Platform provides monetization opportunities for creators while offering brands scalable content creation through tailored creator partnerships.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Lightricks is an AI-first company that develops creativity tools for crafting and sharing visual content on mobile and web platforms. Its portfolio spans consumer photo and video editing apps (Facetune, Videoleap, Photoleap), professional AI-powered visual storytelling platforms (LTX Studio), open-source multimodal AI video generation models (LTX-2, LTXV), and the Popular Pays influencer marketing platform that connects brands with content creators.

Product overview

Lightricks is an AI-first company offering a comprehensive ecosystem of creative tools spanning consumer apps, professional platforms, and open-source AI models. The product portfolio centers on the LTX AI platform (including LTX-2 open-source model, LTX Studio creative platform, and LTXV video model), complemented by consumer apps (Facetune, Videoleap, Photoleap, and specialty apps like Beatleap, Motionleap), and the Popular Pays influencer marketing platform. The company has evolved from mobile photo/video editing apps into a full-stack AI creative technology provider, with proprietary multimodal models supporting text, image, audio, and video generation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Facetune: Photo and video editing app for enhancing and editing photos and videos, flagship consumer product.
• LTX Studio
• LTX-2
• Videoleap
• Photoleap
• Popular Pays
• LTX Buzz

Quantifiable outcome

• Generates HD video in 13 seconds
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered flagship, strategic and core.

• ElevenLabsflagshipTechnology or Integration · 20 January 2026Exclusive launch partner for LTX-2 audio-to-video generation capability. ElevenLabs provides audio AI that serves as the control layer shaping timing, motion, and performance from the first frame of generated video.
• NvidiaflagshipTechnology or Integration · 7 January 2026Partnership announced at CES 2026 for LTX-2, the second-generation AI video model running locally on personal devices. Nvidia's RTX hardware accelerations enable 4K video generation without cloud reliance.
• Black Forest LabsflagshipTechnology or Integration · 24 June 2025Integration of FLUX.1 generative AI image technology into LTX Studio. This partnership brings unparalleled realism and enhanced workflows, combining FLUX's revolutionary technology with Lightricks' intuitive tools.
• Getty ImagesstrategicTechnology or Integration · 13 December 2024Strategic partnership for licensed video training data. Getty Images provides industry-leading AI data licensing for training Lightricks' generative AI video models with high-quality, commercially safe content.
• ShutterstockstrategicTechnology or Integration · 13 December 2024First global partner to train on Shutterstock's industry-first 'research license' model for accessing HD and 4K video assets. This partnership enables cost-effective access to premium video data for AI model training while respecting creator rights.
• Popular PayscoreStrategic or Co-development Partner · 23 March 2022Chicago-based software company connecting brands with content creators. Acquired as part of Lightricks' strategy to become a comprehensive platform for creators and brands, enhancing monetization opportunities and streamlining brand-creator collaborations.
• SnapchatflagshipGTM or Marketing Partner · 21 June 2021Snapchat Creative Kit partnership featuring direct integrations with Lightricks apps Beatleap and Videoleap. Partnership enables creators to share content directly to Snap's Spotlight feed, expanding audience reach beyond existing followers.
• Google CloudstrategicTechnology or IntegrationInfrastructure partnership using Google Cloud TPUs and Trillium for training LTXV open-source AI video model. Achieved 90%+ faster video creation times and 50% faster time-to-market through Google's scalable infrastructure.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Adobe: Adobe is a broad incumbent in creative tools spanning Photoshop, Premiere Pro, and Firefly AI. Directly comparable as a creative software suite targeting professional and prosumer creators, though Adobe is much larger and more enterprise-focused.

Direct peers

• Canva: Canva is a direct peer offering consumer-friendly design and visual content creation tools, with both free/freemium and professional subscription tiers. Comparable in serving creators and SMBs with template-driven creative workflows.
• CapCut: CapCut (ByteDance) is a direct competitor for short-form video editing on mobile and web, including AI-powered effects. Highly comparable as a freemium short-form video creation app targeting the same TikTok-era creator audience.
• Runway: Runway is a direct peer in AI video generation, offering Gen-series models and professional video creation tools. Directly comparable to LTX Studio and LTX-2 in the AI filmmaking space.
• PicsArt: PicsArt is a direct competitor in mobile photo and video editing apps with AI-powered tools and a creator community. Overlaps with Facetune, Photoleap, and Videoleap in target audience and product category.
• VSCO: VSCO is a direct peer offering mobile photo and video editing apps with subscription pricing aimed at creators. Closely comparable to Facetune in mobile-first creative editing with a paid creator community.
• InShot: InShot is a direct competitor in mobile video editing apps, popular with short-form content creators on TikTok and Instagram. Comparable in mobile-first, freemium video editing for consumer creators.

Emerging players

• Pika Labs: Pika Labs is an emerging AI video generation startup with web-based text-to-video tools. Comparable to LTX-2 in generative video, though Pika is more focused on consumer web experience versus Lightricks' open-source + enterprise strategy.
• Stability AI: Stability AI develops open-source generative AI models including Stable Diffusion and Stable Video. Comparable as an open-weight generative AI provider competing in image and video generation, though less vertically integrated into consumer products than Lightricks.

Others

• Black Forest Labs: Black Forest Labs develops FLUX generative image models integrated into LTX Studio. Comparable as a partner and adjacent AI model provider; both compete in open-weight generative AI infrastructure for creators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lightricks
• GitHubgithub.com/Lightricks
• YouTubeyoutube.com/channel/UCKWhLS9QMr1oNthZL1fZB4A
• Facebookfacebook.com/Lightricks.Global
• LinkedInlinkedin.com/company/lightricks
• Instagraminstagram.com/lightricks

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lightricks