Here We Flo
Here We Flo is a London-based, B Corp-certified female-founded brand (founded 2017) that designs, manufactures, and sells organic and plant-based period care, bladder care, and sexual wellness products across DTC, UK retail, and US retail channels.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Here We Flo does
Here We Flo is a London-based, female-founded period care and sexual wellness brand established in 2017 by Tara Chandra and Susan Allen. The company manufactures and sells organic and plant-based period products — including organic cotton tampons (applicator and non-applicator), bamboo period pads in multiple absorbencies, bamboo panty liners, and reusable period pants with a triple moisture-wicking gusset rated to hold up to four tampons' worth of flow. The portfolio also extends into bladder care (Flo Sensitive Bladder Pads and Liners with charcoal core and 3D leak-barrier) and sexual wellness under the XO! by Flo sub-brand (vegan condoms and 'Naughty By Nature' personal lubricant), plus institutional Period Care Dispensers and maternity pads.
The business operates a hybrid go-to-market combining UK direct-to-consumer e-commerce with a Subscribe and Save subscription offering a 16% discount, alongside multi-channel retail distribution spanning UK retailers (Boots, Planet Organic, Tesco) and US retailers (Whole Foods, Target, CVS, Sprouts, Wegmans), plus marketplaces (Amazon, Thrive Market, IHerb), quick-commerce (DoorDash, Instacart), and wholesale distributors (UNFI, KeHE). Marketing is community-led through the educational blog 'The Vagenius Diaries,' social channels, charitable partnerships (Endometriosis Foundation, Orchid Project, Bloody Good Period), and a high-profile Official Partnership with Chelsea FC Women launched in September 2025.
The company is B Corp certified (109.9 points, April 2023), commits 5% of profits to charitable causes, and has donated 214,956 period products to fight period poverty. Cumulative disclosed funding includes a £14,000 Kickstarter (2017), Sky Zero Footprint Fund £1M ad award (2021), an approximately $2M angel round (2022), Tesco Accelerator participation (2024), and an approximately $4M round (2025).
Here We Flo firmographics
Firmographics- Name
- Here We Flo
- Legal name
- Here We Flo Ltd
- Website
- https://hereweflo.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Here We Flo is a London-based, B Corp-certified female-founded brand (founded 2017) that designs, manufactures, and sells organic and plant-based period care, bladder care, and sexual wellness products across DTC, UK retail, and US retail channels.
- Ownership category
- akta.pro rank
Here We Flo industry classification
Industry- Product category
- Menstrual and Personal Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Feminine Care Distribution (CRAOAEAK)
- akta.pro secondary industry
- Personal Hygiene & Bath & Body Distribution (CRAOAEAH)
Keywords
Where Here We Flo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Here We Flo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Direct-to-Consumer Subscriptions: Subscription-based model for UK customers offering recurring deliveries of period products with a 16% discount through the Subscribe and Save program. Provides predictable recurring revenue and customer lifetime value.
- Retail and E-commerce Sales: Physical product sales through major retail chains (Whole Foods, Target, CVS, Sprouts, Wegmans) and online marketplaces (Amazon, Thrive Market, IHerb) in the US and UK markets.
- B2B Workplace and Institutional Sales: Sales to workplaces, schools, and yoga studios for employee wellness programs and institutional procurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe and Save - 16% discount on recurring orders |
| Unit Pricing | Pay-as-you-go | Single Purchase - Standard retail pricing |
Go-to-market motion4 records
Distribution channels13 records
Marketing channels5 records
Here We Flo product offering
Product offeringCore offering
Here We Flo is a women-owned B Corporation that manufactures and sells organic, plant-based period care products (organic cotton tampons, bamboo pads, panty liners, and reusable period pants), bladder support pads, and a sexual wellness line under the XO! by Flo sub-brand (vegan condoms and personal lubricant). The company distributes through its own UK e-commerce site, major US and UK retailers, online marketplaces, and wholesale distributors.
Product overview
Here We Flo is a female-owned and led B-Corp business offering a unified period, bladder, and sexual wellness care portfolio under two sub-brands: Flo (period and bladder care) and XO! by Flo (sexual wellness). The core Flo period care line includes Organic Cotton Tampons (applicator and non-applicator), Bamboo Period Pads in multiple absorbency levels (Day, Night, Extra-Long, Ultra-Long), Bamboo Panty Liners, Reusable Period Pants (holding up to 4 tampons worth of flow), and the rebranded Flo Sensitive Bladder Pads and Liners for incontinence. The XO! by Flo sexual wellness line includes vegan condoms (Hi-sensation, Ultra-thin variants) and 'Naughty By Nature' Personal Lubricant. An ancillary offering includes Period Care Dispensers for institutional use. The company distributes primarily through major US retailers (CVS, Target, Whole Foods, Sprouts, Amazon, IHerb) and the UK website.
Differentiator
Problem solved
Functional benefit
Brands
- XO! by Flo: Sustainable vegan condoms and sexual wellness products under the Here We Flo umbrella brand, including Hi-sensation and Ultra-thin condoms, and Naughty By Nature Personal Lubricant.
Products and services
- Organic Cotton Tampons (Eco Applicator and Non-Applicator) Applicator and non-applicator tampons made with certified organic cotton grown without chemical pesticides or herbicides, free from synthetic fibres, chlorine bleach, artificial fragrance, and dyes; compostable. Targeted at menstruators seeking skin-safe, organic period care.
- Bamboo Period Pads (Day, Night, Extra-Long, Ultra-Long Night) Period pads made from sustainably-sourced certified organic bamboo with ultra-absorbency and four wings for extra security; available in Day, Night, Extra-Long, and Ultra-Long Night variants.
- Bamboo Panty Liners / Daily Liners Light protection daily liners made from bamboo, individually wrapped in compostable, plant-based, plastic-free wrappers.
- Flo Reusable Period Pants Ultra-absorbent reusable period underwear with a triple moisture-wicking gusset that holds up to four regular tampons worth of heavy menstrual flow; made with sustainably sourced Better Cotton Initiative cotton and machine washable.
- Flo Sensitive Bladder Pads and Liners Bladder leak pads and liners featuring a charcoal core for odour neutralisation and 3D leak-barrier technology, made from biodegradable materials with compostable, plant-based, plastic-free wrappers; for people experiencing bladder sensitivity or light incontinence.
- XO! by Flo Vegan Condoms (Hi-sensation, Ultra-thin) Vegan condoms made with sustainably sourced rubber latex from the Regenerative Rubber Initiative; available in Hi-sensation (ribbed, dotted, lubricated) and Ultra-thin variants; produced in a solar-powered factory; free from fragrance, parabens, and petrochemicals.
- XO! 'Naughty By Nature' Personal Lubricant Aloe and water-based personal lubricant free of parabens and glycerin, compatible with condoms and sex toys.
- Maternity Pads Postpartum maternity pads designed for post-birth bleeding recovery.
- Period Care Dispensers Wall-mounted dispensers for period care products in varying sizes with bespoke branding options; designed for workplaces, shops, schools, and public restrooms; easy to refill, clean, and install.
Quantifiable outcome
- 214,956 pads donated to those in need
- +2 more outcomes
Companies that use Here We Flo
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Here We Flo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Here We Flo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Chelsea FC WomencoreOfficial Partner relationship with Chelsea FC Women's football team. Here We Flo provides period product education and support as part of destigmatization initiatives, while benefiting from high-profile sports marketing platform and brand visibility.
- UNFIcoreDistribution partnership with United Natural Foods, Inc., a major US food distributor serving independent health stores and regional retailers.
- KeHEcoreDistribution partnership with KeHE Distributors, a US specialty distributor focused on natural and organic products.
- The Endometriosis FoundationminorCharitable partnership supporting endometriosis awareness and education initiatives.
- The Orchid ProjectminorCharitable partnership focused on menstrual health education and access programs.
- Bloody Good PeriodminorPartnership with organization dedicated to ending period poverty and providing menstrual products to those who need them.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Here We Flo competitors and assessment
Company assessmentDirect peers
- Thinx: Pioneering US-based reusable period underwear brand with overlapping core product (period pants), similar retail presence and a parallel mission-led positioning. Directly comparable on product category, target customer, and DTC-plus-retail distribution model.
- Modibodi: Australia-listed reusable period and bladder leak underwear brand selling through retail and DTC globally. Direct competitor in reusable period pants and bladder pads, with a comparable premium-eco brand positioning.
- Lola: US-based organic cotton tampon and pad brand sold through DTC and major retailers (Target, CVS). Direct competitor in organic period care with very similar target consumer and retail distribution strategy.
- Cora: US organic feminine care brand offering tampons, pads and liners, with strong subscription DTC roots and presence in Target and other national retailers. Directly comparable in organic disposable period care.
- Rael: US-based organic period care brand with cotton pads, tampons and liners sold DTC and via major retailers including Target. Closely comparable in product mix, organic positioning, and US retail distribution.
- The Honey Pot Company: US plant-based feminine care brand (pads, tampons, washes, liners) sold through Target, CVS, Walmart and Whole Foods. Direct competitor in natural/organic feminine care with overlapping US retail footprint.
- Sustain Natural: US-based natural and organic sexual wellness and period care brand (condoms, lubricants, tampons). Direct competitor in the XO! by Flo sexual wellness adjacency and in organic period care.
Emerging players
- Dame Products: US sexual wellness brand (vibrators, lubricants) with a mission-driven brand ethos comparable to Here We Flo's XO! by Flo. Adjacent rather than direct overlap, but comparable in mission-led positioning toward women's wellness.
- Period Brand (Beverly Hills): US organic feminine hygiene brand with a similar millennial-targeted, mission-led positioning and DTC-plus-retail model. Comparable in scale and brand approach as a smaller US natural femcare player.
Regional players
- August (by Ella Wilde): Australian organic tampon and pad brand with comparable product range and eco-led positioning. Not a direct UK/US competitor but a relevant international benchmark in organic disposables.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Here We Flo social profiles
Digital presenceHere We Flo compliance and trust
Trust signalCompliance2 records
Here We Flo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Here We Flo leadership team
Management profileNumber of profiles
Profiles2 records
Here We Flo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Here We Flo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Here We Flo
What does Here We Flo do?
Here We Flo is a women-owned B Corporation that manufactures and sells organic, plant-based period care products (organic cotton tampons, bamboo pads, panty liners, and reusable period pants), bladder support pads, and a sexual wellness line under the XO! by Flo sub-brand (vegan condoms and personal lubricant). The company distributes through its own UK e-commerce site, major US and UK retailers, online marketplaces, and wholesale distributors.
Is Here We Flo a public or private company?
Here We Flo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Here We Flo founded?
Here We Flo was founded in 2017. It employs 11 to 50 people.
Where is Here We Flo based?
Here We Flo is headquartered in London, United Kingdom, in the Europe region.
How does Here We Flo make money?
Three revenue lines are on record. Direct-to-Consumer Subscriptions are the primary driver. The others are retail and E-commerce Sales and B2B Workplace and Institutional Sales.
Who are Here We Flo's main competitors?
Direct peers on record are Thinx, Modibodi, Lola, Cora, Rael, The Honey Pot Company and Sustain Natural. Emerging players are Dame Products and Period Brand (Beverly Hills). August (by Ella Wilde) is listed as a regional player.
Does Here We Flo have an API?
No public API is recorded for Here We Flo.
What industry is Here We Flo in?
Here We Flo's product category is Menstrual and Personal Care Products. Its primary akta.pro industry code is CRAOAEAK, Feminine Care Distribution, with a secondary code of CRAOAEAH, Personal Hygiene & Bath & Body Distribution. Its NAICS code is 32561 and its SIC code is 2844.