Hilo
Hilo (formerly Aktiia) is a Swiss medical-device company that sells a CE-marked and FDA-cleared cuffless wrist wearable for continuous blood pressure monitoring, paired with a mandatory annual subscription app, targeting hypertensive adults, health-conscious consumers, and healthcare and insurance partners across 12 global markets.
- Company typePrivate
- Founded2018
- HeadquartersNeuchâtel, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hilo does
Hilo (formerly Aktiia) is a Swiss health technology company founded in 2018 and headquartered in Neuchâtel, with operating subsidiaries in the Netherlands and Australia. It sells a continuous, cuffless blood pressure monitoring system built around three integrated components: a medical-grade wrist-worn band that uses optical photoplethysmography (PPG) sensors and proprietary Pulse Wave Analysis algorithms to capture approximately 25 blood pressure readings per day without user intervention; an upper-arm cuff used only for initial and periodic calibration; and a companion mobile application for trend visualization, doctor-ready reports, Time-in-Target-Range metrics, and (as of February 2026) sleep and step tracking.
The system is CE Class IIa certified under EU MDR, FDA cleared, ISO 81060-2 validated, and MDSAP certified, backed by 35 patents and 4 clinical trials developed over 20+ years of scientific research. Hilo operates a hybrid hardware-plus-subscription business model: the complete monitoring system is sold bundled at £199.98 (including a 12-month membership), with annual subscription renewal at £119.99 required to retain full functionality and access to historical data. Distribution is primarily direct-to-consumer via hilo.com across 12 markets, with additional reach through authorized resellers and marketplaces (e.g., Amazon), and through clinical and insurance partnerships such as the British & Irish Hypertension Society and UnipolSai Assicurazioni. The company targets adults with hypertension or cardiovascular risk, health-conscious consumers, healthcare professionals, and enterprise/insurance partners, and reports a user base of over 120,000 across its 12 markets.
Hilo firmographics
Firmographics- Name
- Hilo
- Legal name
- Aktiia SA
- Website
- https://hilo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hilo (formerly Aktiia) is a Swiss medical-device company that sells a CE-marked and FDA-cleared cuffless wrist wearable for continuous blood pressure monitoring, paired with a mandatory annual subscription app, targeting hypertensive adults, health-conscious consumers, and healthcare and insurance partners across 12 global markets.
- Ownership category
- akta.pro rank
Hilo industry classification
Industry- Product category
- Wearable cardiovascular health monitoring
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Blood Pressure Monitoring (Cuff & Cuffless) (HLAHACAC)
- akta.pro secondary industries
- Hypertension & Ambulatory Blood Pressure Care (HLAKABAH), Blood Pressure Monitors (Smart Cuffs) (CRACAQAB)
Keywords
Where Hilo is headquartered
LocationHeadquarters
- HQ city
- Neuchâtel
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Hilo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales (Hilo Band + Cuff): One-time purchase of the Hilo Band and calibration cuff, sold as a bundled system. The physical device is sold alongside a bundled 12-month subscription membership.
- Subscription (Hilo Membership): Recurring annual subscription model ($119.99/year renewal after initial 12-month bundled period). Required for device functionality and access to continuous monitoring, trend analysis, clinical insights, app features, and data storage. If cancelled, access is limited to last 24 hours of data for 30 days, then locked.
- Replacement Parts and Accessories: Replacement hardware (bands, cuffs, charging pods) sold exclusively to existing customers through the replacement parts store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Hilo Blood Pressure Monitoring System - Initial Purchase |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
Hilo product offering
Product offeringCore offering
Hilo sells a cuffless continuous blood pressure monitoring system consisting of a wearable wristband (Hilo Band) equipped with optical PPG sensors, a calibration cuff (Hilo Cuff), and a companion smartphone app (Hilo App). Blood pressure is computed continuously from optical signals via proprietary Pulse Wave Analysis algorithms, with the cuff used only periodically to recalibrate. Continuous data, historical trends, and exportable reports are unlocked through an annual Hilo Membership subscription.
Product overview
Hilo is a comprehensive blood pressure monitoring platform comprising three integrated components: the Hilo Band (a medical-grade wearable that continuously measures blood pressure via optical sensors and Pulse Wave Analysis), the Hilo Cuff (upper-arm calibration device), and the Hilo App (mobile application for data visualization, insights, and doctor-ready reporting). The system requires an active subscription (Hilo Membership) to function, with the complete package sold as the Hilo Blood Pressure Monitoring System at £199.98 including the band, cuff, and 12-month subscription. The platform provides continuous monitoring (~25 measurements per day), automatic pattern detection linked to sleep/stress/activity, and clinical-grade accuracy validated against ISO 81060-2 standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Hilo Blood Pressure Monitoring System A cuffless continuous blood pressure monitoring system for individual consumers, comprising the Hilo Band wrist wearable with optical PPG sensors, a periodic-use Hilo Cuff for calibration, and the Hilo App. The product is intended for adults who want continuous, at-home blood pressure tracking and trend reporting to share with their physician.
- Hilo Membership An annual subscription that unlocks continuous blood pressure history, trend visualization, and exportable PDF reports inside the Hilo App for users of the Hilo Band. It is sold to individual consumers who already own the Hilo hardware and want ongoing access to longitudinal monitoring data.
Quantifiable outcome
- Users with high or very high blood pressure reduced systolic readings by up to 7 mmHg after just 6 months of monitoring with Hilo.
- +4 more outcomes
Companies that use Hilo
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Hilo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature6 records
Hilo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and minor.
- British & Irish Hypertension Society (BIHS)flagshipFormal agreement with the British & Irish Hypertension Society represents Hilo's most significant clinical partnership. BIHS is a leading professional organization advancing hypertension research and clinical practice in the UK and Ireland. The partnership validates Hilo's clinical credibility and supports healthcare professional adoption.
- UnipolSai AssicurazioniminorListed as a trusted healthcare organization on Hilo's product page, indicating a commercial or endorsement relationship with this Italian insurance company.
- World Heart FederationflagshipThe BBC StoryWorks 'Beats of Change' documentary series, produced for Hilo, was presented by the World Heart Federation. This association positions Hilo within the global cardiovascular health advocacy community and provides high-visibility endorsement from a leading health authority.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Hilo competitors and assessment
Company assessmentDirect peers
- Microlife: Microlife is a long-standing manufacturer of blood pressure monitors with connected/home-monitoring products, directly competing with Hilo in the BP monitoring category across consumer and clinical channels.
- Withings: Withings makes connected health devices including BPM Core and Connect, plus smartwatches and scales with cardiovascular features. It competes directly with Hilo in connected blood pressure monitoring for health-conscious consumers and integrates similar Apple Health/Health Connect pathways.
- iHealth Labs: iHealth is a major player in consumer and clinical connected blood pressure monitors, offering FDA-cleared smart BP cuffs and integrated app ecosystems that directly overlap with Hilo's product offering and D2C channel.
- Omron Healthcare: Omron is the global leader in consumer blood pressure monitors and has been expanding into connected/smart cuffs and digital health. It directly competes with Hilo in the BP monitoring category and is the dominant incumbent against which Hilo's cuffless wearable competes.
Broad incumbents
- Fitbit (Google): Fitbit (owned by Google) sells health-focused wearables and is exploring blood pressure and cardiovascular features. It competes with Hilo in the health-conscious consumer segment and benefits from Google-scale data infrastructure and consumer reach.
- Samsung Health: Samsung offers blood pressure and ECG monitoring on Galaxy Watch devices in select markets, positioning it as a broad incumbent competitor to Hilo in consumer-facing cardiovascular monitoring, especially outside the US.
- Medtronic: Medtronic operates broadly in cardiovascular and connected health through its Cardiac Diagnostics & Services and Patient Monitoring businesses, overlapping with Hilo in clinical-grade blood pressure management and remote monitoring for hypertensive patients.
- Apple: Apple launched hypertension notifications on Apple Watch and is the most consequential broad incumbent in consumer health wearables. It does not yet offer Hilo's cuffless continuous BP measurement, but its scale and watch install base make it the dominant competitive threat in the consumer-facing BP monitoring category.
Emerging players
- Biobeat: Biobeat develops cuffless, continuous blood pressure and vital-sign monitoring wearables using PPG-based technology, similar to Hilo's Pulse Wave Analysis approach. It is one of the closest emerging competitors in the cuffless BP wearable space, focused initially on clinical/remote-patient-monitoring settings.
- AliveCor (Kardia): AliveCor makes KardiaMobile ECG devices and is expanding into broader cardiac monitoring. While its current focus is ECG, it competes with Hilo in the consumer/professional cardiac monitoring category and shares clinical-grade positioning and D2C-plus-clinician distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hilo social profiles
Digital presenceHilo compliance and trust
Trust signalCompliance6 records
Hilo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hilo leadership team
Management profileNumber of profiles
Profiles1 record
Hilo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hilo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hilo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hilo
What does Hilo do?
Hilo sells a cuffless continuous blood pressure monitoring system consisting of a wearable wristband (Hilo Band) equipped with optical PPG sensors, a calibration cuff (Hilo Cuff), and a companion smartphone app (Hilo App). Blood pressure is computed continuously from optical signals via proprietary Pulse Wave Analysis algorithms, with the cuff used only periodically to recalibrate. Continuous data, historical trends, and exportable reports are unlocked through an annual Hilo Membership subscription.
Is Hilo a public or private company?
Hilo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hilo founded?
Hilo was founded in 2018. It employs 51 to 100 people.
Where is Hilo based?
Hilo is headquartered in Neuchâtel, Switzerland, in the Europe region.
How does Hilo make money?
Three revenue lines are on record. Hardware Sales (Hilo Band + Cuff) is the primary driver. The others are subscription (Hilo Membership) and replacement Parts and Accessories.
Who are Hilo's main competitors?
Direct peers on record are Microlife, Withings, iHealth Labs and Omron Healthcare. Broad incumbents are Fitbit (Google), Samsung Health, Medtronic and Apple. Emerging players are Biobeat and AliveCor (Kardia).
Does Hilo have an API?
No public API is recorded for Hilo.
What industry is Hilo in?
Hilo's product category is Wearable cardiovascular health monitoring. Its primary akta.pro industry code is HLAHACAC, Blood Pressure Monitoring (Cuff & Cuffless), with a secondary code of HLAKABAH, Hypertension & Ambulatory Blood Pressure Care. Its NAICS code is 334510 and its SIC code is 3845.