Krea
Krea is a San Francisco-based AI creative platform that aggregates 64+ frontier generative AI models — including its proprietary Krea 2 foundation image model — into a single web app, API, and iPad app for image, video, 3D, real-time, and editing workflows, serving individual creators, developers, and enterprise creative teams including LEGO, Samsung, Nike, Microsoft, and Shopify.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Krea does
Krea is a San Francisco-based AI creative platform founded in 2022 that aggregates more than 64 frontier generative AI models for images, video, and 3D — including its own proprietary Krea 2 foundation image model — behind a single web application, REST API, and iPad app. The platform serves individual creators, enterprise creative teams, and developers with text-to-image, text-to-video, image-to-3D, real-time rendering, upscaling, and editing tools, and claims over 30 million users across 191 countries. Named customers include LEGO, Samsung, Nike, Microsoft, Shopify, Pixar, Amazon Prime, Henning Larsen, Superside, and Perplexity.
Technically, Krea differentiates on inference speed (sub-50ms real-time canvas, 3-second 1024px Flux generation at FP16, native 4K image generation, 22K upscaling) powered by an in-house inference pipeline, and on a 12-billion parameter Diffusion Transformer foundation model shipped as Krea 2 Medium, Large, Raw, and Turbo variants. It also co-developed FLUX.1 Krea [dev] with Black Forest Labs as open weights. The product surface includes the Krea Image, Video, 3D, and Realtime generators; Krea Edit, Background Remover, Motion Transfer, Video Restyle, and Lip Sync modules; a node-based workflow builder with an AI Nodes Agent; and LoRA fine-tuning supporting up to 20,000 images per training set.
Krea monetizes through a freemium funnel (Free tier with 100 daily compute units; Basic $63/mo, Pro $252/mo, Max $756/mo with 40% annual discounts), a Business team tier at $1,920/mo for up to 50 seats, custom-priced Enterprise contracts with SAML SSO, IP indemnification, and per-member spend controls, plus usage-based compute add-ons and a separate dollar-denominated REST API billed per generation. Distribution spans the self-serve web app, the Krea iPad app (extended through the February 2026 acquisition of Wand App), and partner channels including fal.ai, Hugging Face, GitHub, Replicate, and Runware. The company raised an $83 million Series B in April 2025 led by Bain Capital Ventures at a $500 million post-money valuation, with Andreessen Horowitz and Abstract Ventures participating, and was featured on Forbes' 2025 Next Billion-Dollar Startups list.
Krea firmographics
Firmographics- Name
- Krea
- Legal name
- Krea
- Website
- https://krea.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Krea is a San Francisco-based AI creative platform that aggregates 64+ frontier generative AI models — including its proprietary Krea 2 foundation image model — into a single web app, API, and iPad app for image, video, 3D, real-time, and editing workflows, serving individual creators, developers, and enterprise creative teams including LEGO, Samsung, Nike, Microsoft, and Shopify.
- Ownership category
- akta.pro rank
Krea industry classification
Industry- Product category
- AI Creative Platform (Generative AI Software)
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Krea is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Krea business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Subscription plans (Basic, Pro, Max): Monthly and annual subscriptions (yearly saves 40%) for individual creators with tiered monthly compute units: Basic $63/mo (5,000 units), Pro $252/mo (20,000 units), Max $756/mo (60,000 units). Includes commercial license and access to models. Recurring subscription revenue.
- Freemium tier with daily compute: Free tier provides 100 compute units per day to attract users with no credit card required. Limited access to image, video, 3D, and lipsync models, and limited LoRA training. Drives top-of-funnel conversion to paid tiers.
- Team / Business subscription: Business plan at $1,920/mo (20% off yearly) with 80,000 compute units, up to 50 seats included (team-based, not per-seat), custom user roles, model restrictions, and 20,000-image LoRA training. Recurring subscription revenue from teams.
- Enterprise contracts (custom pricing): Custom-priced Enterprise tier with unlimited team members, SAML SSO, custom DPAs, dedicated support with SLA, audit logs, IP indemnification, custom compute packages, and per-member spend limits. Multi-year contracts likely.
- Compute unit add-on packs (one-time): One-time purchases of compute unit packs (2,000 / 5,000 / 10,000 / 24,000 / 50,000 units) that apply instantly and expire after 90 days. Usage-based top-up revenue.
- API usage billing (dollar-denominated per generation): Developer API billed separately from app plans via prepaid API balance, denominated in dollars per generation (e.g., Veo 3 at $0.20/sec, Nano Banana 2 at $0.06/image, Topaz at $0.10/upscaled image). Failed jobs are not charged. Usage-based revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier |
| Subscription | Annual | Basic plan |
| Subscription | Annual | Pro plan (most popular) |
| Subscription | Annual | Max plan |
| Subscription | Annual | Business plan (teams) |
| Other | Multi-year contract | Enterprise plan (custom) |
| Usage-based | Pay-as-you-go | Compute unit add-on packs |
| Usage-based | Pay-as-you-go | API pricing (per-generation) |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
Krea product offering
Product offeringCore offering
Krea is a cloud-based AI creative platform that aggregates 64+ frontier generative AI models (including its own proprietary Krea 2 foundation image model plus Flux, Imagen, Veo, Sora, Kling, Wan, Runway, Topaz, Magnific, and others) into a single minimalist web interface for text-to-image, text-to-video, text-to-3D, real-time generation, and AI editing. The platform bundles image and video generation, upscaling to 22K, LoRA fine-tuning, a node-based visual workflow engine, and a REST API, sold through tiered consumer subscriptions, team/enterprise plans, and usage-based API billing.
Product overview
Krea is a unified AI creative platform — a single web app and API that aggregates 60+ frontier generative AI models (including its own proprietary Krea 2 foundation image model) for image, video, and 3D generation, plus a suite of editing and enhancement modules. The core offering is structured around the Krea 2 foundation model and the Krea Image, Video, 3D Object, and Realtime generators, complemented by editing tools (Krea Edit, Background Remover, Video Restyle, Motion Transfer, Lip Sync), enhancement modules (Krea Upscaler and Krea Enhancer powered by Topaz and Magnific), customization features (LoRA Fine-tuning, Moodboards, Asset Manager), and automation infrastructure (Krea Nodes workflow builder with AI Nodes Agent). The platform is exposed through the Krea REST API and Python/Node.js/Go SDKs, served under consumer tiers (Free, Basic, Pro, Max) and team/enterprise tiers (Business, Enterprise) with commercial licensing, SSO/SAML, IP indemnification, and dedicated support. The Krea iPad app and acquired Wand product extend the platform to tablet-native AI drawing.
Differentiator
Problem solved
Functional benefit
Brands
- Krea 2: Krea's first proprietary foundation image model built completely from scratch, focused on aesthetic diversity, style control, and expressive visual direction. Variants include Krea 2 Medium, Krea 2 Large, Krea 2 Raw, and Krea 2 Turbo.
- Flux.1 Krea
Products and services
- Krea Platform (web app subscription) Self-serve cloud-based web application aggregating 64+ frontier AI image, video, 3D, real-time, and enhancement models (including proprietary Krea 2) behind a single minimalist interface, available under Free, Basic, Pro, and Max subscription tiers with commercial licensing on paid plans.
- Krea Enterprise Enterprise tier of the Krea platform offering 50+ AI models for image, video, 3D, and enhancement, with custom model training, node-based workflows, SAML SSO, IP indemnification, custom DPAs, audit logs, per-user spending caps, dedicated support with SLA, and unlimited team members. Sold via direct sales to mid-to-large organizations including LEGO, Samsung, Nike, Microsoft, Shopify, Pixar, Amazon Prime, Henning Larsen, and Superside.
- Krea API Developer REST API exposing 40+ image, video, and enhancement models (including Flux, Imagen, Veo, Sora, Kling, Topaz, Nano Banana, Krea 2, and others) with compute-unit pricing, Bearer auth, webhooks, async job IDs, and Zero Data Retention for production-grade workloads, billed via prepaid API balance in USD per generation.
- Krea iPad App iPad application for AI-powered drawing and creative workflows, featuring AI capabilities and custom brushes. Launched alongside Krea's February 2026 acquisition of Wand App to extend the Krea platform to tablet-native creative use cases.
- Krea 2 (foundation image model) Krea's first proprietary foundation image model built completely from scratch on a 12-billion parameter Diffusion Transformer architecture, with Krea 2 Raw (unaligned base checkpoint for training custom LoRAs) and Krea 2 Turbo (8-step distilled pipeline generating images in approximately 2 seconds). Available integrated in the Krea Platform, via the fal API, and as open weights on Hugging Face and GitHub under a custom commercial license.
Quantifiable outcome
- Up to 70% reduction in production time for Superside creative team
- +6 more outcomes
Companies that use Krea
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
Krea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability11 records
Feature9 records
Krea partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor, flagship and unclear.
- falcorefal is an official API partner for Krea 2, the first foundation image model built entirely from scratch by Krea. Day-0 availability through fal's generative media platform with Krea 2 Medium ($0.030/image) and Krea 2 Large ($0.060/image), enabling developers worldwide to access Krea 2 via fal's REST API and Python/JavaScript SDKs.
- IndieWire and a16z Cultural Leadership FundminorCo-hosted the 'Music, Film & the New Storytelling Stack' event at the Cannes Film Festival featuring a live collaborative performance between composer Roahn Hylton and Krea co-founder Diego Rodriguez, followed by a fireside conversation exploring how AI is reshaping creative workflows.
- Google DeepMindcoreGoogle DeepMind's Nano Banana 2 (NB2) image generation model is integrated on the Krea platform, with features including improved multilingual text rendering, consistent character preservation for up to five characters, support for fourteen distinct objects per scene, output resolution up to 4K, and Gemini world knowledge for structured visuals.
- Wand (acquisition)minorKrea AI acquired Wand App on February 12, 2026, and launched a new iPad app for Wand featuring AI capabilities and custom brushes.
- Black Forest Labs (BFL)flagshipJointly developed and released FLUX.1 Krea [dev], a 12-billion parameter guidance-distilled image generation model focused on photorealism and addressing the 'AI look' problem. The collaboration produced open weights for the FLUX.1 Krea model and integrates Krea's post-training pipeline (SFT + RLHF) into BFL's architecture. Krea models also appear in BFL's FLUX.1 Kontext suite on KreaAI's platform.
- Topaz LabscoreTopaz image and video upscaling models (Topaz, Topaz Generative, Topaz Bloom, Topaz Gigapixel) are integrated into Krea's Enhancer and Upscaler tools, supporting up to 22K resolution upscaling and listed at $0.10–$0.51 per upscaled image on the API.
- Google Cloud (implied infrastructure)unclearKrea is part of the broader AI startup ecosystem reportedly using Google Cloud, with Google Cloud stating it works with 60% of generative AI startups and 9 of 10 leading AI labs. Specific Krea infrastructure relationship is not explicitly stated in source.
Scale indicators17 records
Recent moves6 records
Expansion highlights7 records
Krea competitors and assessment
Company assessmentDirect peers
- Midjourney: Midjourney is a leading AI image generation service used by individual creators and creative teams. It directly competes with Krea's image generator, though it lacks Krea's breadth of integrated models, real-time canvas, video, 3D, and enterprise tier.
- Runway: Runway is a frontier AI video generation platform (Gen-3, Gen-4, Gen-4.5) that competes with Krea's video generator. Krea also resells Runway models, making it both a partner and competitor for end-user video workflows.
- Leonardo.AI: Leonardo.AI is an AI creative suite for image, video, and 3D generation with LoRA training, real-time canvas, and an enterprise tier. It targets the same creative professional and enterprise persona as Krea with a comparable model-aggregation and customization approach.
- Pika: Pika is an AI video generation platform focused on consumer and prosumer video creation. It overlaps with Krea's video generator offering and competes for the same creative prosumer user base.
- Stability AI: Stability AI builds open-weight foundation models (Stable Diffusion) and offers creative tools for image, video, and audio generation. It overlaps with Krea as both a foundation model provider and a creative app, though Krea is more app-focused.
Broad incumbents
- Adobe Firefly: Adobe Firefly is Adobe's generative AI offering integrated into Photoshop, Illustrator, and Creative Cloud, with commercial IP indemnification. It competes with Krea for the same enterprise creative team budget but as part of a much broader installed-base creative suite.
- OpenAI (ChatGPT / Sora): OpenAI provides GPT-IMG image and Sora 2 video generation models that Krea aggregates, while ChatGPT itself is a competing end-user interface. The dual relationship makes OpenAI both a critical supplier and a strategic threat to Krea's distribution.
Emerging players
- Black Forest Labs: Black Forest Labs is the developer of the Flux family of image models and Krea's co-development partner on FLUX.1 Krea [dev]. It is both a partner and a model-level competitor, with its own FLUX.1 Kontext suite appearing on Krea's platform.
- fal: fal is a generative media API marketplace and inference cloud where Krea 2 is offered as an official API partner. It is comparable as a developer-facing surface for accessing frontier image and video models, competing with Krea's API offering for the same developer audience.
- Magnific AI: Magnific AI is an AI image upscaling and enhancement service integrated into Krea's Enhancer tool. It overlaps with Krea's Krea Upscaler and Krea Enhancer offerings for the same prosumer enhancement use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Krea social profiles
Digital presenceKrea compliance and trust
Trust signalCompliance3 records
Krea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krea leadership team
Management profileNumber of profiles
Profiles2 records
Krea subsidiaries and ownership
Company hierarchySubsidiaries1 record
Krea funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krea M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krea
What does Krea do?
Krea is a cloud-based AI creative platform that aggregates 64+ frontier generative AI models (including its own proprietary Krea 2 foundation image model plus Flux, Imagen, Veo, Sora, Kling, Wan, Runway, Topaz, Magnific, and others) into a single minimalist web interface for text-to-image, text-to-video, text-to-3D, real-time generation, and AI editing. The platform bundles image and video generation, upscaling to 22K, LoRA fine-tuning, a node-based visual workflow engine, and a REST API, sold through tiered consumer subscriptions, team/enterprise plans, and usage-based API billing.
Is Krea a public or private company?
Krea is a private company. It is classified as venture growth investor backed and is currently operating.
When was Krea founded?
Krea was founded in 2022. It employs 1 to 10 people.
Where is Krea based?
Krea is headquartered in San Francisco, United States, in the North America region.
How does Krea make money?
Six revenue lines are on record. Subscription plans (Basic, Pro, Max) is the primary driver. The others are freemium tier with daily compute, team / Business subscription, enterprise contracts (custom pricing), compute unit add-on packs (one-time) and API usage billing (dollar-denominated per generation).
Who are Krea's main competitors?
Direct peers on record are Midjourney, Runway, Leonardo.AI, Pika and Stability AI. Broad incumbents are Adobe Firefly and OpenAI (ChatGPT / Sora). Emerging players are Black Forest Labs, fal and Magnific AI.
Does Krea have an API?
Yes. The Krea API is a REST API offering 40+ image and video generation models, image upscaling (up to 22K), and LoRA training, all through one endpoint with simple compute-unit pricing. Authentication uses Bearer tokens, requests return async job IDs (queued/processing/completed), and X-Webhook-URL headers are supported for push notifications instead of polling. Official SDKs and examples are provided in Python, Node.js (@krea-ai/sdk), Go, and cURL, with an OpenAPI spec for code generation. Asset uploads up to 75 MB per file are supported, with failed or cancelled jobs not charged. Developer documentation is at docs.krea.ai.
What industry is Krea in?
Krea's product category is AI Creative Platform (Generative AI Software). Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 513210 and its SIC code is 7372.