Leonardo.Ai
Leonardo.Ai is a Sydney-based generative AI platform for image, video, and creative content generation, acquired by Canva in 2024. It serves creators, enterprises, and developers across 235 countries via proprietary and third-party AI models.
- Company typePrivate
- Founded2022
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Leonardo.Ai does
Leonardo.Ai is a Sydney-headquartered generative AI platform founded in 2022 that produces images, video, and other visual content for professional creators, marketers, game developers, and enterprise brands. Following its July 2024 acquisition by Canva for a reported $300–370 million, the company operates as a wholly-owned subsidiary while continuing to serve its standalone user base of more than 19 million registered users across 235 countries and 16 industries. Its core technology combines proprietary foundational image models (Phoenix 1.0, Lucid Origin, Lucid Realism) with deep integrations to third-party frontier models (Flux, GPT Image, Nano Banana/Gemini, Veo, Sora, Kling, Seedream, Ideogram) running on NVIDIA H100/H200/A100 GPUs provisioned through AWS EC2 Capacity Blocks. The platform supports text-to-image, image-to-image, image-to-video, prompt-based editing (Omni), 105-megapixel AI-specific upscaling, and custom model fine-tuning via Element Training.
The company monetizes through a freemium SaaS stack (Free, Essential at $12/month, Premium at $30/month, Ultimate at $60/month), per-seat team tiers ($72/month Starter, $144/month Growth), pay-as-you-go Creative Engine API usage (with $5 starter credit), token top-up packs, and bespoke enterprise licensing. Distribution is multi-channel: web and mobile self-serve for individuals and SMBs, the Creative Engine API for developers embedding Leonardo in their own products, OEM integration inside Canva's Magic Studio (where Dream Lab is powered by Leonardo), and direct enterprise sales. Named customers include Ducati, Coca-Cola, Springbok, Gamepack, and NCM across automotive, beverages, sports, gaming, and entertainment verticals, with public outcomes citing up to 50% reductions in production cost and time-to-market.
Operationally, Leonardo.Ai holds SOC 2 Type I and Type II accreditation, has generated more than 1 billion images since launch, reports roughly 1.2 million monthly active users with ~75% year-over-year user growth, and has grown API revenue approximately 40% year-over-year in 2025. It maintains ecosystem-level partnerships with Black Forest Labs, OpenAI, Google DeepMind, ByteDance, Ideogram, Kling AI, Runway, NVIDIA, AWS, and the University of Technology Sydney (AI PhD scholarships).
Leonardo.Ai firmographics
Firmographics- Name
- Leonardo.Ai
- Legal name
- Leonardo Interactive Pty Ltd
- Website
- https://leonardo.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Leonardo.Ai is a Sydney-based generative AI platform for image, video, and creative content generation, acquired by Canva in 2024. It serves creators, enterprises, and developers across 235 countries via proprietary and third-party AI models.
- Ownership category
- akta.pro rank
Leonardo.Ai industry classification
Industry- Product category
- Generative AI Creative Platform
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512), Graphic Design Services (541430)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Leonardo.Ai is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Leonardo.Ai business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Freemium): Leonardo operates on a freemium SaaS model with multiple subscription tiers. Free tier provides limited daily tokens for exploration. Paid tiers (Essential $12/mo, Premium $30/mo, Ultimate $60/mo) offer increasing token allocations, faster processing, private generations, and advanced features. Team plans (Starter $72/mo, Growth $144/mo) provide shared tokens and collaboration features for organizations.
- API Usage-Based: Pay-as-you-go API access with $5 free credit for new accounts. Developers and enterprises pay per API request based on model complexity and generation parameters. Custom API plans available for high-volume workloads with volume discounts and dedicated support.
- Token Top-up Packs: Token top-up packs available to paid subscribers for additional generation capacity beyond monthly allocations. Top-up tokens never expire and are used after rollover and fast tokens.
- Enterprise Licensing: Custom enterprise agreements for organizations requiring dedicated capacity, brand consistency controls, and white-label or embedded deployment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for casual exploration |
| Subscription | Monthly | Essential tier for daily hobbyists |
| Subscription | Monthly | Premium tier for semi-professionals |
| Subscription | Monthly | Ultimate tier for professionals |
| Per seat | Monthly | Starter team plan |
| Per seat | Monthly | Growth team plan |
| Usage-based | Pay-as-you-go | API pay-as-you-go |
| Subscription | Multi-year contract | Custom enterprise plan |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Leonardo.Ai product offering
Product offeringCore offering
Leonardo.Ai is a creator-first generative AI platform that produces images, video, and edited visual content using proprietary foundational models (Phoenix 1.0, Lucid Origin, Lucid Realism) combined with integrated third-party models (Flux, GPT Image, Nano Banana/Gemini, Veo, Sora, Kling). The platform exposes these capabilities through a freemium web/mobile subscription product and a usage-based Creative Engine API for developers and enterprises, with custom model training and workflow tools (Pro Upscaler, Blueprints, Flow State, Omni Editing, Element Training).
Product overview
Leonardo.Ai is a comprehensive generative AI creative platform acquired by Canva in 2024. The platform provides a unified suite of tools for image generation, image editing, video generation, and upscaling, built on proprietary foundational models (Phoenix 1.0, Lucid Origin, Lucid Realism) and integrated third-party models (Nano Banana/Gemini, GPT Image, Flux, Seedream, Ideogram). The product architecture centers on the core Leonardo.Ai Platform with integrated capabilities including AI Image Generator, AI Video Generator, AI Image Editor, and Pro Upscaler. Additional workflow tools include Blueprints (pre-designed templates), Flow State (rapid ideation), Element Training (custom model fine-tuning), and Omni Editing (prompt-based modifications). The Creative Engine API enables developers to embed Leonardo's capabilities into external applications. The platform operates on a freemium model with individual plans from Free to Ultimate ($60/month) and team plans from Starter ($72/month) to Growth ($144/month), with commercial API access available via pay-as-you-go or custom enterprise plans.
Differentiator
Problem solved
Functional benefit
Brands
- Phoenix: Leonardo's proprietary foundational AI image model for prompt adherence and stylized assets
- Lucid Origin
- Lucid Realism
- Leonardo Imagination Fund
Products and services
- Leonardo.Ai Platform Comprehensive generative AI creative platform providing image generation, image editing, video generation, and upscaling tools. Operates on a freemium SaaS model with individual plans (Free, Essential $12/mo, Premium $30/mo, Ultimate $60/mo) and team plans (Starter $72/mo, Growth $144/mo). Targets creators, designers, animators, photographers, marketers, and developers.
- Creative Engine API Visual-first AI image and video generation API that allows developers to design media generation in a visual interface, see output in real-time, and export production-ready code. Supports text-to-image, image-to-image, and image-to-video workflows with custom model training capabilities. Pay-as-you-go pricing with $5 free credit; custom enterprise plans available.
- Phoenix 1.0 Leonardo's proprietary foundational AI image model built specifically for prompt adherence. Consistently follows complex, multi-subject prompts ensuring specific elements appear exactly as requested. Excels at creating stylized assets, vector-style stickers, and game assets.
- Lucid Origin Leonardo's proprietary 'aesthetic generalist' model fine-tuned to prioritize aesthetic fidelity. Excels at cinematic and photographic imagery, ideal for mood boards, social media visuals, and concept art. Handles diverse subjects with high prompt responsiveness.
- Lucid Realism Leonardo's specialized 'simulator' model engineered for hyper-photorealistic visual clarity. Simulates physics of light and artifacts of physical film media (grain, chromatic aberration) for high-end analog camera-style imagery. Go-to for close-up portraits and high-end product photography.
- Pro Upscaler AI image upscaler specifically designed for AI-generated images. Delivers true 105-megapixel resolution output. Offers Precise Mode for strict fidelity with optional AI artifact fixing, and Creative Mode for reconstructing details with adjustable strength.
- AI Video Generator Text-to-video and image-to-video generation product. Animate still images into short sequences using models including Veo 3.1, Sora 2, Kling 3.0, and Hailuo 2.3. Supports start frames, end frames, and prompt-based video editing.
- AI Image Editor AI-powered image editing tool with prompt-based editing, object removal, background removal, and quality enhancement. Edit with prompts and image references, refine details, and maintain professional results.
- Happy Horse Video generation model for creating animated content as part of Leonardo's expanded generative AI tool suite.
Quantifiable outcome
- 50% reduction in production costs
- +3 more outcomes
Companies that use Leonardo.Ai
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Leonardo.Ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
Leonardo.Ai partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AWS (Amazon Web Services)coreLeonardo.Ai uses AWS EC2 Capacity Blocks for ML to reserve accelerated compute instances (GPUs) for machine learning workloads, with capacity available up to eight weeks in advance. The service supports NVIDIA GPUs including H100, H200, and A100 chips.
- UTS (University of Technology Sydney)minorLeonardo.Ai and UTS launched AI-focused PhD scholarships to support research in AI creative applications and generative AI technologies.
- CanvacoreCanva acquired Leonardo.Ai in July 2024 in a deal reportedly worth $300-$370 million. Leonardo's 120 employees joined Canva and the company continues to operate as a standalone product while contributing technology to Canva's Magic Studio suite. The acquisition is Canva's eighth and its second major AI acquisition of 2024.
- Black Forest LabscoreLeonardo.Ai integrates Black Forest Labs' Flux model family including Flux.2 Pro, Flux Kontext, Flux Dev, and Flux Schnell. These models are available on the platform for image generation and editing workflows.
- OpenAIcoreLeonardo.Ai integrates OpenAI's GPT Image 1.5 and GPT-Image-1 models for advanced editing and style specialization tasks. These models are accessible through the platform's model selector.
- Google (DeepMind/Vertex AI)coreLeonardo.Ai integrates Google's Nano Banana (Gemini 2.5 Flash Image), Nano Banana Pro (Gemini 3 Pro Image), and Nano Banana 2 (Gemini 3.1 Flash Image) models, as well as Veo 3 video generation models, developed by Google DeepMind.
- ByteDance (Seedance)coreLeonardo.Ai integrates ByteDance's Seedream 4.0 and Seedance video generation models for high-resolution generation and commercial advertising use cases.
- IdeogramcoreLeonardo.Ai integrates Ideogram 3.0 model specialized for typography and text rendering in graphic design applications like T-shirt designs, logos, and posters.
- Kling AIcoreLeonardo.Ai integrates Kling video generation models including Kling 2.5 Turbo, Kling 2.1 Pro, and Kling Video 3.0 for cinematic video generation capabilities.
- RunwaycoreLeonardo.Ai integrates Runway's Sora 2 and Sora 2 Pro video generation models alongside its own Motion models for AI video creation.
- NVIDIAcoreLeonardo.Ai leverages NVIDIA GPUs (H100, H200, A100) through AWS EC2 Capacity Blocks for ML infrastructure powering model training and inference workloads.
Scale indicators11 records
Leonardo.Ai competitors and assessment
Company assessmentDirect peers
- Midjourney: Midjourney is a direct competitor in AI image generation, serving creators and designers with high-quality diffusion models. Both target professional creatives and compete on aesthetic quality, prompt adherence, and creative control.
- Stability AI: Stability AI develops open-source foundation models (Stable Diffusion) for image generation. Comparable as a foundational model provider serving creators, developers, and enterprises, with overlapping commercial and API offerings.
- Runway: Runway is a generative AI platform specializing in video generation (Gen-3, Sora integrations). Comparable as a creator-first platform with both consumer interfaces and enterprise/API offerings, and a direct competitor in AI video creation.
- Ideogram: Ideogram is a direct competitor in AI image generation, with particular strength in typography and text rendering. Leonardo integrates Ideogram's model but also competes for graphic design use cases like logos and posters.
Broad incumbents
- Adobe Firefly: Adobe Firefly is Adobe's generative AI image and video product, embedded in Creative Cloud. Comparable as an enterprise-grade image generation platform with commercial-safe models, competing for the same creative professional segment.
- OpenAI (DALL-E / GPT Image): OpenAI provides image generation via DALL-E and the integrated GPT Image models available through ChatGPT and API. Leonardo integrates OpenAI's GPT Image models and competes for the same image generation workloads at the developer and enterprise level.
- Microsoft Designer / Copilot: Microsoft Designer and Copilot integrate AI image generation (powered by DALL-E) into Microsoft 365. Comparable as a mass-distribution image generation tool embedded in a productivity suite, competing for casual creator and SMB use cases.
Emerging players
- Pika Labs: Pika Labs is an emerging AI video generation platform focused on creative and short-form content. Comparable as a generative video tool for creators with a similar consumer + creator workflow approach.
- Krea.ai: Krea.ai is an emerging AI image and video platform serving designers and creators with real-time generation. Comparable as a creative-focused toolset with multi-model access and a similar target audience of professional creatives.
Others
- Black Forest Labs: Black Forest Labs develops the Flux family of foundation models that Leonardo integrates into its platform. Comparable as a foundation model partner/competitor with overlapping model technology in the diffusion/image space.
Market position
Strengths4 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Leonardo.Ai social profiles
Digital presenceLeonardo.Ai compliance and trust
Trust signalCompliance2 records
Leonardo.Ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leonardo.Ai leadership team
Management profileNumber of profiles
Profiles3 records
Leonardo.Ai funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leonardo.Ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leonardo.Ai
What does Leonardo.Ai do?
Leonardo.Ai is a creator-first generative AI platform that produces images, video, and edited visual content using proprietary foundational models (Phoenix 1.0, Lucid Origin, Lucid Realism) combined with integrated third-party models (Flux, GPT Image, Nano Banana/Gemini, Veo, Sora, Kling). The platform exposes these capabilities through a freemium web/mobile subscription product and a usage-based Creative Engine API for developers and enterprises, with custom model training and workflow tools (Pro Upscaler, Blueprints, Flow State, Omni Editing, Element Training).
Is Leonardo.Ai a public or private company?
Leonardo.Ai is a private company. It is classified as corporate owned and is currently acquired.
When was Leonardo.Ai founded?
Leonardo.Ai was founded in 2022. It employs 11 to 50 people.
Where is Leonardo.Ai based?
Leonardo.Ai is headquartered in Sydney, Australia, in the Oceania region.
How does Leonardo.Ai make money?
Four revenue lines are on record. Subscription Plans (Freemium) is the primary driver. The others are API Usage-Based, token Top-up Packs and enterprise Licensing.
Who are Leonardo.Ai's main competitors?
Direct peers on record are Midjourney, Stability AI, Runway and Ideogram. Broad incumbents are Adobe Firefly, OpenAI (DALL-E / GPT Image) and Microsoft Designer / Copilot. Emerging players are Pika Labs and Krea.ai. Black Forest Labs is listed as an others.
Does Leonardo.Ai have an API?
Yes. Leonardo.Ai's Creative Engine API allows developers and enterprises to integrate Leonardo's generative AI models and workflow tools directly into their own platforms for design, media, gaming, and marketing applications. The API supports image generation, text-to-image, image-to-image, and image-to-video workflows. Developers can access custom model training via API, fine-tune models, and generate images using custom models by specifying the model ID in API requests. The API offers pay-as-you-go pricing with no commitments, automatic top-ups, and access to the latest models from day one with up to 10 concurrent generations. Input images are private and never used for training. New API accounts receive $5 in free API credit. Custom plans are available for higher concurrency, volume discounts, and dedicated support. Developer documentation is at docs.leonardo.ai/docs/getting-started.
What industry is Leonardo.Ai in?
Leonardo.Ai's product category is Generative AI Creative Platform. Its primary akta.pro industry code is HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7373.