Kuvera.in
Kuvera.in is a zero-commission direct mutual fund investment platform operated by Arevuk Advisory Services under CRED, serving approximately 3 lakh affluent Indian investors with ₹33,000 crore in AUM through proprietary behavioral analytics (DAP framework) and idle-cash management (Surplus feature).
- Company typePrivate
- Founded2016
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Kuvera.in does
Kuvera.in is a direct mutual fund investment platform operated by Arevuk Advisory Services Private Limited, a SEBI-registered investment advisor (Registration No. INA200005166), and published by CRED (Dreamplug Technologies Private Limited), which acquired the company in February 2024. The platform offers zero-commission access to 5,000+ direct mutual fund plans across all major Indian AMCs, supplemented by the proprietary DAP (Discipline, Allocation, Performance) behavioral investing framework that scores investors across consistency, asset allocation, and performance against personalized blended benchmarks. Core technology includes look-through volatility decomposition that classifies true portfolio risk, blended benchmark replication matched to each investor's risk profile, and the Surplus feature that automatically deploys idle cash into liquid funds from partner AMCs (DSP, ICICI Prudential, Aditya Birla Sun Life, HDFC) with instant redemption up to ₹4 lakhs per day.
The business model is a freemium direct-investing platform with multiple revenue streams: transaction facilitation fees on direct mutual fund plans, SEBI-permitted investment advisory fees, spread economics on the Surplus liquid fund feature, and partner commissions across fixed deposits, NPS, and domestic/international equity integrations. Go-to-market is product-led and direct-to-consumer via mobile apps (iOS/Android) and web, with CRED's 13M-user ecosystem serving as a primary cross-sell channel targeting high-credit-score (750+) affluent Indian investors. The platform manages approximately ₹33,000 crore in AUM across roughly 3 lakh investors, with average monthly SIPs reportedly twice the industry average. Additional features include portfolio tracking via CAS import, ELSS/tax harvesting, goal-based planning, family account management, digital gold, and EPF passbook import, positioning Kuvera as a consolidation layer for affluent investors' financial lives.
Kuvera.in firmographics
Firmographics- Name
- Kuvera.in
- Legal name
- Arevuk Advisory Services Private Limited
- Website
- https://kuvera.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kuvera.in is a zero-commission direct mutual fund investment platform operated by Arevuk Advisory Services under CRED, serving approximately 3 lakh affluent Indian investors with ₹33,000 crore in AUM through proprietary behavioral analytics (DAP framework) and idle-cash management (Surplus feature).
- Ownership category
- akta.pro rank
Kuvera.in industry classification
Industry- Product category
- Personal Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
Keywords
Where Kuvera.in is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Kuvera.in business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mutual Fund Transaction Facilitation: Kuvera facilitates transactions in direct mutual fund plans and earns revenue through transaction processing fees. The platform offers zero-commission direct plans, but generates revenue from transaction take-rates.
- Investment Advisory Fees: SEBI-registered investment advisor (INA200005166) providing advisory services. Revenue generated through advisory fees as permitted under SEBI regulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Direct Mutual Fund Plans - Zero Commission |
| Unit Pricing | Pay-as-you-go | Surplus Liquid Fund Feature |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Kuvera.in product offering
Product offeringCore offering
Kuvera.in is an online platform that enables individual investors to invest in zero-commission direct mutual fund plans across 5,000+ schemes from all Indian AMCs. The platform, operated by SEBI-registered investment advisor Arevuk Advisory Services and published by CRED, combines direct mutual fund investing with proprietary behavioral analytics (the DAP framework), automated idle cash management via the Surplus feature, tax optimization tools, and goal-based planning for affluent Indian investors.
Product overview
Kuvera by CRED is a direct mutual fund investment platform operated by Arevuk Advisory Services (SEBI Registered Investment Advisor INA200005166) and published by Dreamplug Technologies (CRED). The platform offers 5000+ direct mutual fund plans from all major AMCs with zero commission, supplemented by behavioral investing analytics through the proprietary DAP framework that scores investors on Discipline, Allocation, and Performance. Key features include Surplus (idle cash management into liquid funds), comprehensive portfolio tracking, tax optimization tools (ELSS, tax harvesting), goal planning, and family account management. The platform also integrates partner services for Fixed Deposits (Bajaj, Shriram, Mahindra), International Equities (Vested), NPS (HDFC Pension), and Stocks (smallcase). The platform manages approximately ₹33,000 crore in assets across 3 lakh investors.
Differentiator
Problem solved
Functional benefit
Brands
- Surplus: Feature that automatically invests idle cash into liquid funds managed by partnered asset management companies with instant redemption up to ₹4 lakhs per day.
- DAP Framework
Products and services
- Kuvera Direct Mutual Fund Platform Zero-commission direct mutual fund investment platform offering access to 5,000+ direct plans from all Indian AMCs, with SIP and lump sum investing, portfolio tracking, and tax optimization tools for individual investors.
- Surplus Automated idle cash management product that invests idle capital into liquid funds from partnered AMCs (DSP, ICICI Prudential, Aditya Birla Sun Life, HDFC), offering up to 2.5x returns versus savings accounts with instant redemption up to ₹4 lakhs per day.
- Fixed Deposits Fixed deposit investment service offered through partner financial institutions (Bajaj Finance, Shriram Finance, Mahindra Finance) for individual investors seeking stable returns.
- International Equities US stock investment service offered through partner Vested Finance Inc, enabling Indian investors to access international markets via brokerage account setup on the Kuvera platform.
- National Pension Scheme (NPS) Pension investment product offered through HDFC Pension Management Company that allows individual investors to participate in the National Pension Scheme via the Kuvera platform.
- Stocks/Domestic Equities Indian equity trading service provided through partner smallcase Technologies that enables individual investors to trade domestic stocks via the Kuvera platform.
Quantifiable outcome
- Only 17.7% of investors beat their benchmark; median investor trails by 3.5 percentage points, demonstrating the behavior gap Kuvera helps address.
- +4 more outcomes
Companies that use Kuvera.in
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Kuvera.in technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability6 records
Feature5 records
Kuvera.in partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- DSP Asset ManagerscoreLiquid fund partner for the Surplus feature. DSP provides curated liquid fund options for Kuvera's idle cash management feature, enabling automatic investment of idle capital into liquid funds.
- ICICI Prudential Asset Management CompanycoreLiquid fund partner for Surplus feature. ICICI Prudential AMC provides liquid fund options for Kuvera's automatic idle cash investment feature with instant redemption capabilities.
- Aditya Birla Sun Life AMCcoreLiquid fund partner for Surplus feature. Aditya Birla Sun Life provides curated liquid fund options for automatic idle cash management on Kuvera's platform.
- HDFC Asset Management CompanycoreLiquid fund partner for Surplus feature. HDFC AMC provides liquid fund options for Kuvera's idle cash investment feature with instant redemption up to ₹4 lakhs.
- Dreamplug Technologies Private Limited (CRED)coreCRED acquired Kuvera in February 2024 and now publishes Kuvera through its technology infrastructure. CRED provides technology services to Arevuk Advisory Services and licenses the CRED brand for Kuvera. Arevuk remains responsible for products and services offered through Kuvera.
- BSEStarMFcoreTransaction aggregation platform partner for mutual fund transactions. BSEStarMF enables online transactions in select schemes of select Mutual Funds and provides online payment facility through payment service providers.
- Bajaj Finance LimitedminorFixed deposit partner offering fixed deposit facilities through Kuvera via commercial arrangement with Vueark Technology Services.
- Shriram Finance LimitedminorFixed deposit partner offering fixed deposit facilities through Kuvera via commercial arrangement with Vueark Technology Services.
- Mahindra Finance LimitedminorFixed deposit partner offering fixed deposit facilities through Kuvera via commercial arrangement with Vueark Technology Services.
- Vested Finance IncminorInternational equity partner enabling users to invest in US-listed instruments through brokerage account setup facilitated on Kuvera.
- HDFC Pension Management Company LimitedminorNPS (National Pension Scheme) partner offering pension products through Kuvera. VTSPL is registered as Pension Agent Corporate with Pension Agent Code PAC07240103.
Scale indicators7 records
Recent moves3 records
Expansion highlights5 records
Kuvera.in competitors and assessment
Company assessmentDirect peers
- Goalwise: Goal-based direct mutual fund investment and advisory platform for Indian retail investors; comparable to Kuvera on advisory-led, goal-planning, direct-plan positioning for salaried affluent cohorts.
- Zerodha Coin: Direct mutual fund investment offering inside Zerodha's Kite ecosystem; competes head-to-head with Kuvera on zero-commission direct plans and serves an overlapping self-directed affluent investor base.
- Groww: India's largest direct mutual fund and stock investing app; offers zero-commission direct MFs, SIPs, and equities to mass and emerging-affluent investors — the most directly comparable platform to Kuvera given overlapping product surface and target segment.
- Scripbox: Goal-based mutual fund investing platform with proprietary fund selection engine and SIP automation; directly competes with Kuvera on the disciplined/SIP-led retail wealth narrative.
- INDmoney: Indian wealth management super-app spanning mutual funds, stocks, fixed deposits, and US equities; closely comparable to Kuvera's expanding product surface and affluent-investor positioning.
- ETMONEY: Direct mutual fund and goal-based investing platform from the Times Internet group; directly overlaps with Kuvera on direct MFs, tax-saving, and goal-planning tools targeting affluent Indian retail investors.
- Paytm Money: Digital wealth platform owned by One97/Paytm offering direct mutual funds, stocks, and NPS, leveraging a large consumer fintech user base — directly comparable distribution and product model to Kuvera by CRED.
Emerging players
- Smallcase: Thematic and stock-basket investing platform with managed portfolios and broker integration; an existing Kuvera integration partner and adjacent in audience and tech to Kuvera's evolving equities offering.
Others
- Vested Finance: Platform for Indian investors to buy US-listed stocks and ETFs; Kuvera's international-equities partner via VTSPL, comparable as an enabling partner within Kuvera's wealth stack.
- MFCentral (CAMS + KFintech): Joint consolidated MF transaction and statements platform from India's dominant registrars (CAMS, KFintech); provides the portfolio aggregation and CAS import capability that Kuvera also offers, making it a direct functional competitor on portfolio tracking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Kuvera.in social profiles
Digital presenceKuvera.in compliance and trust
Trust signalCompliance4 records
Kuvera.in financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kuvera.in leadership team
Management profileNumber of profiles
Profiles4 records
Kuvera.in funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kuvera.in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kuvera.in
What does Kuvera.in do?
Kuvera.in is an online platform that enables individual investors to invest in zero-commission direct mutual fund plans across 5,000+ schemes from all Indian AMCs. The platform, operated by SEBI-registered investment advisor Arevuk Advisory Services and published by CRED, combines direct mutual fund investing with proprietary behavioral analytics (the DAP framework), automated idle cash management via the Surplus feature, tax optimization tools, and goal-based planning for affluent Indian investors.
Is Kuvera.in a public or private company?
Kuvera.in is a private company. It is classified as corporate owned and is currently operating.
When was Kuvera.in founded?
Kuvera.in was founded in 2016. It employs 11 to 50 people.
Where is Kuvera.in based?
Kuvera.in is headquartered in Bangalore, India, in the Asia region.
How does Kuvera.in make money?
Two revenue lines are on record. Mutual Fund Transaction Facilitation is the primary driver. The others are investment Advisory Fees.
Who are Kuvera.in's main competitors?
Direct peers on record are Goalwise, Zerodha Coin, Groww, Scripbox, INDmoney, ETMONEY and Paytm Money. Smallcase is listed as an emerging player. Others are Vested Finance and MFCentral (CAMS + KFintech).
Does Kuvera.in have an API?
No public API is recorded for Kuvera.in.
What industry is Kuvera.in in?
Kuvera.in's product category is Personal Wealth Management. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.