Upflex
Upflex operates a workplace optimization platform combining a 6,000+ location on-demand workspace network across 75+ countries with its proprietary UnifyAI engine for attendance forecasting and team orchestration. It serves enterprise corporate real estate, workplace experience, and IT teams at companies such as IBM, Schneider Electric, and McKinsey to reduce real estate spend and coordinate hybrid work.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Upflex does
Upflex is a workplace optimization platform that operates a two-sided marketplace aggregating 6,000+ on-demand workspace locations across 75+ countries, paired with an AI orchestration layer branded as UnifyAI. The company's core technology combines a Global Network of coworking spaces, meeting rooms, and offices accessible through web and mobile applications, with proprietary machine learning models that forecast workplace attendance at claimed 97% accuracy, automate team co-attendance coordination to reach 88% rates, and run scenario-planning simulations for portfolio optimization. Open API infrastructure (Global Network Inventory API, Hybrid Workflow Integrations, Real-Time Workspace Sync) enables the platform to embed into enterprise technology stacks alongside integrations with Microsoft 365, Google Workspace, and HRIS systems.
The company serves enterprise customers including Schneider Electric, IBM, McKinsey, Coca-Cola, Zoom, JLL, GSK, GSA, Wiz, Canon, PowerSchool, ZipRecruiter, ICG, Ceros, and Uberall. Primary buyer personas are Corporate Real Estate Leaders seeking 40%+ real estate cost reductions, Workplace Experience Directors solving hybrid attendance coordination, and IT/Digital Workplace Architects integrating the platform into enterprise systems. Customers cite outcomes including $1M+ savings (Ceros), 20% reduction in excess office space, and 75%+ utilization rates up from 30-50% baselines.
Upflex monetizes through a hybrid model combining subscription membership fees for platform access, prepaid workspace pools, usage-based transaction fees on actual bookings, and premium UnifyAI capabilities. Enterprise sales are conducted via a field-sales motion with demo-driven procurement cycles, supplemented by self-serve web/mobile booking and an API-first distribution strategy for technology partners including Priority Pass. The company was founded in 2018, is headquartered in New York with offices in London (EMEA HQ), Lisbon, and Mumbai, and has raised approximately $36.35 million in venture funding including a $30M Series A led by WeWork in May 2022 following the acquisition of UK-based WorkClub in December 2021.
Upflex firmographics
Firmographics- Name
- Upflex
- Legal name
- Upflex, Inc.
- Website
- https://upflex.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Upflex operates a workplace optimization platform combining a 6,000+ location on-demand workspace network across 75+ countries with its proprietary UnifyAI engine for attendance forecasting and team orchestration. It serves enterprise corporate real estate, workplace experience, and IT teams at companies such as IBM, Schneider Electric, and McKinsey to reduce real estate spend and coordinate hybrid work.
- Ownership category
- akta.pro rank
Upflex industry classification
Industry- Product category
- Hybrid Workplace Management Software
- NAICS
- Office Administrative Services (5611), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)
- akta.pro secondary industries
- Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), Workforce Management & Scheduling (BPACAPAI)
Keywords
Where Upflex is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Upflex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Workspace Booking Transactions: Revenue from facilitating bookings of desks, meeting rooms, individual offices, and partial/full floors through the Upflex platform. Users pay for actual space usage with minimum booking periods and hourly/daily rates.
- Membership Subscriptions: Enterprise clients purchase memberships granting employees access to the platform for booking spaces. Memberships are subscription-based with monthly or annual billing cycles.
- Platform Access Fees: Access to the Upflex Platform with actual usage of spaces requiring payment of additional fees beyond base subscription.
- Pool Prepayment: Prepaid, non-refundable pools of funds set aside for on-demand payment for workspace bookings. Provides enterprises with budget management capability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Enterprise membership with pooled funds for workspace access |
| Usage-based | Monthly | Platform access with usage-based billing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Upflex product offering
Product offeringCore offering
Upflex operates a workplace optimization platform that pairs the UnifyAI attendance-forecasting and team-orchestration engine with the Global Network, an aggregated inventory of 6,000+ on-demand workspaces across 75+ countries. Enterprise customers use the platform to forecast hybrid attendance, dynamically allocate owned office space, run consolidation scenarios, and tap overflow capacity from partner-operated coworking and flex spaces via a unified booking, billing, and API layer.
Product overview
Upflex is a workplace optimization platform combining AI-powered orchestration through UnifyAI with access to the world's largest on-demand workspace network (Global Network). The platform operates on a modular architecture where UnifyAI serves as the AI/analytics layer handling attendance forecasting and team orchestration, while the Global Network provides physical workspace inventory access across 6,000+ locations. The Open API and Global Network Inventory API enable developer integrations. The platform is designed for enterprise corporate real estate leaders, workplace experience directors, and IT architects to optimize hybrid work, reduce real estate spend by 40%+, and improve team collaboration.
Differentiator
Problem solved
Functional benefit
Products and services
- UnifyAI Platform
Quantifiable outcome
- 97% attendance forecast accuracy
- +5 more outcomes
Companies that use Upflex
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
Upflex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
Upflex partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Priority PasscorePartnership providing workspace access to Priority Pass members through integrated booking and terms of service. Dedicated partnership terms, privacy notice, and data protection addendum documents established. Expands Upflex's reach into travel and lifestyle segments.
- Trees for the FuturecoreEnvironmental partnership where Upflex plants a tree on behalf of enterprise clients (e.g., Schneider Electric) for every desk booked through the platform. Creates ESG value proposition for sustainability-focused customers.
- WorkClubflagshipAcquired UK aggregator of on-demand workspaces in December 2021 to strengthen Upflex's presence in Europe. Created Upflex EMEA with European headquarters in London and expanded UK workspace network to 500 locations.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Upflex competitors and assessment
Company assessmentDirect peers
- HqO: HqO is a tenant experience and workplace experience platform used by commercial landlords and enterprise occupiers. It overlaps directly with Upflex's workplace orchestration layer (UnifyAI) for hybrid attendance, engagement, and space optimization in mid-to-large office portfolios.
- Robin: Robin is a hybrid workplace management platform offering desk booking, room scheduling, and office presence analytics. It competes head-to-head with Upflex's desk/room booking and UnifyAI attendance forecasting capabilities for the same IT and CRE buyers.
- OfficeSpace Software: OfficeSpace is a workplace management platform for desk booking, space planning, and utilization analytics targeting mid-market and enterprise customers. It directly competes with Upflex's owned-office optimization use cases.
- Liquidspace: Liquidspace operates an on-demand workspace marketplace connecting enterprises with meeting rooms, day offices, and coworking spaces. It is the most direct competitor to Upflex's Global Network marketplace business and similar in transaction-based revenue model.
- Deskpass: Deskpass sells flexible coworking and on-demand workspace access on a membership basis to distributed teams. It targets the same hybrid-work buyer as Upflex's Global Network subscription and pooled-fund offerings.
Broad incumbents
- WeWork: WeWork is the largest global flex workspace operator and led Upflex's Series A. It competes on the on-demand workspace side (WeWork On Demand, WeWork All Access) and is both a supply partner and a potential competitor to Upflex's marketplace.
- IWG (Regus): IWG operates the world's largest network of flexible workspaces under the Regus, Spaces, and HQ brands. It is a supply-side operator within the on-demand workspace market that Upflex aggregates, and increasingly offers its own digital access platform.
- Industrious: Industrious is a premium flexible workspace provider with enterprise-grade suites and amenities. It operates on the supply side of Upflex's network and increasingly competes for hybrid enterprise customers with its own workplace platform.
- Knotel (Newmark): Knotel, now part of Newmark Group, provides flexible and customized office space for enterprise clients. It operates on the supply side of Upflex's network and offers enterprise CRE services that overlap with Upflex's portfolio optimization use cases.
Emerging players
- Workfrom: Workfrom is an on-demand workspace marketplace and remote-work community. It has meaningful but narrower overlap with Upflex's Global Network, primarily focused on remote workers and smaller teams rather than large enterprise rollouts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Upflex social profiles
Digital presenceUpflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upflex leadership team
Management profileNumber of profiles
Profiles8 records
Upflex subsidiaries and ownership
Company hierarchySubsidiaries1 record
Upflex funding detail
Funding detailFunding overview
Funding rounds4 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upflex M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upflex
What does Upflex do?
Upflex operates a workplace optimization platform that pairs the UnifyAI attendance-forecasting and team-orchestration engine with the Global Network, an aggregated inventory of 6,000+ on-demand workspaces across 75+ countries. Enterprise customers use the platform to forecast hybrid attendance, dynamically allocate owned office space, run consolidation scenarios, and tap overflow capacity from partner-operated coworking and flex spaces via a unified booking, billing, and API layer.
Is Upflex a public or private company?
Upflex is a private company. It is classified as venture growth investor backed and is currently operating.
When was Upflex founded?
Upflex was founded in 2018. It employs 51 to 100 people.
Where is Upflex based?
Upflex is headquartered in New York, United States, in the North America region.
How does Upflex make money?
Four revenue lines are on record. Workspace Booking Transactions are the primary driver. The others are membership Subscriptions, platform Access Fees and pool Prepayment.
Who are Upflex's main competitors?
Direct peers on record are HqO, Robin, OfficeSpace Software, Liquidspace and Deskpass. Broad incumbents are WeWork, IWG (Regus), Industrious and Knotel (Newmark). Workfrom is listed as an emerging player.
Does Upflex have an API?
Yes. Upflex offers a Global Network Inventory API that enables programmatic access to workspace inventory data. The platform also supports Hybrid Workflow Integrations and Real-Time Workspace Sync capabilities. The API is part of the Open API section of the platform, designed to allow developers to build workflows using Upflex's workspace network data. Developer documentation is at www.upflex.com/open-api.
What industry is Upflex in?
Upflex's product category is Hybrid Workplace Management Software. Its primary akta.pro industry code is BPABAFAH, Hybrid Work Enablement & Desk/Room Booking Operations, with a secondary code of HDAEALAL, Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms. Its NAICS code is 5611 and its SIC code is 7372.