Button

What Button does

Button is a mobile commerce optimization platform that uses AI-powered routing technology to connect retailers, publishers, advertisers, and creators within a unified commerce marketplace. The company's core offering, Dynamic Decisioning, is patented technology that analyzes user behavior in real time and routes each tap to the highest-converting destination (typically a retailer's native app rather than mobile web), supported by deterministic first-party attribution rather than probabilistic tracking. Button's product surface includes the open-source Button Merchant Library SDK for iOS and Android, the Button Order API for server-to-server reporting, Button Links for deep linking infrastructure, and newer modules such as CuratedBy (publisher content automation), Creator Media (retail media integration for the creator economy), and PostTap (a creator mobile app for attribution and commission tracking). The platform has facilitated over $100B in total commerce across 5,000+ apps and 14.4B shopping journeys.

Button operates as a four-sided B2B marketplace, earning revenue primarily through affiliate commissions on attributed sales, supplemented by retail media placements and creator commerce transactions. The company serves four primary customer segments — Retailers seeking app installation and conversion lift, Publishers monetizing content through affiliate partnerships, Advertisers accessing scalable product listing ad placements, and Creators transforming influence into attributable commissions. Distribution combines direct enterprise sales (with 'Request a Demo' CTAs targeting major retailers such as Target, Walmart, Home Depot, and Uber Eats) with self-serve developer SDK integration and platform partnerships such as the Linktree integration announced in January 2025. The company received a strategic growth investment from PSG in June 2025 to accelerate product development and expansion into creator-driven shopping.

Name

Button

Legal name

Button, Inc.

Website

https://usebutton.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Button is an AI-powered mobile commerce optimization platform that uses patented Dynamic Decisioning technology to route users to highest-converting destinations. It operates a four-sided marketplace serving retailers, publishers, advertisers, and creators with affiliate, retail media, and attribution products.

Ownership category

akta.pro rank

Product category

Mobile Commerce Optimization Platform

NAICS

Web Search Portals and All Other Information Services (51929), Information (51)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Recommendation & Discovery Engines (content/product) (BPAMAAAG)

akta.pro secondary industries

Search, Discovery & Ranking Personalization (HDAAAGAE), Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD), Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)

Keywords

• Mobile commerce optimization
• Affiliate marketing platform
• Retail media network
• Creator commerce solutions
• Attribution and deep linking

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Affiliate/Commission Revenue: Button earns commissions on sales attributed through its network of publishers and creators driving users to retailer apps and websites. The platform facilitates commerce between brands and affiliate partners.
2. Retail Media: Monetization solutions for publishers and creators through retail media placements and sponsored product carousels, enabling brands to promote products within commerce content.
3. Creator Commerce: Revenue from creator-driven shopping experiences, affiliate commissions, and retail media integration for the creator economy segment.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Button operates an AI-powered mobile commerce optimization platform that connects retailers, publishers, advertisers, and creators. Its core offering is Dynamic Decisioning, an AI-based routing technology that identifies the highest-converting destination for each tap and builds complete user journeys, supported by open-source Merchant Library SDKs, the Button Marketplace, and APIs for order attribution and reporting.

Product overview

Button is an AI-powered mobile commerce optimization platform that operates as a unified platform with multiple integrated products and modules. The core offering is Dynamic Decisioning (AI-powered routing technology) that identifies and routes users to the highest-converting destination, combined with the open-source Button Merchant Library SDKs (iOS/Android) for integration. The platform serves four main customer segments: Retailers (Dynamic Decisioning for app optimization), Publishers (Full-Service Network for monetization), Advertisers (Product Listing Ads), and Creators (PostTap/Creator Media for commerce attribution). Key products include: CuratedBy (publisher content automation), Creator Media (retail media integration), Button Order API (server-to-server reporting), and Button Links (deep linking infrastructure). The platform has facilitated over $100B in commerce and processes billions of shopping journeys annually.

Differentiator

Problem solved

Functional benefit

Brands

• CuratedBy: A publisher-first tool delivering automated, product-focused content that stacks affiliate, retail media and seller budgets on a single platform, designed to help publishers create and scale commerce-driven content in the AI-driven discovery era.
• PostTap
• Creator Media
• Dynamic Decisioning

Products and services

• Dynamic Decisioning AI-powered mobile commerce optimization platform for retailers that identifies and routes users to the highest-converting destination using proprietary AI to analyze user journeys and maximize conversion rates.
• Button Merchant Library Open-source client SDK (iOS/Android) for merchants to integrate Button's attribution and optimization platform, handling deep linking, post-install attribution, and order reporting. Available via CocoaPods, Carthage, and Swift Package Manager.
• CuratedBy Publisher-first automated tool that delivers product-focused content, stacking affiliate, retail media, and seller budgets on a single platform so publishers can integrate shoppable elements into social channels and their own sites.
• Creator Media Solution that integrates retail media into creator content, enabling creators and brands to monetize and optimize commerce across creator-driven shopping experiences.
• PostTap (Creator App) Mobile application for creators to manage commerce attribution, track commissions, and monetize their influence through affiliate and retail media partnerships.
• Button Order API Server-to-server API allowing brands to report orders, updates, and cancellations to Button for attribution and commission tracking.
• Button Marketplace B2B marketplace connecting retailers, publishers, advertisers, and creators for mobile commerce optimization and affiliate marketing.
• Full-Service Network (Publisher Solutions) Monetization platform for publishers to integrate shoppable commerce content and earn commissions through affiliate partnerships.
• Product Listing Ads Scalable advertising placements for advertisers to promote products within Button's commerce network.
• Creator Economy Solutions Comprehensive solutions for creators to monetize their influence, track attributable commissions, and integrate retail media into their content.

Quantifiable outcome

• 432% ROI for retailers using Dynamic Decisioning technology (Forrester study)
• +7 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered flagship and strategic.

• Leading Creator CompaniesflagshipStrategic or Co-development Partner · 17 June 2025Button launched 'Creator Media' at Cannes Lions in partnership with leading creator companies to enhance the creator economy by integrating retail media into creator content. This initiative empowers creators and brands to monetize and optimize commerce effectively.
• LinktreestrategicTechnology or Integration · 15 January 2025Button integrated into Linktree to support social commerce for creators. This integration enables creators on Linktree to monetize their audiences through Button's affiliate commerce and attribution technology, bringing commerce capabilities to Linktree's creator platform.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Awin: Awin is a global affiliate marketing network with similar enterprise retailer focus as Button. Both facilitate affiliate partnerships, tracking, and commission management for performance commerce.
• Impact: Impact operates a partnership and affiliate marketing platform that competes directly with Button's Full-Service Network and affiliate commerce offerings. Both serve enterprise retailers and brands seeking to manage publisher and creator partnerships at scale.
• Branch.io: Branch provides deep linking, mobile attribution, and routing technology very similar to Button's Dynamic Decisioning. Both serve the same enterprise customer base (large B2C retailers and apps) with comparable SDK-based integration and cross-platform attribution capabilities.
• Skimlinks: Skimlinks is a publisher-focused commerce content monetization platform that competes with Button's Full-Service Network. Both enable publishers and content creators to earn commissions from commerce content.
• LTK: LTK (formerly rewardStyle) is the leading creator commerce platform, directly comparable to Button's Creator Media and PostTap offerings. Both enable creators to monetize content via affiliate and retail media integrations.
• Rakuten Advertising: Rakuten Advertising is a global affiliate and performance marketing network comparable to Button's commerce marketplace. Both serve enterprise retailers with publisher/affiliate relationships and cross-channel performance tracking.
• Adjust: Adjust (acquired by Applovin) is a mobile measurement and attribution platform that overlaps with Button's deterministic attribution and MMP-integration capabilities. Both target enterprise app marketers with attribution and fraud prevention.
• AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform that competes with Button's attribution layer. Both serve enterprise mobile commerce customers and integrate with MMPs, retailers, and publishers for performance measurement.
• CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a large established affiliate network that competes with Button's affiliate/commission revenue stream. Both connect retailers with publisher and creator partners for performance-based commerce.

Emerging players

• Kochava: Kochava provides mobile attribution, analytics, and identity solutions that partially overlap with Button's attribution and MMP integration capabilities. Both target enterprise mobile commerce customers with measurement and routing tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/button/button-merchant-ios
• Xx.com/button
• Facebookfacebook.com/usebutton
• LinkedInlinkedin.com/company/button-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Button