Skimlinks
Skimlinks is a London-based affiliate marketing automation platform — a Taboola subsidiary — that connects publishers to 48,500+ merchants and 50+ affiliate networks through a single JavaScript integration, monetizing commerce content for editorial publishers, shopping platforms, and influencers worldwide.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Skimlinks does
Skimlinks, operated through its legal entity Skimbit Ltd (registered at Aldgate House, 33 Aldgate High Street, London), is an affiliate marketing automation platform that connects publishers to 48,500+ merchants and 50+ affiliate networks globally through a single JavaScript integration. The company's core technology — the Skimlinks Code — wraps and tags existing product links on publisher properties to enable click-to-purchase tracking and commission attribution across networks including ShareASale, Commission Junction, Rakuten, Awin, Impact Radius, TradeDoubler, and Webgains, eliminating the need for publishers to manage individual affiliate network relationships. The platform is anchored by the Publisher Hub, a proprietary dashboard providing configuration, reporting, billing, and merchant search functionality, and is augmented by optional tools (SkimWords, Network Overwrite, Link Generator, Skim RSS BETA) and three APIs (URL Shortener, Merchant, Reporting). The company claims that 23 of the top 25 publishers worldwide use the platform, including Condé Nast, Hearst, MailOnline, Yahoo, Mirror, and News UK, generating millions of sales per day across the network.
Skimlinks operates a two-sided business model. On the publisher side, sign-up is free and self-serve, with monetization driven by sharing the affiliate commissions that publishers earn when product links convert to purchases. On the merchant side, Skimlinks runs a tiered Preferred Partner Program with monthly subscriptions ranging from $166 (Preferred) to $1,000 (Premium) to $1,620 (VIP), providing enhanced visibility in publisher search results, dedicated growth managers, advanced analytics, and exclusive promotional opportunities; a free Growth Merchant Program provides an entry point for smaller brands. Skimlinks is a subsidiary of Taboola, the publicly listed content recommendation and advertising technology company, and operates with a related-company relationship with Connexity (a product catalog and commerce data platform), creating a broader commerce content ecosystem spanning North America, Europe, and APAC. The company employs 51–100 staff and serves customers across publishing, retail, fashion, travel, and creator economy segments.
Skimlinks firmographics
Firmographics- Name
- Skimlinks
- Legal name
- Skimbit Ltd
- Website
- https://skimlinks.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Skimlinks is a London-based affiliate marketing automation platform — a Taboola subsidiary — that connects publishers to 48,500+ merchants and 50+ affiliate networks through a single JavaScript integration, monetizing commerce content for editorial publishers, shopping platforms, and influencers worldwide.
- Ownership category
- akta.pro rank
Skimlinks industry classification
Industry- Product category
- Affiliate Marketing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industry
- Social Commerce & Affiliate Influencer Programs (MPAAAHAE)
Keywords
Where Skimlinks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Skimlinks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Commission Revenue Share: Skimlinks earns revenue by acting as an intermediary between publishers and merchants through affiliate networks. When publishers drive sales to merchants, Skimlinks takes a share of the commission earned. Publisher Revenue is the publisher's share of Total Revenue collected by Skimlinks, which can be viewed in the Publisher Hub.
- Preferred Partner Program Subscriptions: Paid merchant program with three tiers (Preferred from $166/month, Premium from $1000/month, VIP from $1620/month) providing enhanced visibility, dedicated growth managers, advanced analytics, and promotional opportunities with premium publishers.
- Publisher Referral Rewards: Publishers can earn rewards (35% of Skimlinks' share of commission for 12 months) by referring new publishers to the platform, up to $20,000 maximum per referred account.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Preferred Partner - Entry tier paid merchant program |
| Subscription | Monthly | Premium Partner - Mid-tier paid merchant program with dedicated support |
| Subscription | Monthly | VIP Partner - Highest tier with maximum visibility and support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Skimlinks product offering
Product offeringCore offering
Skimlinks is an affiliate marketing automation platform that enables publishers to monetize commerce content by inserting a single JavaScript code snippet, which automatically converts existing product links into affiliate links and connects them to 48,500+ merchants across 50+ global affiliate networks. For merchants, it offers the Preferred Partner Program (paid tiered subscription) and a free Growth Merchant Program providing publisher access, dedicated growth management, and performance analytics.
Product overview
Skimlinks is an affiliate marketing platform and a Taboola company that provides publishers and platforms with a single integration and contract to access 48,500 merchants and 50+ affiliate networks globally. The platform is built around the Publisher Hub as the central dashboard, paired with Core Tools (Skimlinks Javascript, Link Wrapper, URL Shortener) that automatically monetize merchant links on publisher properties. Optional Tools extend functionality through SkimWords, Network Overwrite, Link Generator, Skim RSS BETA, and three APIs (URL Shortener API, Merchant API, Reporting API BETA). For merchants, tiered partnership programs range from the free Growth Merchant Program to the paid Preferred Partner Program spanning three tiers (Preferred from $166/month, Premium from $1,000/month, VIP from $1,620/month). A Publisher Referral Rewards Program offers 35% commission share for referred publishers. The platform serves three publisher segments: Editorial Publishers, Shopping Platforms, and Influencers & Creators.
Differentiator
Problem solved
Functional benefit
Products and services
- Publisher Hub
- Preferred Partner Program
- Growth Merchant Program
- Publisher Referral Rewards Program
- Editorial Publishers Solution
- Shopping Platforms Solution
- Influencers & Creators Solution
Quantifiable outcome
- 23 of top 25 publishers worldwide use Skimlinks for commerce monetization
- +2 more outcomes
Companies that use Skimlinks
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Skimlinks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration52 records
Feature7 records
Skimlinks partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TaboolacoreTaboola is the parent company of Skimlinks. Skimlinks is identified as 'a Taboola Company' on their website. Taboola provides content recommendation and advertising technology infrastructure that complements Skimlinks' affiliate monetization services.
- ConnexitycoreConnexity is referenced as the parent/related company for retailers section. Links on the merchants page direct to connexity.com/for-retailers/. Connexity operates as a product catalog and commerce data platform that likely powers Skimlinks' merchant discovery and data capabilities.
- Affiliate Networks (50+)coreSkimlinks integrates with 50+ affiliate networks including ShareASale, Commission Junction, TradeDoubler, Webgains, Awin, and many others. These networks manage merchant-publisher relationships and handle tracking and commission payments.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Skimlinks competitors and assessment
Company assessmentEmerging players
- Refersion: Refersion is an affiliate and influencer marketing platform focused on creator-driven commerce and brand-to-creator tracking. It overlaps with Skimlinks' Influencers & Creators solution, providing an emerging alternative for direct-to-creator affiliate programs at smaller scale.
- Levanta: Levanta is an emerging affiliate marketing platform purpose-built for Amazon sellers and ecommerce brands, with growing publisher tools. It targets a narrower commerce segment than Skimlinks but represents the new wave of cloud-native affiliate platforms competing for merchant budgets.
Direct peers
- Impact: Impact operates a partnership management and affiliate marketing platform that connects brands with publishers and creators. It directly competes with Skimlinks in the automated affiliate monetization and partner ecosystem space, serving overlapping enterprise publisher and merchant customers with comparable SaaS tools.
- ShareASale: ShareASale (owned by Awin) is a long-standing affiliate network serving merchants and publishers with tracking and reporting tools. Skimlinks connects publishers to ShareASale as a network, but ShareASale's own platform competes directly for affiliate program management workloads.
- TradeDoubler: TradeDoubler is a European-focused affiliate and performance marketing network with a global publisher base. It competes with Skimlinks in cross-border affiliate program management, particularly for European merchants seeking editorial publisher reach.
- Rakuten Advertising: Rakuten Advertising operates a global affiliate network and performance marketing platform serving brands and publishers. Like Skimlinks, it provides automated link tracking and affiliate program management, directly competing for both publisher inventory and merchant program budgets.
- PartnerStack: PartnerStack is a partner relationship management platform focused on affiliate, referral, and reseller programs for SaaS and ecommerce brands. It competes with Skimlinks' affiliate technology stack, particularly for merchants seeking modern PRM tooling beyond legacy affiliate networks.
- CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest affiliate networks globally, connecting advertisers with publishers and offering tools for tracking, attribution, and payouts. Skimlinks integrates with CJ Affiliate as one of its 50+ networks, but CJ's own publisher platform and SaaS offering compete directly with Skimlinks' Publisher Hub.
- AvantLink: AvantLink is an affiliate network specializing in retail, outdoor, and lifestyle verticals with deep publisher relationships. It competes with Skimlinks for affiliate-driven retail commerce, particularly with editorial publishers in fashion, fitness, and lifestyle categories.
- Awin: Awin is a global affiliate marketing network with thousands of merchant programs, integrating directly with publishers through its platform. It competes with Skimlinks' network aggregation and link monetization value proposition for both publishers and merchants across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Skimlinks social profiles
Digital presenceSkimlinks compliance and trust
Trust signalCompliance5 records
Skimlinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skimlinks leadership team
Management profileNumber of profiles
Profiles7 records
Skimlinks funding detail
Funding detailFunding overview
Funding rounds8 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skimlinks M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skimlinks
What does Skimlinks do?
Skimlinks is an affiliate marketing automation platform that enables publishers to monetize commerce content by inserting a single JavaScript code snippet, which automatically converts existing product links into affiliate links and connects them to 48,500+ merchants across 50+ global affiliate networks. For merchants, it offers the Preferred Partner Program (paid tiered subscription) and a free Growth Merchant Program providing publisher access, dedicated growth management, and performance analytics.
Is Skimlinks a public or private company?
Skimlinks is a private company. It is classified as corporate owned and is currently operating.
When was Skimlinks founded?
Skimlinks was founded in 2007. It employs 51 to 100 people.
Where is Skimlinks based?
Skimlinks is headquartered in London, United Kingdom, in the Europe region.
How does Skimlinks make money?
Three revenue lines are on record. Affiliate Commission Revenue Share is the primary driver. The others are preferred Partner Program Subscriptions and publisher Referral Rewards.
Who are Skimlinks's main competitors?
Emerging players on record are Refersion and Levanta. Direct peers are Impact, ShareASale, TradeDoubler, Rakuten Advertising, PartnerStack, CJ Affiliate (Commission Junction), AvantLink and Awin.
Does Skimlinks have an API?
Yes. Skimlinks offers three Optional Tool APIs: the URL Shortener API, the Merchant API, and the Reporting API BETA. These APIs are available to registered and approved publishers who use the Core Tools on an approved Property. Publishers must use a unique API key granted upon registration and must not exceed usage limits defined in Program Policies. API usage is expected to reflect the revenue generated via the Service. The APIs are used to affiliate Merchant links through Affiliate Networks, earn Publisher Revenue, and obtain insights via the Publisher Hub.
What industry is Skimlinks in?
Skimlinks's product category is Affiliate Marketing Software. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of MPAAAHAE, Social Commerce & Affiliate Influencer Programs. Its NAICS code is 513210 and its SIC code is 7311.