Veracity
Veracity (Veracity Health) is a direct-to-consumer metabolic health platform selling clinically backed, drug-free supplements — anchored by Metabolism Ignite, a natural GLP-1 formula — to women seeking weight management, hormone balance, and perimenopause support, via at-home hormone testing and personalized protocols.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Veracity does
Veracity (formerly Veracity Selfcare, rebranded to Veracity Health) is a New York-based, direct-to-consumer metabolic health platform that develops and sells clinically backed, drug-free nutritional supplements targeting women with metabolic dysfunction. The product portfolio is anchored by Metabolism Ignite, a natural GLP-1 support formula positioned as an alternative to GLP-1 weight-loss drugs (claims: 9 lbs average weight loss in 90 days, 61% GLP-1 increase, 85% hunger reduction by 60 days, 150% basal metabolic rate increase), and is complemented by Metabolic Power Protein and a lineup of targeted supplements (Cortisol Calming, Fatigue Ease, Metabolic Defense Probiotic, Metabolic Multivitamin, Perimenopause Support, Metabolism Cleanse), bundled protocol sets (Weight Loss, Gut Health, Stress, Perimenopause, Burnout), and Nutrition Consultations. The platform combines an at-home Hormone Wellness Test (saliva-based, generating 10M+ unique health data points) with a self-serve Metabolic Protocol Quiz that routes customers into personalized stacks. Products are formulated with an 11-doctor advisory team (250+ combined years of clinical experience) using a proprietary 6x potency botanical extraction method and validated through double-blind placebo controlled trials in the USA and Europe.
Veracity distributes exclusively through its own e-commerce storefront (veracityhealth.co), operating a hybrid one-time purchase and subscription model. Individual SKUs are priced $25.50-$169.15 and protocol bundles $89.25-$214.49; subscribers receive 25% off add-ons, free shipping, and pause/skip/cancel flexibility, with the Ignite Rewards Program adding free travel vials and tiered perks. Customer acquisition is product-led across Instagram, TikTok, and Facebook, supported by an editorial blog ("The Knowledge") with science-backed content on GLP-1 drugs and metabolic health, and earned media in Vogue, Allure, Harper's Bazaar, WWD, and GQ. Products are manufactured in FDA-, GMP-, and NSF-certified facilities and positioned as drug-free, toxin-free, and all-natural.
The company was founded around 2020-2021, is led by founder & CEO Allie Egan and Chief Medical Officer Dr. Gabrielle Francis (NMD), and operates with a lean staff of 1-10 employees. Veracity has raised approximately $11.9 million across three disclosed rounds: a 2020 pre-seed led by Meridian Street Capital, a September 2021 $5 million seed led by Global Founders Capital (with L Catterton, Silas Capital, Amplifyher Ventures, Fab Co-Creation Studio Ventures, Landis Capital, and Meridian Street Capital), and a June 2025 $6 million round co-led by Maveron and Melitas Ventures (with 37 Angels and Umami Capital). The 2025 rebrand reflects a strategic pivot from at-home hormonal skincare testing into the broader metabolic health category.
Veracity firmographics
Firmographics- Name
- Veracity
- Legal name
- Veracity Wellness Inc.
- Website
- https://veracityselfcare.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Veracity (Veracity Health) is a direct-to-consumer metabolic health platform selling clinically backed, drug-free supplements — anchored by Metabolism Ignite, a natural GLP-1 formula — to women seeking weight management, hormone balance, and perimenopause support, via at-home hormone testing and personalized protocols.
- Ownership category
- akta.pro rank
Veracity industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where Veracity is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veracity business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Direct E-commerce Sales: The company sells supplements directly to consumers through its e-commerce website, offering individual products and bundled protocol sets at various price points ranging from $25.50 to $214.49.
- Subscription Model: Veracity operates a subscription program (Ignite Rewards Program) offering recurring revenue through monthly deliveries with benefits including 25% off subscription add-ons, free shipping, and the ability to pause, skip, or cancel anytime.
- Women's Health Supplement Sales: Revenue from supplement products focused on metabolic health, weight management, hormone wellness, stress, gut health, energy, and perimenopause support targeting women consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single product purchases available for all supplement offerings |
| Subscription | Monthly | Bundled protocol sets offering value pricing for multiple products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Veracity product offering
Product offeringCore offering
Veracity is a direct-to-consumer metabolic health company that sells doctor-developed, clinically tested dietary supplements (anchored by its flagship Metabolism Ignite GLP-1 support formula) alongside an at-home Hormone Wellness saliva test and personalized supplement protocols. The company bundles individual supplements, protein powders, probiotics, multivitamins, and perimenopause support products into curated protocol sets for weight loss, gut health, stress, energy, perimenopause, and burnout, supported by nutrition consultations and a loyalty/subscription program.
Product overview
Veracity is a metabolic health supplement company offering a platform of doctor-developed, clinically proven nutritional supplements and wellness protocols. The core product is Metabolism Ignite, a natural GLP-1 support supplement for weight loss. The product portfolio includes standalone supplements (Metabolic Power Protein, Cortisol Calming, Fatigue Ease, Metabolic Defense Probiotic, Metabolic Multivitamin, Perimenopause Support), the Hormone Wellness Test (at-home saliva testing), bundled protocol sets (Weight Loss, Gut Health, Stress, Perimenopause, Burnout protocols), Nutrition Consultations, and a Metabolic Protocol Quiz for personalized recommendations. The offering combines supplements with testing and guidance services to address metabolic health at the root cause.
Differentiator
Problem solved
Functional benefit
Products and services
- Metabolism Ignite Natural GLP-1 support supplement for clinically backed weight loss, claiming 9 lbs average weight loss in 90 days, 61% increase in GLP-1, 85% reduction in hunger by 60 days, and 150% increase in basal metabolic rate. Sold individually or on subscription for individual consumers seeking weight management and metabolic support.
- Metabolic Power Protein Protein supplement formulated to power metabolism and support metabolic health and longevity for individual consumers.
- Hormone Wellness Test At-home saliva testing kit that analyzes hormonal health to identify root causes of consumer health concerns and guide personalized supplement protocol recommendations.
- Cortisol Calming
Quantifiable outcome
- 9 lbs average weight loss in 90 days (independent double blind placebo studies on ingredients in Metabolism Ignite)
- +3 more outcomes
Companies that use Veracity
Customer profileSegments3 records
Ideal customer profiles3 records
Veracity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Veracity partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
Veracity competitors and assessment
Company assessmentDirect peers
- Perelel: Perelel is a women's health supplement company (raised $27M) offering OBGYN-developed prenatal and hormonal health products. It is one of the most direct comparables to Veracity's women's metabolic health focus, with similar DTC subscription model and doctor-formulated positioning.
- Ritual: Ritual is a leading D2C essential-for-women multivitamin and supplement brand with a subscription model, science-backed positioning, and premium price points. Comparable to Veracity on DTC channel, female-target demographic, and clinically-validated brand narrative.
- HUM Nutrition: HUM Nutrition is a D2C women's wellness supplement brand offering personalized regimens for skin, hair, mood, and digestion with registered dietitian guidance. Overlapping target audience (women seeking holistic wellness) and similar quiz-based personalization as Veracity.
- Care/of: Care/of is a personalized vitamin and supplement D2C brand using a quiz to recommend customized daily packs. Direct competitor on personalized supplement protocols, DTC subscription model, and quiz-driven UX that closely mirrors Veracity's Metabolic Protocol Quiz.
- Needed: Needed is a women's health nutrition company offering practitioner-formulated supplements for fertility, pregnancy, and postpartum. Comparable on the women's health supplement category, expert-formulated positioning, and DTC subscription model targeting a similar demographic.
- Seed: Seed is a science-led D2C probiotic and microbiome brand with a subscription model and clinically-validated claims. Comparable to Veracity on the DTC subscription model, scientific/clinical positioning, and the Metabolic Defense Probiotic product within Veracity's line.
Broad incumbents
- Thorne: Thorne is an established science-based supplement brand with NSF Certified for Sport credentials, serving both consumer and practitioner markets. Comparable to Veracity's clinical, doctor-formulated positioning and NSF certification, but at much broader scale across categories.
- AG1 (Athletic Greens): AG1 is a leading daily nutritional supplement D2C brand with high-profile sports and celebrity endorsements. Comparable on premium DTC supplement positioning, recurring subscription model, and the type of consumer marketing reach Veracity aspires to scale toward.
- Metagenics: Metagenics is a medical-grade nutritional supplement company sold primarily through practitioners and healthcare providers. Comparable on GMP manufacturing, clinical study-backed formulations, and the practitioner/doctor channel positioning that Veracity uses as a credibility anchor.
Emerging players
- Elektra Health: Elektra Health is a women's menopause care platform combining telehealth, education, and community. Comparable on the perimenopause/menopause target demographic that Veracity addresses with its Perimenopause Protocol, but offers services rather than supplements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Veracity social profiles
Digital presenceVeracity compliance and trust
Trust signalCompliance3 records
Veracity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veracity leadership team
Management profileNumber of profiles
Profiles2 records
Veracity funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veracity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veracity
What does Veracity do?
Veracity is a direct-to-consumer metabolic health company that sells doctor-developed, clinically tested dietary supplements (anchored by its flagship Metabolism Ignite GLP-1 support formula) alongside an at-home Hormone Wellness saliva test and personalized supplement protocols. The company bundles individual supplements, protein powders, probiotics, multivitamins, and perimenopause support products into curated protocol sets for weight loss, gut health, stress, energy, perimenopause, and burnout, supported by nutrition consultations and a loyalty/subscription program.
Is Veracity a public or private company?
Veracity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Veracity founded?
Veracity was founded in 2021. It employs 1 to 10 people.
Where is Veracity based?
Veracity is headquartered in New York, United States, in the North America region.
How does Veracity make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Model and women's Health Supplement Sales.
Who are Veracity's main competitors?
Direct peers on record are Perelel, Ritual, HUM Nutrition, Care/of, Needed and Seed. Broad incumbents are Thorne, AG1 (Athletic Greens) and Metagenics. Elektra Health is listed as an emerging player.
Does Veracity have an API?
No public API is recorded for Veracity.
What industry is Veracity in?
Veracity's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAK, Women’s Health Supplements (Prenatal, Menopause, Hormonal), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2833.