Elektra Health
Elektra Health is a New York-based digital health platform founded in 2019 that delivers evidence-based virtual menopause care via telemedicine with Menopause Society-certified clinicians, paired 1:1 coaching, education, and a private community, serving women in perimenopause and menopause as well as enterprise health plan and employer customers.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Elektra Health does
Elektra Health is a New York-based digital health platform, founded in 2019, that delivers evidence-based virtual care for women in perimenopause and menopause. The core product combines 30-minute initial and 15-minute follow-up telemedicine visits with board-certified, Menopause Society Certified Practitioners (MSCP), paired one-to-one with non-clinical Elektra Coaches for lifestyle, nutrition, and emotional support. The platform is rounded out by a private evidence-based education library (the Meno 101 guide, symptom-specific resources, expert-led virtual events) and a moderated community hosted on Mighty Networks, with patient records and clinician coordination handled through Athenahealth EHR integration. Elektra prescribes only FDA-approved hormonal and non-hormonal therapies and does not monetize supplements or products, a positioning choice that the company uses to differentiate from women's-health competitors that retail consumer goods.
The business model blends direct-to-consumer telemedicine with enterprise channels. On the DTC side, patients in 16 states book online, pay insurance copays where in-network, or self-pay $249 (initial visit) / $149 (follow-up) / $99 (coaching), and may use HSA/FSA cards. On the enterprise side, Elektra contracts with health plans for in-network status and co-marketing — including a flagship co-branded ACA health plan, HelloMeno, launched with Oscar Health for January 2026 across 20 states — and with employers (LVMH, Reddit, AlixPartners) for sponsored employee benefits and ERG hosting. Elektra became the first virtual menopause care provider to accept Medicare and Medicaid in 2024.
Elektra operates through a holding-company structure: My Elektra, Inc., a Delaware corporation, owns the technology and administrative platform, while clinical services are delivered by affiliated professional corporations (Electra Health Medical, P.C., Electra Health Medical Mass, P.C., Elektra Women's Medical, Inc., and Electra Women's Health Medical NJ, PC). The company is venture-backed (total funding approximately $12.2M across 2019–2025) with investors including Seven Seven Six, Flare Capital Partners, and UPMC Enterprises; it is led by co-founder and CEO Jannine Versi (formerly Google, Obama Administration, Cityblock Health founding team) alongside a CFO with prior IPO experience at Empire Blue Cross Blue Shield and a CMO who scaled Galileo Health's clinical team from 5 to 150. The company is HIPAA-compliant and reports a 97% patient recommendation rate.
Elektra Health firmographics
Firmographics- Name
- Elektra Health
- Legal name
- My Elektra, Inc.
- Website
- https://elektrahealth.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elektra Health is a New York-based digital health platform founded in 2019 that delivers evidence-based virtual menopause care via telemedicine with Menopause Society-certified clinicians, paired 1:1 coaching, education, and a private community, serving women in perimenopause and menopause as well as enterprise health plan and employer customers.
- Ownership category
- akta.pro rank
Elektra Health industry classification
Industry- Product category
- Virtual Menopause Healthcare
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)
- akta.pro secondary industries
- Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)
Keywords
Where Elektra Health is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elektra Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Telehealth Clinical Visits (Insurance): Revenue generated from insurance reimbursements for clinical care visits. Patients pay standard copay or coinsurance based on their health plan. Initial visits (30 minutes) and follow-up visits (15 minutes) are billed to insurance.
- Telehealth Clinical Visits (Self-Pay): Self-pay option for patients without insurance coverage or out-of-network status. $249 for initial 30-minute visit, $149 for 15-minute follow-up visits.
- Coaching Services: 1:1 coaching sessions at $99 each for non-clinical support including lifestyle guidance, nutrition, exercise recommendations, and emotional support. Some insurance plans cover coaching at $0 copay.
- Enterprise/B2B Contracts: Partnership arrangements with health plans and employers for in-network access or sponsored employee benefits, potentially including per-member-per-month arrangements or value-based care contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | In-Network Clinical Visits |
| One time/ perpetual license | Pay-as-you-go | Self-Pay Initial Visit |
| One time/ perpetual license | Pay-as-you-go | Self-Pay Follow-Up Visit |
| Subscription | Per visit | Coaching Sessions |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Elektra Health product offering
Product offeringCore offering
Elektra Health operates a digital health platform delivering virtual menopause care through board-certified clinicians who provide telemedicine consultations, prescriptions for FDA-approved hormonal and non-hormonal treatments, and lab orders. Each patient is paired with a dedicated Elektra Coach for non-clinical lifestyle support, and receives access to a private education and community platform offering evidence-based readings, expert-led virtual events, and moderated peer discussion.
Product overview
Elektra Health is a first-of-its-kind digital health platform for menopause care, combining telemedicine clinical care with evidence-based education and community support. The core offering consists of video consultations with board-certified, menopause-trained clinicians paired with dedicated Elektra Coaches, supplemented by a private education platform and moderated community. The company offers a proprietary menopause assessment tool and partners with employers and health plans (including Oscar Health for the HelloMeno ACA plan) to expand access. Services are accessible via web and mobile app (powered by Mighty Networks) with patient records managed through Athenahealth EHR integration. The platform prescribes FDA-approved hormonal and non-hormonal treatments but does not sell supplements or products.
Differentiator
Problem solved
Functional benefit
Products and services
- Telemedicine Clinical Care Video consultations with board-certified clinicians specializing in menopause and women's midlife health. Includes 30-minute initial visits and 15-minute follow-ups, with prescription capabilities for FDA-approved hormonal and non-hormonal treatments, labs, and personalized care plans. Billed via insurance or self-pay ($249 initial / $149 follow-up).
- Elektra Coach 1:1 Support Patients are paired with dedicated Elektra Coaches for ongoing non-clinical support, including nutrition and exercise guidance, supplement recommendations, doctor's visit preparation, and emotional support via 30-minute sessions at $99 each (or $0 copay if covered by insurance).
- Private Education and Community Platform Private member platform providing evidence-based educational readings, videos, expert-led virtual events, and a moderated community for discussion and peer support. Complimentary access for all patients.
- Menopause Assessment Tool Online questionnaire that helps patients identify their top menopause symptoms, questions, health history, and goals prior to their first clinical visit.
- HelloMeno First-of-its-kind menopause-specific health insurance plan offered in the ACA marketplace through a partnership with Oscar Health. Available in 20 states starting January 2026, providing comprehensive menopause healthcare including hormone therapy and mental health support for women over 45.
- Health Plans Partnership Program Program partnering with health plans across commercial and government lines (including Medicare and Medicaid) to provide in-network telemedicine menopause care services, with bi-directional referrals to close care gaps and marketing collaboration.
- Employer Benefits Program Sponsored access to Elektra as an employee benefit, including unlimited coaching, personalized learning resources, supportive community access, and Employee Resource Group hosting for menopause awareness at companies like LVMH and Reddit.
- Elektra Health Mobile App Mobile applications for iOS and Android managed by Mighty Software, Inc. (Mighty Networks), enabling patients to access telemedicine visits, messaging, and the education platform on mobile devices.
Quantifiable outcome
- 97% of patients would recommend Elektra to a friend or family member
- +3 more outcomes
Companies that use Elektra Health
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Elektra Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Elektra Health partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Oscar HealthflagshipLaunched HelloMeno, the first-ever menopause health plan in the ACA marketplace. Available January 1, 2026 in 20 states. Plan offers comprehensive menopause-specific healthcare services including hormone therapy and mental health support.
- MVP Health CarecorePartnership to provide menopause care services to MVP Health Care customers in the Capital Region through telehealth appointments. Customers access Elektra's menopause specialists for hormone therapy and treatment plans at standard copay.
- UPMC EnterprisescoreElektra Health is highlighted as one of UPMC Enterprises' investments in digital health solutions expanding access to rural healthcare through telemedicine, part of their initiative to strengthen healthcare delivery.
Scale indicators7 records
Recent moves6 records
Expansion highlights8 records
Elektra Health competitors and assessment
Company assessmentDirect peers
- Midi Health: Midi Health is the most direct competitor in virtual menopause care, offering telehealth visits with clinicians for perimenopause and menopause. Competes head-to-head with Elektra on patient acquisition, employer benefits, and health plan partnerships.
- Evernow: Evernow provides virtual menopause care with clinicians prescribing hormonal and non-hormonal treatments. Direct overlap with Elektra's clinical model and target patient demographic.
- Peppy: Peppy is a digital health platform providing employer-sponsored menopause, fertility, and family support benefits. While UK-headquartered, it competes with Elektra in the US employer benefits market for menopause support.
- Maven Clinic: Maven Clinic is a comprehensive virtual care platform for women's and family health. While its core is fertility and maternity, it has expanded into midlife and menopause care, creating direct overlap with Elektra for employer benefits deals.
- Tia: Tia is a women's healthcare provider combining in-person clinics with virtual care across gynecology, primary care, and mental health. It serves a similar patient demographic to Elektra and increasingly addresses midlife women's health needs.
Emerging players
- Progyny: Progyny provides employer-sponsored fertility and family-building benefits. While its primary focus is fertility, it is expanding into broader women's health and overlaps with Elektra in employer benefit decision-makers and women's midlife care.
- Carrot Fertility: Carrot provides global fertility and family-forming benefits to employers. While focused on fertility, it overlaps with Elektra in the employer benefits channel and is expanding into broader reproductive and midlife health.
- Ophelia: Ophelia provides virtual care for opioid use disorder and other conditions. While not a direct menopause competitor, it is a comparable virtual care startup targeting specific underserved health conditions through similar telehealth + coaching models.
Broad incumbents
- Hims & Hers Health: Hims & Hers operates a large consumer telehealth platform that has expanded into women's health. Its scale, brand recognition, and capital base position it as a significant incumbent that could compete with Elektra in menopause care.
- Ro: Ro is a major consumer telehealth company offering care across multiple conditions. It has expanded into women's health and reproductive care, positioning it as a potential competitor for both direct-to-consumer menopause patients and enterprise partnerships.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Elektra Health social profiles
Digital presenceElektra Health compliance and trust
Trust signalCompliance1 record
Elektra Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elektra Health leadership team
Management profileNumber of profiles
Profiles8 records
Elektra Health subsidiaries and ownership
Company hierarchySubsidiaries4 records
Elektra Health funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elektra Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elektra Health
What does Elektra Health do?
Elektra Health operates a digital health platform delivering virtual menopause care through board-certified clinicians who provide telemedicine consultations, prescriptions for FDA-approved hormonal and non-hormonal treatments, and lab orders. Each patient is paired with a dedicated Elektra Coach for non-clinical lifestyle support, and receives access to a private education and community platform offering evidence-based readings, expert-led virtual events, and moderated peer discussion.
Is Elektra Health a public or private company?
Elektra Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Elektra Health founded?
Elektra Health was founded in 2019. It employs 11 to 50 people.
Where is Elektra Health based?
Elektra Health is headquartered in New York, United States, in the North America region.
How does Elektra Health make money?
Four revenue lines are on record. Telehealth Clinical Visits (Insurance) is the primary driver. The others are telehealth Clinical Visits (Self-Pay), coaching Services and enterprise/B2B Contracts.
Who are Elektra Health's main competitors?
Direct peers on record are Midi Health, Evernow, Peppy, Maven Clinic and Tia. Emerging players are Progyny, Carrot Fertility and Ophelia. Broad incumbents are Hims & Hers Health and Ro.
Does Elektra Health have an API?
No public API is recorded for Elektra Health.
What industry is Elektra Health in?
Elektra Health's product category is Virtual Menopause Healthcare. Its primary akta.pro industry code is HLALACAE, Chronic Condition Virtual Care & Disease Management (Payer-Sponsored), with a secondary code of HLALADAK, Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine). Its NAICS code is 62161 and its SIC code is 8011.