What Fynd does

Fynd, legally Shopsense Retail Technologies, is an India-based AI-native unified commerce platform founded in Mumbai in 2012. The company provides a composable, modular SaaS architecture with microservices-based API-first design, offering end-to-end retail technology spanning storefronts (Fynd Storefronts, Fynd B2B, Fynd Quick), in-store operations (Fynd Store OS, POS, Kio self-checkouts, Fynd & Go mobile checkout), marketplace integrations (Fynd Konnect), supply chain management (Fynd OMS, WMS, TMS, Logistics, Fynd SCM), and AI-powered modules (Kaily, AI Snap, Pixelbin, GlamAR, Boltic). The platform extends upstream into fashion design, sourcing, and manufacturing through Fynd Create, Forge, and SourceX, connecting the full value chain from trend intelligence to distribution. Fynd reports serving 2,300+ brands, 300+ enterprise clients, 20K+ stores, and 300M+ customers across 30 countries, processing $2.5B in GMV and handling 350K+ orders per hour.

Fynd operates a hybrid go-to-market combining direct enterprise sales with white-glove service for brands in the $50-250M revenue range, alongside self-serve product-led growth onboarding for SMBs with a 30-minute website setup. Revenue is generated through SaaS subscriptions, transaction fees on GMV, professional services, and an extensions marketplace (paid extensions range ₹99-₹7,999/month). Since Reliance Brands acquired a majority stake in August 2019, Fynd has aggressively internationalized into GCC (Sep 2025), South Africa (Dec 2025), Saudi Arabia (Feb 2026), Indonesia (Mar 2026), and the UK (Jun 2026), supported by regional channel partners and offices in Dubai and London, with a stated target of approximately 10% of revenue from outside India within the next year.

The platform holds SOC1, SOC2 Type 2, ISO 27001, and GDPR certifications and has established a technical partnership with OpenAI for GPT-5.4 model deployment powering its Kaily conversational commerce platform. Customer logos span marquee enterprise brands including ASOS, Adidas, Puma, Netmeds, JioMart, AJIO (900+ landing pages and 11.2 crore migrated users), Being Human Clothing, Khadim (260-store migration), Paris Gallery, Brooks Brothers, and Surtee Group (94 luxury boutiques), alongside SMB and mid-market clients.

Name

Fynd

Legal name

Shopsense Retail Technologies

Website

https://fynd.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fynd is an India-based AI-native unified commerce platform serving 2,300+ brands and 20K+ stores across 30 countries. It offers end-to-end SaaS solutions spanning storefronts, in-store operations, marketplace integrations, supply chain, and AI-powered automation tools.

Ownership category

akta.pro rank

Product category

Unified Commerce Platform

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB)

akta.pro secondary industries

WMS for Manufacturing & Production Warehousing (TLAEABAD), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

Keywords

• Unified commerce platform
• Retail technology SaaS
• Omnichannel commerce solutions
• Marketplace integration platform
• AI commerce automation

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to unified commerce platform with modules for storefront, store OS, OMS, PIM, AI tools, and logistics. Pricing based on business size and required modules with enterprise clients receiving white-glove service and dedicated account managers.
2. Transaction-based Fees: Take rate or transaction fees on GMV processed through the platform. Platform enables $2.5B+ GMV with processing capability of 350K+ orders per hour.
3. Professional Services: Implementation, customization, and training services for enterprise clients with dedicated support teams and 24/7 assistance.
4. Extension Marketplace Revenue: Revenue from paid extensions in the marketplace such as Bulk Coupons Generator (₹99/month), MoEngage Catalogue (₹249/month), Google reCAPTCHA (₹199/month), and Quinn Shoppable Videos (₹7,999/month).

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

Fynd provides an AI-native unified commerce platform that connects online, in-store, and supply chain operations for retail brands. The platform covers the full retail value chain from design and sourcing (Fynd Create, SourceX, Forge) through online storefronts (Fynd Storefronts, B2B, Quick, Konnect) to in-store operations (Store OS, POS, self-checkouts) and logistics (OMS, WMS, TMS, SCM). It serves 2,300+ brands across 30 countries with embedded AI capabilities for catalog management, conversational commerce, product photography, and workflow automation, processing $2.5B+ in GMV and 350K+ orders per hour.

Product overview

Fynd is an AI-native unified commerce platform offering a comprehensive platform-plus-modules architecture. The core platform provides omnichannel commerce infrastructure spanning online storefronts (Fynd Storefronts, Fynd B2B, Fynd Quick), marketplace integrations (Fynd Konnect), in-store retail management (Fynd Store OS with POS, self-checkouts, endless aisle, clienteling), and supply chain operations (Fynd OMS, WMS, TMS, Logistics, SCM). AI-powered modules include Kaily for autonomous agents, AI Snap for product photography, Pixelbin for image transformation, GlamAR for AR/VR experiences, and Bolt ic for workflow automation. The platform serves 2,300+ brands across 30 countries, processing over $2.5B GMV and handling 350K+ orders per hour. Fynd Create is a dedicated fashion design and manufacturing platform, while Forge, SourceX, and Cortex handle production and procurement operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fynd Storefronts All-in-one e-commerce website builder with drag-and-drop customization, built-in SEO, order management, payments, and logistics. Enables launching a website in 30 minutes with ready-to-use themes. Targets SMBs and growth-stage brands.
• Fynd B2B B2B commerce platform for digital wholesale selling with custom pricing, buyer workflows, and order approvals for large distributors. Targets wholesale brands and distributors.
• Fynd Quick Hyperlocal storefront solution optimized for 10-30 minute deliveries, combining storefronts, OMS, and logistics for quick commerce operations. Targets quick commerce retailers.
• Fynd Konnect Multichannel integration platform enabling real-time sync and centralized management across marketplaces like Amazon, Myntra, Ajio, Flipkart, Nykaa, Noon, and Trendyol. Targets brands selling across multiple marketplaces.
• Fynd Store OS Modern AI-powered store management platform with mobile and terminal POS, self-checkouts, endless aisle, and clienteling for retail stores. Supports 120+ retailers across 5,000+ stores using Scan & Go. Targets multi-store retailers.
• Fynd OMS Distributed Order Management System with smart order routing, flexible fulfillment options, and real-time order tracking. Handles over 350K+ orders per hour. Targets enterprise and mid-market retailers.
• Fynd WMS Modern Warehouse Management System for organizing inventory and managing warehouse operations. Targets retailers and brands with warehousing needs.
• Fynd TMS Transport Management System for last-mile delivery fleet management and logistics orchestration. Targets retailers managing last-mile delivery operations.
• Fynd SCM Supply Chain Management platform covering procurement, production, and distribution with AI-driven orchestration. Targets enterprise brands with complex supply chains.
• Fynd PIM (AI PIM) AI-powered Product Information Management platform for product data enrichment and catalog management across all channels. Achieves 6x faster data management through AI-driven attribute generation, mapping, and tagging. Targets brands managing large product catalogs.
• Fynd Create AI-native platform for fashion design, sourcing, and production combining trend intelligence, creative design tools, and manufacturing capabilities. Demonstrated up to 60% improvement in design productivity. Links four stages of fashion value chain from creation through warehousing and distribution. Targets fashion and apparel brands.
• Fynd Forge Manufacturing OS for production floor management, tracking every stage as raw material becomes finished goods with full visibility into work-in-progress. Targets fashion brands and manufacturers.
• Fynd SourceX Procure to Payment System managing raw material procurement, vendor sourcing, negotiations, and keeping procurement accountable. Targets brands with complex procurement workflows.
• Kaily AI agent builder and automation tool for commerce, enabling deployment of AI agents on websites and apps for sales and customer support. Processes millions of customer interactions using OpenAI GPT models across web, mobile, WhatsApp. Targets brands seeking conversational commerce.
• AI Snap AI-powered product photography tool creating studio-quality lifestyle photos, removing backgrounds, replacing models, and generating high-resolution product images. Helped ASOS achieve 80% reduction in photoshoot expenses. Targets fashion and lifestyle brands.
• Pixelbin AI image transformation and editing tool for commerce, editing product images for websites, marketplaces, or campaigns in seconds. Targets brands needing bulk product image processing.
• GlamAR AR and VR solutions for virtual try-ons, enabling 3D and immersive shopping experiences for retail and e-commerce brands. Targets fashion, eyewear, jewelry, and beauty retailers.
• Boltic Enterprise-grade data ops and workflow automation platform for streamlining support processes and reducing operational costs. Targets enterprises needing operational automation.
• Fynd POS Point of sale system running on Android, iOS, tablets, and terminals with AI-driven product suggestions, auto-applied offers, and unified order management. Targets retail stores and SMBs.
• Fynd Mall Commerce Platform for mall operators and shopping centers to manage tenant relationships, unified commerce, and omnichannel experiences. Targets mall operators and shopping centers.
• Fynd Commerce APIs API platform for building custom integrations with Fynd's commerce ecosystem, enabling developers to create custom commerce experiences. Targets developers and enterprises needing custom commerce integrations.
• Fynd Logistics Logistics and carrier management solution integrated with 3PL partners for delivery management. Targets brands managing third-party logistics operations.

Quantifiable outcome

• 30% operational cost savings for enterprise clients
• +7 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability11 records

Feature15 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• RazorpaycoreTechnology or Integration · 24 June 2026Partnership to power seamless omnichannel agentic commerce experiences. Combines Fynd's commerce infrastructure with Razorpay's omnichannel payments stack to address retailer challenges with fragmented systems, payment friction, and limited cross-channel visibility. Brands including Guess, Mothercare, Hamleys, Superdry, and Ekke are already using the integrated ecosystem.
• RTIH (Retail Technology Innovation Hub)minorGTM or Marketing Partner · 17 June 2026Partnership to release whitepaper titled 'Agentic Commerce: The Next Frontier of Retail' examining AI agents in retail shopping experiences. Whitepaper cites Fynd's platform data including 1.6 million daily orders and 40% revenue uplift from AI agent.
• OpenAIcoreTechnology or Integration · 1 June 2026Technical collaboration using OpenAI's large language models (GPT-5.4 and GPT-5.4 Mini) for conversational commerce. Fynd has processed 4.3 million customer interactions. OpenAI's technical teams collaborating closely through knowledge-sharing sessions to optimize model deployment.
• KhadimflagshipStrategic or Co-development Partner · 12 May 2026One of India's largest footwear retailers migrated entire 260-store network to Fynd Store OS. Full-scale expansion of partnership that began in August 2022. Platform consolidates store operations, CRM support, and marketplace commerce onto unified system.
• APGAI (Asosiasi Pengusaha Garmen dan Aksesoris Indonesia)flagshipChannel Partner/ Reseller/ Distributor · 1 March 2026Partnership with APGAI to facilitate digital transformation for Indonesia's garment and accessories industry. Fynd entered Indonesian market to support local retailers and fashion brands with AI-driven solutions for design, supply chain, and commerce channels.
• Being Human ClothingcoreStrategic or Co-development Partner · 10 February 2026Partnership to power brand's end-to-end digital commerce and operations platform for D2C and marketplace business. Integration includes Order Management System, Kaily AI-powered customer engagement, and AI-led catalogue tools. Platform enabled six-fold spike in orders during peak seasonal sales.
• Jio Commerce Platform / AJIOflagshipStrategic or Co-development Partner · 1 January 2026Partnership with Jio Commerce Platform to deploy purpose-built CMS for AJIO. 900+ landing pages migrated and live across Web, M-site, Android, and iOS. 11.2 crore users securely migrated and synced with JCP. Sale readiness achieved for AJIO Big Bold Sale.
• Surtee GroupflagshipStrategic or Co-development Partner · 1 December 2025First strategic customer in South Africa for Fynd's Africa expansion. Operating 94 luxury fashion boutiques and two e-commerce sites including multi-brand stores under Levisons and mono-brand boutiques representing international luxury and fashion labels. Deploying unified commerce stack to connect in-store and online operations.
• Yavi TechnologiesflagshipChannel Partner/ Reseller/ Distributor · 1 September 2025Partnership with Yavi Technologies to lead GCC operations, handling local compliance, invoicing, and merchant support while serving retailers in Dubai, Riyadh, Doha, and other major markets. Regional headquarters and operational hub established in Middle East.

Scale indicators18 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• WooCommerce: Open-source e-commerce platform built on WordPress, explicitly cited by Fynd as a pricing benchmark for SMB affordability. Both target SMB and growth-stage brands needing accessible storefront and commerce tooling.
• Unicommerce: India-headquartered SaaS platform providing OMS, WMS, and marketplace integration for brands and retailers. Direct competitor in India with overlapping product capabilities (Fynd Konnect competes with Unicommerce's marketplace integrations).
• BigCommerce: Headless commerce platform serving mid-market and enterprise retailers globally. Comparable business model with SaaS subscriptions and take-rate components, targeting similar omnichannel retailer segment as Fynd.
• Shopify: Global leader in SMB and enterprise commerce platforms, directly cited by Fynd as its pricing benchmark. Both offer SaaS storefronts, OMS, POS, and marketplace integrations, though Shopify is significantly larger and more established globally.
• Vinculum Solutions: India-based SaaS provider of omnichannel retail and order management software for brands selling across multiple channels. Direct competitor in India for OMS, marketplace integration, and retail store management.
• Zoho Commerce: India-origin SMB-focused commerce platform with storefront, payment, and shipping tools. Competes with Fynd's SMB self-serve tier on affordability and ease of use for small and growth-stage brands.

Broad incumbents

• Salesforce Commerce Cloud: Enterprise commerce platform within Salesforce's broader CRM/ERP suite, targeted at large retailers with deep customization needs. Fynd lists Salesforce as an integration partner, indicating overlap in the same enterprise RFPs as it expands into the UK and EU.
• Adobe Commerce (Magento): Enterprise-grade commerce platform within Adobe Experience Cloud, serving large omnichannel retailers. Listed by Fynd as an integration partner and competes in the same enterprise segment for unified commerce deals.
• SAP Commerce Cloud: Enterprise commerce platform within SAP's ERP suite, serving large global retailers. Listed by Fynd as an integration partner and competes for the same large-retailer digital transformation RFPs.

Emerging players

• OpenCart: Open-source e-commerce platform popular with SMB retailers in emerging markets. Competes with Fynd's SMB tier on price-sensitive storefront deployments, particularly across Southeast Asia and Africa where Fynd is expanding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LifeatFynd
• YouTubeyoutube.com/channel/UCBX7M7C8hl_1s1fP4rR2IcQ
• Facebookfacebook.com/fyndplatform
• LinkedInlinkedin.com/company/fynd-shopsense
• Instagraminstagram.com/fynd.platform

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fynd