Replica

Name

Replica

Legal name

Replica, Inc.

Website

https://replicahq.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Transportation Analytics Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Simulation & Digital Twin Data for ML Training (HDAAALAI)

Keywords

• Transportation analytics
• Mobility data platform
• Travel demand modeling
• Roadway safety analysis
• Urban planning data

Headquarters

HQ city

Leawood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Replica operates as a SaaS platform providing data access and applications to public agencies. Customers access data through Replica Studio Interface, Applications, and Bulk Data Downloads. The platform is sold via enterprise agreements with public sector agencies.
2. Professional Services & Expert Consulting: Replica offers expert advisory services including custom analyses, operational workflows, and purpose-built applications developed in partnership with customers. This includes AI agents trained on transportation data and human advisors for strategic guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Replica is an enterprise SaaS data platform that synthesizes mobility, demographic, land use, economic, and behavioral datasets into a privacy-preserving digital representation of how people move through the built environment. It delivers disaggregate, multimodal trip tables calibrated to local ground truth and powers application modules for roadway safety analysis, transportation planning, travel demand modeling, traffic engineering, active transportation, climate resilience, transit planning, and special events management for public sector agencies.

Product overview

Replica is a transportation analytics and solutions platform for public agencies that synthesizes mobility, demographic, land use, economic, and behavioral datasets into a high-fidelity digital representation of how people move. The platform consists of a unified data foundation (Mobility, People, Land Use, Economic Activity, Safety, Network Attributes) powering a suite of application modules including Safety Hub (roadway safety analysis with Arity partnership), Transportation Planning, Travel Modeling, Traffic Engineering, Active Transportation, Climate & Resilience, Transit, and Special Events. Replica Studio provides flexible data exploration, while Replica Experts offers AI agents and human advisor consultation services.

Differentiator

Problem solved

Functional benefit

Brands

• Safety Hub: A joint platform with Arity that combines behavioral insight, pedestrian and bicycle exposure data, and crash records to help agencies identify risk earlier and continuously monitor changing roadway conditions.

Products and services

• Safety Hub A roadway safety analytics platform (joint with Arity) that combines behavioral driving data, vulnerable road user exposure, and crash records to help public agencies identify roadway risk earlier and continuously monitor changing conditions across all 50 U.S. states.
• Transportation Planning An application module that analyzes travel patterns and infrastructure conditions to support long-range planning and investment prioritization for public transportation agencies, including Project Prioritization Hub, Origin-Destination Explorer, Traffic Impact Analysis, and Travel Time Reliability tools.
• Travel Modeling An application module providing a data foundation for travel demand modeling with activity-based datasets including seasonal mobility data, people and demographics, and annual roadway data, featuring Studio, Scenario, Gate OD Analysis, and Network Explorer applications.
• Traffic Engineering An application module enabling analysis of volumes, speeds, and travel patterns for corridor management and network performance improvement, including Network & Traffic Explorer, Road Closure Scenarios, Traffic Impact Study, and supporting analyses for gate OD, travel time reliability, and turning movements.
• Active Transportation An application module providing volume and routing data for pedestrians and cyclists to identify network gaps, prioritize active transportation infrastructure improvements, and understand active travel behavior, including Active Transportation Analysis and flexible Studio analysis.
• Climate & Resilience An application module supporting climate risk assessment, infrastructure resilience planning, and community impact analysis, including Network VMT Calculator, Road Closure Scenarios, Project Prioritization Hub, and Studio for emissions analyses and equity assessments.
• Transit An application module that analyzes ridership patterns, travel demand, and demographic context for transit network design, including Transit Demand & Equity, Transit First/Last Mile, Transit Stop-Level Counts, and Studio exploration tools.
• Special Events An application module that analyzes travel patterns before, during, and after major events for traffic management and response coordination, including Replica Scenario and daily data monitoring capabilities.
• Replica Experts An expert advisory service combining AI agents trained on transportation data with human advisors including city planners, modelers, and policymakers to provide specialized analytical support for public sector transportation customers.
• Replica Studio A flexible self-serve web-based workspace for exploring and visualizing seasonal mobility and demographic data, allowing agencies to filter and analyze trip patterns, origin-destination flows, mode split, and corridor-level movement across geographies and time periods.

Quantifiable outcome

• R² > 0.95 validation accuracy across all roadway classes (Boston Region MPO study)
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AritycoreStrategic or Co-development Partner · 1 May 2026Replica and Arity launched Safety Hub, a joint platform designed to give public agencies proactive tools for identifying and reducing roadway risk before crashes occur. The platform combines Arity's mobility data (over 50 million active connections) with Replica's multimodal movement data and crash records. Arity made a strategic investment in Replica to support the partnership and future platform development. The exclusive partnership integrates driving behavior data including excessive speeding, hard braking, and distracted driving with Replica's understanding of how people move across all modes.
• Sam SchwartzminorImplementation/ SI/ Consulting PartnerSam Schwartz partnered with CDOT alongside Replica to analyze biking trends across Chicago, demonstrating Replica's work with consulting firms on client engagements.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• HERE Technologies: HERE Technologies is a large location-data platform offering mobility, traffic, and roadway analytics as part of a broader geospatial suite — overlapping with Replica's mobility data foundation but serving a wider enterprise customer base across automotive and logistics.
• Esri: Esri's ArcGIS platform is the dominant GIS system used by DOTs and MPOs and increasingly bundles transportation analytics capabilities — representing both an incumbent distribution channel and a broad-platform competitor to Replica's purpose-built transportation analytics applications.

Direct peers

• StreetLight Data: StreetLight Data is a transportation analytics SaaS platform serving DOTs, MPOs, and city agencies with mobility metrics derived from connected devices and location data — directly comparable to Replica's core offering of multimodal mobility analytics for public-sector transportation planning.
• Remix (Via Transportation): Remix, acquired by Via, offers a transit and street planning platform used by cities for network design and project prioritization — comparable to Replica's Transit, Transportation Planning, and Project Prioritization Hub applications.
• Citilabs (Bentley Systems): Citilabs, now part of Bentley Systems, builds travel demand modeling software (Cube) used by MPOs and DOTs — closely aligned with Replica's Travel Modeling and scenario planning modules and competing for the same agency modeling workflow budgets.
• INRIX: INRIX provides traffic intelligence, travel time, and roadway analytics to DOTs and cities worldwide, with safety and congestion products that overlap with Replica's Transportation Planning, Traffic Engineering, and Safety Hub modules.

Emerging players

• AirSage: AirSage processes mobile device location data into mobility insights for transportation planning and modeling — comparable to Replica's mobility and trip-table products though typically serving the market through processed data feeds rather than full applications.
• UrbanFootprint: UrbanFootprint provides urban planning and scenario analysis software for cities and regions, overlapping with Replica's Climate & Resilience and Transportation Planning use cases but with a more planning-policy orientation than transportation operations.
• Teralytics: Teralytics combines mobile network data with machine learning to deliver mobility and demand insights for transit and infrastructure planning — overlapping with Replica's multimodal travel demand and transit analytics offerings.

Others

• Cambridge Systematics: Cambridge Systematics is a transportation consulting and software firm that supplies travel demand models and policy analytics to DOTs and MPOs — adjacent to Replica as both a potential consulting partner (similar to Sam Schwartz) and a competitor in travel modeling engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/replica_hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Replica