What WILD.AI does

Wild.AI is a London-headquartered, female-specific fitness and wellness platform that translates hormonal and biometric data into personalized training, nutrition, and recovery recommendations. The company was founded in 2017 by Helene Guillaume and launched its consumer mobile application globally in 2019 on iOS and Android, targeting women across all life stages — menstrual cycle, birth control, perimenopause, menopause, and postpartum. Its core offering is a hormone-aware adaptive AI recommendation engine trained on 451+ scientific whitepapers, which ingests cycle phase, symptom check-ins, and wearable biometrics (HRV, body temperature, sleep) to produce daily readiness scores and cycle-synced training, nutrition, and recovery plans. The platform also includes a Coach Dashboard for B2B2C distribution, a native mini-app embedded in Zepp Health's Amazfit smartwatches (Active, Active 2, T-Rex 3 Pro), and a line of five branded supplements (Ease, Restore Mg, Radiance Probiotics, EmpowerD, Golden Defense).

The business operates on a freemium subscription model (Wild PRO billed monthly/annually), supplemented by direct-to-consumer supplement sales and OEM-embedded distribution through Amazfit hardware. Strategic integrations span Oura, Garmin, Fitbit, Strava, Apple Health, and TrainingPeaks. On August 18, 2025, Wild.AI was acquired by Zepp Health (NYSE:ZEPP) — the publicly listed parent of the Amazfit brand — and now operates as a privately held subsidiary under Zepp Health while retaining the Wild.AI brand. Legal entity is Wild Technologies AI Limited. Headcount is reported at 1–10 employees, indicating a lean operating model that leverages parent-company distribution and infrastructure post-acquisition.

Name

WILD.AI

Legal name

Wild Technologies AI Limited

Website

https://wild.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild.AI is a hormone-aware fitness platform that delivers personalized training, nutrition, and recovery guidance for women across all life stages via a mobile app, Amazfit on-watch integration, and supplements; acquired by Zepp Health in 2025.

Ownership category

akta.pro rank

Product category

Women's Health & Fitness Software

NAICS

Fitness and Recreational Sports Centers (71394), Food (Health) Supplement Retailers (456191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Female fitness app
• Hormone-aware training
• Cycle tracking software
• Women's health platform
• Personalized nutrition recovery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. App Subscription (Wild PRO): Subscription-based model with monthly and annual billing cycles. Premium tier provides enhanced features including deeper supplement recommendations, cycle-synced workout plans, and advanced trend analytics. Free tier provides basic cycle tracking and limited recommendations.
2. Supplements: Direct-to-consumer sale of branded supplements including Ease (digestive enzymes), Restore Mg (magnesium glycinate), Radiance Probiotics, EmpowerD (Vitamin D3), and Golden Defense (turmeric). Sold through Wild.AI's own e-commerce storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

WILD.AI builds a hormone-aware AI fitness and wellness platform delivered through a mobile app, coach dashboard, and native smartwatch mini-app. It translates female physiological data (menstrual cycle phases, hormonal patterns, wearable biometrics) into personalized training, nutrition, and recovery recommendations. The company also sells a complementary line of branded supplements (Ease, Restore Mg, Radiance Probiotics, EmpowerD, Golden Defense) to support nutrition and recovery needs.

Product overview

Wild.AI is a hormone-aware fitness and wellness platform consisting of a mobile application (iOS and Android), a Coach Dashboard for trainers, and a native on-watch mini app integrated with Amazfit smartwatches. The platform provides personalized training, nutrition, and recovery recommendations that adapt to female hormonal cycles across all life stages (menstrual cycle, perimenopause, menopause). Wild.AI also offers a complementary line of five targeted supplements (Ease, Restore Mg, Radiance Probiotics, EmpowerD, Golden Defense) to support nutrition and recovery needs. The platform integrates with major wearable brands (Oura, Garmin, Fitbit, Strava, Apple Health, TrainingPeaks) and is powered by adaptive AI trained on 450+ scientific whitepapers.

Differentiator

Problem solved

Functional benefit

Brands

• Wild.AI App: The primary mobile application providing hormone-aware training, nutrition, and recovery guidance for women
• Coach Dashboard

Products and services

• Wild.AI Mobile App Primary fitness and wellness application providing personalized training, nutrition, and recovery recommendations adapted to female hormonal cycles and biometric data. Features morning check-in, readiness scoring, cycle-synced workout plans, and wearable integration. Available on iOS and Android.
• Coach Dashboard Coach-facing platform allowing fitness coaches and trainers to connect with their female athlete clients, view real-time cycle and training data, and align training programs with peak performance windows and hormonal phases.
• Amazfit Active On-Watch Mini App Native smartwatch mini-app integrated into Amazfit Active, Active 2, and T-Rex 3 Pro smartwatches that delivers Wild.AI's physiology-based insights directly on the wrist, including personalized training advice, recovery tips, and nutrition guidance.
• Ease (Digestive Enzyme Pro Blend) Digestive enzyme supplement supporting digestion after meals and helping the body break down fats, proteins, and carbohydrates for improved nutrient absorption.
• Restore Mg (Magnesium Glycinate) Magnesium glycinate supplement for reducing stress and muscle tension, supporting hormonal balance, and improving sleep quality.
• Radiance Probiotics (20 Billion CFU) Probiotic supplement with 20 billion CFU supporting gut health, immunity, and hormone regulation.
• EmpowerD (Vitamin D3) Vitamin D3 supplement (2,000 IU) for immunity, mood support, bone health, and hormonal support.
• Golden Defense (Platinum Turmeric) Anti-inflammatory turmeric supplement designed to combat bloating and inflammation, particularly beneficial for women managing perimenopause or menopause symptoms.

Quantifiable outcome

• 87.8% of women athletes report menstrual cycle impacts performance, establishing the market need Wild.AI addresses
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Amazfit / Zepp HealthcoreTechnology or Integration · 23 August 2024Integration partnership bringing Wild.AI's female physiology insights directly to Amazfit Active smartwatch. Wild.AI mini-app available natively on Amazfit Active, Active 2, and T-Rex 3 Pro watches, providing on-wrist hormone-aware training and recovery recommendations. First-of-its-kind female-specific wearable integration.
• Dr. Stacey SimscoreStrategic or Co-development PartnerCollaboration with Dr. Stacey Sims, leading researcher in female physiology and exercise science. Dr. Sims contributes scientific expertise to Wild.AI's algorithm development and research validation, ensuring recommendations are grounded in cutting-edge female exercise science.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flo Health: Largest consumer cycle and period tracking app, expanding into holistic women's health. Comparable to Wild.AI in cycle-awareness as a primary differentiator and a freemium subscription model targeting female consumers.
• Strava: Global fitness tracking platform with deep integration into Wild.AI's data flow. Both serve athletes with activity tracking, training insights, and a subscription model; Wild.AI layers female-hormonal intelligence on top of Strava-imported workouts.
• Clue: Period and cycle tracking app with a strong science-backed brand in the female health space. Both companies translate cycle data into lifestyle/training guidance, but Clue is centered on tracking while Wild.AI extends into performance prescription.

Broad incumbents

• Garmin Connect: Garmin's fitness platform supporting cycle tracking, training load, and recovery metrics. Comparable as a wearable-anchored fitness ecosystem serving athletes with broad health and performance features.
• Fitbit (Google): Consumer wearable and health platform offering cycle tracking, readiness, and workout recommendations. Overlaps with Wild.AI on cycle-aware insights but as part of a broader general-population health offering.
• Apple Fitness+: Subscription workout service integrated with Apple Watch, offering personalized training across modalities. Comparable in delivering AI-personalized training recommendations, though without female-specific hormonal adaptation.
• Whoop: Subscription wearable with strain, recovery, and sleep analytics widely used by athletes. Comparable in delivering performance and recovery insights tied to biometric signals, with growing female-specific content.
• Oura: Smart ring with a health app providing cycle, HRV, sleep, and temperature insights. Oura is both a Wild.AI data integration partner and a broad incumbent adding female-health depth that competes for the same women's wellness wallet.

Emerging players

• Tempdrop: Wearable temperature sensor for overnight fertility and cycle tracking. Adjacent in serving cycle-data-driven women's health with hardware, complementing the apps and dashboards Wild.AI integrates with.
• Natural Cycles: FDA-cleared cycle-aware app originally positioned for contraception and now expanding into broader women's health. Shares Wild.AI's cycle-as-data thesis but with a stronger clinical/regulatory posture and narrower initial use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wild_ai_
• LinkedInlinkedin.com/company/wildai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILD.AI