Petfolk

What Petfolk does

Petfolk is a Charlotte, North Carolina-based veterinary care company founded in 2019 that operates a national network of more than 35 owned-and-operated pet care centers across 16 U.S. metropolitan markets, delivering primary, urgent, dental, diagnostic, surgical, and end-of-life veterinary services to dog and cat owners. The company was co-founded by veterinarian Dr. Audrey Wystrach (DVM, Co-CEO) and Michael Wystrach (Freshly founder, now co-founder of growth equity firm Cutting Horse), and is differentiated by a "Connected Care" model that integrates in-person clinic visits with a proprietary iOS/Android mobile app offering 24/7 chat-based care team access, online booking, electronic medical records, vaccination reminders, and medication requests, supported by an exclusive teleradiology partnership with Radimal across the clinic network.

Petfolk generates revenue through four primary streams: (1) per-visit service fees with location-specific transparent pricing published online, (2) the PetfolkCare annual membership at $199 per pet, which bundles exam discounts ($99 off), 10% off vaccines, labwork, imaging and preventatives, $200 toward spay/neuter and dental, and 24/7 chat access, (3) in-clinic pharmacy and prescription product dispensing, and (4) a $50 credit-based referral program. The go-to-market is direct-to-consumer with self-serve booking via petfolk.com and the app, supplemented by SEO-driven educational content (Petfolklore blog), Instagram organic social, PR features (ABC News, Newsweek, WSJ), industry-conference participation, and SMS/email lifecycle campaigns.

The company has scaled aggressively on the back of venture capital, closing a $40 million Series A in August 2022 led by White Star Capital and a $36 million Series C in October 2024 led by Deerfield Management, with an additional SEC Form D filing in July 2023 disclosing $35 million of $40 million sold. The stated plan is to grow from 19 to approximately 40 clinics by end of 2025, with workplace culture and brand recognition — including Newsweek #5 Global Most Loved Workplace (2024), 9,000+ 5-star Google reviews, and Inc. Female Founders 500 (2026) — positioned as competitive levers for clinician recruitment and consumer acquisition.

Name

Petfolk

Legal name

Petfolk Inc.

Website

https://petfolk.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Petfolk is a Charlotte-based veterinary care company operating 35+ pet care centers across 16 U.S. metros, providing primary, urgent, dental, and surgical care for dogs and cats through an integrated in-person and virtual care platform backed by a $199/year PetfolkCare wellness membership.

Ownership category

akta.pro rank

Product category

Veterinary Care Services

NAICS

Veterinary Services (54194)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Mobile & House-Call Veterinary Services (HLAMAAAF)

Keywords

• Veterinary care services
• Pet wellness programs
• Veterinary clinic network
• Pet health memberships
• Veterinary telehealth

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Service Fees: Primary revenue from per-visit veterinary service fees across primary care, urgent care, dental, diagnostics, surgery, and specialized services. Pricing is transparent and location-specific, with average exam fees and ancillary service charges billed at the time of service. Repeat visits and ongoing care relationships drive lifetime customer value.
2. PetfolkCare Memberships: Annual subscription membership at $199/year per enrolled pet, providing exam discounts ($99 off), 10% off vaccines, flea/tick/heartworm medications, labwork and x-rays, $200 toward spay/neuter and dental cleaning, and 24/7 medical chat access. Memberships auto-renew annually and are stackable across multiple pets per household.
3. Pharmacy & Prescription Product Sales: Revenue from in-clinic dispensing of prescription flea, tick, and heartworm preventatives, vaccines, and other medications. Discounts are available to PetfolkCare members, but in-clinic dispensing is the primary fulfillment channel.
4. Petfolk Referral Program: Customer referral program offering $50 Petfolk credit to both referrer and referred customer upon first paid appointment, encouraging organic customer acquisition through word-of-mouth incentives.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Petfolk operates a national network of physical veterinary care centers delivering primary, urgent, dental, diagnostic, and surgical care for dogs and cats across 16 U.S. metro markets. Its connected-care model integrates in-person visits with a mobile app (24/7 medical chat, booking, electronic medical records), backed by the PetfolkCare annual subscription membership ($199/year) that bundles discounts and on-demand virtual access.

Product overview

Petfolk is a veterinarian-led multi-location pet care provider offering a connected care platform that combines physical veterinary care centers, a mobile app, a wellness membership program, and flexible work tools for veterinarians. Its core offering consists of Petfolk Veterinary Care Centers (35+ physical clinics across the U.S.) delivering primary care, urgent care, dental, diagnostics, and surgery services, supported by the Petfolk Mobile App (24/7 chat, booking, records), the PetfolkCare Membership (annual $199 wellness plan), and the Petfolk Flex relief platform for veterinarians.

Differentiator

Problem solved

Functional benefit

Brands

• PetfolkCare: Annual pet wellness membership plan offering $99 off exams, 10% off vaccines/labwork/flea-tick-heartworm medications, $200 toward spay/neuter and dental cleaning, and 24/7 medical chat via the Petfolk app. Annual price $199.

Products and services

• Petfolk Veterinary Care Centers Physical, owned-and-operated veterinary clinics offering primary care, urgent care, dental, diagnostics, surgery, and end-of-life services for dogs and cats across 16 U.S. metro markets including Atlanta, Charlotte, Dallas, Houston, Orlando, Phoenix, and Raleigh. Open seven days a week with same-day urgent care access.
• PetfolkCare Membership Annual subscription wellness membership ($199/year per pet) for dog and cat owners, providing exam discounts, percentage discounts on vaccines, preventatives, labwork and x-rays, credits toward spay/neuter and dental cleaning, and 24/7 chat-based medical team access. Multi-pet stackable and auto-renews annually.
• Petfolk Mobile App Native iOS/Android mobile app for Petfolk customers enabling 24/7 medical team chat, appointment booking, medication requests, wellness/vaccine reminders, and full electronic medical record access (view, download, share). Acts as the digital front door to Petfolk's connected-care services.
• Petfolk Flex Relief-veterinarian staffing platform that allows veterinarians to choose when they work via a flexible scheduling model, providing staffing support for Petfolk's network of care centers.

Quantifiable outcome

• Typical annual savings of $400 per pet through PetfolkCare membership (per company disclosure)
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Midwest Veterinary Conference (event partner)minorGTM or Marketing Partner · 21 February 2026Petfolk announced its planned presence at the Midwest Veterinary Conference in Columbus as a recruiting and partnership development channel, positioning itself as a practice-model innovator.
• Within Design StudiominorStrategic or Co-development Partner · 15 February 2026Design partner that worked with Petfolk on its refreshed brand identity and redesigned website launched in February 2026, emphasizing themes of trust, compassion, and human connection.
• North American Veterinary Community (NAVC) — VMX 2026minorGTM or Marketing Partner · 28 January 2026Petfolk participated at VMX 2026, a major veterinary conference organized by NAVC, with Co-CEO Dr. Audrey Wystrach emphasizing discussions on innovation and collaboration.
• RadimalcoreTechnology or Integration · 11 May 2025Selected as Petfolk's exclusive teleradiology provider for its national veterinary clinic network in May 2025, enabling remote radiology interpretation across Petfolk's growing footprint of care centers.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bond Vet: Bond Vet operates tech-enabled walk-in and appointment-based veterinary clinics in major U.S. metros with same-day urgent care and digital-first booking. It targets the same urban pet-owner segment as Petfolk with a comparable clinic-plus-tech delivery model.
• Small Door Veterinary: Small Door is a membership-based veterinary care startup with clinics in select U.S. metros, emphasizing elevated client experience, transparent pricing, and a member app — closely aligned with Petfolk's PetfolkCare membership and connected-care positioning.
• Modern Animal: Modern Animal is a venture-backed, multi-location modern veterinary care startup offering membership-based primary and urgent care with a proprietary mobile app and 24/7 telehealth — directly comparable to Petfolk's connected-care, membership-led model.

Emerging players

• Vetster: Vetster is a telehealth marketplace connecting pet owners with veterinarians for virtual appointments. It intersects Petfolk's connected-care thesis around 24/7 chat and virtual care, but does not operate physical clinics.
• Dutch: Dutch is a subscription-based veterinary telehealth startup focused on chronic conditions, behavior, and prescriptions for pets. It overlaps with Petfolk's virtual-care and membership positioning as a digital-first adjacent offering.

Broad incumbents

• VCA Animal Hospitals: VCA is a Mars Petcare-owned network of more than 1,000 general and specialty veterinary hospitals across the U.S. and Canada. It competes with Petfolk for both pet-owner demand and veterinary talent in overlapping metro markets.
• Banfield Pet Hospital: Banfield is the largest general-practice veterinary chain in the U.S., owned by Mars Petcare and frequently co-located inside PetSmart stores. It represents the scaled-incumbent counterpoint to Petfolk's modern, app-driven clinic model.
• BluePearl Pet Hospital: BluePearl is a Mars Petcare-owned specialty and emergency veterinary hospital network. While Petfolk is general-practice-led, both compete for veterinary clinician talent and increasingly overlap in metro-level pet-owner mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mypetfolk
• Xx.com/mypetfolk
• Facebookfacebook.com/mypetfolk
• LinkedInlinkedin.com/company/mypetfolk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petfolk