What Dutch does

Dutch (legal entity Dutch Pet, Inc., Delaware) is a subscription-based veterinary telehealth platform founded in July 2021 by Joe Spector (previously founder of Hims) and headquartered in Martinez, California. The company connects US pet owners with a network of 100+ licensed veterinarians via 10-minute on-demand video consultations, integrated messaging, and home-delivered prescriptions for dogs and cats. The platform runs on a proprietary EMR system co-developed with board-certified veterinary specialists (including 4 of 80 US board-certified veterinary behaviorists), enabling treatment of 150+ common conditions—covering, per the company, over 90% of cases that would otherwise require an in-person visit.

Revenue is generated through four annual subscription tiers (Essential $132, Plus $193, Premium $278, Ultimate $343) covering up to 5 pets per membership, supplemented by an integrated online pharmacy selling prescription and OTC medications (Apoquel, NexGard, Bravecto, Simparica Trio, etc.), at-home lab test kits, and the Dutch360 personalized health dashboard. Members also receive insurance referral options through Pets Best. In June 2025, Dutch introduced AI-powered clinical workflow tools for veterinarians, and in May 2025 it signed a distribution partnership with PetMed Express to extend reach into PetMeds' customer base. The company reports 500,000+ customers and 700,000+ telehealth interactions, with revenue doubling year-over-year for three consecutive years and retention doubling after the 2025 shift to annual-only memberships.

The go-to-market is product-led and direct-to-consumer, with podcast advertising as the primary growth channel (300% membership lift), supplemented by CTV, OOH, social, affiliate (10% commission via Impact), and referral ($50 bilateral credit) programs. Operating geographies cover 34 US states with current exclusions of Montana, North Carolina, and South Carolina. Dutch has raised approximately $43 million across seed, Series A, and a 2023 follow-on round from Forerunner Ventures, Eclipse Ventures, and other investors, and recently added a Chief Medical Officer and Chief Marketing Officer alongside Olympic athlete Tara Lipinski as Chief Pet Officer.

Name

Dutch

Legal name

Dutch Pet, Inc.

Website

https://dutch.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Dutch is a subscription-based veterinary telehealth platform providing 24/7 video consultations with licensed veterinarians, home-delivered prescriptions, and AI-powered clinical tools to US pet owners across 34 states.

Ownership category

akta.pro rank

Product category

Veterinary Telehealth Services

NAICS

Veterinary Services (541940), Veterinary Services (54194), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)

akta.pro secondary industries

Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF), Veterinary Telehealth Marketplaces (HLALALAM)

Keywords

• Veterinary telehealth
• Pet telemedicine services
• Pet pharmacy delivery
• Veterinary subscription platform
• Pet care memberships

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Annual Subscription Membership: Subscription-based model with annual memberships covering unlimited video consultations for up to 5 pets. Tiers include Essential ($8.99/mo), Plus ($12.99/mo), and Premium ($15.99/mo). Billed annually at $132, $193, and $278 respectively.
2. Prescription Medications: Separate prescription medication sales shipped directly to customer doorsteps. Medications include Apoquel, NexGard, Bravecto, Simparica Trio, and other pet medications. Members receive 20% off flea and tick products.
3. Membership Add-ons: Additional revenue from premium tiers offering priority booking, dedicated vet support, and supplemental care credits for in-person services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Dutch provides an annual subscription-based veterinary telehealth service that connects pet owners (dogs and cats) with a network of 100+ licensed veterinarians via same-day video consultations, custom treatment plans, and direct-to-door prescription medication fulfillment. Memberships include unlimited consultations, messaging, and pharmacy discounts, while the integrated online pharmacy and at-home lab test kits extend the offering beyond consultations into diagnostics and ongoing medication management for 150+ common pet health conditions.

Product overview

Dutch is a veterinary telehealth subscription platform offering online vet consultations, prescriptions, and pharmacy products for dogs and cats. The core platform provides video consultations with licensed veterinarians through tiered annual membership plans (Essential, Plus, Premium at $11–$12.99/month), supplemented by an integrated online pharmacy with prescription and OTC medications, at-home lab test kits, a pet insurance comparison tool, and the Dutch360 personalized health dashboard. Dutch also publishes the annual Pet Care Gap Report to advocate for expanded telehealth access, and introduced AI tools for veterinarians in June 2025. The company operates as a platform connecting pet parents with licensed vets and partner pharmacies, with all services accessible across most U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Dutch Telehealth Membership Annual subscription service providing pet owners with unlimited video consultations, messaging, and custom treatment plans with a network of 100+ licensed veterinarians, covering up to 5 pets across 150+ common health conditions for dogs and cats.
• Dutch Pharmacy Online storefront dispensing prescription and over-the-counter pet medications (including Apoquel, NexGard, Bravecto, Simparica Trio, Credelio, Trazodone, Fluoxetine, Gabapentin, heartworm preventatives, and other flea/tick and chronic-condition products) shipped directly to pet owners, with member discounts such as 20% off flea and tick products.
• At-Home Lab Test Kits At-home laboratory test kits for dogs and cats that allow pet parents to collect samples remotely and submit them for diagnostic testing as part of Dutch's telehealth care pathway.

Quantifiable outcome

• Revenue doubled year-over-year for 3 consecutive years (through 2025)
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Tara LipinskiminorGTM or Marketing Partner · 12 April 2026Olympic gold medalist Tara Lipinski expanded her partnership with Dutch by taking on the role of Chief Pet Officer to raise national awareness about pet care affordability challenges and promote virtual care solutions.
• PetMed Express (PETS)coreGTM or Marketing Partner · 11 May 2025PetMed Express (PetMeds) and Dutch announced partnership to provide accessible telehealth services for pets. PetMeds is a leading pet medication retailer and this partnership expands distribution for Dutch's telehealth and prescription services through PetMeds' established pet pharmacy channel.
• PetMed Express (PETS)coreChannel Partner/ Reseller/ Distributor · 11 May 2025Partnership enables PetMeds customers to access Dutch's virtual veterinary care services, while Dutch benefits from PetMeds' established customer base and distribution capabilities.
• Board-Certified Veterinary SpecialistscoreStrategic or Co-development PartnerDutch collaborates with board-certified veterinary specialists including 4 of the 80 board-certified veterinary behaviorists in the US to design questionnaires and treatment protocols, incorporating specialized expertise into the platform's care offerings.
• American Pet Insurance Company (APIC)minorGTM or Marketing PartnerPet insurance offered and administered by Pets Best Insurance Services, LLC is underwritten by American Pet Insurance Company (APIC), a New York insurance company headquartered at 6100 4th Ave. S Suite 200 Seattle, WA 98108.
• Pets Best Insurance ServicesminorChannel Partner/ Reseller/ DistributorDutch offers pet insurance products through Pets Best Insurance Services, underwritten by American Pet Insurance Company. Insurance products are separate from the telehealth membership.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AirVet: AirVet is a direct veterinary telehealth competitor offering on-demand video consultations with licensed vets to pet owners and employer/benefits channels. It overlaps directly with Dutch's core video-consultation subscription offering and target segment.
• Vetster: Vetster is a veterinary telehealth marketplace connecting pet owners with veterinarians for video, chat, and in-home visits. It is a direct competitor in tele-vet consultations and a comparable marketplace model for vet access.
• WhiskerDocs: WhiskerDocs provides 24/7 pet telehealth triage, chat, and video access to veterinary professionals, sold as a membership or via partners. It is a direct competitor to Dutch in the always-on tele-vet space.
• PetDesk: PetDesk offers a veterinary client communication and engagement platform with telehealth capabilities targeting veterinary practices and pet owners. It is a direct peer in the vet digital front-door / tele-vet category.

Broad incumbents

• Bond Vet: Bond Vet operates a network of primary and urgent care veterinary clinics with integrated telehealth follow-up. It is a broader incumbent in veterinary care delivery that competes for pet-owner spend across physical and virtual channels.
• Banfield Pet Hospital: Banfield is the largest veterinary clinic chain in the US, offering wellness plans and now digital/telehealth options. It is a broad incumbent competing for the same recurring pet-care subscription dollars Dutch targets.
• Chewy: Chewy is a major online pet retailer (food, pharmacy, insurance via Spot) increasingly adding telehealth and pharmacy services. It is a broad incumbent that competes with Dutch for pet-owner pharmacy and care wallet share.

Emerging players

• PetMed Express: PetMed Express is a leading online pet pharmacy and Dutch's distribution partner, now also offering telehealth. It is an adjacent emerging player whose pharmacy overlap and telehealth ambitions make it both partner and competitor.
• Papa Veterinary: Papa (now extending into pets) provides in-home support and has explored pet-care offerings; it represents an emerging player testing adjacent on-demand care models that could intersect with tele-vet.
• Modern Animal: Modern Animal is a membership-based veterinary clinic chain with integrated 24/7 virtual care, competing directly for the recurring pet-care subscription value proposition Dutch sells.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dutchpet
• LinkedInlinkedin.com/company/dutchpet
• Instagraminstagram.com/hellodutch
• TikToktiktok.com/@dutchvet
• Xx.com/dutchpethealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutch