Genie AI
Genie AI is a UK-based AI legal technology company that provides an AI-powered contract drafting, review, and negotiation platform for in-house business teams, including founders, sales, procurement, and legal departments across 150+ jurisdictions.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Genie AI does
Genie AI is a UK-based, venture-backed legal technology company that operates an AI-powered contract drafting, review, and negotiation platform aimed primarily at in-house business teams rather than law firms. The platform enables founders, directors, sales, procurement, and in-house lawyers to draft, review, edit, redline, and negotiate contracts autonomously, with a stated core capability of running 100+ document tasks concurrently via AI Agents. The product is built on a proprietary architecture called Eidetic Intelligence, a patent-pending semantic-graph system that provides effectively unlimited cross-document memory and is reported to outperform GPT and Claude by 140% on legal benchmarks, achieving over 92% lawyer-rated accuracy in its v3 release. Coverage spans 150+ jurisdictions with localized templates and 10+ languages, and integrations include a native Microsoft Word Add-in, SSO (Google Workspace, SAML 2.0), and MCP/API connectors to email, CRM, cloud storage, and eSign platforms. Security posture is enterprise-grade with ISO 27001, SOC 2 Type II, GDPR compliance, and 256-bit encryption.
The company runs a hybrid go-to-market combining a freemium self-serve product (Free tier with 100K tokens, Pro at $75/month, Enterprise at $600/month for unlimited users and tokens) with dedicated enterprise field sales and a partner/affiliate program. Distribution is supported by an extensive SEO footprint (588 document-type pages, 44,295+ templates, 190+ comparison pages) and PR coverage in BBC, Financial Times, TechCrunch, The Times, and Sky News. Genie has accumulated 200,000+ users, 300,000+ contracts processed, and 10M+ clause revisions, with named customers spanning energy (Bright Renewables), technology (Firefish, AnthroTek), sports (Cambridge United FC), and education (University of Bristol).
Genie was founded in 2016/2017 by Rafie Faruq (CEO) and Nitish Mutha (CTO), both UCL MSc Machine Learning graduates taught by Google DeepMind creators. The company is headquartered in London with a fully remote workforce of approximately 20-30 people and has raised a pre-seed at £1M valuation (Nov 2017), a £1.2M seed (Jun 2018, Connect Ventures and Leading Angels), a £200K Innovate UK grant (2023), and a $17.8M Series A led by Google Ventures with Khosla Ventures (Oct 2024). Notable advisors include Lord Neuberger, former President of the UK Supreme Court. In January 2026 the company rebranded to 'The Global Legal Brain' and announced a forthcoming 'Legal Workflow' product for May 2026.
Genie AI firmographics
Firmographics- Name
- Genie AI
- Legal name
- Genie AI Ltd.
- Website
- https://genieai.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genie AI is a UK-based AI legal technology company that provides an AI-powered contract drafting, review, and negotiation platform for in-house business teams, including founders, sales, procurement, and legal departments across 150+ jurisdictions.
- Ownership category
- akta.pro rank
Genie AI industry classification
Industry- Product category
- Legal AI Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Legal Services (8111), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industry
- AI Privacy Engineering & Data Governance (PII, consent, retention) (HDAAAKAB)
Keywords
Where Genie AI is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Genie AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS (Tiered Plans): Three-tier subscription model: Free (limited tokens, 1 user), Pro ($75/month, 10x tokens, team features), Enterprise ($600/month, unlimited users and tokens, full feature set). Revenue driven by tier upgrades and seat expansion.
- AI Token Usage (Free Tier): Free tier provides 100K tokens for limited document processing. Tokens act as usage-based consumption within the freemium model, driving conversions to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free - Limited AI tokens for single user with basic document features |
| Subscription | Monthly | Pro - Enhanced AI tokens for professionals with team features |
| Subscription | Monthly | Enterprise - Unlimited access for entire organization with full feature set |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Genie AI product offering
Product offeringCore offering
Genie AI provides an AI-powered legal contract management platform that enables business teams to draft, review, edit, and negotiate contracts autonomously using proprietary large language models with legal domain specialization. The platform's patent-pending Eidetic Intelligence architecture provides unlimited memory across documents, and the service spans 150+ jurisdictions with localised templates and AI assistance in 10+ languages.
Product overview
Genie AI offers a unified AI legal platform centered on its core Genie Agents product for autonomous contract management. The platform architecture consists of the main Genie AI Platform (now branded as 'The Global Legal Brain'), powered by the proprietary Eidetic Intelligence technology. The product suite includes Genie 3.0 (latest version), the Microsoft Word Add-in for in-document workflows, Legal Templates Library with 500+ templates, and the Partner Program for channel partnerships. Genie 3.0 replaced earlier versions (v1 launched 2020, v2 in 2021, v3 in 2022). A new Legal Workflow product is announced for May 2026. The platform operates on a tiered model: Free (1 user, limited tokens), Pro ($75/month for 10x tokens, Legal Brain features), and Enterprise ($600/month, unlimited users and tokens, full feature access including SSO and API).
Differentiator
Problem solved
Functional benefit
Products and services
- Genie AI Platform The main AI legal assistant platform that enables business teams to draft, review, edit, and negotiate contracts autonomously. Builds an organization-wide legal brain connecting company knowledge, rules, and playbooks to legal and commercial data, covering 150+ jurisdictions.
- Genie Agents Autonomous AI agents that can draft, review, edit, and negotiate contracts according to organizational rules and standards. Agents handle complex, multi-document deals and complete 100+ document tasks at once with precision.
- Microsoft Word Add-in A plugin that brings AI-powered legal workflows directly into Microsoft Word, enabling document drafting, editing, redlining with tracked changes, and review within the Word interface.
- Legal Templates Library A library of 500+ (expanding to 44,295+) legal document templates including NDAs, MSAs, employment contracts, shareholder agreements, and more, localised across 150+ jurisdictions.
- Partner Program A partnership program enabling partners to refer clients to Genie AI, earn commission through FirstPromoter, and access co-branded marketing, joint webinars, and sales support. Partners receive unique referral links, transparent monthly reporting, and early access to new features.
Quantifiable outcome
- Contracts handled 70% faster with Genie AI
- +5 more outcomes
Companies that use Genie AI
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Genie AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature6 records
Genie AI partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Lord NeubergerflagshipPresident of the Supreme Court of the United Kingdom from 2012 to 2017. Lord Neuberger was an early supporter of GenieAI's mission and provides distinguished legal expertise to guide company work.
- Andrea RinaldicoreMultilingual legal expert with extensive experience in Commercial Contracts, Digital & IT, AI, and more.
- Aksa KalamcoreExperienced lawyer specializing in legal technology and innovation.
- Emmanuelle RecoulescoreSenior legal counsel specialising in technology, telecommunications, and data-driven businesses.
- University of OxfordflagshipUKRI-funded research consortium partner ($1.5M grant) studying robust recurrent neural networks to explain accuracy of machine-learning decisions in legal contracts. Joint work on de-identification and anonymisation of confidential legal data.
- Imperial College LondonflagshipUKRI-funded research consortium partner ($1.5M grant) researching de-identification of legal contracts to anonymise confidential data while retaining critical information.
- BarclaysflagshipUKRI-funded research consortium partner ($1.5M grant) collaborating on access to confidential legal data and understanding ML model decisions in legal services.
- WithersflagshipUKRI-funded research consortium partner ($1.5M grant) collaborating on legal AI research including access to confidential data and ML model decision understanding.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
Genie AI competitors and assessment
Company assessmentDirect peers
- Harvey AI: Harvey is the highest-profile direct competitor — an AI legal assistant for law firms and enterprise legal teams built on foundation models. Both target the same buyer (in-house legal) with autonomous contract and research workflows, making it the closest functional peer.
- Spellbook: Spellbook uses AI to draft and review contracts inside Microsoft Word for lawyers. Like Genie, it targets the contract drafting/review workflow with a Word add-in and subscription SaaS pricing, making it a direct SMB/mid-market peer.
- Ironclad: Ironclad is a contract lifecycle management (CLM) platform with AI-powered drafting and review features for in-house legal teams. It overlaps with Genie's enterprise contract automation use case, particularly for companies wanting a system of record beyond drafting.
- LawGeex: LawGeex is an AI contract review platform that automates approval workflows for legal teams. It targets the same 'faster contract review' pain point as Genie with comparable AI-driven review and redlining capabilities.
- Evisort: Evisort uses AI to extract data from contracts and automate contract management for enterprise legal and procurement teams. It is comparable in addressing the same legal-ops automation buyer with AI-powered document intelligence.
- Luminance: Luminance is a UK-based AI legal tech company that automates contract review and due diligence. It shares Genie's UK origin, legal-AI focus, and enterprise customer base, though it historically served law firms more than business teams.
Emerging players
- LinkSquares: LinkSquares provides AI-powered contract analytics and management for in-house legal teams, focusing on post-signing analytics and obligations management. It overlaps with Genie's enterprise legal team targeting but emphasizes analytics over drafting.
Broad incumbents
- Icertis: Icertis is an established CLM leader serving large enterprises with contract management, AI insights, and obligation tracking. It competes in the same enterprise contract lifecycle category but as a much larger, broader incumbent rather than an AI-native specialist.
- ContractPodAi (now Evisort): ContractPodAi (now part of Evisort) is an enterprise CLM platform offering AI-powered contract management. It serves the same enterprise legal buyer with broader lifecycle capabilities beyond Genie's drafting-and-negotiation focus.
- Onit: Onit offers enterprise contract lifecycle management and legal workflow automation for in-house legal departments. It is comparable as a broader legal-ops platform that includes AI-assisted contract review and management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Genie AI social profiles
Digital presenceGenie AI compliance and trust
Trust signalCompliance3 records
Genie AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genie AI leadership team
Management profileNumber of profiles
Profiles9 records
Genie AI funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genie AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genie AI
What does Genie AI do?
Genie AI provides an AI-powered legal contract management platform that enables business teams to draft, review, edit, and negotiate contracts autonomously using proprietary large language models with legal domain specialization. The platform's patent-pending Eidetic Intelligence architecture provides unlimited memory across documents, and the service spans 150+ jurisdictions with localised templates and AI assistance in 10+ languages.
Is Genie AI a public or private company?
Genie AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Genie AI founded?
Genie AI was founded in 2016. It employs 11 to 50 people.
Where is Genie AI based?
Genie AI is headquartered in London, United Kingdom, in the Europe region.
How does Genie AI make money?
Two revenue lines are on record. Subscription SaaS (Tiered Plans) is the primary driver. The others are AI Token Usage (Free Tier).
Who are Genie AI's main competitors?
Direct peers on record are Harvey AI, Spellbook, Ironclad, LawGeex, Evisort and Luminance. LinkSquares is listed as an emerging player. Broad incumbents are Icertis, ContractPodAi (now Evisort) and Onit.
Does Genie AI have an API?
Yes. Genie AI offers an API with MCP (Model Context Protocol) connectors that enables integration with email, CRM, cloud storage, and eSign platforms. The API is available for Enterprise customers as part of the platform's integration capabilities, allowing organizations to connect Genie to their entire stack.
What industry is Genie AI in?
Genie AI's product category is Legal AI Software. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAAAKAB, AI Privacy Engineering & Data Governance (PII, consent, retention). Its NAICS code is 5132 and its SIC code is 8111.