Better Health
Better Health is a San Francisco-based medical supplier bundling home-delivered chronic-condition supplies (diabetes, urology, ostomy, wound care, VR therapy) with peer coaching, education, and insurance billing for individuals and 150+ health plans across 48 U.S. states.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Better Health does
Better Health is a San Francisco-based, venture-backed medical supplier founded in 2019 that operates a direct-to-consumer platform bundling home delivery of chronic-condition medical supplies (diabetes, urology, ostomy, wound care) with peer coaching, educational content, and end-to-end insurance billing. The company serves individuals managing chronic conditions across 48 U.S. states, with supplies reimbursed primarily through Medicare, Medicaid, Medicare Advantage, and commercial insurers such as Humana, Cigna, Oscar, and Aetna; members typically pay $0 out of pocket for covered items, and the company does not currently accept cash-pay for certain products.
The underlying technology combines an e-commerce storefront (joinbetter.com) with an insurance integration and billing system that handles eligibility verification and reimbursement across government and commercial payers. The product surface spans durable medical equipment (CGMs, intermittent and external catheters, ostomy barriers and pouches, wound care) and VR Therapy devices for pain management and mental health, all delivered under the same insurance-covered model. In June 2024 the company announced an AI Integration Initiative aimed at embedding AI into chronic-condition management, funded by a $14 million strategic round.
Commercially, Better Health runs a hybrid go-to-market: a self-serve DTC channel (web, SMS, phone) plus a B2B channel of 150+ health plan and health system partnerships that drive member referrals, and a provider referral workflow for out-of-network patients. The company reports 90% member retention and 97% recommendation rate, with 64% of members avoiding a healthcare visit and 47% reporting improved psychological distress. Better Health has raised $27.5M in total funding across a 2021 Series A (Caffeinated Capital, General Catalyst) and the 2024 strategic round (Healthworx, UHealth, Mosaic General Partnership, Samsung Next, and existing investors).
Better Health firmographics
Firmographics- Name
- Better Health
- Legal name
- Better Health Supplies
- Website
- https://joinbetter.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Better Health is a San Francisco-based medical supplier bundling home-delivered chronic-condition supplies (diabetes, urology, ostomy, wound care, VR therapy) with peer coaching, education, and insurance billing for individuals and 150+ health plans across 48 U.S. states.
- Ownership category
- akta.pro rank
Better Health industry classification
Industry- Product category
- Medical Supplies & Chronic Care
- NAICS
- All Other Outpatient Care Centers (621498)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)
- akta.pro secondary industry
- Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK)
Keywords
Where Better Health is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Better Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medical Supply Sales (Insurance Reimbursed): Revenue generated from selling medical supplies (diabetes, urology, ostomy, wound care products) where costs are covered through insurance reimbursement from Medicare, Medicaid, Medicare Advantage, and private insurers. Members typically pay $0 out of pocket.
- B2B Contracts with Health Plans: Partnership revenue from health plans and health systems who refer members to Better Health for chronic care management. 150+ health plans and health systems currently served.
- Peer Support Coaching Services: Peer coaching services provided by trained coaches living with the same conditions, offered as part of the membership benefits package
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance-covered medical supplies with $0 member cost |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Better Health product offering
Product offeringCore offering
Better Health is a modern medical supplier that delivers an end-to-end chronic-care solution combining curated medical supplies (diabetes CGMs, urology catheters, ostomy pouches, VR therapy devices), peer-support coaching from trained coaches living with the same conditions, expert patient education, and free home delivery with insurance billing handled end-to-end across Medicare, Medicaid, Medicare Advantage, and commercial plans.
Product overview
Better Health is a modern medical supplier offering a unified platform that combines curated medical supplies with peer support and expert content. The platform provides five core product categories: Diabetes supplies (CGMs and devices), Urology supplies (catheters), Ostomy supplies (pouches and accessories), Wound Care products, and VR Therapy for pain management and mental health. These products are complemented by peer coaching services from trained coaches living with the same conditions, and comprehensive patient education resources including blog posts, videos, and guides. The company operates as a single integrated offering rather than modular components, serving individuals, payers (health insurance), and healthcare providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Diabetes Supplies Diabetes management products including Continuous Glucose Monitors (CGMs) and additional diabetes supplies from leading brands, sold to individuals with insurance coverage and shipped directly to their homes.
- Urology Supplies Comprehensive urology supplies including intermittent catheters, male external catheters, and female external catheters from leading brands, delivered with insurance billing handled by Better Health.
- Ostomy Supplies Complete ostomy product line including barriers and pouches, leakage control solutions, skin prep products, and ostomy accessories from leading brands, delivered with insurance handled.
- VR Therapy VR-based therapeutic solution providing drug-free chronic pain relief and mental health support including anxiety and stress management, covered by insurance and bundled with Better Health's care experience.
- Peer Support Coaching Personalized coaching from trained peer coaches who live with the same condition as the member, providing product and lifestyle support for chronic condition management as part of the membership experience.
- Patient Education Content and resources including blog posts, videos, and guides that help members live better with chronic conditions at home, covering ostomy, urology, and diabetes lifestyle, basics, and post-surgical topics.
Quantifiable outcome
- 64% of members were able to avoid a healthcare visit
- +3 more outcomes
Companies that use Better Health
Customer profileSegments3 records
Ideal customer profiles3 records
Better Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Better Health partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MedicarecoreMedicare insurance coverage accepted at Better Health. Members with Medicare can access medical supplies with $0 out-of-pocket costs. Medicare is a key insurance partner driving member acquisition.
- MedicaidcoreMedicaid insurance coverage accepted at Better Health. State-based Medicaid programs provide coverage for qualifying members to access medical supplies.
- HumanacoreMedicare Advantage partner whose members have access to Better Health's medical supplies and chronic care management services. Humana logo displayed as trusted insurance partner.
- CignacoreCommercial insurance partner whose members can access Better Health's medical supplies and chronic care support. Cigna logo displayed as trusted insurance partner.
- Oscar HealthcoreCommercial insurance partner whose members can access Better Health's medical supplies and chronic care support. Oscar Health logo displayed as trusted insurance partner.
- AetnacoreCommercial insurance partner whose members can access Better Health's medical supplies and chronic care support. Aetna logo displayed as trusted insurance partner.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Better Health competitors and assessment
Company assessmentDirect peers
- 180 Medical: Specialized supplier of catheters, ostomy, and incontinence supplies that bills insurance directly and emphasizes patient education and support. Highly comparable niche focus and payer-integrated distribution.
- Aeroflow Healthcare: National DME supplier with chronic care focus across urology, ostomy, diabetes, and wound care, accepting Medicare, Medicaid, and commercial insurance. Closest comparable to Better Health's bundled supply-plus-support model for chronic condition members.
- Byram Healthcare: Established medical supply distributor specializing in urology, ostomy, wound care, and diabetes supplies with direct insurance billing. Direct competitor in the same core product categories Better Health serves.
- Liberator Medical: Long-standing DME supplier for ostomy, urology, and incontinence products with direct insurance billing and recurring home delivery. Operates a similar member-service model for chronic care populations.
- Comfort Medical: DME provider for catheters, ostomy, and incontinence products with insurance handling and home delivery. Operates in an overlapping niche with similar payer-first economics.
- US Med: Direct-to-home medical supplier specializing in urology, diabetes, ostomy, and wound care, with insurance billing and reordering support. Competes head-to-head in Better Health's core categories.
Emerging players
- Vivante Health: Digital gut health chronic care platform with payer and employer contracts. Comparable in bundling education, coaching, and condition management for chronic populations via insurance channels.
- Omada Health: Digital chronic condition management platform (diabetes, hypertension, behavioral health) partnered with payers and employers. Adjacent in chronic care delivery and payer contract model, though focused on coaching/software rather than supplies.
Broad incumbents
- CVS Health (CVS Caremark / Coram): Integrated payer-provider-pharmacy-retail giant with home DME delivery and chronic care management through Caremark and Coram. Represents the structural threat of retail/pharmacy incumbents expanding into Better Health's category.
- AdaptHealth (formerly Apria): Large national DME provider with home delivery of sleep, respiratory, diabetes, and urology/ostomy supplies. Significantly larger scale and broader category coverage, competing with Better Health for payer contracts and patient referrals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Better Health social profiles
Digital presenceBetter Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Health leadership team
Management profileNumber of profiles
Profiles5 records
Better Health funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Health
What does Better Health do?
Better Health is a modern medical supplier that delivers an end-to-end chronic-care solution combining curated medical supplies (diabetes CGMs, urology catheters, ostomy pouches, VR therapy devices), peer-support coaching from trained coaches living with the same conditions, expert patient education, and free home delivery with insurance billing handled end-to-end across Medicare, Medicaid, Medicare Advantage, and commercial plans.
Is Better Health a public or private company?
Better Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Better Health founded?
Better Health was founded in 2019. It employs 51 to 100 people.
Where is Better Health based?
Better Health is headquartered in San Francisco, United States, in the North America region.
How does Better Health make money?
Three revenue lines are on record. Medical Supply Sales (Insurance Reimbursed) is the primary driver. The others are B2B Contracts with Health Plans and peer Support Coaching Services.
Who are Better Health's main competitors?
Direct peers on record are 180 Medical, Aeroflow Healthcare, Byram Healthcare, Liberator Medical, Comfort Medical and US Med. Emerging players are Vivante Health and Omada Health. Broad incumbents are CVS Health (CVS Caremark / Coram) and AdaptHealth (formerly Apria).
Does Better Health have an API?
No public API is recorded for Better Health.
What industry is Better Health in?
Better Health's product category is Medical Supplies & Chronic Care. Its primary akta.pro industry code is HLALACAE, Chronic Condition Virtual Care & Disease Management (Payer-Sponsored), with a secondary code of HLALACAK, Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored). Its NAICS code is 621498 and its SIC code is 5047.