Now Account Network

What Now Account Network does

Now Account Network, operating as NOW Corp, is a private Atlanta-based FinTech founded in 2010 that provides a B2B invoice acceleration service marketed under the brand "Revenue On Demand." The platform enables small and mid-sized US businesses to convert approved customer invoices into immediate cash flow at a transparent flat fee (ranging from 2.50% for a 15-day term to 7.50% for a 90-day term), without putting debt on the business balance sheet and without recourse factoring. Businesses upload invoices or connect their accounting system via the web application at app.nowaccount.com, select which customer receivables to fund, and receive disbursement via ACH typically within 24-48 hours of invoice approval; a $250 one-time activation fee and a 1% international surcharge provide auxiliary revenue.

The company's core technological and commercial differentiator is its positioning outside both loans and factoring: the SMB retains the customer relationship as the biller of record, pays a single fixed fee that does not compound based on actual customer payment timing, and can use the service selectively on individual invoices rather than via a long-term contract. Distribution combines a product-led growth self-serve application flow with inside-sales specialist outreach, targeting verticals including professional services, consulting, manufacturing, marketing and creative agencies, government contracting, and staffing firms. The company reports serving more than 1,000 US businesses with cumulative funded invoice volume above $1 billion, and operates corporate headquarters at 3535 Peachtree Road NE in Atlanta, Georgia under the legal entity NOWaccount Network Corporation.

Now has raised approximately $40.5 million in disclosed funding across three rounds, the largest being a $29 million financing in October 2021 (a credit facility plus equity investment) co-led by Brigade Capital Management and Virgo Investment Group to scale the NowAccount solution for SMBs. A leadership bench includes co-founder Lara Hodgson (President & CEO), co-founder Stacey Abrams, chairman Jim Reinhart, CIO Mel Johnson, CFO Amelia Divenere, and COO/CCO Marc Adelson, with Jesse Watson also identified as CEO in management-team records. The company's risk profile is anchored on credit exposure to SMB receivables funded through its facility, with disclosed unit economics ranging from 2.50% to 7.50% per invoice transaction.

Name

Now Account Network

Legal name

NOWaccount Network Corporation

Website

https://nowcorp.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Invoice Financing / Alternative Working Capital

NAICS

Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)

akta.pro secondary industry

Invoice Trading / Receivables Marketplace (P2P) (FSAKAHAH)

Keywords

• B2B invoice financing
• Revenue acceleration services
• Accounts receivable financing
• Working capital solutions
• SMB cash flow management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Revenue On Demand (Invoice Acceleration): Now charges a flat fee based on invoice term length. The business receives full invoice amount minus a one-time fee. No interest, no compounding, no hidden charges. Additional revenue from $250 one-time activation fee and 1% international surcharge.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Now Account Network sells Revenue On Demand, a B2B invoice financing alternative that lets small and medium businesses convert approved customer invoices into immediate cash flow for a flat, term-based fee. Businesses upload invoices or sync their accounting system, choose which customers to include, and receive funds via ACH within 24-48 hours of approval — without taking on debt, using traditional factoring, or changing customer-facing billing terms.

Product overview

Now Account Network (Now Corp) offers a single unified product called Revenue On Demand, a B2B invoice financing solution for small and medium businesses. The service allows businesses to accelerate invoice payments on their own terms without taking on debt or using traditional factoring. Revenue On Demand is accessed through the NowAccount web application (app.nowaccount.com) and includes access to the NowNetwork platform. The company serves over 1,000 businesses across industries including professional services, consulting, manufacturing, marketing agencies, and government contractors.

Differentiator

Problem solved

Functional benefit

Brands

• Revenue On Demand: A B2B invoice financing alternative that helps businesses turn approved invoices into immediate cash flow for a simple, flat fee, without taking on debt or traditional factoring.

Products and services

• Revenue On Demand A B2B invoice financing solution that enables SMBs to convert approved invoices into immediate cash flow for a flat, term-based fee, without taking on debt or traditional factoring. Businesses upload invoices or sync their accounting system, choose which customers to include, and receive funds via ACH within 24-48 hours of approval.
• NowAccount App The web-based application at app.nowaccount.com where businesses create accounts, upload invoices, manage customers, and receive funds via ACH for their Revenue On Demand transactions.
• NowNetwork Platform within the NOW Corp family of websites and services (nownetwork.nowcorp.com) that supports the broader Revenue On Demand ecosystem for B2B businesses.

Quantifiable outcome

• 1000+ businesses served
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BlueVine: BlueVine offers invoice factoring and revolving lines of credit to SMBs, directly overlapping Now's 'Revenue On Demand' product in target customer (small US businesses) and use case (accelerating receivables). Both charge fees on invoice term and compete for the same B2B cash-flow-bridging wallet.
• Fundbox: Fundbox provides SMB working capital advances repaid via receivables or ACH, including invoice-based financing. It targets the same B2B SMB segment (consulting, agencies, services) with similar short-term fee-based pricing, making it a near-direct substitute for Now's Revenue On Demand.
• Behalf: Behalf offers B2B financing and merchant cash advances to SMBs at the point of sale or on receivables. Its invoice-based financing products and SMB focus put it in direct competition with Now's invoice acceleration model.
• AltLine (The Finance Factory): AltLine provides invoice factoring and working capital lines specifically to SMBs through a partner network. Its product set, customer profile, and transaction-fee revenue model closely mirror Now's Revenue On Demand offering.
• OnDeck: OnDeck originates short-term working capital loans and lines of credit to SMBs, including receivables-backed structures. While it brands as a term-loan provider rather than invoice acceleration, it competes for the same cash-flow-stressed SMB customers Now targets.

Broad incumbents

• American Express Business Blueprint (formerly Kabbage): American Express absorbed Kabbage in 2020 and now offers SMB working capital and invoice-backed financing as part of a much broader card payments and business services portfolio. It is a scaled incumbent with the customer reach and balance sheet that Now lacks.
• Stripe Capital: Stripe Capital extends working capital advances to businesses using Stripe for payments, embedding financing inside a global payments platform. While its underwriting is platform-tied, it competes for the same invoice-driven cash flow use case among online B2B SMBs.

Emerging players

• Lendio: Lendio operates a marketplace matching SMBs with multiple working capital and loan products, including invoice-based options. It is comparable as an SMB financing channel but routes through third-party capital providers rather than funding invoices directly like Now.
• Biz2Credit: Biz2Credit connects SMBs with working capital and term loan products from a network of lenders. It overlaps with Now in addressing SMB cash-flow needs but operates as a marketplace rather than as a direct invoice funder.
• Parafin: Parafin provides embedded working capital and invoice-financing infrastructure for platforms serving SMBs. It targets similar cash-flow-bridging use cases as Now but delivers capital through partner platforms rather than direct SMB acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nowaccount

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now Account Network