Cizzle Brands

What Cizzle Brands does

Cizzle Brands Corporation (Cboe Canada: CZZL; OTCQB: CZZLF; Frankfurt: 8YF) is a vertically integrated sports nutrition platform headquartered in Concord, Ontario, Canada. The company operates four brands: CWENCH Hydration (a zero-sugar, under-10-calorie sports drink with six electrolytes), Spoken Nutrition (NSF Certified for Sport athlete-grade supplements), HappiEats (high-protein Sport Pasta handcrafted in Italy and SnakStars Sport Bites for active kids), and the CWENCH Hydration Factory (a 110,000 sq. ft. Tetra Pak co-manufacturing facility in Aurora, Ontario, acquired from Flow Water Inc. in December 2025 for approximately $83.75 million and billed as North America's largest 500mL Tetra co-manufacturing operation with six production lines). Revenue is generated through two streams: (1) branded consumer products sold via enterprise field sales and channel partners into 6,700+ retail points across North America and Europe, including Target (109 U.S. stores), Walmart Canada (197), Loblaws (~400), Save-On-Foods (170+), Canadian Tire Gas+ (~180), Sport Chek, and 500+ gas stations, supplemented by direct-to-consumer e-commerce on brand websites; and (2) contract manufacturing at the CWENCH Hydration Factory, producing beverages for third-party brands under take-or-pay arrangements that include $184 million in remaining contracted production volume. Go-to-market combines enterprise listings with grassroots sports-organization sponsorships (USA Hockey, USA Lacrosse, NYSAHA covering 34,000 youth hockey players) and tier-one athlete ambassadors including NHL MVP Nathan MacKinnon, Cole Caufield, and Andrew Wiggins. The company has 11-50 employees, is led by founder/CEO John Celenza, and in Q3 FY2026 reported revenue of $12.6 million (+253% YoY) and its first positive Adjusted EBITDA of $0.3 million, with an internal projection of $160-180 million in annual revenue by FY2030.

Name

Cizzle Brands

Legal name

Cizzle Brands Corporation

Website

https://cizzlebrands.com

Company type

Public

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Cizzle Brands is a vertically integrated sports nutrition platform operating CWENCH Hydration, Spoken Nutrition, HappiEats brands and a Tetra Pak co-manufacturing facility, distributing across 6,700+ retail points in North America and Europe.

Ownership category

akta.pro rank

Product category

Sports Nutrition and Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121), Beverage and Tobacco Product Manufacturing (312)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

akta.pro secondary industries

Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN), Functional & Nutritional Beverage Co-Packing (Energy, Sports, Fortified) (AFAFAIAF), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Sports hydration drinks
• Athlete supplements
• Protein snacks
• Beverage co-manufacturing
• Sports nutrition products

Headquarters

HQ city

King City

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Contract Manufacturing: Co-manufacturing services at the CWENCH Hydration Factory producing beverages for third-party brands under take-or-pay contracts. Contributed $9.3 million in Q3 2026 revenue with $184 million in remaining contracted production volume.
2. Branded Consumer Products: Direct-to-retail and direct-to-consumer sales of CWENCH Hydration, Spoken Nutrition, and HappiEats products through major retail chains and e-commerce channels
3. SnakStars Sport Bites: High-protein, high-fibre snacks for active kids sold through sporting goods retailers and grocery chains

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels6 records

Core offering

Cizzle Brands is a vertically integrated sports nutrition company that develops, manufactures, and sells better-for-you consumer products under four brands: CWENCH Hydration (sports drinks with electrolytes), Spoken Nutrition (NSF Certified for Sport supplements), HappiEats (Sport Pasta and SnakStars Sport Bites), and operates the CWENCH Hydration Factory, a Tetra Pak co-manufacturing facility producing beverages for third-party brands under take-or-pay contracts.

Product overview

Cizzle Brands is a portfolio company operating as a vertically integrated sports nutrition platform with four distinct brands: CWENCH Hydration (better-for-you sports drink with electrolytes), Spoken Nutrition (NSF Certified athlete-grade nutraceuticals/supplements), HappiEats (Sport Pasta and SnakStars Sport Bites high-protein foods), and The CWENCH Hydration Factory (Tetra Pak co-manufacturing facility acquired from Flow Water Inc.). The company generates revenue through both branded consumer products and contract manufacturing services, with approximately $184 million in take-or-pay co-manufacturing contracts providing predictable revenue alongside its consumer brand portfolio distributed across 6,500+ retail locations in North America and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• CWENCH Hydration: Better-for-you sports hydration drink with performing electrolytes, zero sugar, and under 10 calories. Developed by legendary strength coach Andy O'Brien and endorsed by professional athletes including Nathan MacKinnon, Cole Caufield, and Andrew Wiggins.
• Spoken Nutrition
• HappiEats
• CWENCH Hydration Factory

Products and services

• CWENCH Hydration Better-for-you sports hydration drink with no sugar, 10 calories, and 6+ performing electrolytes per serving. Developed by legendary strength coach Andy O'Brien and endorsed by professional athletes. Available in ready-to-drink formats and hydration mix stick packs.
• Spoken Nutrition Premium athlete-grade nutraceuticals and supplements brand featuring formulations including whey protein, grass-fed beef protein, fish oil, sleep builder, and daily packs. Products carry the NSF Certified for Sport qualification verifying absence of contaminants and banned substances. Developed with dieticians, strength coaches, and integrative medicine doctors.
• HappiEats Better-for-you food brand featuring Sport Pasta (high-protein, lower glycemic index pasta handcrafted in Italy) and SnakStars Sport Bites (nut-free, high-protein, high-fibre snacks for active kids with 16g protein and 10g fibre per bag).
• CWENCH Hydration Factory (Co-Manufacturing Services) State-of-the-art 110,000 sq. ft. Tetra Pak co-manufacturing facility in Aurora, Ontario with six production lines capable across 1L, 500mL, and 330mL formats. North America's largest 500mL Tetra co-manufacturing facility. Provides contract manufacturing services for third-party beverage brands under take-or-pay contracts with minimum revenue floors.

Quantifiable outcome

• Revenue increased 253% year over year to $12.6 million in Q3 2026
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• David GiancouloscoreOthers · 30 April 2026Appointment of CPG veteran David Giancoulos to Board of Directors, effective May 1, 2026. Giancoulos has over 25 years of beverage industry experience including roles at Mark Anthony Group, Rockstar Energy, Red Bull, Flow Water, and BioSteel.
• New York State Amateur Hockey AssociationcoreStrategic or Co-development Partner · 5 February 2026Multi-year sponsorship agreement making CWENCH Hydration the Official Sports Drink of NYSAHA covering more than 34,000 youth hockey players and 6,000 coaches statewide.
• USA HockeycoreStrategic or Co-development Partner · 22 January 2026Partnership with USA Hockey including collaboration on Miracle On Ice commemorative flavor launch celebrating 1980 U.S. hockey victory.
• Nathan MacKinnoncoreOthers · 22 January 2026NHL MVP Nathan MacKinnon as brand ambassador and partner. Collaborated on Golden Berry flavor development. Endorsed by Nathan MacKinnon's net worth estimated at approximately $30 million from NHL salary and endorsements.
• USA LacrossecoreStrategic or Co-development Partner · 14 January 2026Multi-year partnership making CWENCH Hydration the official sports drink of USA Lacrosse organization and U.S. national teams. Includes integration into USA Lacrosse programs and events.
• CWENCH Hydration Factory CustomerscoreOthers · 8 January 2026$184 million in remaining contracted customer production volume with guaranteed minimum take-or-pay revenue floors under existing customer agreements at the acquired manufacturing facility.
• BCHL (British Columbia Hockey League)minorStrategic or Co-development Partner · 15 July 2025Exclusive agreement for 2024-25 season making CWENCH Hydration the exclusive hydration partner.
• NHL Athletes (Nathan MacKinnon, Cole Caufield, Andrew Wiggins)coreOthers · 28 May 2025All-star athlete partnerships with Nathan MacKinnon, Andrew Wiggins, and Adriana Leon to launch CWENCH Hydration. Also includes emerging players Gavin McKenna, Chloe Primerano, and Jade Iginla.
• UNFI CanadacoreChannel Partner/ Reseller/ Distributor · 30 April 2025Canada's largest distributor of natural, organic, and specialty products serving over 5,000 retail customer locations on behalf of 850+ vendor brands. CWENCH Hydration recognized as fastest-growing brand in their network.
• Van Houtte Coffee ServicesmajorChannel Partner/ Reseller/ Distributor · 29 January 2025Distribution agreement for Cizzle Brands products across Canada through Van Houtte Coffee Services network.
• Canlan SportsminorStrategic or Co-development Partner · 17 September 2024Strategic agreement to elevate grassroots hockey in Canada through Canlan Sports facilities.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• BioSteel Sports Nutrition: Canadian better-for-you sports hydration and supplement brand with similar positioning around athletes, zero-sugar formulation, and Canadian retail. Directly comparable as a peer in the same niche; notably, board member David Giancoulos was previously at BioSteel.
• Bodyarmor: Premium sports hydration brand positioned on better-for-you, lower-sugar attributes endorsed by athletes. Acquired by Coca-Cola in 2021 and offers the closest direct comparable in product positioning to CWENCH Hydration.
• Nuun Hydration: Tablet-based electrolyte and hydration brand targeting athletes and active consumers. Directly comparable on the mix-stick / electrolyte product format and athlete-endorser marketing approach.
• DripDrop Hydration: Electrolyte hydration brand focused on performance and medical-grade hydration. Comparable in product format (powder mixes, electrolyte focus) and target consumer (athletes, active individuals).
• RXBAR (Kellogg's / Kellanova): High-protein, clean-ingredient snack bar brand targeting active consumers. Directly comparable as a peer for the HappiEats / SnakStars Sport Bites brand within Cizzle's portfolio, sharing similar retailer relationships and active-lifestyle positioning.

Broad incumbents

• Gatorade (PepsiCo): Dominant incumbent sports drink franchise owned by PepsiCo. Serves as the primary competitive benchmark in the sports hydration category where Cizzle is attempting to differentiate on zero-sugar and athlete credibility.
• Powerade (The Coca-Cola Company): Coca-Cola's mass-market sports hydration brand with deep retailer relationships and global distribution. Represents the second dominant incumbent against which CWENCH competes for shelf space.

Emerging players

• Celsius Holdings: Functional better-for-you beverage company that scaled from niche to mass distribution through fitness channel and major retail partnerships. Provides a comparable growth and retail-listing trajectory.
• Liquid Death: Better-for-you canned water and energy brand with strong athlete and extreme-sports sponsorship engine. Comparable on the disruptive, sponsorship-led go-to-market approach in the beverage category.
• Olipop: Better-for-you functional soda brand scaling rapidly through mainstream retail with a health-positioned portfolio. Comparable as a peer in the better-for-you functional beverage category targeting health-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cwenchhydration
• LinkedInlinkedin.com/company/cizzle-brands-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cizzle Brands