finmid
finmid is a Berlin-based embedded lending infrastructure provider founded in 2021 that enables B2B software platforms across 30+ European markets to offer pre-approved financing products to their SMB merchant bases via API, with white-labeled programs such as Wolt Capital, Glovo, and myPOS Financing.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What finmid does
finmid is a Berlin-based embedded lending infrastructure provider founded in 2021 by Max Schertel and Alexander Talkanitsa. The company enables B2B software platforms—including delivery marketplaces, vertical SaaS, payment service providers, and B2B marketplaces—to offer financing products to their SMB merchant bases through a single API integration, with white-labeled programs such as Wolt Capital, Glovo Instant Lending, efood Capital, Bolt Food Finance, and myPOS Financing. By September 2025, finmid-powered platforms had cumulatively delivered €4 billion in capital to SMEs across 30+ European markets (EU27, UK, Switzerland, Iceland). Named customers include Wolt, Glovo, Delivery Hero brands (efood), Bolt Food, myPOS, Sliq, FruPro, Safi, allO, and ready2order.
The technical platform is an API-first infrastructure with three integration pathways (Pilot subdomain 1-day, Embed iframe 5-day, Scale full API 10-day). Proprietary capabilities include portfolio-level credit underwriting using real-time platform transaction data (achieving 90% eligibility rates versus traditional bureau scoring), dynamic risk-based pricing, a multi-jurisdictional regulatory layer covering 30+ European markets, and an AI-powered 10-minute payout system using agentic workflows and LLM-based business data matching. The lending product suite comprises Cash Advances (up to €1M, 12-month terms), Term Loans (up to €5M, 12-month terms, launched December 2025), and Business Loans (up to €5M, up to 5-year terms, launched December 2025), plus B2B payment solutions for marketplaces.
finmid generates revenue through transaction fees on financed volume, with platform partners receiving a revenue share for distribution; specific pricing is quote-based and negotiated individually. The go-to-market combines enterprise field sales for flagship platform acquisition with API-first self-service and developer documentation for mid-market platforms. Total disclosed funding is approximately €58 million (€35M early-stage plus €23M Series A in April 2024 at a €100M post-money valuation), backed by Blossom Capital, Earlybird VC, and N26-founder Max Tayenthal. The company has 11-50 employees and operates from Berlin, Germany.
finmid firmographics
Firmographics- Name
- finmid
- Legal name
- finmid
- Website
- https://finmid.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- finmid is a Berlin-based embedded lending infrastructure provider founded in 2021 that enables B2B software platforms across 30+ European markets to offer pre-approved financing products to their SMB merchant bases via API, with white-labeled programs such as Wolt Capital, Glovo, and myPOS Financing.
- Ownership category
- akta.pro rank
finmid industry classification
Industry- Product category
- Embedded Lending Infrastructure
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)
Keywords
Where finmid is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
finmid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fee Revenue: Platforms earn a share of fees charged on the funded amount. Finmid charges merchants a fixed fee structure for financing products (cash advances, term loans, business loans). Revenue is proportional to financed volume.
- Platform Revenue Share: Platforms receive revenue share from financing transactions facilitated through their platform. Platforms earn on every euro financed, generating new revenue streams from existing customer relationships.
- Lending Interest/Fees: Revenue generated from interest and fees on loans extended to SMB customers. Products include Cash Advances (up to €1M, 12 months), Term Loans (up to €5M, 12 months), and Business Loans (up to €5M, 5 years).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Cash Advance - Pre-approved advances up to €1M |
| Other | Pay-as-you-go | Term Loan - Pre-approved loans up to €5M |
| Other | Multi-year contract | Business Loan - Pre-approved loans up to €5M |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
finmid product offering
Product offeringCore offering
finmid provides embedded lending infrastructure that enables B2B software platforms (marketplaces, vertical SaaS, payment service providers) to offer pre-approved financing products to their SMB customers. The company delivers end-to-end lending capabilities including automated underwriting, dynamic risk pricing, regulatory compliance, servicing, and capital provision across 30+ European markets via API or iframe integration.
Product overview
finmid is an embedded lending infrastructure platform that enables B2B software platforms to offer financing products to their business customers through a single integration. The product portfolio centers on finmid Capital, which encompasses three main lending products: Cash Advance (up to €1M, 12-month terms, flexible payments based on revenue), Term Loan (up to €5M, 12-month terms, flexible payments), and Business Loan (up to €5M, up to 5-year terms, fixed or flexible repayments). The company also offers B2B Payments for marketplace transactions. Platforms can integrate via Pilot (subdomain), Embed (iframe), or Scale (full API) options, with finmid handling underwriting, compliance, servicing, and capital. The white-label products include Wolt Capital, Glovo Instant Lending, efood Capital, myPOS Financing, Sliq Boost, Bolt Food Finance, allO Capital, ready2order Financing, and FruPay, enabling platforms to offer branded financing solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Wolt Capital: A financing program powered by finmid, offered through the Wolt platform to provide cash advances to restaurant and merchant partners.
- efood Capital
- Bolt Food Finance
- Sliq Boost
- FruPay
Products and services
- finmid Capital
- Cash Advance
- Term Loan Pre-approved loans up to €5M with terms up to 12 months featuring flexible payments based on revenue. Designed for mature businesses valuing predictability and control over their financing.
- Business Loan Pre-approved loans up to €5M with terms up to 5 years offering fixed or flexible repayments. Designed for enterprises with large, long-term capital needs.
- B2B Payments Embedded B2B payment solution enabling fast payouts and extended payment terms for marketplace transactions. Supports multi-currency transactions and helps facilitate trading between buyers and sellers by bridging cash flow timing mismatches.
- Wolt Capital White-label financing program powered by finmid for Wolt restaurant merchants across 14 markets, providing cash advances with quick approval and flexible repayment based on sales revenue. Achieves 80+ NPS.
- Glovo Instant Lending Instant cash advance product for Glovo SME merchants enabling funding within 24 hours using real-time transaction data. Currently live across Spain, Portugal, and Poland serving 70,000 merchants with NPS of 88.
- efood Capital Embedded financing program for efood's 21,000+ partner stores across 100 Greek cities, providing access to up to €30,000 in growth capital within 48 hours using transaction data for credit assessment.
- myPOS Financing Embedded lending service for myPOS merchants across Italy providing personalized, pre-approved financing offers based on business performance data, with funds available within 48 hours to 90,000+ merchants.
- Sliq Boost Capital access product for Sliq's merchant customers in Cyprus enabling access to up to €30,000 in capital within 48 hours using real-time sales data from Vpayments, serving 5,500 merchants.
- Bolt Food Finance Embedded lending product for Bolt Food merchants bringing fast, flexible capital to thousands of SMBs across European markets.
- FruPay B2B payment solution for the FruPro fresh produce marketplace enabling fast payouts to suppliers within 48 hours of invoicing, with extended payment terms for buyers. Increased marketplace conversion by 45% and average order value by 35%.
Quantifiable outcome
- Platforms report 306% ROI (Forrester TEI study)
- +5 more outcomes
Companies that use finmid
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
finmid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
finmid partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- myPOScoremyPOS Financing partnership providing 90,000+ merchants in Italy access to personalized, pre-approved financing offers with funds available within 48 hours. Full lending infrastructure (underwriting, compliance, servicing, capital) provided by finmid.
- efoodcoreefood Capital partnership providing up to €30,000 to 21,000+ partner stores across 100 Greek cities within 48 hours. Strategic expansion into Greek market, funded by Delivery Hero.
- SliqminorSliq Boost partnership enabling 5,500 merchants in Cyprus to access up to €30,000 in capital within 48 hours through G.A.P. Vassilopoulos Group financial management platform.
- ready2orderminorPOS financing partnership enabling restaurants to access capital directly through point-of-sale terminals. Part of ready2order's merchant services evolution.
- Bolt FoodcoreBolt Food Finance partnership bringing fast, flexible capital to thousands of SMBs across Europe through embedded lending.
- GlovoflagshipEmbedded lending partnership offering instant cash advances to 70,000 SME merchants across Spain, Portugal, and Poland. Merchants achieve 20% uplift in sales. Glovo: 'The decision to partner with finmid was driven by several factors, including their comprehensive geographic coverage across Europe.'
- allOminorCapital partnership offering bespoke financing solutions to restaurants across Germany. allO is a restaurant technology platform.
- SaficoreEmbedded finance solution for B2B recyclables marketplace enabling recyclable facilities to access early payouts and buyers to get extended payment terms. Safi: 'With finmid's embedded solution, we're able to provide finance that works seamlessly for our customers.'
- FruProcoreFruPay partnership enabling fast payouts (48 hours) to fresh produce suppliers through marketplace. Increased marketplace conversion by 45% and average order value by 35%. FruPro: 'FruPay is an essential part of our business model and proposition.'
- WoltflagshipFlagship partnership launched in 2023 to power 'Wolt Capital' - embedded financing for Wolt's restaurant merchants. Program operates across 14 markets with 80+ NPS. Wolt: 'We're constantly looking for ways to support our merchant partners.'
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
finmid competitors and assessment
Company assessmentDirect peers
- Liberis: Liberis is a UK-based embedded finance platform providing revenue-based financing and working capital to small businesses via software, payments, and ecommerce platforms. It is the closest direct competitor to finmid in the European embedded SMB lending stack, with a similar API-first, white-label distribution model.
- YouLend: YouLend is a London-headquartered embedded lending platform that powers point-of-sale and platform-based financing for SMBs across Europe. Like finmid, it partners with platforms and PSPs to deliver pre-approved working capital offers using merchant sales data.
- Hokodo: Hokodo is a Paris-based B2B payments and embedded finance provider offering trade credit, payment terms, and lending infrastructure to marketplaces and SaaS platforms in Europe. It overlaps with finmid on platform-embedded SMB credit and B2B marketplace financing.
- Uncapped: Uncapped is a London-based revenue-based financing platform providing working capital to growth-stage SMBs, with a strong API-led distribution model aimed at platforms and partners. It targets similar European SMBs via fintech and SaaS distribution channels as finmid.
- Wayflyer: Wayflyer is an Ireland-based revenue-based financing provider offering embedded working capital to ecommerce and DTC brands, often via platform integrations with Shopify, Amazon, and Facebook. It competes with finmid for SMB lending volume through platform channels in Europe.
- Capchase: Capchase provides revenue-based financing and embedded capital infrastructure to B2B SaaS companies, including via APIs and platform integrations. It targets a similar platform-led distribution motion to finmid's vertical SaaS and B2B marketplace use cases.
- Clearco: Clearco is a revenue-based financing provider offering growth capital to ecommerce and SaaS businesses using real-time sales data. While more North-America focused, its data-driven, platform-friendly model and SMB lending focus make it a relevant comparable to finmid.
Emerging players
- Karmen: Karmen is a French revenue-based financing provider offering growth capital to European SaaS and SMBs. It overlaps with finmid on data-driven SMB lending but focuses more on direct SaaS ARR underwriting than on white-label platform distribution.
- Sumit (formerly Defacto): Sumit is a European embedded SMB lending platform providing working capital to merchants via integrations with ecommerce and SaaS tools. It targets similar platform-led distribution and SMB credit segments as finmid across continental Europe.
Broad incumbents
- Stripe Capital: Stripe Capital is the embedded lending product of Stripe, offering SMB cash advances and working capital to businesses using Stripe payments. As a large, well-capitalized incumbent with global platform distribution, it represents a significant competitive threat and strategic comparable for finmid.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
finmid social profiles
Digital presencefinmid financial estimates
Financial estimateRevenue estimate
Valuation estimate
finmid leadership team
Management profileNumber of profiles
Profiles2 records
finmid funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
finmid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about finmid
What does finmid do?
finmid provides embedded lending infrastructure that enables B2B software platforms (marketplaces, vertical SaaS, payment service providers) to offer pre-approved financing products to their SMB customers. The company delivers end-to-end lending capabilities including automated underwriting, dynamic risk pricing, regulatory compliance, servicing, and capital provision across 30+ European markets via API or iframe integration.
Is finmid a public or private company?
finmid is a private company. It is classified as venture growth investor backed and is currently operating.
When was finmid founded?
finmid was founded in 2021. It employs 51 to 100 people.
Where is finmid based?
finmid is headquartered in Berlin, Germany, in the Europe region.
How does finmid make money?
Three revenue lines are on record. Transaction Fee Revenue is the primary driver. The others are platform Revenue Share and lending Interest/Fees.
Who are finmid's main competitors?
Direct peers on record are Liberis, YouLend, Hokodo, Uncapped, Wayflyer, Capchase and Clearco. Emerging players are Karmen and Sumit (formerly Defacto). Stripe Capital is listed as a broad incumbent.
Does finmid have an API?
Yes. finmid provides a public API that enables platforms to launch tailored financing products for their business customers at scale. The API supports various integration options including Pilot (subdomain hosting), Embed (iframe integration), and Scale (full API integration). Documentation is available at docs.finmid.com with reference materials for API introduction. Developer documentation is at docs.finmid.com/reference/api-introduction.
What industry is finmid in?
finmid's product category is Embedded Lending Infrastructure. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines), with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 522 and its SIC code is 6141.