Hi Marley
Hi Marley builds a purpose-built conversational AI platform for P&C insurance carriers, using SMS to connect policyholders, adjusters, and service providers across claims and service workflows on a single thread. The platform serves 130+ carriers, including 4 of the top 10 P&C insurers in the United States.
- Company typePrivate
- Founded2017
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hi Marley does
Hi Marley is a Boston-based, venture-backed software company founded in 2017 that builds the Hi Marley Insurance Cloud, a conversational platform purpose-built for the property and casualty (P&C) insurance industry. The platform uses SMS as the primary transport to connect carriers, policyholders, and service providers (adjusters, agents, body shops, salvage vendors, payment providers) into a single, multi-party conversation thread spanning claims, service, and sales workflows. Core products include Hi Marley for Claims, Hi Marley for Service (launched June 2026), Conversational FNOL, Total Loss Assist (integrated with Copart), Collaboration Hub, AI Coaching and Data Insights, Enhanced Automation (including 25-language translation), and Workflow Assist (integrated with Verisk XactAnalysis). The technology stack combines natural language processing for first notice of loss, sentiment analysis, anomaly/risk detection, and agentic AI Assistants for triage and inquiry handling; the platform offers 75+ APIs and webhooks with pre-built accelerators for Guidewire, Duck Creek, Sapiens, and Insuresoft, and is SOC 2 Type 2 compliant with TCPA-aware opt-in/opt-out and redaction tooling.
The company's go-to-market is enterprise sales-led, targeting P&C insurance carriers ranging from regional mid-market mutuals to large national carriers, supported by system integrator partners (Capgemini, Exavalu, Futran Solutions, NXT-Level, Penguin) and a marketplace listing on AWS. Revenue is generated through annual subscription contracts with module-based pricing (Claims, Service, or both), supplemented by usage-based components tied to conversation volume; pricing is custom and not publicly disclosed. As of mid-2026 Hi Marley is trusted by more than 130 P&C carriers, including 4 of the top 10 by premium and 5 of the top 10 J.D. Power Auto Insurance Customer Satisfaction winners, with documented customer outcomes including 35% call/voicemail reduction, 3-day cycle time reduction, 4.8/5 average CSAT, 25-50% representative caseload capacity increases, and 319 bps NPS lift at The Auto Club Group.
The company has raised approximately $41.7M in disclosed venture funding across a 2019 seed/Series A, 2020 Series A extension, and a 2021 Series B led by Emergence Capital with participation from Bain Capital Ventures, True Ventures, Underscore VC, Greenspring Associates, and Brewer Lane Ventures. Leadership is anchored by co-founders Mike Greene (CEO), John Miller (CTO), and Mitesh Suchak (Board Member), with Jonathan Tushman serving as CTO and Chief AI Officer since March 2026. The board was strengthened in January 2026 by the addition of Scott G. Stephenson, former CEO of Verisk Analytics. The company operates with 51-100 employees and has been recognized on Built In's Best Places to Work in Boston for five consecutive years and on CNBC's World's Top Fintech Companies 2025 list.
Hi Marley firmographics
Firmographics- Name
- Hi Marley
- Legal name
- Hi Marley
- Website
- https://himarley.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hi Marley builds a purpose-built conversational AI platform for P&C insurance carriers, using SMS to connect policyholders, adjusters, and service providers across claims and service workflows on a single thread. The platform serves 130+ carriers, including 4 of the top 10 P&C insurers in the United States.
- Ownership category
- akta.pro rank
Hi Marley industry classification
Industry- Product category
- Insurance Communication Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Claims Management & Digital FNOL Platforms (FSAGAGAC)
- akta.pro secondary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
Keywords
Where Hi Marley is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hi Marley business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS platform for P&C insurance carriers providing text-based communication and collaboration tools. Revenue generated through recurring platform subscriptions with tiered pricing based on carrier size and feature usage.
- Usage-based Components: Platform usage metrics show call deflection rates and efficiency gains, suggesting consumption-based elements tied to carrier adoption and conversation volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing tailored to carrier needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Hi Marley product offering
Product offeringCore offering
Hi Marley sells a cloud-based, AI-powered conversational platform (the Hi Marley Insurance Cloud) that enables P&C insurance carriers to communicate with policyholders and service providers via SMS. The platform supports First Notice of Loss (FNOL) intake, claims processing, policyholder service interactions, and multi-party collaboration, and is sold on a SaaS subscription basis to insurance carriers.
Product overview
Hi Marley offers the Hi Marley Insurance Cloud, a purpose-built conversational platform for P&C insurance that connects carriers, policyholders, and service providers through omni-party communication. The platform operates across claims, service, and sales with solutions including Hi Marley for Claims (core SMS-based claims processing), Hi Marley for Service (AI-assisted policyholder service interactions), and Conversational FNOL (intake and first notice of loss). Supporting modules include Collaboration Hub (multi-party texting and ecosystem connectivity), AI Coaching and Data Insights (performance management), Secure Communication Tools (compliance features), Enhanced Automation (workflows and translation), and Total Loss Assist (auto total loss resolution via Copart integration). The platform also offers Workflow Assist with Verisk XactAnalysis for property claims. Built-in integrations with Guidewire ClaimCenter, Duck Creek Claims, Sapiens, and other core systems, along with 75+ APIs and webhooks, enable deployment across the insurance technology ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Hi Marley for Service: An intelligent messaging-first platform for P&C insurance carriers helping service teams resolve billing, policy, and service requests faster through AI-assisted conversations.
- Hi Marley for Claims
- Total Loss Assist
- Conversational FNOL
- Hi Marley Insurance Cloud
- AI Coaching
- Collaboration Hub
Products and services
- Hi Marley Insurance Cloud The intelligent conversational platform built for P&C insurance and powered by SMS. It manages piecemeal conversations between customers, carriers, and service providers through omni-party communication, creating an integrated customer experience across claims, service, and sales.
- Hi Marley for Claims SMS-based claims communication solution that streamlines communications needed to report, investigate, evaluate, and resolve claims across insureds, claimants, FNOL representatives, adjusters, agents, and vendor partners.
- Hi Marley for Service Messaging-first platform for P&C insurance carriers that helps service teams resolve billing, policy, and service requests faster through AI-assisted conversations, shifting phone-based service inquiries to text-based conversations.
- Conversational FNOL A digital, conversational First Notice of Loss solution that lets customers explain what happened in their own words and lets carriers gather critical information immediately. Any operator can access and reference customer stories and data throughout the claim lifecycle.
- Total Loss Assist Auto total loss process solution that reduces touchpoints needed to resolve claims through seamless integration with the Copart Seller Portal, automating release communication, tracking claim progress, and increasing customer satisfaction while reducing cycle time by 30-40% and saving carriers $125-150 per total loss claim.
- Workflow Assist with XactAnalysis Property claims solution integrated with Verisk XactAnalysis that connects parties into a single conversation thread and leverages automation to improve the property claims experience. Carriers report 20% reduction in inbound call volume, 13% increase in customer satisfaction scores, and 40% increase in SMS adoption.
- AI Assistants for Claims Triage and Inbound Inquiry Support Agentic AI assistants for claims triage and inbound inquiry support that can resolve routine inquiries end-to-end (such as coverage questions and ID card requests) and escalate more complex cases to a representative with full context.
Quantifiable outcome
- 35% reduction in calls and voicemails per claim on average
- +15 more outcomes
Companies that use Hi Marley
Customer profileNamed customers71 records
Segments3 records
Ideal customer profiles2 records
Hi Marley technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature9 records
Hi Marley partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Jonathan TushmancoreCTO appointed to also serve as Chief AI Officer, leading the company's Integrated Operating System that blends human expertise with AI to build and manage AI agents. Represents Hi Marley in the broader AI community including the Boston AI Coalition.
- Scott G. StephensoncoreFormer CEO of Verisk Analytics appointed to Board of Directors to enhance company's growth in P&C insurance industry, leveraging extensive experience in data science and AI.
- VeriskcoreIntegration between Hi Marley's Workflow Assist and Verisk XactAnalysis connects parties into a single conversation thread and leverages automation to improve the property claims experience. Carriers using Workflow Assist report 20% reduction in inbound call volume, 13% increase in customer satisfaction scores, and 40% increase in SMS adoption.
- GuidewirecoreReady for Guidewire accelerators for ClaimCenter 9, 10 and Cloud versions providing integrated experience. Enables carriers to remove friction, increase internal collaboration, and simplify customer communication throughout claims. Integration cuts calls 30-50%, increases efficiency, and reduces cycle times.
- Duck CreekcoreIntegration with Duck Creek Claims helps insurers manage the entire claims lifecycle and enhances communication between adjusters and policyholders using text messaging.
- SapienscoreIntegration with Sapiens ClaimsPro for P&C enables carriers to handle claims in one system. Also integrates with Sapiens Workers Compensation CoreSuite.
- CopartcoreStrategic partnership to support auto insurers through Total Loss Assist program. Integration with Copart Seller Portal reduces touchpoints needed to resolve auto total loss claims while increasing customer satisfaction. Awarded 2024 Insurance Luminary for Technology Innovation.
- One InccoreIntegration allowing adjusters to initiate payment through claims system of record and consolidate all text messages into one conversation. Modernizes claims payment process with improved processing times from claim intake through payment.
- CapgeminiminorSystem integrator providing business advisory and technology services for implementations.
- ExavaluminorConsulting partner providing business advisory and technology services.
- Futran SolutionsminorSystem integrator partner for implementations.
- NXT-LevelminorTechnology integrator partner.
- PenguinminorTechnology integrator partner.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Hi Marley competitors and assessment
Company assessmentMarket position
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Hi Marley social profiles
Digital presenceHi Marley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hi Marley leadership team
Management profileNumber of profiles
Profiles11 records
Hi Marley funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hi Marley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hi Marley
What does Hi Marley do?
Hi Marley sells a cloud-based, AI-powered conversational platform (the Hi Marley Insurance Cloud) that enables P&C insurance carriers to communicate with policyholders and service providers via SMS. The platform supports First Notice of Loss (FNOL) intake, claims processing, policyholder service interactions, and multi-party collaboration, and is sold on a SaaS subscription basis to insurance carriers.
Is Hi Marley a public or private company?
Hi Marley is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hi Marley founded?
Hi Marley was founded in 2017. It employs 51 to 100 people.
Where is Hi Marley based?
Hi Marley is headquartered in Boston, United States, in the North America region.
How does Hi Marley make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are usage-based Components.
Does Hi Marley have an API?
Yes. Hi Marley offers 75+ REST APIs and webhooks that enable communication and collaboration across organizational boundaries. The API suite facilitates integrations with core insurance systems and third-party technology providers. Pre-built integration accelerators with Guidewire ClaimCenter, Duck Creek Claims, and Sapiens ClaimsPro are available for faster implementation.
What industry is Hi Marley in?
Hi Marley's product category is Insurance Communication Software. Its primary akta.pro industry code is FSAGAGAC, Claims Management & Digital FNOL Platforms, with a secondary code of FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms. Its NAICS code is 5132 and its SIC code is 7372.