Bouygues Telecom

What Bouygues Telecom does

Bouygues Telecom is a French electronic communications services and network operator founded in 1996 and headquartered in Paris (37-39 rue Boissière, 75116). A subsidiary of the Bouygues group (publicly listed on Euronext Paris), the company sells mobile, fixed broadband (fibre and 5G/4G box), IPTV, and bundled content and hardware services to mass-market consumers, families, under-26 customers, and a full B2B spectrum from sole proprietors and TPE/PME up to large enterprises and public-sector buyers across metropolitan France and the overseas departments. Its core technology stack combines a 5G mobile network deployed across more than 19,000 communes (84% population coverage) with 4G covering 99% of the population, XGS-PON fibre delivering up to 8 Gb/s symmetric speeds, and WiFi 7-certified customer-premises equipment, all managed through a Bouygues Telecom mobile app (rated 4.4/5 on the App Store, 4.3/5 on the Play Store) and the b.tv television platform with an AI-boosted 4K HDR Dolby Vision/Atmos decoder.

Revenue is generated almost entirely through recurring monthly subscriptions across the B&YOU no-commitment and Bouygues Telecom committed mobile and fibre plans (priced from €1.99/month entry-level mobile up to €60.99/month for premium Bbox ultym Smart TV bundles), supplemented by hardware sales (smartphones, Samsung Smart TVs, PlayStation/Xbox consoles via Tech Distri Services) financed at 0% TAEG through FLOA, add-on content subscriptions (CANAL+, Netflix, Disney+, Prime Video, beIN SPORTS, Deezer, etc.), B2B professional services (Box Pro Evolutive, virtual switchboards, cybersecurity, secure 5G via Google), one-time setup/activation/cancellation fees, and targeted advertising. Distribution runs through bouyguestelecom.fr and the dedicated bouyguestelecom-pro.fr B2B portal, 500 physical boutiques supported by 10,000 advisors, the 1064 inside-sales line, the mobile app, and channel partnerships (Samsung, Tech Distri Services, FLOA financing). The company is a participant in a €20.35 billion consortium bid (with Free-Iliad and Orange, Bouygues share 42%) to acquire SFR from Altice France, signed as a memorandum of understanding in June 2026.

Name

Bouygues Telecom

Legal name

BOUYGUES TELECOM S.A.

Website

http://www.bouyguestelecom.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bouygues Telecom is a French mobile, fibre, and IPTV operator serving consumer and B2B customers across France via 500 boutiques, 10,000 advisors, 5G in 19,000+ communes, and WiFi 7-certified XGS-PON fibre, with a 30th-anniversary product refresh in 2026 and a consortium bid to acquire SFR.

Ownership category

akta.pro rank

Headquarters

HQ city

Meudon

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Mobile plan subscriptions (B&YOU no-commitment and Bouygues Telecom with-commitment): Recurring monthly mobile subscriptions including data, voice, and SMS, with B&YOU series spéciale plans ranging from €1.99 (2h 1Go) up to €21.99 (170Go 5G beIN SPORTS); mainstream plans include 100Go 5G at €13.99, 200Go Voyage at €16.99, 300Go 5G at €19.99; annual price indexation tied to ICHTrev-TS for 12/24-month commitments
2. Fiber/box internet subscriptions (B&YOU Pure fibre, Bbox fit/must/ultym/Anniversaire 30 ans/Smart TV/Gaming): Recurring monthly fiber internet subscriptions ranging from €24.99 (B&YOU Pure fibre, no commitment) to €60.99 (Bbox ultym Smart TV with commitment), with engagement 1 year for Bbox fit/must/ultym and 2 years for Smart TV/Gaming editions; includes TV bouquet, calls, WiFi 7, and optional CANAL+/Disney+/Prime Video add-ons
3. Device sales (smartphones, Smart TVs, gaming consoles, accessories, Kids Watch): Hardware sales including iPhone 17/17e, Samsung Galaxy S26/S25, Xiaomi 17T Pro, HONOR, Google Pixel, Samsung Smart TVs (UHD/Mini LED/Neo QLED/OLED/The Frame), PS5, Xbox, projectors, plus accessories and reconditioned smartphones; financed at 0% TAEG over 36 months via credit partner
4. 5G Box and Extra Bbox services: Subscription-based 5G home internet with no installation and no commitment (€29.99/month or €25.99 for under-26s), plus Extra Bbox backup WiFi at €12.99/month usable with any operator
5. Add-on services and content subscriptions: Optional add-on subscriptions: CANAL+ Series at €19.99/month (24-month commitment), Netflix, Disney+, Prime Video, beIN SPORTS, Ligue 1+, Universal+, TF1+ Premium, Bouquet TV Famille/Jeunesse/Ciné/Divertissement, Deezer, Norton, Cafeyn, Majelan, Pleio (cloud gaming), b.tv multi-écrans
6. Professional services (Bouygues Telecom Pro/Entreprises): B2B telecom services including professional mobile plans, Box Pro Evolutive, 4G/5G boxes, virtual switchboards (standard téléphonique), and cybersecurity (protection accès internet) for entrepreneurs, TPE, PME, ETI, Marchés Publics, and Grandes Entreprises
7. Advertising and data monetisation: Targeted advertising via cookies and personal data processing, with 81+ partners listed; personalization, ad performance measurement, and audience development are operated on the bouyguestelecom.fr site based on user consent
8. One-time setup, activation, termination fees and ancillary charges: One-time/transactional fees: €48 activation (waived on Bbox Anniversaire 30 ans and Bbox ultym after refund), €1 SIM card, €1 activation, €5 cancellation fee on B&YOU mobile plans (new policy from July 27, 2026), €29 activation/resiliation for 5G Box and Extra Bbox, and reimbursement of up to €100 on former operator cancellation fees

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels10 records

Core offering

Bouygues Telecom is a French electronic communications operator providing mobile telephony (4G/5G), fixed fiber broadband (XGS-PON up to 8 Gb/s symmetric), and IPTV (b.tv) subscriptions to residential and business customers across France. It sells the Bbox, B&YOU, and BiG families of internet and mobile plans on its own e-commerce site and through 500 physical boutiques, and operates the underlying 5G/4G/fiber network with 84% population coverage on 5G and 99% on 4G.

Differentiator

Problem solved

Functional benefit

Brands

• B&YOU: Bouygues Telecom's no-commitment (sans engagement) brand for mobile plans and pure fibre internet offers, including B&YOU Pure fibre and B&YOU Forfaits series.
• Bbox
• b.tv

Products and services

• B&YOU Pure fibre No-commitment fibre internet plan sold to French consumers at €24.99/month, including WiFi 7 dual-band connectivity with up to 2 Gb/s down and 900 Mb/s up; an optional WiFi 7 repeater is available for the first month free then €4/month.
• Bbox fit Entry-level Bbox fibre plan for residential customers at €30.99/month (then €37.99 after 12 months without BiG discount), offering up to 1 Gb/s down, 700 Mb/s up, WiFi 6 dual-band and 180+ TV channels via the b.tv app; 1-year commitment.
• Bbox must Mid-range Bbox fibre plan at €36.99/month (then €43.99 after 12 months) with up to 2 Gb/s down / 900 Mb/s up, WiFi 7 dual-band with a WiFi 7 repeater on demand, 180+ TV channels via a 4K decoder; 1-year commitment.
• Bbox ultym Top-tier Bbox fibre plan at €45.99/month (then €52.99) offering up to 8 Gb/s symmetric speeds with the free Débit+ option, WiFi 7 tri-band with 2 repeaters, 180+ channels via an AI-boosted b.tv decoder, b.tv multi-screen (5 streams) and a 200 GB/month 4G failover key; 1-year commitment.
• Bbox Anniversaire 30 ans 30th-anniversary promotional Bbox fibre offer at €30/month (with BiG discount, otherwise €37/month) with WiFi 6E, up to 2 Gb/s down, 180+ channels via a 4K HDR decoder and Amazon Prime Video included for 24 months (then €6.99/month); 1-year commitment, €48 activation fee refunded.
• Bbox Ultym Édition Spéciale Maison Sarah Lavoine Limited-edition Bbox Ultym (€45.99/month then €52.99) co-designed with Maison Sarah Lavoine featuring a WiFi 7 tri-band shell with >90% recycled plastic, 8 Gb/s symmetric fibre, 2 WiFi 7 repeaters and unlimited calls to fixed/mobile in France, EU and Switzerland; 1-year commitment.
• 5G box No-commitment 5G fixed-wireless internet at €29.99/month (then €39.99 after 12 months), with WiFi 7 dual-band, theoretical up to 1.1 Gb/s down / 175 Mb/s up, touchscreen control and app-based management; €29 activation/resiliation each.
• Extra Bbox No-commitment 5G backup WiFi extender at €12.99/month, usable with any fixed-line operator, providing up to 1.1 Gb/s down / 175 Mb/s up, WiFi 6 and 100 GB/month in metropolitan France; €29 activation/resiliation.
• Bbox Smart TV (must / ultym) Two-year-commitment fibre bundles pairing Bbox must (€44.99/month, then €51.99) or Bbox ultym (€53.99/month, then €60.99) with a Samsung Smart TV purchased via Samsung's dedicated site at up to -89% off list; 3x/4x interest-free financing via FLOA.
• Bbox Gaming (must / ultym) Two-year-commitment fibre bundles pairing Bbox must (€44.99/month, then €51.99) or Bbox ultym (€53.99/month, then €60.99) with a PlayStation 5 Slim or Xbox Series console purchased via Tech Distri Services' dedicated site; 3x interest-free financing via FLOA.
• B&YOU forfaits mobiles Range of no-commitment mobile plans under the B&YOU sub-brand, from €1.99/month (2h/1GB) up to €21.99/month (170GB 5G with beIN SPORTS), including 100GB 5G at €13.99/month, 200GB Voyage 5G at €16.99/month and 300GB 5G at €19.99/month; EU/DOM roaming included.
• Forfaits Bouygues Telecom (with engagement) Committed (12 or 24-month) mobile plans under the Bouygues Telecom brand, including the Forfait Intégral 250Go at €34.99/month (then €44.99) and Forfait Anniversaire 350Go; eligible for handset financing at 0% APR through the Smart Change programme.
• BiG (box + forfaits mobiles bundle) Combined Bbox + mobile plan offering with degressive pricing per additional line (up to -€10/month per line), stable Bbox pricing after 12 months, Giga Boost (+20 GB per line on demand), multi-RIB payment, and Kids Watch / Mode Enfant parental controls.
• b.tv (TV platform) Bouygues Telecom's TV platform available via a 4K HDR Dolby Vision / Dolby Atmos AI-boosted decoder or as a multi-screen app (b.tv) supporting up to 5 simultaneous streams, 100 hours of cloud recording, 30+ replay channels and integrated Netflix, Disney+, Prime Video, CANAL+ and YouTube apps; supports Google Cast and Google Assistant.
• Application Bouygues Telecom Bouygues Telecom's customer-facing mobile application (rated 4.4/5 on the App Store and 4.3/5 on the Play Store) used by residential and business customers to manage their Bbox and mobile plans, share WiFi, perform advanced box configuration, track consumption and reach 24/7 personalized support.
• Forfaits mobiles pro Professional mobile plans marketed through bouyguestelecom-pro.fr targeting entrepreneurs, TPE, PME, ETI, public-sector buyers and large enterprises, with a dedicated advisor available Monday-Friday 8am-6pm.
• Box Pro Evolutive Evolutive professional fibre internet box sold to entrepreneurs, TPE, PME, ETI, public-sector buyers and large enterprises via bouyguestelecom-pro.fr, often bundled with 4G/5G backup boxes.
• Standard téléphonique (virtual switchboard) Cloud-based virtual switchboard (standard téléphonique) for SMEs and larger businesses, providing fixed telephony and call-routing services via bouyguestelecom-pro.fr.
• Cybersécurité (professional cybersecurity) Internet-access protection and cybersecurity service for SMEs, mid-market, large enterprises and public-sector buyers, sold via bouyguestelecom-pro.fr.
• Secure 5G data (with Google) Secure 5G data solution for enterprise customers jointly delivered by Bouygues Telecom Business and Google, covering private/secure 5G connectivity for B2B deployments.
• Source — responsible and solidarity mobile plan Bouygues Telecom's purpose-driven "Source" mobile plan positioned as the first responsible and solidarity mobile plan in France, sold via sourcemobile.fr.

Quantifiable outcome

• 34% reduction in customer acquisition costs via Perion Outmax AI agent
• +10 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability12 records

Feature8 records

Partnerships

16 partnerships are on record, tiered content partner, flagship hardware/combo partner, mega-deal / market consolidation, flagship / marketing technology partner, strategic / b2b cloud and 5g partner, channel partner for gaming consoles, mega-deal / consortium partner, promotional partner for mobile + box customers, premium content partner, content / service add-on partners, charity / inclusion partner, flagship design partner (30 ans anniversary) and independent benchmarking partner.

• beIN SPORTScontent partnerGTM or Marketing Partner · 4 June 2026beIN SPORTS included in B&YOU Pack beIN SPORTS 170Go 5G plan at €21.99/month; available via b.tv app on 2 simultaneous screens. Promotional offer from 04/06/2026 reserved for first-time subscribers.
• Samsungflagship hardware/combo partnerStrategic or Co-development Partner · 20 May 2026Bouygues Telecom offers Bbox must Smart TV and Bbox ultym Smart TV bundles with deep discounts on Samsung Smart TVs (UHD, Mini LED, NEO QLED, OLED, The Frame) via Samsung's dedicated portal, with 2-year commitments. Up to -89% off (Samsung 65" UHD from €549 to €59). Samsung Knox-secured TVs with 10-year bonus reprise. 3x/4x interest-free payment via FLOA.
• Altice France (SFR)mega-deal / market consolidationStrategic or Co-development Partner · 15 May 2026Altice France extended exclusive talks with Bouygues Telecom, Orange, and Free-Iliad until June 5 regarding the sale of SFR. Current offer values SFR at €20.4 billion (raised from rejected €17 billion bid), with Bouygues acquiring 42%, Iliad 31%, Orange 27%. Subject to French government and European competition authority review.
• Perion Network (Outmax AI Agent)flagship / marketing technology partnerTechnology or Integration · 13 May 2026Bouygues Telecom deployed Perion's Outmax AI agent to enhance customer acquisition efficiency and reduce campaign carbon intensity. The deployment achieved a 34% reduction in customer acquisition costs.
• Googlestrategic / b2b cloud and 5g partnerStrategic or Co-development Partner · 30 March 2026Bouygues Telecom Business and Google partnered up to deliver secure 5G data solutions for enterprise customers. Partnership covers joint secure 5G data offerings for B2B segment.
• Tech Distri Serviceschannel partner for gaming consolesChannel Partner/ Reseller/ Distributor · 30 March 2026Distributes PlayStation 5 Slim and Xbox Series X/S consoles as part of Bbox must Gaming and Bbox ultym Gaming offers. Customers purchase via Tech Distri Services' dedicated site within 2 months of Bbox Gaming activation. 3x interest-free financing via FLOA.
• Free — Groupe Iliadmega-deal / consortium partnerStrategic or Co-development Partner · 15 October 2025Co-bidder with Bouygues Telecom and Orange on the €17-20.35 billion joint non-binding offer to acquire SFR from Altice France. Iliad's share is €6.2 billion / 31% of SFR assets. The three French operators remain committed to continuing discussions with Altice.
• Orangemega-deal / consortium partnerStrategic or Co-development Partner · 15 October 2025Co-bidder with Bouygues Telecom and Free-Iliad on the €17-20.35 billion joint non-binding offer for SFR. Orange's share is 27% of SFR assets. Subject to French government and European competition authority review.
• Perplexity (Perplexity Pro)promotional partner for mobile + box customersGTM or Marketing PartnerFree 12-month Perplexity Pro subscription for Bouygues Telecom mobile + box customers until 11/02/2026. Activation requires unique link from Bouygues Telecom; after 12 months customer falls back to free Perplexity standard.
• CANAL+premium content partnerGTM or Marketing PartnerCANAL+ Series at €19.99/month (engagement 24 mois), down from €24.99/month with -€5/month promo for Bbox ultym subscribers (12-month commitment). Includes HBO Max 12 months, cinema, sport (UEFA Champions League, F1, MotoGP, Premier League, TOP 14), Apple TV+.
• Netflix, Disney+, Prime Video, Ligue 1+, Universal+, TF1+ Premium, Bouquet TV Famille/Jeunesse/Ciné/Divertissement, Deezer, Norton, Cafeyn, Majelan, Pleiocontent / service add-on partnersGTM or Marketing PartnerMultiple content and digital service providers offered as optional add-ons via bouyguestelecom.fr/option-internet; include TV bouquets and digital services (cloud gaming via Pleio, press via Cafeyn, music via Deezer, cybersecurity via Norton).
• APF France handicapcharity / inclusion partnerOthersPartner association for Don de giga — Bouygues Telecom's gigabyte donation program fighting digital exclusion. Customers can donate unused gigabytes to vulnerable populations served by APF France handicap.
• Fondation des Femmescharity / inclusion partnerOthersPartner association for Don de giga program supporting women in vulnerable situations through digital access.
• Petits Frères des Pauvrescharity / inclusion partnerOthersPartner association for Don de giga program supporting elderly people facing digital exclusion.
• Maison Sarah Lavoineflagship design partner (30 ans anniversary)Strategic or Co-development PartnerCo-designed the Bbox WiFi 7 Edition spéciale Maison Sarah Lavoine for Bouygues Telecom's 30th anniversary; the box features Sarah Lavoine's signature geometric scale pattern. Sarah Poniatowski and Bouygues Telecom designer Barthélémy co-developed the industrial design. Joint Grand Jeu anniversaire offering Maison Sarah Lavoine furniture and 1 year of Bbox WiFi 7 Edition spéciale (May 26 – June 23, 2026).
• nPerfindependent benchmarking partnerGTM or Marketing PartnerIndependent network measurement body whose barometer is used to position Bouygues Telecom as WiFi N°1 (7 consecutive years) and Internet Mobile N°1. Methodology referenced from 01/01/25 to 31/12/25 in metropolitan France.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Orange: Orange S.A. is the largest French telecom operator and Bouygues Telecom's principal competitor across mobile, fixed fibre and B2B services; the two are co-bidders in the consortium acquiring SFR, and Orange operates the same converged mobile/fibre/TV proposition across the same French geography.
• Free (Iliad Group): Free / Iliad Group is the third major French mobile and fibre operator and the most aggressive price competitor to Bouygues Telecom's B&YOU no-commitment offers; Iliad is a co-bidder in the SFR acquisition consortium alongside Bouygues and Orange.
• SFR (Altice France): SFR is the second-largest French mobile/fibre operator, direct competitor across consumer and B2B segments, and the asset Bouygues Telecom is bidding to acquire (42% share) via the consortium with Orange and Free-Iliad.
• Sosh: Sosh is Orange's no-commitment digital sub-brand, directly comparable to Bouygues Telecom's B&YOU line; both compete on low-friction online mobile plans targeting price-sensitive French consumers.

Broad incumbents

• Vodafone: Vodafone is a major European telecom incumbent offering converged mobile, fixed and TV services across multiple countries; comparable to Bouygues Telecom on converged offering, 5G investment and B2B services, but with a broader geographic footprint.
• Deutsche Telekom: Deutsche Telekom operates T-Mobile and European national operators (including T-Mobile Netherlands and Magenta in Austria), with comparable converged mobile/fibre/TV services, large-scale 5G and fiber rollouts, and a B2B/ICT division that overlaps with Bouygues Telecom Business.
• Telefónica: Telefónica is a Spanish-headquartered European telecom incumbent (Movistar, O2) with comparable converged mobile/fibre/TV services and B2B offerings; relevant as a broader European peer in scale, network investment profile and B2B positioning.

Emerging players

• Canal+: Canal+ is Bouygues Telecom's premium content partner for the CANAL+ Series option and integrated Bbox TV experience; it is also a competitor in the French pay-TV and SVOD space, particularly as it expands streaming distribution (Canal+ Live, Netflix integration).

Regional players

• Hub One: Hub One is a French B2B-focused telecom operator serving airports, enterprises and public-sector clients; directly comparable to Bouygues Telecom's Pro/Enterprise segment (cybersecurity, fixed-mobile convergence, virtual switchboards) within the same French market.
• Colt Technology Services: Colt is a European B2B connectivity and data-centre services provider; comparable to Bouygues Telecom's enterprise/Pro offerings (secure connectivity, SD-WAN, cloud on-ramps) for multinational and large French enterprise customers, though it operates pan-European rather than France-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bouyguestelecom
• YouTubeyoutube.com/user/BouyguesTelecom
• Facebookfacebook.com/bouyguestelecom
• LinkedInlinkedin.com/company/bouygues-telecom
• Instagraminstagram.com/bouyguestelecom
• TikToktiktok.com/@bouyguestelecom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bouygues Telecom