Sports Illustrated Tickets

What Sports Illustrated Tickets does

Sports Illustrated Tickets operates a digital ticketing marketplace under license from Authentic Brands Group's Sports Illustrated brand, providing secondary market ticket sales across sports, concerts, and theater with claimed inventory of $2.5B+ in value and 50M+ tickets. The platform also runs a postseason reservation system covering 170+ games and has built a primary ticketing capability through partnerships with MLS clubs including Red Bull New York, San Jose Earthquakes, and Houston Dynamo via Tixr integration. A notable technology layer is the company's blockchain-based NFT ticketing infrastructure deployed on the Avalanche network, marketed as the primary venue for Web3 sports ticketing.

The company's core products include the secondary marketplace (with consumer and B2B experiences segmented by sport: NFL, MLB, soccer/World Cup, concerts, and theater), a blockchain NFT ticketing platform, and a postseason reservation system that locks in high-demand playoff seats for subscribers. Hospitality and venue assets extend the ecosystem through partnerships such as Tom's Watch Bar (nearly 20 venues) and tiered in-stadium offerings like Club SI and Cover Club at Tottenham Hotspur, plus the Sports Illustrated Stadium naming rights deal with Red Bull New York. Enterprise partners include the New England Patriots, Miami Dolphins, LA28 Olympics (verified resale), and fan engagement platform Momento.

Revenue is generated through multiple streams: transaction fees and service charges on secondary ticket sales, primary ticketing service fees from team partnerships, licensing royalties tied to naming rights and hospitality branding (Club SI, Cover Club, Sports Illustrated Stadium), and recurring postseason reservation fees. International expansion has been pursued via NFL Global Markets rights into Germany, Austria, and Switzerland, alongside the Tottenham Hotspur partnership for UK distribution. The company targets $1B in annual revenue within 36 months, anchored in part by the 2026 FIFA World Cup and LA28 Olympics demand windows.

Name

Sports Illustrated Tickets

Legal name

SI Tickets, Inc.

Website

https://sitickets.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports Illustrated Tickets is a digital ticketing marketplace operating secondary sales, blockchain NFT primary ticketing, and postseason reservations across sports, concerts, and theater, serving global fans through long-term partnerships with major sports teams, stadiums, and venues.

Ownership category

akta.pro rank

Product category

Online Ticket Marketplace

NAICS

Spectator Sports (71121), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Secondary Ticket Marketplaces (Resale/Exchange) (MPAGAJAB)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Sports Event Promotion & Ticketing (MPAGAMAH), Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Secondary ticket marketplace
• Sports ticket resale
• Blockchain event ticketing
• Primary ticket platform
• Postseason ticket reservations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Secondary Ticket Marketplace: Sports Illustrated Tickets operates as a secondary marketplace offering tickets for sports, concerts, and theater events. Prices may exceed face value as sellers set their own prices. The company charges service fees including listing/selling/buying fees, delivery fees, and fulfillment fees.
2. Postseason Ticket Reservations: Fans can reserve postseason tickets in advance by paying a reservation fee, guaranteeing up to four tickets if their team makes the playoffs. The reservation can be resold through the platform. Once playoff teams are determined, fans receive discounted playoff tickets.
3. Venue Naming Rights and Sponsorships: Revenue generated through stadium naming rights deals (Sports Illustrated Stadium), team sponsorships, and partnership branding activations including premium hospitality spaces.
4. Primary Ticketing Services: New primary ticketing provider for MLS teams (Red Bull New York) at the start of the 2026 season, creating custom fan-facing apps and platforms for primary ticket sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sports Illustrated Tickets operates an online secondary marketplace for sports, concert, and theater tickets, reporting over $2.5 billion in inventory and 50 million-plus tickets available. The company also provides a primary blockchain-based ticketing platform built on Avalanche for sports teams and venues, alongside postseason reservation programs, custom fan-facing mobile applications for partner teams, and a Fan Guarantee verified-checkout system.

Product overview

Sports Illustrated Tickets operates a multi-faceted ticketing platform consisting of three core components: (1) a secondary ticket marketplace with over $2.5 billion in inventory and 50 million+ tickets across sports, concerts, and theater; (2) a primary blockchain-based ticketing platform that manages venues and events with NFT-enabled tickets for fraud reduction and resale control; and (3) a ticket asset trading operation leveraging 20 years of proprietary data. The portfolio is enhanced by the company's official licensing from the NFL Ticket Network and naming rights to Sports Illustrated Stadium (Red Bull New York's venue). Additional offerings include a postseason ticket reservation system for playoff games, a mobile app for on-the-go transactions, sportsbook integrations for betting comparison, and various fan experience sponsorships with NFL and international soccer teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary Ticket Marketplace
• Primary Blockchain Ticketing Platform
• Box Office
• Postseason Ticket Reservation System

Quantifiable outcome

• Up to 80% savings versus purchasing tickets the week of the game (for postseason reservations)
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered major, strategic, core and minor.

• Tom's Watch BarmajorGTM or Marketing Partner · 1 April 2026Tom's Watch Bar partnered with Sports Illustrated Tickets to launch a tiered, stadium-style ticketing system across all locations, allowing fans to book specific seating experiences ahead of major sporting events. Offers three experience levels: Premium Seating, Reserved Seating, and General Admission. Deal brokered by WME. Nearly 20 venues across 14 U.S. states and Washington D.C.
• MomentostrategicTechnology or Integration · 1 April 2026Momento expanded its partnership with Sports Illustrated Tickets to enhance fan engagement at MLS games in 2026, involving new teams including Atlanta United and Sporting Kansas City. Platform captures real-time fan reactions using cameras and offers personalized keepsakes. Expansion continues successful deployment with existing teams like Red Bull New York and New England Revolution from 2025.
• LA28majorGTM or Marketing Partner · 1 March 2026LA28 announced its verified multi-platform ticket resale program will open in 2027 with AXS and Eventim as Official Secondary Ticket Marketplace, alongside Ticketmaster and Sports Illustrated Tickets as additional verified resale platforms. Primary tickets only available through AXS and Eventim.
• TixrstrategicChannel Partner/ Reseller/ Distributor · 1 March 2026Tixr and Sports Illustrated Tickets launched as new primary ticketing providers for three MLS teams at the start of the 2026 season, marking the first significant shift away from the Ticketmaster-SeatGeek duopoly in the league.
• Miami DolphinsmajorGTM or Marketing Partner · 1 November 2025Sports Illustrated Tickets became the official fan experience partner for the Miami Dolphins for the NFL Madrid Game, including sponsorship of the Dolphins' Fan Zone in Madrid. Extends partnership with the NFL in international and domestic events.
• Red Bull New YorkcoreStrategic or Co-development Partner · 1 December 2024Sports Illustrated Tickets entered 2026 as the Official Ticketing Partner of Red Bull New York, building on a landmark 12-year partnership. All home match tickets at the 25,000-seat Sports Illustrated Stadium in Harrison, New Jersey are accessible through the Red Bull New York app integrated with Sports Illustrated Tickets. The collaboration plans to roll out blockchain ticketing and innovative engagement initiatives in 2026 and beyond.
• Tottenham HotspurcoreStrategic or Co-development Partner · 1 December 2024Tottenham Hotspur launched a 12-year partnership with Sports Illustrated Tickets as the inaugural member of 'The Collective' elite sponsorship tier. SIT brands the East stand atrium with historic Sports Illustrated covers and interactive displays, including premium hospitality spaces branded as 'Club SI' and 'Cover Club.' This is a cornerstone of SIT's international growth strategy leveraging the iconic US publication's brand equity to expand into UK and European markets.
• New England PatriotscoreStrategic or Co-development Partner · 1 January 2024Sports Illustrated Tickets expanded its official fan experience sponsorship with the New England Patriots to include Germany, Austria, and Switzerland through the NFL's Global Markets Program. The expansion adds a sponsor spot for the Patriots' 2026 Legends Tour, with activations including FIFA World Cup watch party and IFAF Flag Football World Championships. Originally signed multiyear deal with Kraft Sports + Entertainment in 2024.
• NFL Ticket NetworkmajorGTM or Marketing PartnerSports Illustrated Tickets entered the NFL Ticket Network, leveraging its brand to build partnerships and expand in the competitive ticketing industry alongside Ticketmaster and SeatGeek.
• NY/NJ Gotham FCminorGTM or Marketing PartnerAdditional matches including NY/NJ Gotham FC, international soccer, and concerts available through the Sports Illustrated Tickets platform integrated with Red Bull New York.

Scale indicators11 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Eventim: European-headquartered ticketing leader, also designated as an Official Secondary Ticket Marketplace for LA28 Olympics. Comparable integrated primary + resale model with international reach paralleling SI Tickets' Tottenham partnership.
• TickPick: No-fee secondary ticketing marketplace for sports, concerts, and theater. Comparable consumer-facing resale marketplace model and sports-vertical focus.
• SeatGeek: Primary and secondary ticketing platform; alongside Ticketmaster formed the MLS duopoly SI Tickets is disrupting. Operates consumer-facing resale marketplace comparable to sitickets.com.
• Ticketmaster (Live Nation Entertainment): Dominant global primary and secondary ticketing platform. Direct competitor across both sides of SI Tickets' marketplace; SI Tickets' MLS wins explicitly position against Ticketmaster's incumbent position.
• Vivid Seats: Public secondary ticket marketplace covering sports, concerts, and theater. Comparable marketplace model, take-rate economics, and consumer acquisition approach to SI Tickets' secondary platform.
• StubHub: Largest secondary ticket marketplace globally for sports, concerts, and theater. Direct head-to-head competitor on the consumer-facing resale side of SI Tickets' business.
• AXS (AEG): Primary and verified-resale ticketing platform designated alongside SI Tickets as a verified resale partner for LA28 Olympics. Closely comparable in primary-ticketing-plus-verified-resale positioning.
• Gametime: Mobile-first last-minute secondary ticketing app for sports and concerts. Comparable mobile-first UX, last-minute inventory positioning, and sports-vertical emphasis.

Emerging players

• Tixr: Emerging primary ticketing provider that co-launched with SI Tickets as primary ticketing provider for MLS teams in 2026. Direct co-disruptor against the Ticketmaster-SeatGeek duopoly in MLS.

Broad incumbents

• Live Nation Entertainment: Parent of Ticketmaster and the largest live entertainment company globally. Operates the broad portfolio (venues, promotions, ticketing, sponsorships) within which SI Tickets is carving a niche with its brand-led, sponsorship-heavy model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/si_tickets_
• Facebookfacebook.com/sitickets
• LinkedInlinkedin.com/company/shoowin
• Instagraminstagram.com/si.tickets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Illustrated Tickets