CityMall
CityMall is a community-led social commerce platform that sells discounted groceries, fashion, and household essentials to value-conscious tier 2 and tier 3 consumers across India through a network of community leaders and micro-entrepreneurs, supported by in-house logistics.
- Company typePrivate
- Founded2019
- HeadquartersGurugram, India
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What CityMall does
CityMall is a community-led social commerce platform serving value-conscious consumers in India's tier 2 and tier 3 cities. Founded in 2019 and headquartered in Gurgaon (legal entity: Rashanbox Retail Private Limited), the company operates a group buying model in which community leaders and micro-entrepreneurs facilitate online shopping for new-to-internet users in smaller towns. The platform is grocery-led — groceries contribute roughly 80% of business, with staples (atta, sugar, oil, ghee) accounting for approximately 39–40% of product sales — supplemented by fashion, home goods, electronics, and general merchandise. Approximately 40% of revenue comes from private label products, which the company positions as a margin lever, while customer-facing pricing is heavily discounted (50–80% off MRP) with cash on delivery, free delivery, and next-day fulfillment.
The company operates its own consumer storefront at citymall.live plus native iOS and Android apps, supported by two wholly-owned subsidiaries: ShipPrime, which handles last-mile logistics, and DropshipIndia, which provides dropshipping services. Underlying technology is not disclosed as proprietary; the differentiated infrastructure layer is the community leader network combined with purpose-built logistics. CityMall has raised over $165 million from Accel, Norwest Venture Partners, Jungle Ventures, General Catalyst, and WaterBridge Ventures across Series A through D. Most recently, a $47 million Series D closed in September 2025 at a flat valuation of approximately $320 million (post-money ~$316 million). FY25 revenue was Rs 534 crore (~$64 million), up 25% year-on-year, with monthly GMV of ~Rs 120 crore across 70,000 daily orders, though losses remained flat at Rs 159 crore and EBITDA margins exceeded 30% negative; two cities have reached profitability and management guides to company-wide profitability within 18 months.
CityMall firmographics
Firmographics- Name
- CityMall
- Legal name
- Rashanbox Retail Private Limited
- Website
- https://citymall.live
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CityMall is a community-led social commerce platform that sells discounted groceries, fashion, and household essentials to value-conscious tier 2 and tier 3 consumers across India through a network of community leaders and micro-entrepreneurs, supported by in-house logistics.
- Ownership category
- akta.pro rank
CityMall industry classification
Industry- Product category
- Social Commerce / Online Grocery
- NAICS
- Local Messengers and Local Delivery (492210)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)
- akta.pro secondary industry
- On-Demand Grocery Delivery Marketplaces (AFAIAMAB)
Keywords
Where CityMall is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
CityMall business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Sales - Grocery: CityMall generates revenue through direct e-commerce sales of groceries and essentials. Grocery contributes 80% of business with staples (atta, sugar, oil, ghee) forming 39% of total product sales. Private labels account for 40% of revenue.
- E-commerce Sales - Fashion & General Merchandise: Fashion and general merchandise sales including clothing, footwear, accessories, home goods, electronics, and stationery across multiple categories.
- Private Label Products: Private label products (atta, sugar, oil, ghee) contribute 40% of revenue, providing higher margins compared to third-party branded products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget grocery and staples pricing - everyday essential items |
| Unit Pricing | Pay-as-you-go | Fashion and lifestyle products at value prices |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
CityMall product offering
Product offeringCore offering
CityMall operates a community group buying e-commerce platform selling groceries (80% of business), fashion, home, kitchen, and general merchandise to value-conscious consumers in tier 2 and tier 3 Indian cities. The platform is accessible via citymall.live website and native iOS/Android apps, with orders fulfilled through a network of community leaders and micro-entrepreneurs offering cash on delivery, free delivery, and next-day delivery. The company also operates ShipPrime (logistics) and DropshipIndia (dropshipping) as supporting wholly-owned subsidiaries.
Product overview
CityMall operates as a unified e-commerce platform offering grocery and fashion products primarily to value-conscious consumers in tier II and III cities across India. The platform comprises three main offerings: the CityMall core shopping app (a community group buying platform connecting consumers with local community leaders), ShipPrime (the company's logistics and delivery service), and DropshipIndia (a dropshipping solution for sellers). The platform focuses on grocery-led commerce, with staples, food items, and daily essentials forming the core product categories alongside fashion, home care, electronics, and personal care products.
Differentiator
Problem solved
Functional benefit
Products and services
- CityMall Online Shopping Platform A community group buying e-commerce platform accessible via citymall.live website and native iOS/Android mobile apps, selling groceries (80% of business), fashion, home, kitchen, and general merchandise. Serves value-conscious consumers in tier 2 and tier 3 Indian cities with cash on delivery, free delivery, and next-day delivery through a network of community leaders and micro-entrepreneurs.
- ShipPrime Logistics Service A logistics and delivery service operated by CityMall as a wholly-owned subsidiary, providing last-mile delivery solutions to support e-commerce operations in tier 2 and tier 3 Indian cities.
- DropshipIndia Dropshipping Service A dropshipping service offered by CityMall as a wholly-owned subsidiary, enabling third-party sellers to list and sell products without maintaining inventory.
Quantifiable outcome
- Revenue growth of 25% YoY reaching Rs 534 crore in FY25
- +3 more outcomes
Companies that use CityMall
Customer profileSegments3 records
Ideal customer profiles2 records
CityMall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CityMall partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
CityMall competitors and assessment
Company assessmentDirect peers
- Meesho: Meesho is a social commerce platform targeting value-conscious consumers in tier 2/3 India with affordable fashion and general merchandise. It is the most directly comparable peer to CityMall in terms of target customer, value positioning, and social-led discovery, though Meesho operates at materially larger scale.
- DealShare: DealShare is a community group buying e-commerce platform focused on groceries and essentials for tier 2/3 India, using a similar community-leader-led model to CityMall. It is the closest direct peer on business model, target segment, and category mix.
Broad incumbents
- JioMart: JioMart is Reliance's omnichannel grocery e-commerce platform with extensive reach across India and deep ties to kirana networks. It overlaps with CityMall on grocery delivery but operates at significantly broader scale with far greater capital backing.
- Bigbasket: Bigbasket is one of India's largest online grocery retailers, offering broad assortment across metro and tier 1/2 cities. It overlaps with CityMall's grocery delivery value proposition but serves a different, more urban customer segment and operates at much larger scale.
- Flipkart: Flipkart is India's largest general e-commerce marketplace with growing grocery and value commerce offerings. It overlaps with CityMall's category mix across fashion, home, and general merchandise but competes from a much broader scale and infrastructure base.
- Amazon India: Amazon India operates a full e-commerce marketplace including Amazon Fresh grocery and value-tier offerings. It competes broadly with CityMall for grocery and value commerce wallet share and benefits from Amazon's global scale, capital, and logistics infrastructure.
Emerging players
- Blinkit: Blinkit is a quick commerce platform delivering groceries in 10-20 minutes, owned by Zomato. While its on-demand model differs from CityMall's planned-purchase approach, its expansion into tier 2/3 cities poses direct competitive pressure on CityMall's grocery segment.
- Zepto: Zepto is a quick commerce grocery platform delivering in 10 minutes, backed by substantial venture capital. Although its instant-delivery model differs from CityMall's, Zepto's tier 2/3 expansion and aggressive customer acquisition compete for the same grocery wallet share.
- ShopKirana: ShopKirana is a B2B e-commerce platform serving kirana stores in tier 2/3 India. While B2B-focused, it operates in similar geographies and targets the same economic segment as CityMall, making it an adjacent comparable on go-to-market and supply chain dynamics.
Regional players
- Snapdeal: Snapdeal is an Indian value e-commerce platform focused on affordable fashion and general merchandise for tier 2/3 customers. While not a grocery-led platform, it competes with CityMall on value commerce positioning and targets a similar price-sensitive demographic in smaller Indian cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CityMall social profiles
Digital presenceCityMall financial estimates
Financial estimateRevenue estimate
Valuation estimate
CityMall leadership team
Management profileNumber of profiles
Profiles3 records
CityMall subsidiaries and ownership
Company hierarchySubsidiaries2 records
CityMall funding detail
Funding detailFunding overview
Funding rounds8 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CityMall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CityMall
What does CityMall do?
CityMall operates a community group buying e-commerce platform selling groceries (80% of business), fashion, home, kitchen, and general merchandise to value-conscious consumers in tier 2 and tier 3 Indian cities. The platform is accessible via citymall.live website and native iOS/Android apps, with orders fulfilled through a network of community leaders and micro-entrepreneurs offering cash on delivery, free delivery, and next-day delivery. The company also operates ShipPrime (logistics) and DropshipIndia (dropshipping) as supporting wholly-owned subsidiaries.
Is CityMall a public or private company?
CityMall is a private company. It is classified as venture growth investor backed and is currently operating.
When was CityMall founded?
CityMall was founded in 2019. It employs 251 to 500 people.
Where is CityMall based?
CityMall is headquartered in Gurugram, India, in the Asia region.
How does CityMall make money?
Three revenue lines are on record. E-commerce Sales - Grocery is the primary driver. The others are E-commerce Sales - Fashion & General Merchandise and private Label Products.
Who are CityMall's main competitors?
Direct peers on record are Meesho and DealShare. Broad incumbents are JioMart, Bigbasket, Flipkart and Amazon India. Emerging players are Blinkit, Zepto and ShopKirana. Snapdeal is listed as a regional player.
Does CityMall have an API?
No public API is recorded for CityMall.
What industry is CityMall in?
CityMall's product category is Social Commerce / Online Grocery. Its primary akta.pro industry code is CRAFAFAF, Omnichannel Grocery Click-and-Collect & Delivery, with a secondary code of AFAIAMAB, On-Demand Grocery Delivery Marketplaces. Its NAICS code is 492210 and its SIC code is 5961.