Relay
Relay is a Raleigh-based cloud communications platform for frontline teams, combining rugged cellular hardware, a SaaS dashboard, AI-powered voice translation, and panic-alert safety features to serve hospitality, casino, healthcare, and manufacturing enterprises across the US and Canada.
- Company typePrivate
- Founded2015
- HeadquartersRaleigh, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Relay does
Relay, Inc. (d/b/a RelayPro) is a Raleigh, North Carolina-based provider of cloud-based communications, worker safety, and operational insights solutions for frontline teams in industries including hospitality, casinos, healthcare, manufacturing, large venues, and education. The company combines dedicated rugged hardware devices—RelayX (5G/4G LTE, MIL-STD 810H, IP68/IP69K), RelayM (compact 5G), and Relay+ (screenless 4G LTE with NFC)—with a mobile application, a web dashboard, Bluetooth beacons for room-level indoor location tracking, and a multi-network redundant cellular/WiFi backbone that replaces traditional two-way radios and repeater infrastructure.
Relay monetizes through a combination of hardware sales (RelayX, RelayM, Relay+, charging stations, speaker mics, accessories) and recurring SaaS subscriptions on a quote-based pricing model, augmented by the Fleet Shield device-protection program and the TeamTranslate AI-translation add-on. Differentiated proprietary capabilities include TeamTranslate (real-time voice translation across 30+ languages), Watchtower (AI-powered multi-channel transcription for casino security), sub-second panic alert delivery with live location sharing, and an Operational Intelligence platform providing real-time frontline analytics. The company has SOC 2 Type 2 and ISO 27001 compliance and is C1D2-certified for hazardous environments.
Distribution combines direct enterprise field sales, inside sales for mid-market, a self-serve digital motion, and a Partner Program with vertical-specific marketing alliances (e.g., WIGA, Tribal Hub, OIGA, Native Nation in gaming). Relay is venture-backed, having raised $13 million in Series A (April 2023, led by Sovereign's Capital and Wind River Ventures) and $35 million in Series B (June 2024, led by G2 Venture Partners), with public-company-grade C-suite additions in 2025 (CFO and CMO) signaling preparation for potential IPO. The company reports 461% three-year revenue growth, 2.5B+ messages delivered, 1M+ mapped locations, and recognition on the 2025 Deloitte Technology Fast 500 and Inc. 5000.
Relay firmographics
Firmographics- Name
- Relay
- Legal name
- Relay, Inc.
- Website
- https://relaypro.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Relay is a Raleigh-based cloud communications platform for frontline teams, combining rugged cellular hardware, a SaaS dashboard, AI-powered voice translation, and panic-alert safety features to serve hospitality, casino, healthcare, and manufacturing enterprises across the US and Canada.
- Ownership category
- akta.pro rank
Relay industry classification
Industry- Product category
- Frontline Team Communications Platform
- NAICS
- Relay and Industrial Control Manufacturing (335314)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Server Appliances (Purpose-Built: Security, Backup, Analytics, etc.) (HDACABAL)
Keywords
Where Relay is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Relay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Device Sales: Sale of Relay communication devices (RelayX, RelayM, Relay+) as physical hardware products, with optional accessories and charging stations.
- SaaS Platform Subscription: Cloud-based communication platform subscription with plans offering features like TeamTranslate, location tracking, panic alerts, and operational insights. Pricing available via quote-based sales.
- Fleet Shield Protection Plans: Device protection and replacement program offering comprehensive coverage, proactive monitoring, and discounted upgrades as an add-on service.
- TeamTranslate Add-on: Real-time translation feature available as an add-on for any Relay plan, providing multi-language support across team communications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base Relay plan with core communication features |
| Subscription | Monthly | Enhanced plans with TeamTranslate and advanced features |
| Subscription | Annual | Enterprise plans with full feature access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
Relay product offering
Product offeringCore offering
Relay is a cloud-based communications platform that combines rugged connected hardware devices (RelayX, RelayM, Relay+) with a cloud software platform to deliver push-to-talk voice, panic-alert worker safety, indoor/outdoor location tracking, real-time AI-powered translation in 30+ languages, and operational analytics for frontline teams. The platform is sold as hardware plus recurring SaaS subscriptions, with add-on modules such as TeamTranslate and Watchtower (AI transcription), and a Fleet Shield device-protection program.
Product overview
Relay is a cloud-based communications platform for frontline teams that combines connected hardware devices, mobile apps, and cloud-based software into a unified platform. The core product portfolio consists of three main software products (Team Communications, Worker Safety, and Operational Insights) supported by a family of hardware devices (RelayX, RelayM, and Relay+), the Relay App mobile application, and the Relay Dashboard web platform. Add-on features like TeamTranslate provide real-time voice translation across 30+ languages, while Watchtower offers AI-powered transcription for casino security. Accessories include charging stations, speaker mics, headsets, and location beacons. The Fleet Shield service program provides device protection and replacement guarantees. The platform is designed to replace traditional two-way radios with modern cloud-connected communication, safety alerts, and analytics for frontline industries including hospitality, healthcare, manufacturing, casinos, and large venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Communications
Quantifiable outcome
- 461% three-year revenue growth
- +11 more outcomes
Companies that use Relay
Customer profileNamed customers40 records
Segments9 records
Ideal customer profiles5 records
Relay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Relay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- World Game Protection (WIGA)minorWIGA (World Game Protection) is listed as a proud supporter of Relay's casino solutions, participating in industry events and marketing activities.
- Tribal HubminorTribal Hub supports Relay's presence in tribal gaming markets as a marketing partner.
- World Game ProtectionminorWorld Game Protection is a marketing partner for Relay's casino and gaming industry solutions.
- OIGAminorOIGA (Omaha Indian Gaming Association) supports Relay's casino solutions marketing efforts.
- Native NationminorNative Nation is a marketing partner for Relay's tribal gaming market outreach.
- Google Cloud PlatformcoreRelay uses Google Cloud Platform for voice command processing, where speech is recognized and converted to text to execute voice commands like changing channels or listening to recorded messages.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Relay competitors and assessment
Company assessmentBroad incumbents
- Hytera: Hytera is a global two-way radio manufacturer with DMR, TETRA, and LTE-PTT offerings. Established incumbent competing with Relay in the same frontline buyer segments, especially manufacturing and security.
- Motorola Solutions: Dominant legacy two-way radio vendor with a broad portfolio including MOTOTRBO, Ally (LTE-PTT), and command center software. The incumbent Relay is displacing, with overlapping product surface and much larger distribution.
- Zebra Technologies: Zebra offers rugged mobile computers, workforce communication, and location solutions for frontline industries. Overlaps with Relay in hardware durability and enterprise workforce software, though broader portfolio.
- Microsoft Teams Walkie-Talkie: Microsoft's built-in PTT feature inside Teams targets the same frontline push-to-talk use case on existing corporate smartphones. A free/low-cost incumbent risk to Relay's software value proposition.
Direct peers
- Orion Labs: Orion offers push-to-talk voice communication over cellular networks with cloud-based dispatch, targeting frontline industries. Direct comparable to Relay's core PTT value proposition.
- Spectralink: Spectralink provides enterprise wireless handsets and communication solutions for frontline workers in healthcare, retail, and manufacturing — closely aligned with Relay's target verticals and use cases.
- Vocera (Stryker): Vocera (acquired by Stryker) provides wearable communication devices and clinical communication software for hospitals. Direct competitor in Relay's healthcare vertical with strong nurse-call and panic workflows.
- Sonim Technologies: Sonim builds ultra-rugged Android smartphones with PTT capabilities for frontline and industrial workers. Comparable hardware form factor and target buyer as Relay's RelayX and Relay+ devices.
- Ascom: Ascom delivers clinical communications, nurse call, and mobile workflow solutions to hospitals and enterprise. Comparable healthcare buyer profile and worker-safety use cases to Relay's healthcare vertical.
- TigerConnect: TigerConnect provides clinical team communication and collaboration software for hospitals and healthcare systems. Direct comparable in healthcare vertical; Relay differentiates via hardware, but the workflows overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Relay social profiles
Digital presenceRelay compliance and trust
Trust signalCompliance4 records
Relay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relay leadership team
Management profileNumber of profiles
Profiles5 records
Relay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relay
What does Relay do?
Relay is a cloud-based communications platform that combines rugged connected hardware devices (RelayX, RelayM, Relay+) with a cloud software platform to deliver push-to-talk voice, panic-alert worker safety, indoor/outdoor location tracking, real-time AI-powered translation in 30+ languages, and operational analytics for frontline teams. The platform is sold as hardware plus recurring SaaS subscriptions, with add-on modules such as TeamTranslate and Watchtower (AI transcription), and a Fleet Shield device-protection program.
Is Relay a public or private company?
Relay is a private company. It is classified as venture growth investor backed and is currently operating.
When was Relay founded?
Relay was founded in 2015. It employs 251 to 500 people.
Where is Relay based?
Relay is headquartered in Raleigh, United States, in the North America region.
How does Relay make money?
Four revenue lines are on record. Hardware Device Sales are the primary driver. The others are saaS Platform Subscription, fleet Shield Protection Plans and teamTranslate Add-on.
Who are Relay's main competitors?
Broad incumbents on record are Hytera, Motorola Solutions, Zebra Technologies and Microsoft Teams Walkie-Talkie. Direct peers are Orion Labs, Spectralink, Vocera (Stryker), Sonim Technologies, Ascom and TigerConnect.
Does Relay have an API?
Yes. Relay offers a developer platform with API access and documentation. The developer portal at developer.relaypro.com provides docs for integration purposes. The legal pages reference API Terms of Service and Developer Policy, indicating a public-facing API exists for third-party developers to build integrations with Relay's platform. Developer documentation is at developer.relaypro.com/docs.
What industry is Relay in?
Relay's product category is Frontline Team Communications Platform. Its primary akta.pro industry code is HDACABAL, Server Appliances (Purpose-Built: Security, Backup, Analytics, etc.). Its NAICS code is 335314 and its SIC code is 3576.