Relay

What Relay does

Relay, Inc. (d/b/a RelayPro) is a Raleigh, North Carolina-based provider of cloud-based communications, worker safety, and operational insights solutions for frontline teams in industries including hospitality, casinos, healthcare, manufacturing, large venues, and education. The company combines dedicated rugged hardware devices—RelayX (5G/4G LTE, MIL-STD 810H, IP68/IP69K), RelayM (compact 5G), and Relay+ (screenless 4G LTE with NFC)—with a mobile application, a web dashboard, Bluetooth beacons for room-level indoor location tracking, and a multi-network redundant cellular/WiFi backbone that replaces traditional two-way radios and repeater infrastructure.

Relay monetizes through a combination of hardware sales (RelayX, RelayM, Relay+, charging stations, speaker mics, accessories) and recurring SaaS subscriptions on a quote-based pricing model, augmented by the Fleet Shield device-protection program and the TeamTranslate AI-translation add-on. Differentiated proprietary capabilities include TeamTranslate (real-time voice translation across 30+ languages), Watchtower (AI-powered multi-channel transcription for casino security), sub-second panic alert delivery with live location sharing, and an Operational Intelligence platform providing real-time frontline analytics. The company has SOC 2 Type 2 and ISO 27001 compliance and is C1D2-certified for hazardous environments.

Distribution combines direct enterprise field sales, inside sales for mid-market, a self-serve digital motion, and a Partner Program with vertical-specific marketing alliances (e.g., WIGA, Tribal Hub, OIGA, Native Nation in gaming). Relay is venture-backed, having raised $13 million in Series A (April 2023, led by Sovereign's Capital and Wind River Ventures) and $35 million in Series B (June 2024, led by G2 Venture Partners), with public-company-grade C-suite additions in 2025 (CFO and CMO) signaling preparation for potential IPO. The company reports 461% three-year revenue growth, 2.5B+ messages delivered, 1M+ mapped locations, and recognition on the 2025 Deloitte Technology Fast 500 and Inc. 5000.

Name

Relay

Legal name

Relay, Inc.

Website

https://relaypro.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Relay is a Raleigh-based cloud communications platform for frontline teams, combining rugged cellular hardware, a SaaS dashboard, AI-powered voice translation, and panic-alert safety features to serve hospitality, casino, healthcare, and manufacturing enterprises across the US and Canada.

Ownership category

akta.pro rank

Product category

Frontline Team Communications Platform

NAICS

Relay and Industrial Control Manufacturing (335314)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Server Appliances (Purpose-Built: Security, Backup, Analytics, etc.) (HDACABAL)

Keywords

• Cloud-based push-to-talk
• Frontline team communications
• Worker safety solutions
• Smart radio replacement
• Operational intelligence software

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hardware Device Sales: Sale of Relay communication devices (RelayX, RelayM, Relay+) as physical hardware products, with optional accessories and charging stations.
2. SaaS Platform Subscription: Cloud-based communication platform subscription with plans offering features like TeamTranslate, location tracking, panic alerts, and operational insights. Pricing available via quote-based sales.
3. Fleet Shield Protection Plans: Device protection and replacement program offering comprehensive coverage, proactive monitoring, and discounted upgrades as an add-on service.
4. TeamTranslate Add-on: Real-time translation feature available as an add-on for any Relay plan, providing multi-language support across team communications.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Relay is a cloud-based communications platform that combines rugged connected hardware devices (RelayX, RelayM, Relay+) with a cloud software platform to deliver push-to-talk voice, panic-alert worker safety, indoor/outdoor location tracking, real-time AI-powered translation in 30+ languages, and operational analytics for frontline teams. The platform is sold as hardware plus recurring SaaS subscriptions, with add-on modules such as TeamTranslate and Watchtower (AI transcription), and a Fleet Shield device-protection program.

Product overview

Relay is a cloud-based communications platform for frontline teams that combines connected hardware devices, mobile apps, and cloud-based software into a unified platform. The core product portfolio consists of three main software products (Team Communications, Worker Safety, and Operational Insights) supported by a family of hardware devices (RelayX, RelayM, and Relay+), the Relay App mobile application, and the Relay Dashboard web platform. Add-on features like TeamTranslate provide real-time voice translation across 30+ languages, while Watchtower offers AI-powered transcription for casino security. Accessories include charging stations, speaker mics, headsets, and location beacons. The Fleet Shield service program provides device protection and replacement guarantees. The platform is designed to replace traditional two-way radios with modern cloud-connected communication, safety alerts, and analytics for frontline industries including hospitality, healthcare, manufacturing, casinos, and large venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Communications

Quantifiable outcome

• 461% three-year revenue growth
• +11 more outcomes

Named customers40 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• World Game Protection (WIGA)minorGTM or Marketing PartnerWIGA (World Game Protection) is listed as a proud supporter of Relay's casino solutions, participating in industry events and marketing activities.
• Tribal HubminorGTM or Marketing PartnerTribal Hub supports Relay's presence in tribal gaming markets as a marketing partner.
• World Game ProtectionminorGTM or Marketing PartnerWorld Game Protection is a marketing partner for Relay's casino and gaming industry solutions.
• OIGAminorGTM or Marketing PartnerOIGA (Omaha Indian Gaming Association) supports Relay's casino solutions marketing efforts.
• Native NationminorGTM or Marketing PartnerNative Nation is a marketing partner for Relay's tribal gaming market outreach.
• Google Cloud PlatformcoreTechnology or IntegrationRelay uses Google Cloud Platform for voice command processing, where speech is recognized and converted to text to execute voice commands like changing channels or listening to recorded messages.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hytera: Hytera is a global two-way radio manufacturer with DMR, TETRA, and LTE-PTT offerings. Established incumbent competing with Relay in the same frontline buyer segments, especially manufacturing and security.
• Motorola Solutions: Dominant legacy two-way radio vendor with a broad portfolio including MOTOTRBO, Ally (LTE-PTT), and command center software. The incumbent Relay is displacing, with overlapping product surface and much larger distribution.
• Zebra Technologies: Zebra offers rugged mobile computers, workforce communication, and location solutions for frontline industries. Overlaps with Relay in hardware durability and enterprise workforce software, though broader portfolio.
• Microsoft Teams Walkie-Talkie: Microsoft's built-in PTT feature inside Teams targets the same frontline push-to-talk use case on existing corporate smartphones. A free/low-cost incumbent risk to Relay's software value proposition.

Direct peers

• Orion Labs: Orion offers push-to-talk voice communication over cellular networks with cloud-based dispatch, targeting frontline industries. Direct comparable to Relay's core PTT value proposition.
• Spectralink: Spectralink provides enterprise wireless handsets and communication solutions for frontline workers in healthcare, retail, and manufacturing — closely aligned with Relay's target verticals and use cases.
• Vocera (Stryker): Vocera (acquired by Stryker) provides wearable communication devices and clinical communication software for hospitals. Direct competitor in Relay's healthcare vertical with strong nurse-call and panic workflows.
• Sonim Technologies: Sonim builds ultra-rugged Android smartphones with PTT capabilities for frontline and industrial workers. Comparable hardware form factor and target buyer as Relay's RelayX and Relay+ devices.
• Ascom: Ascom delivers clinical communications, nurse call, and mobile workflow solutions to hospitals and enterprise. Comparable healthcare buyer profile and worker-safety use cases to Relay's healthcare vertical.
• TigerConnect: TigerConnect provides clinical team communication and collaboration software for hospitals and healthcare systems. Direct comparable in healthcare vertical; Relay differentiates via hardware, but the workflows overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RelayPro
• LinkedInlinkedin.com/company/relaypro
• Instagraminstagram.com/relay_pro
• Xx.com/Relay_Pro
• Facebookfacebook.com/RelayPro

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relay