Gardyn
- Company typePrivate
- Founded2020
- HeadquartersBethesda, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Gardyn firmographics
Firmographics- Name
- Gardyn
- Legal name
- Gardyn, Inc.
- Website
- https://mygardyn.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Gardyn industry classification
Industry- Product category
- Smart Indoor Hydroponic Gardening Systems
- NAICS
- Water Supply and Irrigation Systems (221310)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD)
- akta.pro secondary industries
- Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Smart Irrigation & Outdoor Automation Integration (HSAHADAH)
Keywords
Where Gardyn is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gardyn business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Sales: One-time sales of Gardyn devices (Home and Studio) and accessories. Devices include bundled plant starter sets and 2-year warranty.
- Membership Subscriptions: Monthly or prepaid membership plans providing plant credits (5-10 monthly), free shipping, Kelby AI access, 60% off additional plants, and premium app features. Auto-renews after 30-day free trial.
- Plant yCube Sales: Individual plant purchases via website or app. Non-members pay $4.99/plant; members pay $1.99/plant. Includes microgreens and seed refills.
- Financing Partnership: Partnered with Affirm to offer 0% APR financing over 6, 12, or 24 months. Enables higher price points with monthly payments starting at $19-34/mo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gardyn Home 4 device - grows 30 plants, feeds family of 4 |
| One time/ perpetual license | Pay-as-you-go | Gardyn Studio 2 device - grows 16 plants, feeds 1-2 people |
| Subscription | Monthly | Gardyn Home Membership - monthly rolling plan |
| Subscription | Multi-year contract | Gardyn Home Membership - 1 Year prepaid |
| Subscription | Multi-year contract | Gardyn Home Membership - 2 Year prepaid (best value) |
| Subscription | Monthly | Gardyn Studio Membership - monthly rolling plan |
| Subscription | Multi-year contract | Gardyn Studio Membership - 1 Year prepaid |
| Subscription | Multi-year contract | Gardyn Studio Membership - 2 Year prepaid (best value) |
| Unit Pricing | Pay-as-you-go | Individual plant yCubes (non-member) |
| Unit Pricing | Pay-as-you-go | Individual plant yCubes (member) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Gardyn product offering
Product offeringCore offering
Gardyn designs, manufactures, and sells AI-powered smart indoor hydroponic gardening systems (Gardyn Home 4 and Gardyn Studio 2) that grow up to 30 plants in as little as 1.4 square feet, using proprietary hybriponic technology, automated LED lighting and watering, and the Kelby AI plant-care assistant. The company monetizes hardware sales plus a recurring membership that delivers monthly plant pod credits (yCubes), premium app features, and ongoing plant consumables.
Product overview
Gardyn is a smart indoor hydroponic gardening company offering two core product lines: Gardyn Home 4 (grows 30 plants, 2 sq ft footprint, ~$899) and Gardyn Studio 2 (grows 16 plants, 1.4 sq ft footprint, ~$549). Both systems use AI-powered vertical hydroponics with built-in cameras and sensors, automated LED lighting and watering, and the Kelby AI assistant for plant care guidance. The ecosystem includes a companion mobile app, subscription membership service (providing monthly plant credits, Kelby access, and discounts), over 100 varieties of non-GMO yCubes plant pods, accessories (Sprout Nursery, Harvest Kit, HydroBoost, Plant Food), microgreens kits, gift cards, and an educational program (Gardyn for Schools). HSA/FSA payment options available through Truemed partnership; financing available through Affirm.
Differentiator
Problem solved
Functional benefit
Products and services
- Gardyn Home 4 Flagship smart indoor hydroponic garden that grows up to 30 plants (vegetables, herbs, greens, fruits, flowers) in 2 sq ft of floor space. Includes 2x 5MP inward-facing cameras, 2x 40W full-spectrum LED grow lights, a 5-gallon automated watering tank, the Kelby AI plant-care assistant, and the companion Gardyn mobile app. Produces up to 10 lbs of fresh produce per month.
- Gardyn Studio 2 Compact smart indoor hydroponic garden that grows up to 16 plants in 1.4 sq ft of floor space. Includes 1x 8MP inward-facing camera, 1x 52W full-spectrum LED grow light with sunrise/sunset mode, a 4-gallon automated watering tank, easy-clean silicone-sealed columns, the Kelby AI assistant, and the companion Gardyn mobile app. Produces up to 5 lbs of fresh produce per month.
- Gardyn Membership Monthly, 1-year prepaid, or 2-year prepaid subscription providing 5-10 monthly plant credits (yCubes), free shipping, Kelby AI access with Vacation Mode and Ask Kelby chat, 60% off additional plants, and member-exclusive varieties. Includes a 30-day free trial. Pricing ranges $18-39/month depending on device and term.
- yCubes Plant Pods Pre-seeded plant pods with tapioca-based compostable casing and nutrient-rich rockwool interior, containing 2-6 non-GMO, organically sourced seeds. Available in 100+ tested varieties. $4.99 per yCube for non-members, $1.99 per yCube for members, plus a 21-day sprout guarantee with free replacement if no germination.
- Gardyn Accessories and Consumables Accessories and consumables that complement Gardyn devices, including: Gardyn Dolly mobile stand ($99.99), Harvest Kit ($99.99), Sprout Nursery germination tray ($79.99), HydroBoost plant-based water treatment ($49.99), Plant Food nutrient packets ($19.99), Gardyn Trellis ($49.99+), yPod silicone column pods ($14.99+), Microgreens Complete Kit, and Microgreens Seed Pads (11 varieties).
- Gardyn eGift Card Digital gift cards redeemable for any product on the Gardyn website. Available in denominations from $25 to $900, never expire, marketed for holidays, birthdays, Mother's Day, and housewarmings.
- Gardyn for Schools Educational program that packages Gardyn devices with Educator Bundles and curricula for K-12 classrooms, supporting hands-on STEM learning in plant biology, hydroponics, sustainable agriculture, and nutrition with measurable student outcomes.
Quantifiable outcome
- 100,000+ households using Gardyn systems
- +6 more outcomes
Companies that use Gardyn
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Gardyn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature6 records
Gardyn partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- TruemedcorePartnership enabling HSA/FSA eligibility for Gardyn devices and prepaid memberships. Truemed provides health qualification surveys and Letter of Medical Necessity from licensed providers to determine eligibility.
- Amazon PaysupportingThird-party payment processor for handling online transactions through Amazon's payment infrastructure.
- PayPalsupportingThird-party payment processor enabling customers to pay using PayPal balance or linked payment methods.
- Google AnalyticssupportingWeb analytics service used to collect information about website visitor usage patterns and behavior.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Gardyn competitors and assessment
Company assessmentDirect peers
- AeroGarden (AeroGrow / Scotts Miracle-Gro): AeroGarden is the market-leading consumer smart hydroponic gardening brand, offering countertop indoor gardens with LED grow lights and seed pod kits. Directly competes with Gardyn in the same DTC and retail channels serving home growers seeking automated indoor food production.
- Click & Grow: Click & Grow offers smart indoor gardens with pre-seeded plant pods and automated watering/lighting for consumers. Directly competes with Gardyn on product format, target customer (apartment dwellers and home growers), and DTC business model across US and European markets.
- Rise Gardens: Rise Gardens makes modular smart hydroponic systems for home use, including a "Personal Garden" similar to Gardyn Home. Targets the same health-conscious, space-constrained consumer with app-connected indoor growing systems and subscription seed pod deliveries.
- Lettuce Grow: Lettuce Grow produces the Farmstand, a vertical hydroponic tower for indoor/outdoor use with seedling subscriptions. Competes with Gardyn in the home hydroponic segment with a focus on higher-yield tower formats and direct-to-consumer seedling supply.
- Tower Garden (by Juice Plus+): Tower Garden manufactures vertical aeroponic growing towers sold through a direct-sales network for home and educational use. Competes with Gardyn in home hydroponic systems, particularly strong in the schools/educational vertical where Gardyn also competes with its Gardyn for Schools program.
- iHarvest: iHarvest by IGWorks is a smart indoor hydroponic garden that grows 30 plants with built-in grow lights and automated watering. Directly competes with Gardyn Home on plant capacity, target customer, and price point in the smart indoor hydroponic segment.
Emerging players
- Plantui: Plantui is a Finland-based smart indoor garden company offering hydroponic growing devices for herbs and greens with automated light and watering. Competes in the smart indoor gardening category with a more compact, design-forward product and stronger EU market presence.
Broad incumbents
- Bowery Farming: Bowery is a large-scale commercial vertical farming operator serving grocery retailers with packaged leafy greens. While not a direct consumer device competitor, Bowery represents the broader indoor agriculture category Gardyn addresses and signals institutional validation of the vertical farming thesis.
- Plenty: Plenty is a well-funded vertical farming company building large-scale indoor farms for retail and restaurant supply. Operates in the broader indoor agriculture market with a commercial/B2B focus, complementary rather than directly competitive to Gardyn's consumer device model.
- Scotts Miracle-Gro Company: Scotts Miracle-Gro is a lawn and garden industry incumbent that owns AeroGrow/AeroGarden and Hawthorne Gardening. As Gardyn's largest direct competitor's parent company, Scotts has the distribution scale, R&D resources, and marketing budget that define the competitive ceiling for the consumer hydroponic category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Gardyn social profiles
Digital presenceGardyn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gardyn leadership team
Management profileNumber of profiles
Profiles3 records
Gardyn funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gardyn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gardyn
What does Gardyn do?
Gardyn designs, manufactures, and sells AI-powered smart indoor hydroponic gardening systems (Gardyn Home 4 and Gardyn Studio 2) that grow up to 30 plants in as little as 1.4 square feet, using proprietary hybriponic technology, automated LED lighting and watering, and the Kelby AI plant-care assistant. The company monetizes hardware sales plus a recurring membership that delivers monthly plant pod credits (yCubes), premium app features, and ongoing plant consumables.
Is Gardyn a public or private company?
Gardyn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gardyn founded?
Gardyn was founded in 2020. It employs 101 to 250 people.
Where is Gardyn based?
Gardyn is headquartered in Bethesda, United States, in the North America region.
How does Gardyn make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are membership Subscriptions, plant yCube Sales and financing Partnership.
Who are Gardyn's main competitors?
Direct peers on record are AeroGarden (AeroGrow / Scotts Miracle-Gro), Click & Grow, Rise Gardens, Lettuce Grow, Tower Garden (by Juice Plus+) and iHarvest. Plantui is listed as an emerging player. Broad incumbents are Bowery Farming, Plenty and Scotts Miracle-Gro Company.
Does Gardyn have an API?
No public API is recorded for Gardyn.
What industry is Gardyn in?
Gardyn's product category is Smart Indoor Hydroponic Gardening Systems. Its primary akta.pro industry code is AFAAAHAD, Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting), with a secondary code of HSAIAEAD, Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors). Its NAICS code is 221310 and its SIC code is 3822.