Aerogarden
AeroGarden, a brand under Scotts Miracle-Gro, designs and sells countertop hydroponic indoor gardening systems with integrated LED grow lights for home consumers. Its platform-plus-modules model pairs hardware Garden units with recurring consumable seed kits, accessories, and standalone grow lights.
- Company typePrivate
- Founded2006
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aerogarden does
AeroGarden is a consumer-facing indoor hydroponic gardening brand owned by The Scotts Company LLC, a wholly-owned subsidiary of Scotts Miracle-Gro (NYSE: SMG). Founded in 2006, the company designs and sells countertop hydroponic Garden systems that combine integrated LED grow lights, automated water and nutrient delivery, and proprietary pre-seeded pods to enable soil-free, year-round cultivation of herbs, vegetables, flowers, and leafy greens in indoor home environments. The product architecture follows a closed platform-plus-modules model: the Garden unit is the core hardware platform, while Seed Kits (consumable pre-seeded pods in herbs, vegetables, flowers, and lettuce varieties), Accessories (nutrients, replacement parts, grow domes, pump filters, tools), and standalone Grow Lights form the recurring and adjacent revenue layers. AeroGarden does not publish specific pricing; it does run seasonal promotions including Amazon Prime Day deals of up to 40% off.
The business model is a hybrid of hardware sales and recurring consumables: Garden units generate an initial hardware purchase, with Seed Kits and Accessories producing ongoing revenue from the installed base. Go-to-market is direct-to-consumer, executed through the AeroGarden storefront on scottsmiraclegro.com, the Amazon marketplace (including a dedicated Amazon brand store and Prime Day activations), and Scotts Miracle-Gro's broader retail distribution network that places the brand alongside other Scotts-owned consumer brands. The primary customer segment is unskilled home gardeners without outdoor space who want fresh herbs and vegetables without the friction of soil, bugs, or seasonal limits; a secondary segment is gift purchasers buying for weddings, housewarmings, graduations, and cooking enthusiasts. The company operates with 11-50 employees, has no mobile app or public API surface, and reports no AI, ML, or data-driven features in its product stack.
Aerogarden firmographics
Firmographics- Name
- Aerogarden
- Legal name
- The Scotts Company LLC
- Website
- https://aerogarden.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AeroGarden, a brand under Scotts Miracle-Gro, designs and sells countertop hydroponic indoor gardening systems with integrated LED grow lights for home consumers. Its platform-plus-modules model pairs hardware Garden units with recurring consumable seed kits, accessories, and standalone grow lights.
- Ownership category
- akta.pro rank
Aerogarden industry classification
Industry- Product category
- Indoor Hydroponic Gardening Equipment
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (44423)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)
- akta.pro secondary industries
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Aerogarden is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aerogarden business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Hydroponic Garden Systems: Sale of indoor hydroponic garden hardware units including countertop gardens and related equipment
- Seed Kits: Recurring sales of seed pods and grow kits as consumable products for existing garden systems
- Accessories and Grow Lights: Sale of replacement parts, nutrients, grow lights, and accessories to support ongoing garden operation
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Aerogarden product offering
Product offeringCore offering
AeroGarden designs and sells countertop hydroponic indoor garden hardware units with integrated LED grow lights that let home consumers grow herbs, vegetables, flowers, and leafy greens year-round without soil, sunlight, or gardening experience. Revenue is driven by sales of the core garden systems and recurring purchases of pre-seeded seed pod kits, nutrients, replacement parts, and standalone LED grow lights.
Product overview
AeroGarden is an indoor hydroponic gardening system brand under Scotts Miracle-Gro, offering a platform-plus-modules architecture. The core product line consists of hydroponic Gardens (self-contained growing systems with integrated LED grow lights and automated water/nutrient delivery), supplemented by Seed Kits (pre-seeded pods in herb, vegetable, flower, and lettuce varieties), Grow Lights (standalone LED lighting products), and Accessories (nutrients, replacement parts, and tools). The system enables soil-free indoor plant cultivation year-round, targeting consumer home gardeners who want foolproof growing with minimal skill requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Gardens
Quantifiable outcome
- No quantifiable outcomes publicly disclosed
Companies that use Aerogarden
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Aerogarden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aerogarden partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreAmazon serves as a key marketplace distribution partner for AeroGarden products, featuring exclusive deals and Prime Day promotions. The partnership enables broad consumer reach through Amazon's e-commerce infrastructure.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Aerogarden competitors and assessment
Company assessmentDirect peers
- Gardyn: Premium smart indoor garden vertical with app-connected hydroponic systems and AI-assisted plant management (Kelby). Competes in the same premium countertop-to-tower segment with higher price points and a subscription consumable model.
- iHarvest: Maker of the iHarvest indoor garden, a countertop-to-floor hydroponic system with LED lighting. Niche competitor focused on soil-free home growing with a similar foolproof consumer positioning.
- Click & Grow: Direct-to-consumer smart indoor garden maker offering countertop hydroponic systems with proprietary Smart Soil pods and LED lighting. Closest functional competitor to AeroGarden with a similar foolproof, design-forward positioning.
- Rise Gardens: Direct-to-consumer indoor hydroponic garden maker offering modular, app-connected growing systems for herbs and vegetables. Overlaps with AeroGarden in home hydroponics and recurring seed-pod revenue.
- Lettuce Grow: Farmstand-style hydroponic growing system for households, using seedling pods and a self-watering tower. Competes with AeroGarden in the consumer hydroponics category with a focus on fresh produce at home.
Others
- Spocket: Dropshipping marketplace platform that includes indoor garden and hydroponic SKUs from third-party suppliers. Indirect ecosystem participant; signals the rising number of small competitors entering the consumer hydroponics category.
Emerging players
- Bowery Farming: Vertical farming company using hydroponics and LED lighting for commercial indoor produce production. Shared underlying technology (hydroponics + LED) but serves retail/food-service rather than households.
- Plenty: Vertical farming operator leveraging hydroponic and LED technology for indoor produce at scale. Adjacent technology stack but commercial (B2B) focus versus AeroGarden's consumer model.
Broad incumbents
- Miracle-Gro: Sister brand under Scotts Miracle-Gro and a leader in consumer gardening products including soil, fertilizer, and traditional gardening kits. Adjacent category leader with overlapping customer base but focused on soil-based gardening rather than hydroponics.
- Scotts: Sister brand under Scotts Miracle-Gro and dominant U.S. lawn care brand with deep retail penetration. Provides distribution leverage for AeroGarden via shared retail relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Aerogarden social profiles
Digital presenceAerogarden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aerogarden leadership team
Management profileNumber of profiles
Aerogarden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aerogarden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aerogarden
What does Aerogarden do?
AeroGarden designs and sells countertop hydroponic indoor garden hardware units with integrated LED grow lights that let home consumers grow herbs, vegetables, flowers, and leafy greens year-round without soil, sunlight, or gardening experience. Revenue is driven by sales of the core garden systems and recurring purchases of pre-seeded seed pod kits, nutrients, replacement parts, and standalone LED grow lights.
Is Aerogarden a public or private company?
Aerogarden is a private company. It is classified as corporate owned and is currently operating.
When was Aerogarden founded?
Aerogarden was founded in 2006. It employs 11 to 50 people.
Where is Aerogarden based?
Aerogarden is headquartered in Boulder, United States, in the North America region.
How does Aerogarden make money?
Three revenue lines are on record. Hydroponic Garden Systems are the primary driver. The others are seed Kits and accessories and Grow Lights.
Who are Aerogarden's main competitors?
Direct peers on record are Gardyn, iHarvest, Click & Grow, Rise Gardens and Lettuce Grow. Spocket is listed as an others. Emerging players are Bowery Farming and Plenty. Broad incumbents are Miracle-Gro and Scotts.
Does Aerogarden have an API?
No public API is recorded for Aerogarden.
What industry is Aerogarden in?
Aerogarden's product category is Indoor Hydroponic Gardening Equipment. Its primary akta.pro industry code is AFAAAHAC, Controlled Environment Lighting (LED Grow Lights, Controls), with a secondary code of CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers). Its NAICS code is 333112 and its SIC code is 3524.