dbt Labs

What dbt Labs does

dbt Labs is a Philadelphia-headquartered data analytics software company, founded in 2016 (originally as Fishtown Analytics and rebranded in 2021), that develops the dbt family of tools for transforming and managing data within cloud data warehouses and lakehouses. Its flagship open-source product, dbt Core, provides a SQL-first transformation framework that has become the de facto standard for analytics engineering; the commercial offering, dbt Cloud, is a SaaS platform built on the new Rust-based dbt Fusion engine and bundles development, testing, deployment, catalog, lineage, orchestration, and a centralized Semantic Layer (powered by MetricFlow, acquired via Transform in 2023). The platform is sold via a freemium-to-subscription funnel (dbt Cloud Developer from $100/user/month, quote-based Enterprise tiers), professional services and training (dbt Learn, dbt Labs University), and marketplace listings on Snowflake Marketplace and Google Cloud Marketplace.

The company serves a broad base that spans large enterprises (Siemens, Roche, Nasdaq, Pfizer, JetBlue, Toyota, Condé Nast, HubSpot, GitLab, Docusign) and mid-market adopters (Affirm, Sweetgreen, WHOOP, phData, Omni, Bilt Rewards), with a 100,000+ member open-source community and 80,000+ teams using dbt weekly. Its go-to-market combines product-led growth through dbt Core, enterprise field sales for dbt Cloud, community-led engagement (Coalesce conference, meetups, Analytics Engineering Roundup Substack), and co-sell motions with hyperscaler partners including Snowflake, Databricks, Google Cloud, and Microsoft Azure, plus the Open Semantic Interchange coalition with Salesforce, BlackRock, Tableau, Sigma, Hex, and Alation. The company is now also introducing AI-native developer capabilities (dbt Copilot, dbt Developer Agent, dbt MCP Server, Agent Skills) to position its semantic-layer context as the substrate for AI agents operating on enterprise data.

On October 13, 2025, dbt Labs announced an all-stock merger with Fivetran that was completed on June 1, 2026, forming the combined entity Fivetran + dbt Labs with approximately $600 million in ARR serving more than 100,000 data teams globally; Fivetran CEO George Fraser leads the combined company while dbt Labs founder Tristan Handy serves as President. Last private valuation as a standalone entity was $4.2 billion at the February 2022 Series D, co-led by Altimeter with participation from Databricks, Snowflake, and Salesforce Ventures.

Name

dbt Labs

Legal name

dbt Labs, LLC

Website

https://getdbt.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

dbt Labs builds dbt Core (open source) and dbt Cloud (SaaS) — SQL-first transformation, semantic layer, and AI-native developer tools for enterprise and mid-market data teams running on Snowflake, Databricks, BigQuery, and Azure. It merged with Fivetran in June 2026 to form a combined data infrastructure platform with ~$600M ARR.

Ownership category

akta.pro rank

Product category

Analytics Engineering / Data Transformation Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)

akta.pro secondary industries

Multi-Model Databases (HDAEAAAL), Cloud Data Warehouses (HDAEABAA)

Keywords

• Data transformation software
• Analytics engineering platform
• SQL transformation framework
• Semantic layer platform
• Cloud data orchestration

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. dbt Cloud subscriptions: Recurring SaaS subscription to dbt Cloud (Team and Enterprise tiers), the primary revenue driver for dbt Labs.
2. dbt Core (open-source): Free, open-source product that drives adoption and funnels users into dbt Cloud; not a direct revenue stream but the top of the conversion funnel.
3. Professional services and training: Implementation, training, and certification services (dbt Learn, dbt Labs University) that support enterprise deployments.
4. Marketplace transactions: Sales of dbt Cloud via Snowflake Marketplace and Google Cloud Marketplace, billed against committed cloud spend.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels10 records

Core offering

dbt Labs develops and sells dbt Cloud, a managed SaaS analytics engineering platform powered by the proprietary Rust-based dbt Fusion engine, and the open-source dbt Core SQL transformation framework. The platform provides development, testing, deployment, catalog, column-level lineage, orchestration, and a Semantic Layer (MetricFlow) that exposes governed metrics to BI tools and AI applications, with AI-assisted developer agents (dbt Copilot, dbt Developer Agent) and an MCP server for AI tooling.

Differentiator

Problem solved

Functional benefit

Brands

• dbt Cloud: Cloud-hosted analytics engineering platform built on the dbt Fusion engine, providing development, testing, deployment, catalog, lineage, and orchestration capabilities.
• dbt Core

Products and services

• dbt Cloud Managed SaaS analytics engineering platform for enterprise and mid-market data teams. Provides SQL-first development, automated testing, documentation, column-level lineage, orchestration, governance, and a Semantic Layer, sold via Developer ($100/user/month), Team, and Enterprise (quote-based) tiers.
• dbt Core (open source) Free, open-source SQL-first transformation framework that enables analytics engineers to build, test, and version-control data models in their warehouse. Distributed under an open-source license; used as the top of the product-led growth funnel for dbt Cloud.
• dbt Labs Professional Services and Training Paid implementation, training, and certification services (dbt Learn, dbt Labs University) that help enterprise and mid-market customers deploy, scale, and operationalize dbt Cloud, delivered by dbt Labs' professional services team and via partners such as phData.

Quantifiable outcome

• 5,100+ dbt Cloud customers
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• SnowflakeflagshipStrategic or Co-development PartnerSnowflake named dbt Labs its Data Integration Product Partner of the Year in 2026 (fourth consecutive year). Snowflake participated in dbt Labs' Series D and is a co-founder of the Open Semantic Interchange. dbt Cloud is also sold via the Snowflake Marketplace.
• Google CloudflagshipStrategic or Co-development PartnerNamed Google Cloud Partner of the Year for 2026 in the Data Analytics category. dbt Cloud is listed on Google Cloud Marketplace, enabling joint enterprise procurement.
• DatabricksflagshipStrategic or Co-development PartnerDeep product integration with Databricks (Delta Lake, Unity Catalog, dbt on Databricks). Databricks participated in dbt Labs' funding rounds and is part of the broader modern data stack alliance.
• FivetranflagshipStrategic or Co-development PartnerAnnounced merger between dbt Labs and Fivetran forming a combined ~$600M ARR data infrastructure platform; pre-existing tight integration between Fivetran ingestion and dbt transformations.
• SalesforceflagshipStrategic or Co-development PartnerCo-founder of the Open Semantic Interchange coalition alongside dbt Labs, Snowflake, BlackRock and others. Salesforce Ventures also invested in dbt Labs.
• Microsoft (Azure)coreTechnology or IntegrationIntegration of dbt Cloud with Microsoft Azure AI services, enabling AI-assisted analytics engineering on Azure data platforms.
• OpenAIcoreTechnology or IntegrationIntegration with OpenAI models underpins AI-powered features inside dbt Cloud (Copilot, Developer Agent).
• TableaucoreStrategic or Co-development PartnerCo-founder of the Open Semantic Interchange initiative to define a shared semantic layer standard across BI tools.
• BlackRockcoreStrategic or Co-development PartnerCo-founder of the Open Semantic Interchange alongside dbt Labs, Snowflake, Salesforce, and others, with BlackRock as a major enterprise consumer of governed semantic data.
• Sigma ComputingcoreStrategic or Co-development PartnerCo-founder of the Open Semantic Interchange initiative, integrating Sigma's BI platform with dbt's semantic layer.
• HexcoreStrategic or Co-development PartnerCo-founder of the Open Semantic Interchange initiative; Hex consumes dbt's semantic layer for its notebook-style analytics product.
• Alation

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Airbyte: Open-source data integration and movement platform with a similar community-led, OSS-then-cloud GTM motion. While Airbyte focuses on ingestion/ELT rather than transformation, both compete for the same data-engineering budget and share the open-source-to-paid funnel model.
• Matillion: Cloud-native ELT and data transformation SaaS targeting enterprise data teams on Snowflake, Databricks, BigQuery, and Redshift. Competes head-to-head with dbt Cloud for transformation workloads, with similar hyperscaler go-to-market.
• Coalesce: Data transformation platform purpose-built for Snowflake and dbt, offering column-level lineage and automation for dbt projects. Sits in the same analytics engineering workflow as dbt Cloud and is frequently deployed alongside or against dbt in enterprise Snowflake environments.
• Cube: Semantic layer and headless BI API platform that directly competes with dbt's MetricFlow-powered Semantic Layer. Both target the same enterprise need: a centralized metric-definition layer consumable by BI tools and AI applications.

Broad incumbents

• Informatica: Large, established data integration and governance platform serving enterprises with broad data management capabilities. Overlaps with dbt Cloud's transformation and governance functionality but as part of a much wider portfolio.
• Talend: Enterprise data integration, quality, and governance platform (now part of Qlik). Competes in the same data-engineering stack as dbt Cloud, particularly in regulated enterprises needing transformation and lineage at scale.
• Alteryx: Analytics automation and data preparation platform used by enterprises for self-service data transformation. Targets overlapping buyers (data analysts and analytics teams) with a more GUI-driven approach compared to dbt's SQL-first model.
• Databricks: Unified data and AI lakehouse platform with native transformation, orchestration, and governance capabilities. As a major dbt investor and partner, Databricks both enables and competes with dbt Cloud via DLT and Unity Catalog-adjacent features.
• Snowflake: Cloud data platform and dbt Labs' largest hyperscaler partner (Marketplace, equity investor, OSI co-founder). Competes at the platform layer with native transformation-adjacent features (Snowpark) while simultaneously driving dbt Cloud adoption through Marketplace co-sell.

Emerging players

• Dagster: Data orchestration platform built around an asset-centric model that integrates with dbt for transformation. Adjacent rather than head-to-head, but increasingly overlaps with dbt's orchestration and lineage capabilities as both expand into end-to-end data pipeline management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getdbt
• GitHubgithub.com/dbt-labs/dbt-core
• YouTubeyoutube.com/channel/UCVpBwKK-ecMEV75y1dYLE5w
• LinkedInlinkedin.com/company/dbtlabs
• Instagraminstagram.com/dbt_labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dbt Labs