The Ambr Group
The Ambr Group is a New York-based e-commerce brand aggregator that acquires and operates 45+ consumer brands across Amazon, Direct-to-Consumer, and Retail channels, generating over $125 million in annual revenue through shared services and portfolio scale.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
The Ambr Group firmographics
Firmographics- Name
- The Ambr Group
- Legal name
- The Ambr Group
- Website
- https://theambrgroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Ambr Group is a New York-based e-commerce brand aggregator that acquires and operates 45+ consumer brands across Amazon, Direct-to-Consumer, and Retail channels, generating over $125 million in annual revenue through shared services and portfolio scale.
- Ownership category
- akta.pro rank
Where The Ambr Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Ambr Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- E-commerce Product Sales: The company generates revenue through operating 45+ e-commerce brands across Amazon, DTC, and Retail channels. Revenue comes from product sales across multiple brand portfolios.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
The Ambr Group product offering
Product offeringCore offering
The Ambr Group is an e-commerce brand aggregator that acquires, scales, and operates consumer product brands primarily on Amazon, with additional distribution through Direct-to-Consumer (DTC) storefronts and Retail channels. Founded in 2020 as Suma Brands, the company has grown to a portfolio of 45+ brands generating over $125 million in annual revenue. The company also runs a consultative acquisition program to buy Amazon FBA businesses from owners seeking an exit.
Differentiator
Problem solved
Functional benefit
Products and services
- Amazon E-commerce Brand Portfolio
- Direct-to-Consumer (DTC) Brand Operations
- Retail Brand Distribution
- Sell Your Business (Amazon FBA Acquisition Program)
Quantifiable outcome
- 45 e-commerce brands in portfolio
- +1 more outcomes
Companies that use The Ambr Group
Customer profileSegments1 record
Ideal customer profiles2 records
The Ambr Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Ambr Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Profound CommercecoreAcquired in February 2024, Profound Commerce expanded to operate 15 e-commerce brands across various categories and geographies. This acquisition expanded Ambr Group's portfolio to 45 brands with over $125M in annual revenue.
Scale indicators4 records
The Ambr Group competitors and assessment
Company assessmentDirect peers
- Thrasio: Largest Amazon FBA brand aggregator; acquires, operates, and scales third-party Amazon businesses across categories. Closest direct comparable to Ambr's rollup strategy, with substantially larger scale.
- Heyday Brands: Amazon brand aggregator formed via Perch and Heyday merger; acquires and operates consumer brands across Amazon and other channels. Operates with very similar playbook to Ambr.
- Benitago Group: Amazon FBA brand aggregator that acquires and scales consumer brands across multiple categories and channels, directly comparable in model and scale to Ambr.
- Unybrands: E-commerce brand aggregator focused on acquiring and scaling Amazon-native consumer brands globally. Directly comparable acquisition-and-operate model.
- SellerX: Berlin-based Amazon FBA aggregator that acquires, optimizes, and scales third-party marketplace brands. Directly comparable aggregation strategy with international footprint.
- Boosted Commerce: E-commerce aggregator acquiring and operating Amazon consumer brands across categories. Same target acquisition profile and operating model as Ambr.
- Riverbend Brands: E-commerce aggregator acquiring and operating Amazon and DTC consumer brands. Comparable business model and brand portfolio approach.
- Global Grange: Amazon brand aggregator acquiring and scaling third-party consumer brands across categories and geographies. Similar acquisition-and-operate model.
- Dwaral: E-commerce aggregator focused on acquiring and operating Amazon third-party brands across multiple categories; comparable in target profile and operational model.
Broad incumbents
- Pattern (Accelerate Partners): Larger e-commerce acceleration company that partners with and acquires brands to scale them on Amazon and other marketplaces. Operates in same space with broader service-based model.
Market position
Customer concentration
The Ambr Group social profiles
Digital presenceThe Ambr Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ambr Group leadership team
Management profileNumber of profiles
Profiles14 records
The Ambr Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Ambr Group funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ambr Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ambr Group
What does The Ambr Group do?
The Ambr Group is an e-commerce brand aggregator that acquires, scales, and operates consumer product brands primarily on Amazon, with additional distribution through Direct-to-Consumer (DTC) storefronts and Retail channels. Founded in 2020 as Suma Brands, the company has grown to a portfolio of 45+ brands generating over $125 million in annual revenue. The company also runs a consultative acquisition program to buy Amazon FBA businesses from owners seeking an exit.
Is The Ambr Group a public or private company?
The Ambr Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Ambr Group founded?
The Ambr Group was founded in 2020. It employs 101 to 250 people.
Where is The Ambr Group based?
The Ambr Group is headquartered in New York, United States, in the North America region.
How does The Ambr Group make money?
One revenue line is on record: E-commerce Product Sales.
Who are The Ambr Group's main competitors?
Direct peers on record are Thrasio, Heyday Brands, Benitago Group, Unybrands, SellerX, Boosted Commerce, Riverbend Brands, Global Grange and Dwaral. Pattern (Accelerate Partners) is listed as a broad incumbent.
Does The Ambr Group have an API?
No public API is recorded for The Ambr Group.