Luna Grill

What Luna Grill does

Luna Grill is a fast-casual Mediterranean restaurant chain operating over 51 company-owned locations across California, Texas, and Arizona, founded in 2004 by Sean and Maria Pourteymour in San Diego and legally organized as Premier Food Concepts LLC. The chain serves health-conscious consumers, families, and seniors seeking fresh, scratch-made Mediterranean cuisine including signature flame-grilled kabobs marinated 12+ hours, customizable bowls, salads, wraps, and the Luna Vida bowl line, all prepared with antibiotic-free, hormone-free, and where possible non-GMO ingredients under the REAL Certified standard.

Name

Luna Grill

Legal name

Premier Food Concepts LLC

Website

https://lunagrill.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Luna Grill is a fast-casual Mediterranean restaurant chain operating 51+ company-owned locations across California, Texas, and Arizona, serving health-conscious families, wellness-focused consumers, and seniors with fresh, made-to-order kabobs, customizable bowls, and Mediterranean plates through counter-service restaurants, a proprietary mobile app, catering, and third-party delivery.

Ownership category

akta.pro rank

Product category

Fast-casual Mediterranean restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

Keywords

• Fast casual restaurants
• Mediterranean cuisine
• Kabob plates
• Event catering services
• Loyalty rewards program

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in and Takeout Restaurant Sales: Primary revenue stream from individual restaurant transactions. Average check approximately $12 per person. Customers order at counter but receive enhanced dining experience with table service for beverages.
2. Catering Services: Corporate event catering and large group dining. Offers family meals, corporate catering with delivery. 24-hour advance notice required for delivery orders.
3. Third-Party Delivery Partnerships: Revenue from delivery orders through UberEats, GrubHub, DoorDash, Postmates, ezCater and Office Express. Note: orders from third-party delivery partners do not earn Club Luna Rewards points.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Luna Grill operates company-owned fast-casual Mediterranean restaurants serving made-to-order kabobs, customizable Build Your Own Bowls, wraps, salads, and lifestyle-specific Luna Vida bowls (Keto, Vegetarian, Vegan, Classic Mediterranean). The chain sells through dine-in, takeout, app/website ordering, third-party delivery, and event catering, anchored by the Club Luna Rewards loyalty program.

Product overview

Luna Grill is a fast-casual Mediterranean restaurant chain offering fresh, made-to-order Mediterranean cuisine. The core product portfolio centers on customizable Build Your Own Bowl meals and signature plate combinations featuring flame-grilled proteins (chicken kabob, salmon, falafel, gyro meat), along with wraps, salads, and appetizers. Supporting products include the Club Luna Rewards loyalty program with digital-exclusive Build Your Own Bowl ordering, Luna Legends senior discount program, Kids Eat Free family promotion, Event Catering services, and Fundraising programs. The Luna Vida Bowl Line (2022) introduced lifestyle-specific options (Keto, Vegetarian, Vegan), while the mobile app serves as the primary ordering and rewards platform. Recent additions include the Medi Macro Bowl (high-protein) and Balance Bowl (YogaSix partnership). All locations offer third-party delivery through UberEats, GrubHub, DoorDash, and Postmates, plus catering through ezCater.

Differentiator

Problem solved

Functional benefit

Products and services

• Fast-casual Mediterranean restaurant dining Counter-order, fast-casual Mediterranean meals including kabob plates, wraps, salads, and sides served at 51+ company-owned locations across California, Texas, and Arizona.
• Build Your Own Bowl Customizable bowl experience available exclusively in the Luna Grill app, allowing customers to personalize bases (rice, lettuce, lentils), flame-grilled proteins, sides, toppings, and sauces with full macro-nutrient information.
• Luna Vida Bowl Line Collection of four Mediterranean bowl options targeting specific dietary lifestyles: Classic Mediterranean, Keto, Vegetarian, and Vegan.
• Medi Macro Bowl High-protein menu item featuring quinoa and lentils with 29 grams of protein, part of Luna Grill's protein-forward menu offering.
• Beyond Meat Coastal Med Bowl Plant-based Mediterranean bowl featuring Beyond Meat, priced at $9.95.
• Modern Greek Salad Salad featuring organic greens, feta cheese, Greek olives, sliced pepperoncini, tomato, cucumber, house-pickled red onions, crunchy chickpeas, and house vinaigrette.
• Better Beet Bowl Limited-time seasonal bowl featuring organic spring mix, beets, roasted yellow tomatoes, basil, feta, almonds, and signature house dressing.
• El Greco Street Bowl Limited-time bowl featuring Never, Ever Gyros meat with tomatoes, Serrano peppers, feta, green onions, and spicy yogurt sauce over seasoned fries.
• Event Catering Catering services for small gatherings to large events with a team of catering specialists assisting with menu planning; 24-hour advance notice required for delivery, same-day pickup available.
• Club Luna Rewards loyalty program Loyalty rewards program where members earn 1 point per $1 spent and receive a $10 reward for every $100 spent, with exclusive offers like Kids Eat Free and Luna Legends discounts redeemed through the mobile app.
• Luna Grill Mobile App Mobile application for online ordering, Club Luna Rewards management, exclusive offer redemption, and personalized menu recommendations, available on iOS and Android.
• Kids Eat Free program Club Luna Rewards exclusive program offering free kids meals with purchase of an adult entree, valid dine-in Monday-Thursday for ages 10 and under.
• Luna Legends senior discount program Club Luna Rewards exclusive program for guests ages 65+, offering 25% off Plates between 2-5pm daily.
• Luna Grill Fundraising Program Community giving program where Luna Grill donates 20% of event proceeds (excluding alcohol and tips) to qualifying 501C3 organizations, with a minimum $125 net sales requirement.
• Luna Grill Gift Cards eGift cards and traditional gift cards redeemable at Luna Grill locations.
• Balance Bowl (YogaSix partnership) Collaboration bowl with YogaSix featuring Mediterranean-inspired ingredients, launched during National Yoga Month.

Quantifiable outcome

• 38% revenue growth from 2016 to 2017
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Gestalt Brand LabminorGTM or Marketing Partner · 1 November 2025Agency of Record named in December 2019 for brand refresh, with first work rollout planned for January 2020 including new menu items.
• YogaSixminorGTM or Marketing Partner · 4 September 2025Partnership celebrating National Yoga Month with new Balance Bowl, free yoga classes for Luna Grill loyalty members, and wellness events. Partnership aims to promote healthy routines by connecting mindful eating and movement, including on-site yoga sessions and catering activations.
• Dietitian LiveminorStrategic or Co-development Partner · 1 July 2025Partnership with Dietitian Live providing nutrition guidance and personalized menu recommendations. Supports guests with back-to-school wellness routines and healthy eating goals. Includes collaboration on content about Mediterranean Diet benefits.
• Jacobs & Cushman San Diego Food BankminorGTM or Marketing Partner · 1 December 2020'Buy A Family Meal, Give A Family A Meal' campaign where Luna Grill donated 10% of Family Meal profits during December 2020 to support COVID-19 pandemic relief and food insecurity efforts.
• KUSI TVminorGTM or Marketing Partner · 1 April 2020Local media partnership supporting 'Buy A Family Meal, Give A Family A Meal' campaign and 'Feeding the Frontline' program during COVID-19 pandemic relief efforts.
• Sycuan CasinocoreOEM/ Whitelabel/ Licensing Partner · 1 January 2019First licensing deal placing Luna Grill inside Sycuan's 'UnCommons' - a fast casual dining experience featuring five San Diego restaurants. Luna Grill joins iconic brands such as Phil's BBQ, Hodad's, The Hangry Slice, and Lucha Libre Gourmet Taco Shop.
• UberEats, DoorDash, GrubHub, PostmatesminorChannel Partner/ Reseller/ DistributorThird-party delivery partnerships enabling food delivery through major platforms. Note: orders from third-party delivery partners do not earn Club Luna Rewards points.
• ezCater and Office ExpressminorChannel Partner/ Reseller/ DistributorCorporate catering delivery partnerships for B2B catering orders through third-party platforms.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CAVA: Largest U.S. Mediterranean fast-casual chain, with a similar customizable bowl-and-plate model, comparable target customer (health-conscious urban/suburban), and overlapping menu architecture (grain bowls, proteins, dips). Most direct head-to-head competitor in the Mediterranean bowl category.
• Garbanzo Mediterranean Fresh: Direct Mediterranean fast-casual competitor with a similar build-your-own bowl and pita format, comparable price point, and a similar footprint size. Closest like-for-like private competitor in the Mediterranean fast-casual niche.
• Zoe's Kitchen (CAVA Group): Mediterranean-inspired fast-casual chain now under CAVA Group, offering similar kabob, bowl, and plate formats. Direct menu and target customer overlap with Luna Grill, with broader geographic reach via the CAVA platform.
• Sweetgreen: Healthy fast-casual chain targeting the same health-conscious, digitally native consumer with customizable bowls and a strong loyalty/app-driven ordering stack. Direct peer on the digital/loyalty and health-positioning dimensions, with salads rather than Mediterranean proteins as the core offering.

Emerging players

• Tender Greens: California-rooted fast-casual concept focused on chef-driven, responsibly sourced bowls, plates, and salads at a similar price point. Comparable health-and-quality positioning, though with a broader 'California cuisine' rather than Mediterranean menu identity.
• Flower Child: Healthy fast-casual chain with customizable bowls, vegan/keto/gluten-free options, and a transparent nutrition story that mirrors Luna Grill's positioning. Comparable in concept and customer segment though with a different cuisine base.
• Modern Market Eatery: Smaller fast-casual chain with a similar scratch, responsibly sourced, customizable-bowl model and Mediterranean-leaning menu items. Comparable concept and price point, though with a smaller footprint and less brand recognition than Luna Grill.

Broad incumbents

• Chipotle Mexican Grill: Original fast-casual incumbent with a build-your-own bowl format that Luna Grill's model is structurally similar to. Operates at vastly greater scale and is now pushing into higher-protein and Mediterranean-leaning menu lines that compete with Luna Grill's positioning.
• Panera Bread: Large fast-casual chain with strong loyalty program (MyPanera) and a nationwide footprint, competing for the same health-conscious lunch occasion. Provides context on how a digital loyalty leader at scale operates in adjacent fast-casual categories.
• Qdoba Mexican Eats: National fast-casual chain with a customizable bowl, protein-forward menu, and a similar counter-service model. Overlaps with Luna Grill on occasion type (custom bowl lunch/dinner) and target customer, and is the previous employer of Luna Grill's Culinary VP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lunagrill
• Facebookfacebook.com/LunaGrill
• Instagraminstagram.com/lunagrill
• LinkedInlinkedin.com/company/luna-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Grill