YogaSix
YogaSix is a boutique yoga franchise brand under Xponential Fitness operating 200+ studios across the U.S., Germany, and Japan, offering nine standardized class formats via independent franchisees to general consumers of all fitness levels.
- Company typePrivate
- Founded2012
- HeadquartersSolana Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What YogaSix does
YogaSix is a boutique yoga franchise brand operating as a subsidiary of Xponential Fitness LLC (NYSE: XPOF). Founded in 2012 and headquartered in Irvine, California, the company delivers a standardized set of nine yoga class formats — Y6 Slow Flow, Y6 Restore, Y6 Signature (heated), Y6 Power Flow, Y6 Sculpt, Y6 TRX, Y6 101, Y6 Mix, and Y6 Mobility — through a network of 200+ studios owned and operated by independent franchisees under the Yoga Six Franchise SPV, LLC entity. The brand positions itself as the largest U.S. boutique yoga franchise, with 600+ signed franchise agreements as of August 2023 and recent international expansion into Germany (October 2024) and Japan (January 2025).
The company's core technology stack includes an iOS/Android mobile app for class booking, the ClassPoints loyalty rewards program, the xponential.plus On Demand streaming platform, and a Truemed integration enabling HSA/FSA payment for qualifying members. Distribution is franchise-led: studios are independently owned and operated by SMB and individual franchisees, with growth driven by signing new franchise agreements and opening new locations. Marketing operates across content (blog), social media, email, PR/earned media, partner co-marketing (Dogtopia, Luna Grill), and community events (Flow for a Cause, YogaSix Day, Veterans Gratitude Week).
Revenue mechanics span multiple streams: monthly auto-renewing subscription memberships (Unlimited, 4X, 8X plans), prepaid class credit packages, a freemium first-class trial, 200HR/300HR teacher training enrollment fees, corporate wellness subscriptions, and donation-based Flow for a Cause charity events. Pricing is not publicly disclosed on the website. Primary customers are general consumers across all fitness levels seeking accessible, modern yoga, with secondary segments including pet parents (via the Dogtopia partnership) and corporate wellness buyers. No standalone YogaSix revenue is publicly reported; financial results are consolidated within Xponential Fitness' public filings.
YogaSix firmographics
Firmographics- Name
- YogaSix
- Legal name
- Yoga Six Franchise SPV, LLC
- Website
- https://www.yogasix.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YogaSix is a boutique yoga franchise brand under Xponential Fitness operating 200+ studios across the U.S., Germany, and Japan, offering nine standardized class formats via independent franchisees to general consumers of all fitness levels.
- Ownership category
- akta.pro rank
YogaSix industry classification
Industry- Product category
- Boutique Yoga Studios
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Hot Yoga & Heated Pilates (HSADACAC), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)
Keywords
Where YogaSix is headquartered
LocationHeadquarters
- HQ city
- Solana Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
YogaSix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Studio Membership Subscriptions: Monthly auto-renewing membership subscriptions (Unlimited, 4X, 8X plans) that provide access to classes at franchised studios. Memberships automatically renew on a month-to-month basis with advance billing.
- Class Packages: Prepaid class credit packages for non-subscribers, with late cancel/no-show protections for 4X & 8X members and package holders.
- First Timer Trial Offer: Free first class trial for new customers to experience the studio
- Teacher Training: 200HR and 300HR yoga teacher training programs with enrollment fees
- Corporate Wellness Subscriptions: Corporate subscription programs for employee wellness initiatives
- Flow for a Cause Events: Donation-based charity yoga classes and events for local organizations and charities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited monthly membership with full class access |
| Subscription | Monthly | 4X monthly membership with 4 classes per week |
| Subscription | Monthly | 8X monthly membership with 8 classes per week |
| Unit Pricing | Pay-as-you-go | Class credit packages |
| Freemium | Pay-as-you-go | Free first class trial |
| Subscription | Monthly | ClassPoints Gold membership tier |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
YogaSix product offering
Product offeringCore offering
YogaSix is a boutique yoga franchise brand that delivers heated and non-heated yoga classes across nine distinct formats (Slow Flow, Restore, Signature/Hot, Power Flow, Sculpt, TRX, 101, Mix, and Mobility) at locally owned and operated studios. Memberships are sold as monthly subscriptions (Unlimited, 4X, and 8X plans) alongside prepaid class credit packages, with supplementary offerings including 200HR/300HR yoga teacher training certifications and an On Demand streaming platform.
Product overview
YogaSix is a boutique fitness franchise offering yoga studio classes operated under the Xponential Fitness umbrella. The core offering consists of nine distinct yoga class formats: Y6 Slow Flow, Y6 Restore, Y6 Signature (heated), Y6 Power Flow, Y6 Sculpt (with weights), Y6 TRX (suspension training), Y6 101 (beginner), Y6 Mix (introductory), and Y6 Mobility (movement training). These classes are delivered at locally owned and operated studio locations. Supplementary offerings include Teacher Training programs (200hr and 300hr certifications), an On Demand streaming platform, the ClassPoints loyalty rewards program, and Flow For A Cause charity event platform. The company operates on a franchise model with studios across the United States and international expansion in Germany and Japan.
Differentiator
Problem solved
Functional benefit
Brands
- ClassPoints: Loyalty rewards program where members earn points for classes that can be redeemed for perks like free classes and discounted gear.
- Y6 Mobility
Products and services
- Y6 Slow Flow A slower-paced Vinyasa yoga class with more time to transition and experience postures, designed for members seeking a measured yoga practice.
- Y6 Restore Yoga recovery class focused on slowing down, staying low to the ground, and opening up major muscle groups of the body.
- Y6 Signature (Heated) Set sequence yoga class combining flow, strengthening, and stretching in a heated room environment.
- Y6 Power Flow Faster-paced, challenging Vinyasa yoga class designed to develop strength, focus, and flexibility.
- Y6 Sculpt Yoga class to build strength, cardio, and endurance using dumbbells, resistance bands, and bodyweight exercises.
- Y6 TRX Yoga class utilizing a TRX wall mount suspension system to incorporate suspension training into core yoga classes.
- Y6 101 Beginner-friendly yoga class for those new to or looking to ease back into yoga practice.
- Y6 Mix Introductory class for those curious about what YogaSix yoga classes offer.
- Y6 Mobility Movement training class focused on range of motion, joint stability, flexibility, and overall mobility for modern life.
- Yoga Teacher Training (200HR & 300HR) Yoga teacher training certification program offering 200HR and 300HR certifications for aspiring yoga instructors.
- On Demand (Digital Streaming) Digital streaming platform for at-home yoga classes, accessible via xponential.plus for members seeking virtual practice.
Quantifiable outcome
- Opened 200th studio in February 2024
- +1 more outcomes
Companies that use YogaSix
Customer profileSegments3 records
Ideal customer profiles3 records
YogaSix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
YogaSix partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DogtopiacoreDogtopia and YogaSix launched a monthlong 'Paws and Poses' wellness initiative in February 2026, promoting movement, mindfulness, and care for pet parents and their dogs across select U.S. locations. The partnership positions yoga as part of a holistic household wellness routine alongside dog daycare services. The collaboration includes a blog feature titled 'The Social Side of Self-Care' highlighting community benefits for both humans and dogs.
- Luna GrillminorYogaSix and Luna Grill partnered during National Yoga Month with a new Balance Bowl, free yoga classes for Luna Grill loyalty members, and wellness events. The partnership aims to promote healthy routines by connecting mindful eating and movement, including on-site yoga sessions and catering activations.
- LoveYourBraincoreYogaSix partnered with LoveYourBrain for MindfulMarch, an initiative to make the invisible visible, supporting people with traumatic brain injuries. The partnership includes Flow for a Cause charity yoga classes benefiting the organization, building on their work teaching yoga to individuals with traumatic brain injuries.
- Major Restaurant Group (Japan)minorA major restaurant group brought YogaSix to Japan, marking the brand's inaugural studio in Asia. This represents the franchise's first international expansion through a regional operator.
- Veterans Yoga ProjectcoreYogaSix partners with Veterans Yoga Project for Veterans Gratitude Week and ongoing support for veterans. The partnership provides trauma-informed yoga programming specifically designed for military veterans. YogaSix South Hills has also held classes benefiting veterans.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
YogaSix competitors and assessment
Company assessmentDirect peers
- CorePower Yoga: Largest US boutique yoga studio chain offering heated and non-heated yoga across multiple class formats. Directly competes with YogaSix for the same customer segment with a similar subscription-based model and class variety.
- YogaWorks: Boutique yoga studio chain also owned by Xponential Fitness, making it a sister brand with overlapping customer base, similar class formats, and shared parent infrastructure. Operates as a separate brand but competes in the same niche.
- Y7 Studio: Boutique hot yoga brand offering heated, music-driven flow classes in a similar membership-based studio format. Targets the same urban wellness-conscious demographic as YogaSix with comparable pricing tiers.
- Hot 8 Yoga: Boutique heated yoga studio chain with multiple US locations, offering hot yoga, power yoga, and flow classes in a membership-based format. Direct competitor to YogaSix in the heated yoga segment.
- Club Pilates: Boutique Pilates franchise also under the Xponential Fitness portfolio, sharing corporate infrastructure and franchise model. Targets an adjacent but overlapping boutique fitness customer seeking group-based mind-body classes.
- StretchLab: Assisted stretching franchise also owned by Xponential Fitness. Targets the same wellness-minded consumer with complementary flexibility and recovery services, sharing franchise infrastructure and customer overlap potential.
Broad incumbents
- Pure Yoga: Premium international yoga and lifestyle brand with significant presence across Asia, offering diverse class formats, teacher training, and lifestyle amenities. Comparable boutique yoga experience at the premium end of the market.
- Alo Yoga: Yoga-inspired athletic apparel and lifestyle brand that has expanded into digital wellness content (Alo Moves). Competes for the same consumer mindshare and lifestyle identity, though not via physical studio network.
- Peloton: Connected fitness platform offering yoga, strength, and cardio classes via subscription app and equipment. Represents the at-home/digital substitution risk to in-studio boutique yoga businesses like YogaSix.
Emerging players
- Glo: Premium digital yoga and meditation platform offering thousands of on-demand classes from world-class instructors. Direct digital competitor that competes for time and wallet share with YogaSix members.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
YogaSix social profiles
Digital presenceYogaSix financial estimates
Financial estimateRevenue estimate
Valuation estimate
YogaSix leadership team
Management profileNumber of profiles
Profiles6 records
YogaSix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YogaSix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YogaSix
What does YogaSix do?
YogaSix is a boutique yoga franchise brand that delivers heated and non-heated yoga classes across nine distinct formats (Slow Flow, Restore, Signature/Hot, Power Flow, Sculpt, TRX, 101, Mix, and Mobility) at locally owned and operated studios. Memberships are sold as monthly subscriptions (Unlimited, 4X, and 8X plans) alongside prepaid class credit packages, with supplementary offerings including 200HR/300HR yoga teacher training certifications and an On Demand streaming platform.
Is YogaSix a public or private company?
YogaSix is a private company. It is classified as corporate owned and is currently operating.
When was YogaSix founded?
YogaSix was founded in 2012. It employs 51 to 100 people.
Where is YogaSix based?
YogaSix is headquartered in Solana Beach, United States, in the North America region.
How does YogaSix make money?
Six revenue lines are on record. Studio Membership Subscriptions are the primary driver. The others are class Packages, first Timer Trial Offer, teacher Training, corporate Wellness Subscriptions and flow for a Cause Events.
Who are YogaSix's main competitors?
Direct peers on record are CorePower Yoga, YogaWorks, Y7 Studio, Hot 8 Yoga, Club Pilates and StretchLab. Broad incumbents are Pure Yoga, Alo Yoga and Peloton. Glo is listed as an emerging player.
Does YogaSix have an API?
No public API is recorded for YogaSix.
What industry is YogaSix in?
YogaSix's product category is Boutique Yoga Studios. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAC, Hot Yoga & Heated Pilates. Its NAICS code is 713940 and its SIC code is 7997.