Ipsos
Ipsos is a Paris-headquartered global market research firm serving more than 5,000 clients across 90 markets, offering survey-based insights, proprietary panels, and AI-powered analytics through 18,000+ employees.
- Company typePublic
- Founded1975
- HeadquartersParis, France
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
Ipsos firmographics
Firmographics- Name
- Ipsos
- Legal name
- Ipsos SA
- Website
- https://ipsos.com
- Company type
- Public
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Ipsos is a Paris-headquartered global market research firm serving more than 5,000 clients across 90 markets, offering survey-based insights, proprietary panels, and AI-powered analytics through 18,000+ employees.
- Ownership category
- akta.pro rank
Where Ipsos is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
Ipsos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Market Research Services: Full-service market research including consumer insights, brand tracking, customer experience, and public opinion polling. Revenue generated through project-based fees, subscription arrangements, and syndicated research programs.
- Syndicated Research: Standardized research products and benchmarks sold to multiple clients including automotive studies, media measurement, and mobility reports
- Custom Research Projects: Tailored research engagements for specific client needs across various sectors including healthcare, financial services, technology, and government
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Research Solutions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Ipsos product offering
Product offeringCore offering
Ipsos is a global market research and consumer intelligence company that designs and executes custom and syndicated research studies, providing insights on society, markets, brands, products, and people. Its core deliverables include consumer behavior research, brand tracking, advertising and creative effectiveness, product testing, public opinion polling, customer and employee experience measurement, healthcare and pharmaceutical research, and marketing mix modeling.
Product overview
Ipsos is a global market research and public opinion company operating as a platform-plus-modules architecture offering both proprietary research platforms and syndicated research products. The core technology stack includes KnowledgePanel (proprietary panel with 6M+ panelists), Ipsos.Digital (digital research platform), Observer (survey platform), and Ipsos Synthesio (social listening). Recent AI-powered innovations include Product Studio for AI-driven product testing, Product View AI using computer vision, myBVC AI for brand equity, and Infotools Harmoni 3 (acquired 2021) for AI-guided data exploration. The syndicated research portfolio includes What The Future (foresight magazine), What Worries the World, AI Monitor, and Global Mobility Survey. The company operates across 90 markets serving 5,000+ clients with approximately 32,500 employees, maintaining its position as the only global market research company still controlled by market researchers.
Differentiator
Problem solved
Functional benefit
Brands
- KnowledgePanel: Gold standard online research panels
- Ipsos iSay
- What The Future
- Ipsos RealTalk
- Ipsos Data Drops
- Ipsos Care-o-Meter
Products and services
- KnowledgePanel
Quantifiable outcome
- Delivers insights helping brands achieve better business results as AI changes business landscape
- +2 more outcomes
Companies that use Ipsos
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Ipsos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability14 records
Feature6 records
Ipsos partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- HSBCmajorHSBC commissions Ipsos for investor behavior and AI adoption surveys. Ipsos Asia Limited conducted surveys of nearly 10,000 affluent and high-net-worth investors across 10 markets for HSBC's Human-AI Advantage Report.
- Meta PlatformsmajorMeta commissioned Ipsos to conduct study on Instagram Reels influence on purchase decisions, covering 4,000+ respondents across 23 cities in India.
- Allianz PartnersmajorAllianz Partners collaborates with Ipsos for Global Travel Confidence Index, conducting summer travel surveys across multiple markets.
- Bayer / Leaps by Bayer / Boston Consulting GroupcoreCollaborative research partnership on cell and gene therapy trust building, involving 21 interviews across China, Germany, and United States.
- RedfinminorRedfin commissioned Ipsos to survey US residents on AI data center opposition, finding 47% oppose construction in their neighborhoods.
- Boston Consulting GroupcoreBCG collaborated with Leaps by Bayer and Ipsos UK on breakthrough science attitudes research involving over 13,000 participants.
- UK GovernmentmajorUK government selected Ipsos (with Sortition Foundation) to run People's Panel on Digital ID involving 36,000 UK addresses, selecting 100-120 participants.
- BoltmajorBolt commissioned Ipsos to conduct comprehensive gig economy research reports covering Nigeria, Kenya, and South Africa, examining ride-hailing, e-commerce, and platform work trends.
- InfotoolscoreInfotools, acquired by Ipsos in 2021, continues to power Ipsos internal analysis while serving global brands. Launched Harmoni 3 with ChatHarmoni AI assistant.
- Ipsos iSay PanelcoreIpsos operates its own reward-based panel Ipsos iSay for survey participation, engaging authenticated panelists globally.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Ipsos competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ipsos social profiles
Digital presenceIpsos compliance and trust
Trust signalCompliance1 record
Ipsos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ipsos leadership team
Management profileNumber of profiles
Profiles12 records
Ipsos subsidiaries and ownership
Company hierarchySubsidiaries11 records
Ipsos funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ipsos M&A and investment
M&A and investmentM&A38 records
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ipsos
What does Ipsos do?
Ipsos is a global market research and consumer intelligence company that designs and executes custom and syndicated research studies, providing insights on society, markets, brands, products, and people. Its core deliverables include consumer behavior research, brand tracking, advertising and creative effectiveness, product testing, public opinion polling, customer and employee experience measurement, healthcare and pharmaceutical research, and marketing mix modeling.
Is Ipsos a public or private company?
Ipsos is a public company. It is classified as public and is currently operating.
When was Ipsos founded?
Ipsos was founded in 1975. It employs 5,001 to 10,000 people.
Where is Ipsos based?
Ipsos is headquartered in Paris, France, in the Europe region.
How does Ipsos make money?
Three revenue lines are on record. Market Research Services are the primary driver. The others are syndicated Research and custom Research Projects.
Does Ipsos have an API?
No public API is recorded for Ipsos.