Infotools
Infotools is a New Zealand-headquartered enterprise software company providing the Harmoni market research analysis and reporting platform to global brands including Coca-Cola, Shell, Samsung, and Visa, and operating as a wholly-owned subsidiary of Ipsos since 2021.
- Company typePrivate
- Founded1990
- HeadquartersTakapuna, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Infotools does
Infotools (legal entity: Information Tools Ltd) is a New Zealand-headquartered software company that has specialized in market research analysis and reporting software since its founding in 1990. Its flagship platform, Harmoni — now in its third generation as Harmoni 3 (H3) — enables insights teams to centralize multi-source survey data, build complex cross-tabulated tables, run multi-level and time-series analyses, and produce reports for brand tracking, customer satisfaction, segmentation, and usage-and-attitude studies. The platform is purpose-built for market research workflows rather than general business intelligence, and is augmented by Harmoni Academy training, bundled offerings combining Harmoni with Ipsos Consumer Confidence data and Brand Tracker capabilities, and — as of March 2026 — a generative-AI companion called ChatHarmoni that enables natural-language interaction and AI-orchestrated analysis.
The company operates a subscription-based enterprise SaaS model with annual billing and quote-based (non-publicly-disclosed) pricing, distributed through a sales-led motion with consultative demos targeting global enterprise brands. Disclosed marquee customers span beverage (Coca-Cola), energy (Shell), electronics (Samsung), consumer goods (Mondelēz International), financial services (Visa), food service (McDonald's), healthcare (Bayer), government (NZ Transport Agency), and telecommunications (Orange Mobile), among others.
Since 2021, Infotools has operated as a wholly-owned subsidiary of Ipsos, one of the world's largest market research firms. The Ipsos relationship provides global distribution reach, AI infrastructure (including the secure AI gateway underpinning ChatHarmoni), and access to proprietary research data that can be bundled with the software. The company is headquartered in Takapuna, Auckland, with stated market presence across New Zealand, the United Kingdom, and the United States, and reports a headcount range of 101–250 employees.
Infotools firmographics
Firmographics- Name
- Infotools
- Legal name
- Information Tools Ltd
- Website
- https://infotools.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Infotools is a New Zealand-headquartered enterprise software company providing the Harmoni market research analysis and reporting platform to global brands including Coca-Cola, Shell, Samsung, and Visa, and operating as a wholly-owned subsidiary of Ipsos since 2021.
- Ownership category
- akta.pro rank
Infotools industry classification
Industry- Product category
- Market Research Analysis Software
- NAICS
- Software Publishers (51321), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)
Keywords
Where Infotools is headquartered
LocationHeadquarters
- HQ city
- Takapuna
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Infotools business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing: Infotools generates revenue through software licensing of the Harmoni platform to market research teams. The platform is offered as an analysis and reporting solution with both AI-powered and traditional analysis capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with custom pricing based on organization needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Infotools product offering
Product offeringCore offering
Infotools develops and licenses the Harmoni platform (currently Harmoni 3 / H3), a market research analysis and reporting software that lets research teams centralize multiple data sources, investigate them through traditional and AI-guided workflows (including ChatHarmoni, a generative-AI research companion), and produce stakeholder-ready reports. The platform supports brand tracking, customer satisfaction, segmentation, usage and attitude, and multi-level analysis studies, and is sold primarily to global enterprise brand insights teams and market research agencies via annual enterprise subscriptions.
Product overview
Infotools offers a single unified product platform called Harmoni (now in version 3), which is market research analysis and reporting software. The platform consists of the core Harmoni product, enhanced with AI capabilities through ChatHarmoni (generative AI companion), and is available through combined offers including Harmoni + Ipsos Consumer Confidence and Harmoni + Brand Tracker. Additional value is provided through Harmoni Academy training resources.
Differentiator
Problem solved
Functional benefit
Brands
- Harmoni: The company's flagship market research analysis and reporting platform, now in its third generation (Harmoni 3/H3).
Products and services
- Harmoni Market research analysis and reporting software platform that enables researchers to centralize multiple data sources, find insights quickly, automate and streamline tasks, collaborate and share with stakeholders, and increase confidence in data. Supports brand tracking, customer satisfaction, customer segmentation, usage and attitudes, and multi-level analysis studies; sold primarily to global enterprise brand insights teams and market research agencies via annual subscriptions.
- Harmoni + Ipsos Consumer Confidence Combined offer providing access to Ipsos Consumer Confidence data integrated within the Harmoni platform for consumer confidence analysis and reporting.
- Harmoni + Brand Tracker Combined offer integrating brand tracking capabilities with the Harmoni platform for comprehensive brand performance analysis and reporting.
Quantifiable outcome
- 30-50% time savings in analysis and reporting processes
- +1 more outcomes
Companies that use Infotools
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Infotools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Infotools partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Infotools competitors and assessment
Company assessmentDirect peers
- Displayr: Displayr is a cloud-based market research analysis and reporting platform that automates crosstabs, dashboards, and data visualization for researchers — directly overlapping Infotools Harmoni's core workflows for survey data analysis and reporting.
- Q Research Software: Q is a market research analysis platform specializing in crosstabs, advanced statistical analysis, and reporting — a direct competitor in the same niche of dedicated survey/market research analytics software used by insights teams.
- Sawtooth Software: Sawtooth Software provides specialized analytics for market research, including conjoint analysis, MaxDiff, and choice-based tools used by consumer insights teams — closely comparable to Infotools' specialized research analytics focus.
- MarketSight: MarketSight is a market research analytics platform built for crosstabs, data visualization, and survey reporting — competing head-to-head with Harmoni for the same enterprise market research customers.
Broad incumbents
- Qualtrics: Qualtrics is a broad experience management and survey platform with extensive market research analytics capabilities, serving many of the same global enterprise customers as Infotools but as part of a much larger XM suite.
- Forsta (formerly Confirmit): Forsta is a market research and experience technology platform with strong survey analytics and reporting capabilities, overlapping Harmoni's market research analytics focus as part of a broader enterprise portfolio.
- IBM SPSS Statistics: IBM SPSS is a long-established statistical analysis suite widely used by market researchers for advanced analytics, providing an alternative to Harmoni for quantitative analysis within enterprise research teams.
Others
- Tableau: Tableau is a leading data visualization and analytics platform used by insights teams for ad hoc research analysis; while not market-research specific, it competes for analytics budget within the same buyer workflow.
Emerging players
- Wyng: Wyng is a digital engagement and consumer insights platform that combines surveys with zero-party data collection — an emerging player in market research that intersects with Infotools' brand tracking and consumer insights use cases.
- Diligent (formerly Flexmr / Customer Research Technology): Diligent provides an end-to-end market research operations platform combining survey programming, sample management, and analytics — a comparable platform serving overlapping market research workflows from project setup through analysis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Infotools social profiles
Digital presenceInfotools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infotools leadership team
Management profileNumber of profiles
Profiles2 records
Infotools funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infotools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infotools
What does Infotools do?
Infotools develops and licenses the Harmoni platform (currently Harmoni 3 / H3), a market research analysis and reporting software that lets research teams centralize multiple data sources, investigate them through traditional and AI-guided workflows (including ChatHarmoni, a generative-AI research companion), and produce stakeholder-ready reports. The platform supports brand tracking, customer satisfaction, segmentation, usage and attitude, and multi-level analysis studies, and is sold primarily to global enterprise brand insights teams and market research agencies via annual enterprise subscriptions.
Is Infotools a public or private company?
Infotools is a private company. It is classified as corporate owned and is currently operating.
When was Infotools founded?
Infotools was founded in 1990. It employs 101 to 250 people.
Where is Infotools based?
Infotools is headquartered in Takapuna, New Zealand, in the Oceania region.
How does Infotools make money?
One revenue line is on record: software Licensing.
Who are Infotools's main competitors?
Direct peers on record are Displayr, Q Research Software, Sawtooth Software and MarketSight. Broad incumbents are Qualtrics, Forsta (formerly Confirmit) and IBM SPSS Statistics. Tableau is listed as an others. Emerging players are Wyng and Diligent (formerly Flexmr / Customer Research Technology).
Does Infotools have an API?
No public API is recorded for Infotools.
What industry is Infotools in?
Infotools's product category is Market Research Analysis Software. Its primary akta.pro industry code is MPAAALAO, Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories). Its NAICS code is 51321 and its SIC code is 7372.