What Vive Crop Protection does

Vive Crop Protection is a Canadian agtech company headquartered in Mississauga, Ontario, that develops and commercializes proprietary crop protection products — fungicides, insecticides, and nematicides — for row crop and specialty crop growers across North America. The company's product platform is built around its patented Allosperse® Delivery Technology, a nanoscale polymer-based system that improves the targeting, stability, and tank-mix compatibility of both conventional and biological active ingredients and allows application with liquid fertilizers and other crop inputs. Its newer Soil Mobile Technology extends this approach to in-season soil-applied products through irrigation and chemigation. As of 2026, Vive markets 10 branded products spanning at-plant (FC line) and in-season (SM line) applications across crops including corn, cotton, peanuts, potatoes, soybeans, and sugarbeets, with 7 products registered in the US and additional registrations in Canada.

The company generates revenue through one-time product sales to growers, distributed via an exclusive Canadian distributor (UAP Canada) and a network of US agricultural distributors, retailers, and a regional direct sales team covering the Corn Belt, Great Lakes, Plains, Southwest, and Eastern US. Pricing is per-acre (approximately $10-12/acre based on grower references) with no disclosed subscription or SaaS component. Vive has raised approximately $44M+ in cumulative funding across multiple rounds, with strategic investors including BDC, EDC, Emmertech, Urbana Corporation, Co-operators, Lex Capital, iSelect, and FCC Capital; the company is privately held with no public ticker. Management includes a board featuring senior industry veterans (notably Susanne Wasson, former Corteva Crop Protection President), and the company has been recognized on Deloitte Fast 50, Deloitte Fast 500, Financial Times Americas' Fastest Growing Companies, and Globe and Mail's Canada's Top Growing Companies lists, reflecting sustained revenue and acreage growth through the 2018-2025 period.

Name

Vive Crop Protection

Legal name

Vive Crop Protection Inc.

Website

https://vivecrop.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Vive Crop Protection is a Canadian agtech company that develops and sells patented Allosperse®-enabled crop protection products — fungicides, insecticides, and nematicides — for row crop and specialty crop growers across North America through channel partners and regional sales teams.

Ownership category

akta.pro rank

Product category

Crop Protection Chemicals

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (325320)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Fungicides (AFABAAAC)

akta.pro secondary industries

Adjuvants & Spray Aids (Surfactants, Oils, Drift/Deposition Agents) (AFABAAAJ), Adjuvants, Surfactants & Spray Aids (IMAEAEAK)

Keywords

• Crop protection products
• Agricultural fungicides insecticides
• Nematicide crop solutions
• Nano polymer delivery technology
• Precision chemistry agriculture

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Crop Protection Products: Sale of proprietary fungicides, insecticides, and nematicides for agricultural use. Products include AZteroid FC 3.3, AZteroid Pro, AZterknot, Phobos FC, Averland FC, Averland SM, Bifender FC, Bifender SM, Midac 4, and Viloprid 4. Revenue is generated through product sales to growers via channel distributors and direct sales relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vive Crop Protection manufactures and sells a portfolio of branded crop protection products — fungicides, insecticides, and nematicides — for row and specialty crop growers. Products are powered by the proprietary Allosperse nano-polymer delivery technology and the Soil Mobile Technology platform, enabling targeted active-ingredient delivery, hassle-free tank mixing with liquid fertilizers, and in-season soil-applied pest and disease control. Products are sold through channel distributors and a regional sales team in the US and Canada.

Product overview

Vive Crop Protection offers a portfolio of Precision Chemistry™ crop protection products powered by their proprietary Allosperse® Delivery Technology and Soil Mobile Technology platforms. The product lineup includes 10 distinct branded products across three categories: fungicides (AZteroid FC 3.3, AZteroid FC 390, AZteroid Pro, AZterknot, Phobos FC, Phobos FC 360), nematicides (Averland FC, Averland SM), and insecticides (Bifender FC, Bifender SM, Midac 4, Viloprid 4). These products target crops including corn, cotton, peanuts, potatoes, soybeans, sugarbeets, and specialty crops. The Allosperse technology enables targeted delivery of active ingredients with compatibility with liquid fertilizers and other crop inputs, while the Soil Mobile Technology platform enables in-season soil applications. The company also offers Soil Mobile Technology as a platform enabling active ingredients to penetrate deeper into soil profiles for more consistent pest and disease control.

Differentiator

Problem solved

Functional benefit

Products and services

• AZteroid FC 3.3 A fungicide utilizing Allosperse Delivery Technology for at-plant disease control, compatible with liquid fertilizers, providing Rhizoctonia control for potatoes, sugarbeets, and other crops.
• AZteroid FC 390 A fungicide with expanded Canadian registration for potatoes, sugarbeets, radishes, and high-value root vegetables; provides in-furrow and banded control of Rhizoctonia soilborne disease, available exclusively through UAP in Canada.
• AZteroid Pro A fungicide in the AZteroid product line utilizing Allosperse Delivery Technology for enhanced disease control.
• AZterknot A combination biostimulant and chemical fungicide delivering plant health and disease control; optimizes growth efficiency and increases stress tolerance in sugarbeets while preventing disease infections.
• Phobos FC A foliar fungicide powered by Allosperse Delivery Technology for disease protection in sugarbeets and other row crops, with enhanced Cercospora leaf spot control.
• Phobos FC 360 A next-generation foliar fungicide powered by Allosperse Delivery Technology containing Prothioconazole, registered in Canada for use on canola, wheat, barley, chickpeas, pulses, and blueberries, with improved on-leaf retention and even coverage.
• Averland FC An abamectin-based nematicide designed for in-furrow application to combat nematodes in corn, cotton, and (pending) soybeans; integrates with liquid in-furrow programs for economical nematode protection.
• Averland SM An in-season nematicide utilizing Soil Mobile Technology for managing nematodes in potatoes, onions, and high-value crops; enables abamectin to penetrate deeper into the soil profile and can be applied through drip, pivot, and overhead irrigation systems during the growing season.
• Bifender FC A bifenthrin-based insecticide for in-furrow application providing soil insect control and corn rootworm protection, utilizing Precision Chemistry for targeted delivery.
• Bifender SM A soil-applied insecticide utilizing Soil Mobile Technology for in-season management of soil insect pressure in corn; enables bifenthrin to move deeper into the soil profile to the root zone, applicable through irrigation and chemigation systems.
• Midac 4 An insecticide product for sugarbeets in North Dakota, part of Vive's specialty crop protection portfolio.
• Viloprid 4 An imidacloprid-based insecticide designed for in-furrow application in cotton to protect against thrips; systemically taken up by plants throughout early growth stages for early-season pest protection.

Quantifiable outcome

• 2M+ acres treated in 2025, up from 1.5M acres in 2024 - demonstrating rapid adoption
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• UAP CanadacoreChannel Partner/ Reseller/ Distributor · 30 March 2023UAP is the exclusive Canadian distributor for Vive Crop Protection products including AZteroid FC 390, AZteroid FC 3.3, and newly registered products like Phobos FC 360. The partnership enables Canadian growers to access Vive's nano-enabled crop protection solutions.
• A&L BiologicalcoreStrategic or Co-development Partner · 7 March 2023R&D collaboration announced in March 2023 to develop and advance biological crop protection solutions leveraging Vive's Allosperse technology and A&L Biological's expertise.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Corteva Agriscience: Global crop protection major and Vive's primary competitive benchmark. Several Vive sales leaders and board members (including Susanne Wasson, formerly President of Corteva Crop Protection) come from Corteva, and Vive's products directly substitute for Corteva's in furrow insecticide and fungicide segments.
• FMC Corporation: Major crop protection incumbent with broad portfolio of insecticides, fungicides, and herbicides. Vive's Senior Product Manager Marie Yeager came from FMC, and FMC competes directly across Vive's row-crop and specialty-crop fungicide/insecticide segments.
• UPL Limited: Global crop protection company with strong North American presence. Vive's Great Lakes sales manager Russ Gibson came from UPL, and UPL competes in the same furrow-applied insecticide and nematicide categories as Vive's Bifender and Averland lines.

Direct peers

• Certis Biologicals: Biological crop protection specialist offering fungicides, insecticides, and nematicides with a sustainability positioning similar to Vive's Precision Chemistry. Overlaps with Vive's biopesticide/biostimulant direction (e.g., AZterknot) and biologicals collaboration with A&L Biological.
• BioSafe Systems: Specialty crop protection manufacturer offering biological and sustainable fungicides/insecticides for horticulture and row crops. Comparable product portfolio structure to Vive, with both companies emphasizing sustainability and conventional-plus-biological hybrid solutions.

Emerging players

• Vestaron Corporation: Peptide-based bioinsecticide developer targeting similar row-crop and specialty-crop markets as Vive's Bifender insecticide line. Both companies pursue novel modes of action with sustainability narratives in a market dominated by legacy chemistries.
• AgBiome: Microbial crop protection developer building biological fungicides and insecticides. Comparable to Vive in offering differentiated active ingredients with sustainability claims, and competes for similar row-crop and specialty-crop grower relationships.
• Sound Agriculture: AgTech company developing bio-inspired crop protection and nutrition products. Comparable to Vive's sustainability-first positioning and emerging biologicals direction, with overlapping grower targets in row crops.
• Indigo Ag: AgTech company offering microbial crop inputs and digital agronomy. Compares to Vive on sustainability narrative and grower-focused GTM, although Indigo leans more biological/digital whereas Vive's core is chemistry enabled by Allosperse delivery.
• Pivot Bio: Microbial nitrogen-fixing crop input company with strong row-crop footprint and similar sustainability positioning. Comparable to Vive on grower-centric go-to-market and addressing environmental impact, but serves a different input category (fertilizer vs. crop protection).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vivecrop
• Facebookfacebook.com/ViveCrop
• LinkedInlinkedin.com/company/vive-crop-protection

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds17 records

Investors24 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vive Crop Protection