Texture
Texture is a New York-based cloud software company that provides a real-time grid operations platform enabling electric utilities, VPPs, grid services companies, and device OEMs to monitor, coordinate, and run distributed energy resources across AMI, SCADA, DERMS, and GIS systems via OpenADR 3.0-aligned APIs.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Texture does
Texture is a New York-based, venture-backed cloud software company that operates a real-time grid operations platform for distributed energy resources. Founded in 2023 and incorporated in Delaware as Texture Corp., the company targets electric utilities, virtual power plant (VPP) operators, grid services companies, device OEMs, and third-party device operators (TPDOs) with a platform that monitors, coordinates, and runs grid operations across AMI, SCADA, DERMS, CIS, and GIS systems. Texture's product surface includes a core Texture Platform with Grid Visibility, Program Management, Performance & Reporting, Anomaly Detection, and Texture Explorer UI modules, plus a co-branded NRTC DERMS offering for utility cooperatives and a WattTime-powered emissions intelligence integration.
The platform is built on two distinct APIs: the Core Texture API (REST/GraphQL) for utilities and energy providers managing sites, devices, customers, and programs, and the Texture Direct API, an OpenADR 3.0-aligned REST/MQTT v5.0 interface offered free of charge to OEMs and TPDOs for device telemetry, dispatch signaling, and program enrollment. Texture has pre-built integrations with 50+ OEMs and energy companies including Tesla, Honeywell, SolarEdge, FranklinWH, and Sonnen, and reports a 99.996% historical uptime with 99.5% SLA, 15-minute data processing latency, and 500ms API response targets.
Texture generates revenue primarily through tiered SaaS subscriptions (Starter free, Liftoff, Growth, Scale) priced on normalized grid capacity across four device classes, with 12-month auto-renewing commitments and two-month termination fees at the Scale tier. The go-to-market combines direct enterprise field sales to utilities and grid services companies with an API-first OEM/TPDO channel that onboards devices at no cost in order to drive downstream utility-side subscription revenue. Texture has raised approximately $23 million across multiple rounds, including a $12.5M Series A in May 2026 co-led by VoLo Earth Ventures and Equal Ventures, and holds SOC 2 Type II certification.
Texture firmographics
Firmographics- Name
- Texture
- Legal name
- Texture Corp.
- Website
- https://texturehq.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Texture is a New York-based cloud software company that provides a real-time grid operations platform enabling electric utilities, VPPs, grid services companies, and device OEMs to monitor, coordinate, and run distributed energy resources across AMI, SCADA, DERMS, and GIS systems via OpenADR 3.0-aligned APIs.
- Ownership category
- akta.pro rank
Texture industry classification
Industry- Product category
- Grid Operations and Distributed Energy Resource Management Software (DERMS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Edge Compute Platforms (Serverless Edge, Edge Functions) (HDABAGAB)
Keywords
Where Texture is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Texture business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS pricing with tiered plans (Starter free tier, Liftoff, Growth, Scale) based on normalized grid capacity metrics. Charges per device class with commitments of 12-month terms auto-renewing unless 30-day notice provided.
- Usage-based Grid Capacity Pricing: Pricing measured by 'normalized grid capacity' - Device Class 1 (1kW each: thermostats, solar inverters, meters), Device Class 2 (2kW each: Level 1 chargers, heat pumps, water heaters), Device Class 3 (3kW each: Level 2 chargers, EVs, batteries), Device Class 4 (20kW each: Level 3 chargers).
- OEM/TPDO Integration Services: OEM and TPDO integration with Texture Direct API is provided at no charge per the Integration Terms. Revenue from these partners comes through the core platform fees when utilities and energy providers access the integrated fleet data.
- Professional Services: Professional services such as implementation, consulting, or custom development offered subject to separate Statement of Work (SOW) or Order Form agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free tier for initial usage |
| Subscription | Monthly | Liftoff - First paid tier at usage threshold |
| Subscription | Monthly | Growth - Mid-tier scaling |
| Subscription | Multi-year contract | Scale - Enterprise custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Texture product offering
Product offeringCore offering
Texture is a cloud-based, API-first software platform that electric utilities, virtual power plants (VPPs), and grid services companies use to monitor, coordinate, and run their grid operations. The platform ingests real-time telemetry from more than 50 OEM device makers (Tesla, Honeywell, SolarEdge, FranklinWH, Sonnen) and dispatches distributed energy resources — batteries, EV chargers, thermostats, solar inverters — to participate in utility demand-response and flexibility programs. Texture also operates the OpenADR 3.0-aligned Direct API for OEMs/TPDOs and a Core REST/GraphQL API for utilities, with embedded WattTime marginal emissions intelligence and SOC 2 Type II security.
Product overview
Texture is a grid software platform operating as an operating system for the energy grid. The platform consists of a core unified product — the Texture Platform — that provides real-time grid visibility, program management, and device orchestration capabilities. The platform integrates with over 50 OEMs including Tesla, Honeywell, SolarEdge, and FranklinWH, and connects to utility systems including AMI, SCADA, DERMS, CIS, and GIS. Key modules include Grid Visibility for monitoring feeders, meters, and transformers; Program Management for running flexibility programs from enrollment to dispatch; Performance & Reporting for tracking and settling program results; and Anomaly Detection for catching issues before outages. The product portfolio includes the NRTC DERMS powered by Texture for cooperative utilities, and the WattTime Emissions Intelligence integration for real-time carbon tracking. Texture also offers the Core Texture API and Texture Direct API for developer access and OEM/TPDO integrations, both documented at docs.texturehq.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Texture Platform The operating system for the energy grid — a cloud-based SaaS platform enabling electric utilities, VPPs, and grid services companies to monitor, coordinate, and run their grid operations. Provides real-time visibility across sites, meters, transformers, feeders, and devices; runs flexibility programs from enrollment through dispatch to settlement; integrates with AMI, SCADA, DERMS, CIS, and GIS systems.
- Texture Direct API An OpenADR 3.0-aligned REST/JSON grid services API (with optional MQTT v5.0 transport for high-frequency telemetry) that OEMs and TPDOs use to push device telemetry, receive dispatch signals, and enroll devices in utility programs. Supports OAuth 2.0 client credentials with scopes including read_events, read_programs, write_reports, write_vens, and write_subscriptions; rate-limited at 10,000 requests/minute per account.
- Core Texture API REST/GraphQL platform API for utilities and energy providers to manage sites, devices, customers, enrollments, schedules, commands, and programs across connected energy fleets on the Texture platform.
- NRTC DERMS powered by Texture A distributed energy resource management system (DERMS) offering delivered to NRTC's member utility cooperatives. Provides real-time coordination of batteries, thermostats, EV chargers, and other distributed resources for approximately 850 utility cooperatives across the US.
- WattTime Emissions Intelligence Real-time marginal CO2 emissions intelligence embedded in the Texture platform, enabling energy services companies to view emissions impact alongside normalized energy data within their existing operational workflows. Avoided emissions metrics are planned for future release.
Quantifiable outcome
- 850 utility cooperatives served through NRTC partnership
- +4 more outcomes
Companies that use Texture
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Texture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature7 records
Texture partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- National Rural Telecommunications Cooperative (NRTC)flagshipFlagship partnership providing NRTC DERMS powered by Texture to approximately 850 utility cooperatives across the US. Enables co-ops to coordinate batteries, thermostats, and other distributed resources in real time without adding headcount or relying on vendors whose products weren't built for co-ops.
- TeslacoreOEM integration partner included in Texture's ecosystem of 50+ connected OEMs and energy companies. Tesla Powerwall batteries can participate in grid services programs through the Texture platform.
- HoneywellcoreOEM integration partner in Texture's ecosystem of 50+ connected OEMs. Honeywell devices can enroll and participate in utility grid programs through Texture's platform.
- FranklinWHcorePartnership for Ann Arbor, Michigan pilot where FranklinWH provides aPower S battery systems for 150 homes (scaling to 1,000) with Texture's distributed energy management software coordinating the distributed resources as a virtual power plant.
- Ann Arbor Sustainable Energy UtilitycoreCity-owned utility pilot using Texture software to manage first-of-its-kind residential solar and battery virtual power plant program, deploying systems to 150 homes in Bryant neighborhood with scaling plans for 1,000 homes by 2027.
- WattTimecorePartnership to embed real-time marginal CO2 emissions intelligence directly into the Texture platform, enabling energy services companies to view emissions impact alongside normalized energy data within existing operational workflows. Avoided emissions metrics planned for future release.
- SolarEdgecorePartnership created scalable OEM-led model for California's DSGS grid program, with SolarEdge utilizing Texture's platform to rapidly enroll hundreds of homes in under 15 days. Demonstrates streamlined program deployment and market participation across geographies.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Texture competitors and assessment
Company assessmentDirect peers
- Uplight: Uplight offers a customer experience and DER orchestration platform for utilities covering VPP, demand response, and device enrollment workflows — directly competing with Texture across utility grid services and program management use cases.
- AutoGrid (Uplight): AutoGrid provides DERMS and VPP orchestration software that competes head-to-head with Texture's program management and dispatch capabilities for utilities, energy services companies and aggregators.
- EnergyHub: EnergyHub runs a DER orchestration platform that integrates smart thermostats, batteries, EVs and other devices for utility demand response programs — directly comparable to Texture's multi-OEM orchestration and dispatch stack.
- Voltus: Voltus is a commercial virtual power plant operator running dispatch across distributed energy assets, with adjacent DERMS-style technology overlapping Texture's grid services and VPP product surface.
- GridPoint: GridPoint delivers building and DER energy management software with utility program enrollment and dispatch capabilities, comparable to Texture's enrollment-to-settlement workflow for distributed devices.
Emerging players
- Kiwigrid: Kiwigrid provides an energy management and DER orchestration platform with multi-vendor device integration, positioned similarly to Texture in the European/utility coop VPP space but at a smaller scale.
- Leap: Leap builds DERMS and grid services software that enables distributed energy assets to participate in electricity markets, a direct emerging-stage competitor to Texture's DERMS and dispatch product.
Broad incumbents
- Siemens Gridscale X / eMeter: Siemens offers enterprise DERMS, ADMS, and grid management software suites that compete with Texture in the utility segment from a much broader industrial-software portfolio.
- Schneider Electric EcoStruxure DERMS: Schneider Electric sells ADMS and DERMS offerings into utilities globally, overlapping Texture's grid operations and DER coordination use cases as part of a much larger portfolio.
- GE Vernova GridOS: GE Vernova's GridOS suite provides utility-grade ADMS, DERMS, and grid analytics competing directly with Texture's grid visibility and orchestration capabilities, with much deeper IOU and international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Texture social profiles
Digital presenceTexture compliance and trust
Trust signalCompliance4 records
Texture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texture leadership team
Management profileNumber of profiles
Profiles2 records
Texture funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texture
What does Texture do?
Texture is a cloud-based, API-first software platform that electric utilities, virtual power plants (VPPs), and grid services companies use to monitor, coordinate, and run their grid operations. The platform ingests real-time telemetry from more than 50 OEM device makers (Tesla, Honeywell, SolarEdge, FranklinWH, Sonnen) and dispatches distributed energy resources — batteries, EV chargers, thermostats, solar inverters — to participate in utility demand-response and flexibility programs. Texture also operates the OpenADR 3.0-aligned Direct API for OEMs/TPDOs and a Core REST/GraphQL API for utilities, with embedded WattTime marginal emissions intelligence and SOC 2 Type II security.
Is Texture a public or private company?
Texture is a private company. It is classified as venture growth investor backed and is currently operating.
When was Texture founded?
Texture was founded in 2024. It employs 11 to 50 people.
Where is Texture based?
Texture is headquartered in New York, United States, in the North America region.
How does Texture make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-based Grid Capacity Pricing, OEM/TPDO Integration Services and professional Services.
Who are Texture's main competitors?
Direct peers on record are Uplight, AutoGrid (Uplight), EnergyHub, Voltus and GridPoint. Emerging players are Kiwigrid and Leap. Broad incumbents are Siemens Gridscale X / eMeter, Schneider Electric EcoStruxure DERMS and GE Vernova GridOS.
Does Texture have an API?
Yes. Texture offers two distinct APIs: (1) The Core Texture API (documented at docs.texturehq.com) — a comprehensive REST/GraphQL platform API used by utilities and energy providers to manage sites, devices, customers, enrollments, schedules, commands, and programs across connected energy fleets; (2) The Texture Direct API (https://direct.texturehq.com/v2) — an OpenADR 3.0-aligned grid services API that OEMs and TPDOs use to push telemetry, receive dispatch signals, and enroll devices in utility programs. The Direct API uses OAuth 2.0 client credentials authentication with scopes for read_events, read_programs, write_reports, write_vens, and write_subscriptions. Supports REST/JSON over HTTPS with optional MQTT v5.0 transport for high-frequency telemetry. Rate limits are 10,000 requests per minute per account. Both APIs are free for OEM/TPDO integration with no platform fees. Developer documentation is at docs.texturehq.com.
What industry is Texture in?
Texture's product category is Grid Operations and Distributed Energy Resource Management Software (DERMS). Its primary akta.pro industry code is HDABAGAB, Edge Compute Platforms (Serverless Edge, Edge Functions). Its NAICS code is 518210 and its SIC code is 7370.