Noetix Robotics
Noetix Robotics designs and manufactures dual-track humanoid robots — affordable bipedal units (Bumi at 9,998 yuan) and bionic humanoid platforms (Hobbs) — serving consumers, K12/ higher education, and enterprise service sectors across China with expansion underway into five international markets.
- Company typePrivate
- Founded2023
- HeadquartersHaidian, China
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Noetix Robotics does
Noetix Robotics (北京松延动力科技集团股份有限公司) is a Beijing-based humanoid robotics platform company founded in September 2023, operating the only industry portfolio that simultaneously spans bipedal humanoids (Bumi, N2, E1) and bionic humanoids (Hobbs 3 half-body and Hobbs W1 wheeled service robot). Its full-stack technology stack covers self-developed motion control algorithms, a 32-DoF bionic head with platinum silicone skin, Audio2Face + D2P real-time expression driving, a multimodal emotion interaction LLM, SLAM navigation, and a self-developed domain controller — with 30+ patents and designation as a drafting unit for the national humanoid robot human-machine interaction standard.
The company sells through a hybrid model: consumer hardware (Bumi at 9,998 yuan via JD.com and own website), quote-based B2B/B2G sales of N2/E1/Hobbs variants to universities, hospitals, hotels and government customers, an open-source SDK ecosystem (noetix_sdk_bumi/e1/n2 plus RL training repos), and a 500-partner channel network across 30+ Chinese provinces. Cumulative Bumi unit sales reached several thousand by November 2025, and the company signed a 1,000-unit enterprise order with Huicheng Co. in December 2025 alongside integration of Huicheng's Baichuan-powered HCR-X 'robot brain.' Revenue is complemented by content and service partnerships (Coding Cat for K12 programming education, Himalaya for audio content, JD.com for retail distribution, Shoucheng Holdings for retail showrooms and high-traffic infrastructure deployments).
Noetix has raised nine financing rounds through March 2026, culminating in a Series B of nearly 1 billion yuan (~$145.9M USD) led by CATL-affiliated Chendao Capital. Operational milestones include debuting as the first humanoid robot partner at the 2026 CCTV Spring Festival Gala, being showcased at CES 2026 and the UN Asia-Pacific Sustainable Development Forum, and announcing a five-region international expansion plan targeting 1,000 overseas units by Q2 2026.
Noetix Robotics firmographics
Firmographics- Name
- Noetix Robotics
- Legal name
- 北京松延动力科技集团股份有限公司 (Noetix Robotics (Beijing) Technology Group Co., Ltd.)
- Website
- https://noetixrobotics.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Noetix Robotics designs and manufactures dual-track humanoid robots — affordable bipedal units (Bumi at 9,998 yuan) and bionic humanoid platforms (Hobbs) — serving consumers, K12/ higher education, and enterprise service sectors across China with expansion underway into five international markets.
- Ownership category
- akta.pro rank
Noetix Robotics industry classification
Industry- Product category
- Humanoid Robotics
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- akta.pro primary industry
- Humanoid & General-Purpose Robots (HDAAAIAJ)
- akta.pro secondary industries
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Home Companion & Social Robots (CRACARAE)
Keywords
Where Noetix Robotics is headquartered
LocationHeadquarters
- HQ city
- Haidian
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
Noetix Robotics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Consumer Hardware Sales (Bumi): Direct retail of Bumi sub-10,000 yuan humanoid robot via JD.com (b2c e-commerce) and own website (noetixrobotics.com). Several thousand units sold via online+offline as of Nov 2025; 1,000-unit order from Huicheng Co. in Dec 2025.
- B2B/B2G Hardware Sales (N2, E1, Hobbs W1): Quote-based sales of N2 (general humanoid, higher education research and entertainment), E1 (business services, exhibition guide), and Hobbs W1 (hospital guidance, government/corporate reception, hotel concierge) to enterprise, government, education, and healthcare customers. EDU variants (N2 EDU, E1 EDU) target educational institutions.
- Smart Brain / AI Capability Integration (Huicheng HCR-'X' Robot Brain): Joint deployment of partner large-model (Baichuan) AI brain on hardware; product+content+service business model with Himalaya audio content and Coding Cat programming curriculum for K12 education.
- Open-Source SDK and Developer Ecosystem: Free open-source GitHub repositories (noetix_e1_lab, noetix_n2_gym, noetix_sdk_bumi/e1/n2) targeting developer ecosystem build-out — supports long-tail product adoption and platformization.
- Channel Distribution & Agent Network (Domestic): Building regional agent / channel partner network across 30+ provinces with 500 partners and 1,000 cumulative customers as of website update. Includes agent support: resource, technical, training, after-sales, technical assurance, regional protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Bumi consumer variants: Lite / Pro / EDU-Air / EDU-Pro / EDU-Max (contact sales for variants except initial 9,998 yuan base) |
| Other | One time/ perpetual license | N2 — Contact sales (standard and EDU variant) |
| Other | One time/ perpetual license | E1 — Contact sales (standard and EDU variant) |
| Other | One time/ perpetual license | Hobbs 3 — Contact sales |
| Other | One time/ perpetual license | Hobbs W1 — Contact sales (54-DoF wheeled bionic humanoid) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Noetix Robotics product offering
Product offeringCore offering
Noetix Robotics designs, manufactures and sells full-stack self-developed humanoid robots across two product lines — general bipedal humanoids (Bumi consumer at 9,998 yuan, N2 athletic, E1 mid-to-high-end) and bionic humanoids (Hobbs 3 half-body, Hobbs W1 wheeled service, Hobbs Mini 1 development platform). The robots integrate proprietary motion control, bionic head micro-expression, multimodal emotion AI, and SLAM navigation, and are sold direct-to-consumer (Bumi via JD.com) and B2B/B2G (N2, E1, Hobbs W1 to universities, hospitals, hotels, government, and exhibitions).
Product overview
Noetix Robotics (北京松延动力) is a humanoid-robot platform company that offers a portfolio of distinct products across two lines: general humanoid robots (Bumi, N2, E1) and bionic humanoid robots (Hobbs 3, Hobbs W1, plus the Hobbs Mini 1 development platform). Bumi is the affordable consumer-facing flagship at 9,998 CNY for family, education and home use; E1 and N2 are mid- and high-end humanoids for retail, business service and university research; the Hobbs line delivers highly anthropomorphic bionic heads and bodies for live-streaming, research and service scenarios. The portfolio is unified by an open-source software stack — DDS-based SDKs on GitHub (Noetix_sdk_bumi / Noetix_sdk_E1 / Noetix_sdk_N2), a cross-platform C/C++/Java/Python SDK for Hobbs 3, RL training repos (Noetix_E1_lab, Noetix-N2-gym), and a centralized docs portal at web.noetixrobotics.com/docs — and by a common AI Interactive System that integrates leading Chinese LLMs (Doubao, iFlytek, Qwen, Baichuan) plus content partners (Coding Cat, Himalaya) and OpenHarmony OS support on the N2.
Differentiator
Problem solved
Functional benefit
Brands
- Bumi (小布米): Consumer-grade high-performance humanoid robot priced at 9,998 yuan, marketed as the world's first high-performance humanoid robot under 10,000 yuan; designed for family companionship, programming learning, technology hobbies, and maker/education scenarios.
- N2 (小顽童 Xiao Wantong)
- E1
- Hobbs
Products and services
- Bumi (小布米) Consumer Humanoid Robot Flagship consumer humanoid robot priced at 9,998 CNY, the industry's first high-performance humanoid under 10,000 yuan. Approximately 98 cm tall, 17 kg, with 21 degrees of freedom, wake-word voice interaction ('Bumi Bumi'), object recognition, and integrations with Coding Cat (programming education), Himalaya (audio content), and the Baichuan Intelligence LLM via Huicheng's HCR-X robot brain. Targeted at family companionship, programming and maker education, and home/retail demonstrations.
- N2 (小顽童) Athletic Humanoid Robot Mid-size athletic humanoid robot at 118 cm tall and ~30 kg with 18 DoF and 150 N.m peak joint torque; the world's first humanoid to achieve multi-scenario continuous flips and a runner-up at the 2025 Beijing Yizhuang Humanoid Robot Half Marathon. Designed for university research, child companionship, entertainment performances, and education; also the first OpenHarmony-powered humanoid robot (Huawei HDC 2026).
- E1 Mid-to-High-End Humanoid Robot Mid-to-high-end humanoid robot at 136 cm and 40 kg with 23-28 DoF and a modular design supporting optional dexterous hands and LiDAR expansion kits. Built on NVIDIA Jetson Orin Nano Super / Orin NX compute and targeted at retail guidance, business services, family / aged companionship, and exhibitions; positioned as 'mid-to-high end stable performance at affordable price' with high localization rate.
- Hobbs 3 (小诺) Bionic Half-Body Robot Second-generation bionic half-body robot featuring a highly anthropomorphic head with 32 active DoF + 8 passive DoF, platinum silicone skin, and multimodal AI emotion interaction. Ships with a cross-platform SDK (C/C++/Java/Python) exposing motor control, facial micro-expression generation, and Audio2Face audio-driven lip-sync; targeted at live-streaming interaction, family companionship, and research / education.
- Hobbs W1 Wheeled Bionic Service Robot Wheeled bionic service robot with 54 active DoF integrating the Hobbs 3-class bionic head (32 active DoF), 5-DoF mechanical arms, and 6-DoF dexterous hands. Runs Android 12 on an RK3588 CPU with optional NVIDIA Jetson expansion; an AI Interactive System supports Doubao, iFlytek, and Qwen LLMs and SLAM navigation. Targeted at university research, hospital guidance, exhibition guide, government services, and corporate reception.
- Hobbs Mini 1 Bionic Head Development Platform First general-purpose bionic head development platform from Noetix, providing standardized, high-performance bionic head core modules covering mechanical, drive, control, sensing, and skin subsystems for academic and industrial R&D partners to lower the threshold for building bionic robot heads.
Quantifiable outcome
- Bumi priced at 9,998 yuan — industry-first high-performance humanoid under 10,000 yuan (vs. typical 39,800-1,000,000 yuan range)
- +7 more outcomes
Companies that use Noetix Robotics
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Noetix Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature7 records
Noetix Robotics partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship — os ecosystem partner, flagship — primary consumer retail channel, core — investment advisory board partnership, flagship — spring festival gala partner, flagship — strategic ai brain + 1000-unit order partner, flagship — education ecosystem partner, core — content ecosystem partner, core — r&d education partner and foundational — founding team origin institutions.
- OpenHarmony / Huaweiflagship — os ecosystem partnerNoetix Robotics unveiled its first consumer humanoid robot N2 powered by OpenHarmony at Huawei's HDC 2026 developer conference on June 15 in Munich. Launched 'Hundred People, Hundred Machines' developer co-creation program selecting 100 developers / teams to receive free robot units for local development. Positions Noetix within Huawei's OpenHarmony ecosystem for global developer outreach and OS-level platform integration.
- JD.com (京东)flagship — primary consumer retail channelJD.com serves as the primary e-commerce sales channel for Bumi consumer robot. Strategic partnership deepened at AWE 2026 (March 12, 2026) to push humanoid robotics into mass civilian / household market. JD hosted the world's first humanoid robot auction during its 618 shopping festival in June 2026. Bumi 500 units sold out within 2 days of launch on JD.com (Oct 23, 2025).
- Humanoid Global Holdings Corp. (CSE-listed)core — investment advisory board partnershipShipu Zhang, co-founder and CEO of Noetix Robotics, joined Humanoid Global Holdings' Investment Advisory Board for an initial 24-month term effective March 10, 2026. Strategic advisory relationship providing investment and strategic development guidance. Humanoid Global referenced Noetix's Series B round (~CN¥500M reported at that time) and Bumi achievements in the announcement.
- China Media Group / CCTV (中央广播电视总台)flagship — spring festival gala partnerNoetix Robotics became the humanoid robot partner of CCTV's 2026 Spring Festival Gala. Dual certification as Exclusive Partner for Bionic Humanoid Robots + Humanoid Robot Partner. Bumi, N2, E1 and custom bionic humanoid robots performed in the language skit 'Grandma's Beloved' with artist Cai Ming — first humanoid robot brand to feature in a verbal skit on the Spring Festival Gala. Show drew 79% live TV viewership in China.
- Huicheng Co., Ltd. (慧辰股份)flagship — strategic ai brain + 1000-unit order partnerStrategic cooperation signing ceremony between Noetix Robotics and Huicheng Co., Ltd. for 1,000-unit Bumi humanoid robot order. Huicheng's HCR-'X' Robot Brain (integrated with Baichuan Intelligence large model) combined with Noetix robot hardware. 10+ years of vertical industry data + model development experience from Huicheng enables 'body + brain' integration at scale, targeting improved complex environment understanding and interaction for broader scenario deployment.
- Coding Cat (编程猫)flagship — education ecosystem partnerStrategic co-development partnership to build 'Humanoid Robot Programming Education Laboratory' (人形机器人编程教育实验室). Coding Cat brings AI + programming curriculum from graphical programming to Python and C++, plus 43M+ cumulative users, 70,000+ K12 schools, 23M+ info-tech teachers served. Noetix contributes the bipedal robot hardware platform. Jointly defining software/hardware standards for adolescent robot programming and building sustainable ecosystem moat for the future quasi-consumer market.
- Himalaya (喜马拉雅)core — content ecosystem partnerCooperation with Himalaya (online audio market pioneer) as part of 'product + content + service' business model. Bumi used as core carrier for joint ecosystem build-out, enabling platform development with content ecosystem.
- Tsinghua University Affiliated High School (清华大学附属中学)core — r&d education partnerCo-built 'Robot High-Research Laboratory' (机器人高研实验室); opened general AI body operating system and supporting R&D scenarios. Focus on motion control, intelligent interaction and frontier research directions; cultivating future-oriented technology innovation talent.
- Tsinghua University & Zhejiang University (founding-team institutions)foundational — founding team origin institutionsCore team members of Noetix Robotics come from prestigious institutions including Tsinghua University and Zhejiang University. Industry-academia-research collaborations with Xi'an Jiaotong University, Huazhong University of Science and Technology, Shanghai Tech University, South China University of Technology, Hebei University for bionic and motion control research.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Noetix Robotics competitors and assessment
Company assessmentDirect peers
- Unitree Robotics: Chinese humanoid and quadruped robot maker with similar bipedal product lines (G1, H1) competing directly with Noetix N2, E1, and Bumi in both consumer and research segments.
- Fourier Intelligence: Shanghai-based humanoid robot developer (GR-1, GR-2) directly competing with Noetix in the bipedal humanoid space, targeting research, healthcare, and commercial service scenarios.
- UBTech Robotics: Hong Kong-listed Chinese humanoid robot maker (Walker S1/S2) targeting enterprise service and industrial scenarios that overlap with Noetix's Hobbs W1 service robot.
- Agility Robotics: US-based humanoid robot company (Digit) focused on logistics and warehouse applications — a direct peer in the bipedal humanoid category with global commercialization ambitions.
- Figure AI: US-based humanoid robot developer (Figure 01/02) targeting general-purpose commercial deployment with strong AI integration — a globally relevant direct peer in bipedal humanoid robotics.
- XPeng Robotics: Chinese EV maker XPeng's humanoid robot division (Iron) competes with Noetix in the consumer/AI humanoid category, backed by similar EV-scale manufacturing expertise.
- 1X Technologies: Norway/US humanoid robot developer (Neo Beta) backed by OpenAI — a direct peer in the consumer/home humanoid category with frontier AI model integration advantages.
- Apptronik: Austin-based humanoid robot developer (Apollo) partnering with Google DeepMind for AI integration — a direct peer targeting commercial and industrial deployment with strong Western market positioning.
Broad incumbents
- Tesla (Optimus): Tesla's humanoid robot program (Optimus) represents the most capitalized competitor in the category, with vertical manufacturing and AI capabilities that could pressure Noetix's global expansion plans.
- Xiaomi (CyberOne): Xiaomi's humanoid robot (CyberOne) and broader consumer AI ecosystem positions it as a broad incumbent that could compete with Bumi in mass-market Chinese households.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Noetix Robotics social profiles
Digital presenceNoetix Robotics compliance and trust
Trust signalCompliance3 records
Noetix Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noetix Robotics leadership team
Management profileNumber of profiles
Profiles3 records
Noetix Robotics funding detail
Funding detailFunding overview
Funding rounds7 records
Investors31 records
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Noetix Robotics M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noetix Robotics
What does Noetix Robotics do?
Noetix Robotics designs, manufactures and sells full-stack self-developed humanoid robots across two product lines — general bipedal humanoids (Bumi consumer at 9,998 yuan, N2 athletic, E1 mid-to-high-end) and bionic humanoids (Hobbs 3 half-body, Hobbs W1 wheeled service, Hobbs Mini 1 development platform). The robots integrate proprietary motion control, bionic head micro-expression, multimodal emotion AI, and SLAM navigation, and are sold direct-to-consumer (Bumi via JD.com) and B2B/B2G (N2, E1, Hobbs W1 to universities, hospitals, hotels, government, and exhibitions).
Is Noetix Robotics a public or private company?
Noetix Robotics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Noetix Robotics founded?
Noetix Robotics was founded in 2023. It employs 101 to 250 people.
Where is Noetix Robotics based?
Noetix Robotics is headquartered in Haidian, China, in the Asia region.
How does Noetix Robotics make money?
Five revenue lines are on record. Consumer Hardware Sales (Bumi) is the primary driver. The others are B2B/B2G Hardware Sales (N2, E1, Hobbs W1), smart Brain / AI Capability Integration (Huicheng HCR-'X' Robot Brain), open-Source SDK and Developer Ecosystem and channel Distribution & Agent Network (Domestic).
Who are Noetix Robotics's main competitors?
Direct peers on record are Unitree Robotics, Fourier Intelligence, UBTech Robotics, Agility Robotics, Figure AI, XPeng Robotics, 1X Technologies and Apptronik. Broad incumbents are Tesla (Optimus) and Xiaomi (CyberOne).
Does Noetix Robotics have an API?
Yes. Noetix Robotics publishes open-source robot SDKs on GitHub (Noetix_sdk_bumi, Noetix_sdk_E1, Noetix_sdk_N2) exposing a DDS interface with separate low-level and high-level controllers for motion control, sensor access, and secondary development of Bumi, E1, and N2 humanoid robots. In addition, the Hobbs 3 bionic half-body robot offers a cross-platform SDK supporting C/C++/Java/Python that exposes interfaces for joint motor control, facial micro-expression generation, audio-driven lip-sync (Audio2Face), and AI large model integration. Reinforcement-learning implementation references are also open-sourced as Noetix_E1_lab and Noetix-N2-gym. Documentation is centralized at the developer portal. Developer documentation is at web.noetixrobotics.com/docs.
What industry is Noetix Robotics in?
Noetix Robotics's product category is Humanoid Robotics. Its primary akta.pro industry code is HDAAAIAJ, Humanoid & General-Purpose Robots, with a secondary code of HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins). Its NAICS code is 33993.