Truv
Truv is a consumer-permissioned data platform enabling real-time income, employment, and asset verification by connecting borrowers' payroll and bank accounts directly to lenders, banks, government agencies, and auto lenders across the US market.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Truv does
Truv is a consumer-permissioned data platform that enables real-time income, employment, and asset verification by connecting borrowers' payroll, banking, tax, and insurance accounts directly to requesting institutions. Founded in 2020 (originally as Citadel API, rebranded in March 2022), the company is headquartered in San Francisco and operates exclusively in the US market. Its core technology is Truv Bridge, a consumer-facing connection interface that guides borrowers through securely logging into their payroll provider or financial institution, combined with a Waterfall orchestration module that sequentially attempts multiple data sources to maximize verification completion. The platform connects to 90+ payroll providers (ADP, Paychex, Workday, Gusto, Intuit), 2.3M+ employers, and 14,000+ financial institutions, covering 96% of the US workforce, and returns over 100 structured data points per verification. Truv is a conditionally authorized report supplier for Fannie Mae's Desktop Underwriter validation service and an approved third-party provider for Freddie Mac's Loan Product Advisor, enabling Day 1 Certainty for GSE-eligible loans.
The product portfolio spans Income and Employment Verification (Wage Earner, Self-Employed via tax aggregation, Employment Reverification), Asset Verification, Bank Income Verification (cash-flow underwriting), Document Processing and Doc Fraud Detection, Direct Deposit Switch for account primacy, Paycheck Pay (earned wage access), Scoring Attributes, and Education and Volunteer Verification. Truv monetizes through a hybrid model combining pay-as-you-go transaction fees for its Launch tier and annual subscription commitments with volume discounts for Professional (35%+ savings guaranteed) and Enterprise (70%+ savings guaranteed) tiers, positioning itself at 30-80% below legacy vendors like The Work Number.
Go-to-market is API-first and dual-motion: self-serve sandbox onboarding with pay-as-you-go pricing for developers and SMBs, paired with enterprise field sales and dedicated account management for large financial institutions. The company is deeply embedded across the mortgage technology stack via integrations with Encompass, nCino, Byte, BlueSage, Vesta, Dark Matter Empower, LendingPad, and Lenders One LOLA on the LOS side, and Floify, BeSmartee, LenderLogix, Lodasoft, Tidalwave, and Pylon on the POS side. Customer base exceeds 200 organizations across mortgage lending (CrossCountry Mortgage, Prosperity, CMG Financial, Revolution Mortgage, BankSouth, Union Home Mortgage, PRMG, Compass Mortgage), consumer lending, retail banking (Q2, Terafina, Jack Henry Banno integrations, B9, America First Credit Union), auto lending, tenant screening, and public sector (California DSS, Washington DSHS, Utah DWS, Georgia DHS). Truv completed a $25M Series A led by Kleiner Perkins in March 2022 and acquired Credegraph in May 2023 to add credit decisioning capabilities.
Truv firmographics
Firmographics- Name
- Truv
- Legal name
- Truv
- Website
- https://truv.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Truv is a consumer-permissioned data platform enabling real-time income, employment, and asset verification by connecting borrowers' payroll and bank accounts directly to lenders, banks, government agencies, and auto lenders across the US market.
- Ownership category
- akta.pro rank
Truv industry classification
Industry- Product category
- Income & Employment Verification Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Wire/RTP Confirmation of Payee (CoP) & Beneficiary Verification (FSAMAHAL)
- akta.pro secondary industry
- Identity Verification (IDV) & Document Verification (FSAMALAE)
Keywords
Where Truv is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Truv business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction-based Verification Fees: Truv charges for each successful connection regardless of how many times data is accessed from that connection. For some products, unlimited re-verifications are included within 120 days. No spending minimum for pay-as-you-go pricing.
- Subscription Plans (Launch, Professional, Enterprise): Tiered subscription model with annual commitments. Launch tier for development/testing, Professional tier with dedicated account management, Enterprise tier with white-glove security, support, and infrastructure including dedicated solutions engineer and Support SLAs.
- Volume-based Pricing: Volume discounts provided based on contract duration and/or minimum monthly commitment. Cost savings guarantees: 35%+ for Professional tier, 70%+ for Enterprise tier versus comparable solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Launch - Build and test with developer tools |
| Subscription | Annual | Professional - Dedicated account manager and SOC2 report |
| Subscription | Annual | Enterprise - White-glove security, support, and infrastructure |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Truv product offering
Product offeringCore offering
Truv operates a consumer-permissioned verification platform delivered via APIs and embeddable UI components that enables real-time income, employment, and asset verification by connecting directly to payroll providers, employers, and financial institutions. The platform's flagship Truv Bridge interface lets borrowers and applicants securely log into their payroll or bank accounts to authorize data sharing, returning structured verification reports to lenders, banks, credit unions, government agencies, and auto lenders. Reports are FCRA-compliant and approved by Fannie Mae (DU) and Freddie Mac (LPA), and the platform is natively integrated with major loan origination and point-of-sale systems.
Product overview
Truv is a consumer-permissioned data platform offering a unified verification platform with multiple integrated modules. The core platform, Truv Bridge, serves as the consumer-facing connection interface that lets borrowers securely log into their payroll provider, bank, or financial institution to authorize data sharing. The platform then delivers structured verification data back through integrations with major loan origination systems (Encompass, Byte, BlueSage, Vesta, Dark Matter Empower, LendingPad, LOLA) and point-of-sale platforms (nCino, Tidalwave, Lodasoft, LenderLogix, Floify, BeSmartee). Truv's product portfolio includes Income & Employment Verification (covering Wage Earner, Self-Employed, Employment Reverification), Asset Verification, Bank Income Verification, Document Processing (including Doc Upload and Doc Fraud Detection), Direct Deposit Switch, Paycheck Pay, Scoring Attributes, Education Verification, Volunteer Verification, and Community Engagement Verification. The platform also provides Truv Dashboard for order and template management, Orders for verification orchestration, and Waterfall for multi-source data aggregation. Truv is an authorized report supplier for both Fannie Mae Desktop Underwriter (DU) and Freddie Mac Loan Product Advisor, enabling GSE-eligible Day 1 Certainty verifications. Pricing is tiered into Launch, Professional, and Enterprise plans with guaranteed savings of 35–70% versus legacy vendors, and includes SOC 2 Type II certified infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Income & Employment Verification Real-time verification of borrower income and employment directly from payroll providers, returning over 100 unique data points in FCRA-compliant reports accepted by Fannie Mae and Freddie Mac. Built for mortgage lenders, consumer lenders, banks, and credit unions.
- Asset Verification Verification of borrower bank, brokerage, 401K, and investment accounts directly from 14,000+ financial institutions, supporting R&W Relief and enabling lenders to pull bank statements into Encompass eFolder.
- Bank Income Verification Converts consumer bank transaction data into verified income for underwriting, enabling approval of thin-file or no-file applicants such as gig workers and freelancers who lack traditional payroll records.
- Doc Fraud Detection AI-powered detection of fake paystubs, W-2s, and other fraudulent income documents submitted by applicants, protecting lenders and auto dealers from financial losses due to application fraud.
- Doc Upload Alternative verification method allowing applicants to upload paystubs, W-2s, and other income documents when direct-to-source payroll connectivity is not feasible, serving as a fallback option for lenders.
- Document Processing Document verification and processing service combining document upload with AI-powered fraud detection to deliver processed income and employment documents to lenders.
- Direct Deposit Switch Consumer-permissioned service enabling bank account holders to switch their direct deposit to a new financial institution in order to drive account primacy and deposit growth for banks and credit unions.
- Paycheck Pay Earned wage access and paycheck-linked lending product that allows employees to access their earned wages before payday, integrated with income verification from payroll data.
- Scoring Attributes Credit and risk scoring attributes derived from verified payroll and bank income data, enabling lenders to generate FCRA-compliant credit attributes and improve risk assessment beyond traditional credit bureau data.
- Education Verification Verification of educational credentials, degrees, and enrollment status for background screening and eligibility verification use cases.
- Volunteer Verification Verification of community engagement and volunteer hours for government agencies, enabling verification of community engagement requirements for benefit eligibility.
- Community Engagement Verification Public sector verification service enabling state agencies to verify community engagement activities for benefit program eligibility determination.
- Employment Verification Verifies employment status and history directly from payroll data, enabling lenders, landlords, and background screeners to confirm current and past employment.
- Employment Reverification Re-verification service enabling lenders to re-check borrower employment data at no additional cost, particularly useful for extended loan processing timelines.
- Wage Earner Income Verification Verification service for traditional W-2 wage earners, pulling income data directly from payroll providers and returning structured employment and earnings data.
- Self-Employment Income Verification Income verification for self-employed individuals using tax aggregation data from providers such as Intuit (QuickBooks, TurboTax) to verify income and employment without traditional payroll records.
- Truv Bridge Consumer-facing interface that guides borrowers and applicants through connecting their payroll, bank, or financial accounts to authorize data sharing, with average login under 30 seconds and configurable templates. Sold as a standalone platform component for embedding in lender and agency workflows.
- Truv Dashboard Web-based administrative interface for managing verifications, orders, team permissions, templates, and billing. Sold as part of the Truv platform for order management and team administration.
- Truv Waterfall Automated multi-source data aggregation engine that sequences verification attempts across payroll, bank, tax, and insurance data sources to maximize completion rates. Sold as part of the Truv platform for lenders and screening firms.
- Truv Orders Platform module for managing verification orders, including auto-completed orders for partial connections, rich text on landing pages, and configurable minimum employment duration requirements.
- Employer Verification Directory Searchable directory of employers covered by Truv's verification network, enabling verifiers to quickly find and verify employment at companies across 70+ industries.
Quantifiable outcome
- Up to 80% cost savings vs legacy vendors like TWN
- +10 more outcomes
Companies that use Truv
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles7 records
Truv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature8 records
Truv partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- PyloncoreTruv is natively integrated into Pylon's autonomous mortgage infrastructure platform. Originators on Pylon can verify borrower income and employment with data directly from the source in seconds, expediting instant credit decisions. Truv is available white-labeled out-of-the-box or via custom API integration.
- Fannie MaecoreTruv is a conditionally authorized report supplier for Fannie Mae's Desktop Underwriter (DU) validation service. This partnership enables Truv to obtain and transmit income and employment data through DU, providing lenders with Day 1 Certainty on validated loan components. The partnership represents a significant validation of Truv's consumer-permissioned verification model.
- nCinocoreIntegration with nCino's Mortgage Suite enables lenders to access Truv's income and employment verification directly within the nCino platform. 35% of the top 100 US lenders use nCino Mortgage Suite, which spans the entire home loan journey with over 50,000 active mortgage originators.
- CredegraphminorTruv acquired Credegraph to expand lending verification offerings by integrating Credegraph's credit decisioning platform. The combined platform provides lenders with additional credit attributes such as income and cash flow to improve credit assessment and reduce manual processing.
- Financial Data Exchange (FDX)minorTruv joined the Financial Data Exchange to further promote user-permissioned data standards and interoperability in the financial services industry.
- ICE Mortgage Technology (Encompass)coreIntegration with ICE Mortgage Technology's Encompass platform enables lenders to order and receive Truv verifications directly within the Encompass LOS. Expanded integrations include Consumer Connect POS, TPO Connect for wholesale/correspondent lending, and Automated Service Ordering (ASO) capabilities.
- Freddie MaccoreFreddie Mac approved third-party service provider enabling lenders to obtain income and employment verification through Freddie Mac's Loan Product Advisor. Truv's integration supports both verification of income and employment (VOIE) and deposit-based verification of employment (DVOE) reports for GSE eligibility.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Truv competitors and assessment
Company assessmentDirect peers
- Plaid: Plaid is a consumer-permissioned financial data platform connecting bank accounts, payroll, and investment data to applications. Plaid Income and Plaid Check directly compete with Truv's income and employment verification offerings, with similar direct-to-source connectivity and developer-first GTM.
- Truework: Truework is a consumer-permissioned employment and income verification platform targeting mortgage lenders, consumer lenders, and background screeners. It competes head-to-head with Truv in the VOIE space with similar direct-to-payroll connectivity and integration with major LOS platforms.
- Pinwheel: Pinwheel is a payroll connectivity API platform enabling income and employment verification, earned wage access, and paycheck-linked lending. It directly competes with Truv's Income & Employment Verification, Paycheck Pay, and direct deposit switching offerings using similar consumer-permissioned payroll provider integrations.
- Argyle: Argyle is a consumer-permissioned data platform providing real-time income, employment, and identity verification through direct payroll provider integrations. It serves mortgage lenders, consumer lenders, banks, and gig economy platforms with a comparable product portfolio to Truv.
- Prove: Prove is a digital identity and verification platform serving financial services, fintechs, and crypto with phone-centric identity verification, KYC, and authentication. It competes with Truv in adjacent identity and verification workflows within the same lender and financial institution customer base.
Broad incumbents
- Equifax Workforce Solutions (The Work Number / TWN): Equifax Workforce Solutions operates The Work Number (TWN), the dominant legacy employment and income verification database used by most US lenders. TWN is Truv's primary incumbent competitor and is widely bundled with Equifax credit reporting services to large financial institutions.
- Finicity (Mastercard): Finicity, acquired by Mastercard, is a financial data aggregation platform providing bank account, income, and asset verification through open banking APIs. It competes with Truv in asset verification and bank income verification within the broader Mastercard open finance portfolio.
- Yodlee (Envestnet): Yodlee, part of Envestnet, is a long-standing financial data aggregation platform serving banks, lenders, and fintechs with bank account data, transaction categorization, and verification services. It competes with Truv in asset verification and bank data connectivity as part of a broader portfolio.
Emerging players
- Persona: Persona is an identity verification platform offering KYC, document verification, and fraud detection for financial services and other regulated industries. It overlaps with Truv's Doc Fraud Detection capability and serves similar fintech and financial institution customers.
Others
- MeridianLink: MeridianLink is a loan origination system provider for mortgage, consumer, and commercial lending. While not a verification competitor, MeridianLink serves the same lender customer base as Truv and represents both an integration partner opportunity and an adjacent technology relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Truv social profiles
Digital presenceTruv compliance and trust
Trust signalCompliance4 records
Truv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truv leadership team
Management profileNumber of profiles
Profiles5 records
Truv subsidiaries and ownership
Company hierarchySubsidiaries1 record
Truv funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truv M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truv
What does Truv do?
Truv operates a consumer-permissioned verification platform delivered via APIs and embeddable UI components that enables real-time income, employment, and asset verification by connecting directly to payroll providers, employers, and financial institutions. The platform's flagship Truv Bridge interface lets borrowers and applicants securely log into their payroll or bank accounts to authorize data sharing, returning structured verification reports to lenders, banks, credit unions, government agencies, and auto lenders. Reports are FCRA-compliant and approved by Fannie Mae (DU) and Freddie Mac (LPA), and the platform is natively integrated with major loan origination and point-of-sale systems.
Is Truv a public or private company?
Truv is a private company. It is classified as venture growth investor backed and is currently operating.
When was Truv founded?
Truv was founded in 2020. It employs 51 to 100 people.
Where is Truv based?
Truv is headquartered in San Francisco, United States, in the North America region.
How does Truv make money?
Three revenue lines are on record. Transaction-based Verification Fees are the primary driver. The others are subscription Plans (Launch, Professional, Enterprise) and volume-based Pricing.
Who are Truv's main competitors?
Direct peers on record are Plaid, Truework, Pinwheel, Argyle and Prove. Broad incumbents are Equifax Workforce Solutions (The Work Number / TWN), Finicity (Mastercard) and Yodlee (Envestnet). Persona is listed as an emerging player. MeridianLink is listed as an others.
Does Truv have an API?
Yes. Truv offers a public API enabling developers to access income, employment, asset, and insurance verification data. The API connects to 2.3M+ employers and 90+ payroll providers covering 96% of the US workforce, and to 14,000+ financial institutions. Developers can embed the Truv Bridge consumer-permission flow, submit orders, retrieve verification reports, and receive webhook notifications. Sandbox API access is available and no contract is required for pay-as-you-go pricing. The API supports payroll connectivity, bank account data, tax data, and insurance data verification. Truv also offers a Webhooks Orchestrator for data integration workflows. Developer documentation is at truv.com/docs.
What industry is Truv in?
Truv's product category is Income & Employment Verification Software. Its primary akta.pro industry code is FSAMAHAL, Wire/RTP Confirmation of Payee (CoP) & Beneficiary Verification, with a secondary code of FSAMALAE, Identity Verification (IDV) & Document Verification. Its NAICS code is 522320 and its SIC code is 7370.