Truv

What Truv does

Truv is a consumer-permissioned data platform that enables real-time income, employment, and asset verification by connecting borrowers' payroll, banking, tax, and insurance accounts directly to requesting institutions. Founded in 2020 (originally as Citadel API, rebranded in March 2022), the company is headquartered in San Francisco and operates exclusively in the US market. Its core technology is Truv Bridge, a consumer-facing connection interface that guides borrowers through securely logging into their payroll provider or financial institution, combined with a Waterfall orchestration module that sequentially attempts multiple data sources to maximize verification completion. The platform connects to 90+ payroll providers (ADP, Paychex, Workday, Gusto, Intuit), 2.3M+ employers, and 14,000+ financial institutions, covering 96% of the US workforce, and returns over 100 structured data points per verification. Truv is a conditionally authorized report supplier for Fannie Mae's Desktop Underwriter validation service and an approved third-party provider for Freddie Mac's Loan Product Advisor, enabling Day 1 Certainty for GSE-eligible loans.

The product portfolio spans Income and Employment Verification (Wage Earner, Self-Employed via tax aggregation, Employment Reverification), Asset Verification, Bank Income Verification (cash-flow underwriting), Document Processing and Doc Fraud Detection, Direct Deposit Switch for account primacy, Paycheck Pay (earned wage access), Scoring Attributes, and Education and Volunteer Verification. Truv monetizes through a hybrid model combining pay-as-you-go transaction fees for its Launch tier and annual subscription commitments with volume discounts for Professional (35%+ savings guaranteed) and Enterprise (70%+ savings guaranteed) tiers, positioning itself at 30-80% below legacy vendors like The Work Number.

Go-to-market is API-first and dual-motion: self-serve sandbox onboarding with pay-as-you-go pricing for developers and SMBs, paired with enterprise field sales and dedicated account management for large financial institutions. The company is deeply embedded across the mortgage technology stack via integrations with Encompass, nCino, Byte, BlueSage, Vesta, Dark Matter Empower, LendingPad, and Lenders One LOLA on the LOS side, and Floify, BeSmartee, LenderLogix, Lodasoft, Tidalwave, and Pylon on the POS side. Customer base exceeds 200 organizations across mortgage lending (CrossCountry Mortgage, Prosperity, CMG Financial, Revolution Mortgage, BankSouth, Union Home Mortgage, PRMG, Compass Mortgage), consumer lending, retail banking (Q2, Terafina, Jack Henry Banno integrations, B9, America First Credit Union), auto lending, tenant screening, and public sector (California DSS, Washington DSHS, Utah DWS, Georgia DHS). Truv completed a $25M Series A led by Kleiner Perkins in March 2022 and acquired Credegraph in May 2023 to add credit decisioning capabilities.

Name

Truv

Legal name

Truv

Website

https://truv.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Truv is a consumer-permissioned data platform enabling real-time income, employment, and asset verification by connecting borrowers' payroll and bank accounts directly to lenders, banks, government agencies, and auto lenders across the US market.

Ownership category

akta.pro rank

Product category

Income & Employment Verification Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Wire/RTP Confirmation of Payee (CoP) & Beneficiary Verification (FSAMAHAL)

akta.pro secondary industry

Identity Verification (IDV) & Document Verification (FSAMALAE)

Keywords

• Income verification api
• Employment verification platform
• Asset verification software
• Consumer-permissioned data
• Mortgage verification solutions

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction-based Verification Fees: Truv charges for each successful connection regardless of how many times data is accessed from that connection. For some products, unlimited re-verifications are included within 120 days. No spending minimum for pay-as-you-go pricing.
2. Subscription Plans (Launch, Professional, Enterprise): Tiered subscription model with annual commitments. Launch tier for development/testing, Professional tier with dedicated account management, Enterprise tier with white-glove security, support, and infrastructure including dedicated solutions engineer and Support SLAs.
3. Volume-based Pricing: Volume discounts provided based on contract duration and/or minimum monthly commitment. Cost savings guarantees: 35%+ for Professional tier, 70%+ for Enterprise tier versus comparable solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Truv operates a consumer-permissioned verification platform delivered via APIs and embeddable UI components that enables real-time income, employment, and asset verification by connecting directly to payroll providers, employers, and financial institutions. The platform's flagship Truv Bridge interface lets borrowers and applicants securely log into their payroll or bank accounts to authorize data sharing, returning structured verification reports to lenders, banks, credit unions, government agencies, and auto lenders. Reports are FCRA-compliant and approved by Fannie Mae (DU) and Freddie Mac (LPA), and the platform is natively integrated with major loan origination and point-of-sale systems.

Product overview

Truv is a consumer-permissioned data platform offering a unified verification platform with multiple integrated modules. The core platform, Truv Bridge, serves as the consumer-facing connection interface that lets borrowers securely log into their payroll provider, bank, or financial institution to authorize data sharing. The platform then delivers structured verification data back through integrations with major loan origination systems (Encompass, Byte, BlueSage, Vesta, Dark Matter Empower, LendingPad, LOLA) and point-of-sale platforms (nCino, Tidalwave, Lodasoft, LenderLogix, Floify, BeSmartee). Truv's product portfolio includes Income & Employment Verification (covering Wage Earner, Self-Employed, Employment Reverification), Asset Verification, Bank Income Verification, Document Processing (including Doc Upload and Doc Fraud Detection), Direct Deposit Switch, Paycheck Pay, Scoring Attributes, Education Verification, Volunteer Verification, and Community Engagement Verification. The platform also provides Truv Dashboard for order and template management, Orders for verification orchestration, and Waterfall for multi-source data aggregation. Truv is an authorized report supplier for both Fannie Mae Desktop Underwriter (DU) and Freddie Mac Loan Product Advisor, enabling GSE-eligible Day 1 Certainty verifications. Pricing is tiered into Launch, Professional, and Enterprise plans with guaranteed savings of 35–70% versus legacy vendors, and includes SOC 2 Type II certified infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Income & Employment Verification Real-time verification of borrower income and employment directly from payroll providers, returning over 100 unique data points in FCRA-compliant reports accepted by Fannie Mae and Freddie Mac. Built for mortgage lenders, consumer lenders, banks, and credit unions.
• Asset Verification Verification of borrower bank, brokerage, 401K, and investment accounts directly from 14,000+ financial institutions, supporting R&W Relief and enabling lenders to pull bank statements into Encompass eFolder.
• Bank Income Verification Converts consumer bank transaction data into verified income for underwriting, enabling approval of thin-file or no-file applicants such as gig workers and freelancers who lack traditional payroll records.
• Doc Fraud Detection AI-powered detection of fake paystubs, W-2s, and other fraudulent income documents submitted by applicants, protecting lenders and auto dealers from financial losses due to application fraud.
• Doc Upload Alternative verification method allowing applicants to upload paystubs, W-2s, and other income documents when direct-to-source payroll connectivity is not feasible, serving as a fallback option for lenders.
• Document Processing Document verification and processing service combining document upload with AI-powered fraud detection to deliver processed income and employment documents to lenders.
• Direct Deposit Switch Consumer-permissioned service enabling bank account holders to switch their direct deposit to a new financial institution in order to drive account primacy and deposit growth for banks and credit unions.
• Paycheck Pay Earned wage access and paycheck-linked lending product that allows employees to access their earned wages before payday, integrated with income verification from payroll data.
• Scoring Attributes Credit and risk scoring attributes derived from verified payroll and bank income data, enabling lenders to generate FCRA-compliant credit attributes and improve risk assessment beyond traditional credit bureau data.
• Education Verification Verification of educational credentials, degrees, and enrollment status for background screening and eligibility verification use cases.
• Volunteer Verification Verification of community engagement and volunteer hours for government agencies, enabling verification of community engagement requirements for benefit eligibility.
• Community Engagement Verification Public sector verification service enabling state agencies to verify community engagement activities for benefit program eligibility determination.
• Employment Verification Verifies employment status and history directly from payroll data, enabling lenders, landlords, and background screeners to confirm current and past employment.
• Employment Reverification Re-verification service enabling lenders to re-check borrower employment data at no additional cost, particularly useful for extended loan processing timelines.
• Wage Earner Income Verification Verification service for traditional W-2 wage earners, pulling income data directly from payroll providers and returning structured employment and earnings data.
• Self-Employment Income Verification Income verification for self-employed individuals using tax aggregation data from providers such as Intuit (QuickBooks, TurboTax) to verify income and employment without traditional payroll records.
• Truv Bridge Consumer-facing interface that guides borrowers and applicants through connecting their payroll, bank, or financial accounts to authorize data sharing, with average login under 30 seconds and configurable templates. Sold as a standalone platform component for embedding in lender and agency workflows.
• Truv Dashboard Web-based administrative interface for managing verifications, orders, team permissions, templates, and billing. Sold as part of the Truv platform for order management and team administration.
• Truv Waterfall Automated multi-source data aggregation engine that sequences verification attempts across payroll, bank, tax, and insurance data sources to maximize completion rates. Sold as part of the Truv platform for lenders and screening firms.
• Truv Orders Platform module for managing verification orders, including auto-completed orders for partial connections, rich text on landing pages, and configurable minimum employment duration requirements.
• Employer Verification Directory Searchable directory of employers covered by Truv's verification network, enabling verifiers to quickly find and verify employment at companies across 70+ industries.

Quantifiable outcome

• Up to 80% cost savings vs legacy vendors like TWN
• +10 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PyloncoreTechnology or Integration · 23 June 2026Truv is natively integrated into Pylon's autonomous mortgage infrastructure platform. Originators on Pylon can verify borrower income and employment with data directly from the source in seconds, expediting instant credit decisions. Truv is available white-labeled out-of-the-box or via custom API integration.
• Fannie MaecoreStrategic or Co-development Partner · 19 March 2024Truv is a conditionally authorized report supplier for Fannie Mae's Desktop Underwriter (DU) validation service. This partnership enables Truv to obtain and transmit income and employment data through DU, providing lenders with Day 1 Certainty on validated loan components. The partnership represents a significant validation of Truv's consumer-permissioned verification model.
• nCinocoreTechnology or Integration · 12 September 2023Integration with nCino's Mortgage Suite enables lenders to access Truv's income and employment verification directly within the nCino platform. 35% of the top 100 US lenders use nCino Mortgage Suite, which spans the entire home loan journey with over 50,000 active mortgage originators.
• CredegraphminorStrategic or Co-development Partner · 9 May 2023Truv acquired Credegraph to expand lending verification offerings by integrating Credegraph's credit decisioning platform. The combined platform provides lenders with additional credit attributes such as income and cash flow to improve credit assessment and reduce manual processing.
• Financial Data Exchange (FDX)minorStrategic or Co-development Partner · 27 April 2023Truv joined the Financial Data Exchange to further promote user-permissioned data standards and interoperability in the financial services industry.
• ICE Mortgage Technology (Encompass)coreTechnology or Integration · 12 August 2022Integration with ICE Mortgage Technology's Encompass platform enables lenders to order and receive Truv verifications directly within the Encompass LOS. Expanded integrations include Consumer Connect POS, TPO Connect for wholesale/correspondent lending, and Automated Service Ordering (ASO) capabilities.
• Freddie MaccoreStrategic or Co-development PartnerFreddie Mac approved third-party service provider enabling lenders to obtain income and employment verification through Freddie Mac's Loan Product Advisor. Truv's integration supports both verification of income and employment (VOIE) and deposit-based verification of employment (DVOE) reports for GSE eligibility.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Plaid: Plaid is a consumer-permissioned financial data platform connecting bank accounts, payroll, and investment data to applications. Plaid Income and Plaid Check directly compete with Truv's income and employment verification offerings, with similar direct-to-source connectivity and developer-first GTM.
• Truework: Truework is a consumer-permissioned employment and income verification platform targeting mortgage lenders, consumer lenders, and background screeners. It competes head-to-head with Truv in the VOIE space with similar direct-to-payroll connectivity and integration with major LOS platforms.
• Pinwheel: Pinwheel is a payroll connectivity API platform enabling income and employment verification, earned wage access, and paycheck-linked lending. It directly competes with Truv's Income & Employment Verification, Paycheck Pay, and direct deposit switching offerings using similar consumer-permissioned payroll provider integrations.
• Argyle: Argyle is a consumer-permissioned data platform providing real-time income, employment, and identity verification through direct payroll provider integrations. It serves mortgage lenders, consumer lenders, banks, and gig economy platforms with a comparable product portfolio to Truv.
• Prove: Prove is a digital identity and verification platform serving financial services, fintechs, and crypto with phone-centric identity verification, KYC, and authentication. It competes with Truv in adjacent identity and verification workflows within the same lender and financial institution customer base.

Broad incumbents

• Equifax Workforce Solutions (The Work Number / TWN): Equifax Workforce Solutions operates The Work Number (TWN), the dominant legacy employment and income verification database used by most US lenders. TWN is Truv's primary incumbent competitor and is widely bundled with Equifax credit reporting services to large financial institutions.
• Finicity (Mastercard): Finicity, acquired by Mastercard, is a financial data aggregation platform providing bank account, income, and asset verification through open banking APIs. It competes with Truv in asset verification and bank income verification within the broader Mastercard open finance portfolio.
• Yodlee (Envestnet): Yodlee, part of Envestnet, is a long-standing financial data aggregation platform serving banks, lenders, and fintechs with bank account data, transaction categorization, and verification services. It competes with Truv in asset verification and bank data connectivity as part of a broader portfolio.

Emerging players

• Persona: Persona is an identity verification platform offering KYC, document verification, and fraud detection for financial services and other regulated industries. It overlaps with Truv's Doc Fraud Detection capability and serves similar fintech and financial institution customers.

Others

• MeridianLink: MeridianLink is a loan origination system provider for mortgage, consumer, and commercial lending. While not a verification competitor, MeridianLink serves the same lender customer base as Truv and represents both an integration partner opportunity and an adjacent technology relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/truvhq
• Xx.com/TruvHQ
• Facebookfacebook.com/TruvHQ

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truv