Morty
Morty is an online mortgage platform that provides independent loan officers, mortgage brokerages, and enterprises with an integrated LOS, POS, pricing engine, lender network, compliance infrastructure, and proprietary Rosey AI tooling to originate loans across 45 US states.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Morty does
Morty is a New York-based online mortgage platform founded in 2016 that provides an integrated technology stack for independent loan officers, mortgage brokerages, and enterprise customers to originate purchase, refinance, and home equity loans across 45 US states. The platform bundles a loan origination system (LOS), point-of-sale (POS), a multi-lender pricing engine covering 25+ wholesale partners, compliance and licensing infrastructure (including MU1 brokerage filings), processing and fulfillment support, and branded marketing tools. Rosey AI, the company's proprietary AI layer, adds an AI loan advisor that matches borrowers to programs using pricing and eligibility rules, fulfillment automation for back-office processing, and predictive lead scoring for loan officers.
Morty monetizes through platform and origination-related fees tied to loan officer and brokerage usage, with loan officers able to earn up to 200 basis points per closed loan and the platform capturing economics on top, supplemented by tiered SaaS-style offerings for growing businesses. Distribution combines a self-serve product-led growth motion for individual loan officers and homebuyers with a sales-assisted enterprise and white-label channel for larger brokerages, REITs, and adjacent real estate businesses. The company is privately held, has raised approximately $36.6 million across disclosed rounds including a $25 million Series B led by March Capital in July 2021 at a $150 million post-money valuation, and was operating with 51-100 employees as of the most recent data.
Morty firmographics
Firmographics- Name
- Morty
- Legal name
- Morty, Inc.
- Website
- https://morty.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Morty is an online mortgage platform that provides independent loan officers, mortgage brokerages, and enterprises with an integrated LOS, POS, pricing engine, lender network, compliance infrastructure, and proprietary Rosey AI tooling to originate loans across 45 US states.
- Ownership category
- akta.pro rank
Morty industry classification
Industry- Product category
- Mortgage Technology Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Custom Computer Programming Services (541511)
- SIC
- Loan Brokers (6163), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
- akta.pro secondary industries
- Product, Pricing & Eligibility (PPE) / Rate Lock & Pricing Engines (FSALALAC), Quality Control (QC), Compliance & Audit Tools for Underwriting (FSALALAL), Document Collection, eClose & eSignature (Mortgage Closing Tech) (FSALALAE)
Keywords
Where Morty is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Morty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Loan Origination/Transaction Fees: Morty generates revenue by facilitating mortgage loan originations through its marketplace platform. Loan officers and mortgage businesses pay platform fees to use Morty's infrastructure for originating loans, with revenue tied to loan volume closed through the platform.
- Platform Subscription/SaaS Fees: Morty offers tiered platform offerings and pricing as loan officers and mortgage businesses grow. The platform includes flexible commission structures with tiered splits, bonuses, and overrides configured within the system.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Morty product offering
Product offeringCore offering
Morty provides an all-in-one mortgage technology platform that combines a loan origination system, point-of-sale, pricing engine, AI-powered loan advisor (Rosey AI), compliance and multi-state licensing infrastructure, processing and fulfillment support, and a branded storefront for independent loan officers, mortgage brokerages, and enterprise white-label customers. It also offers a consumer-facing marketplace where homebuyers can compare mortgage rates, obtain verified pre-approval, and use affordability tools, with loan officers originated through the platform able to access 25+ wholesale lenders and launch a compliant operation in as little as 48 hours.
Product overview
Morty is an all-in-one mortgage platform that provides a comprehensive suite of tools for mortgage professionals and homebuyers. The platform architecture consists of core products (Loan Origination System, Point-of-Sale, Pricing Engine, and Rosey AI), mortgage infrastructure (Lender Network, Compliance Infrastructure, Processing & Fulfillment), and enablement tools (Brand & Marketing Tools, Data & Integrations). For consumers, Morty offers homebuyer tools including Interactive Quote, Cost Explorer, and Verified Pre-Approval, along with the Morty Home School educational resource. The platform enables loan officers and mortgage businesses to launch compliant operations in 48 hours, access 25+ lenders, and originate loans at reduced cost through integrated technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Morty All-in-One Mortgage Platform Integrated SaaS platform providing loan origination, point-of-sale, pricing across 25+ lenders, AI-assisted workflows, compliance, fulfillment, and branded storefront for independent loan officers, mortgage teams, and brokerages launching or scaling their mortgage business.
- Mortgage Rate Comparison Marketplace Consumer-facing online marketplace that lets homebuyers compare mortgage rates and loan options across multiple lenders, including fixed-rate, ARM, and government-backed loan products.
- Refinance Mortgage Loans Refinance mortgage loan product enabling existing homeowners to refinance their mortgages through Morty's lender network and platform, with access to multiple wholesale lenders and AI-assisted processing.
- Home Equity Loans (HELOCs and HELoans) Home Equity Line of Credit (HELOC) and Home Equity Loan (HELoan) products that let homeowners leverage their home's equity, originated through Morty's platform and integrated lender network.
Quantifiable outcome
- Launch fully compliant mortgage operation in as little as 48 hours
- +4 more outcomes
Companies that use Morty
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Morty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature8 records
Morty partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Morty competitors and assessment
Company assessmentDirect peers
- Better.com: Digital-first mortgage lender and platform; competes directly with Morty in online origination, though Better also funds loans on its own balance sheet.
- LendingTree: Online mortgage comparison and lead-generation marketplace; overlaps with Morty's rate-shopping marketplace and consumer-facing quote tools.
- Blend: Mortgage LOS and consumer point-of-sale software provider; competes with Morty's LOS/POS stack for lenders, banks, and brokerages.
- nCino (SimpleNexus): Cloud banking platform with mortgage LOS via SimpleNexus; competes with Morty's LOS/POS and digital-mortgage-consumer experience.
Broad incumbents
- Rocket Mortgage: Largest U.S. retail mortgage lender; a wholesale lender partner to Morty and a broad incumbent competing across origination channels.
- United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender; supplies products to brokers using Morty and competes at the platform level with its own broker tech.
- loanDepot: Large multi-channel mortgage lender; competes with Morty's retail and partner channels and offers its own digital origination platform.
- Mortgage Cadence (Accenture): Enterprise mortgage origination platform sold primarily to large lenders and servicers; competes with Morty's LOS for higher-end mortgage businesses.
Emerging players
- Zillow Home Loans: Digital mortgage offering built on Zillow's consumer home-shopping funnel; overlaps with Morty's D2C marketplace and quote-comparison tools.
- Figure: Fintech lender offering HELOC, refi, and home equity products; both a wholesale lender partner inside Morty's marketplace and a competitor in the HELOC category Morty entered in 2024.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Morty social profiles
Digital presenceMorty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morty leadership team
Management profileNumber of profiles
Profiles4 records
Morty funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morty
What does Morty do?
Morty provides an all-in-one mortgage technology platform that combines a loan origination system, point-of-sale, pricing engine, AI-powered loan advisor (Rosey AI), compliance and multi-state licensing infrastructure, processing and fulfillment support, and a branded storefront for independent loan officers, mortgage brokerages, and enterprise white-label customers. It also offers a consumer-facing marketplace where homebuyers can compare mortgage rates, obtain verified pre-approval, and use affordability tools, with loan officers originated through the platform able to access 25+ wholesale lenders and launch a compliant operation in as little as 48 hours.
Is Morty a public or private company?
Morty is a private company. It is classified as venture growth investor backed and is currently operating.
When was Morty founded?
Morty was founded in 2016. It employs 51 to 100 people.
Where is Morty based?
Morty is headquartered in New York, United States, in the North America region.
How does Morty make money?
Two revenue lines are on record. Loan Origination/Transaction Fees are the primary driver. The others are platform Subscription/SaaS Fees.
Who are Morty's main competitors?
Direct peers on record are Better.com, LendingTree, Blend and nCino (SimpleNexus). Broad incumbents are Rocket Mortgage, United Wholesale Mortgage (UWM), loanDepot and Mortgage Cadence (Accenture). Emerging players are Zillow Home Loans and Figure.
Does Morty have an API?
No public API is recorded for Morty.
What industry is Morty in?
Morty's product category is Mortgage Technology Platform. Its primary akta.pro industry code is FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms, with a secondary code of FSALALAC, Product, Pricing & Eligibility (PPE) / Rate Lock & Pricing Engines. Its NAICS code is 52231 and its SIC code is 6163.