Lifeforce
Lifeforce is a longevity medicine platform that analyzes 50+ biomarkers to deliver a proprietary Wellness Score and personalized recommendations to individual subscribers via a $149/month DTC subscription, with extensions into Amazon One Medical, proprietary supplements, and franchised clinics.
- Company typePrivate
- Founded2021
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Lifeforce does
Lifeforce is a longevity medicine platform founded in 2021 and headquartered in Santa Monica/Los Angeles, California. The company operates a biomarker-driven health optimization service that analyzes more than 50 blood and wearable-derived biomarkers and synthesizes them into a proprietary Wellness Score with personalized longevity recommendations. It serves individual consumers directly through a subscription priced at $149 per month and is extending into clinical channels via partnerships.
The product surface has expanded materially beyond the original diagnostic subscription. Lifeforce now offers Health Insights in partnership with Amazon One Medical, a portfolio of 11 proprietary supplements, and the Ultimate Longevity Center — a physical clinic concept launched with Sequel Brands and longevity clinician Gary Brecka. Technology components include structured biomarker ingestion, a proprietary scoring and recommendation engine, and integration points into Amazon One Medical's clinical workflow. Revenue mechanics combine DTC subscription, supplement sales, and emerging franchise and enterprise clinical distribution.
Lifeforce was co-founded by Tony Robbins, Joel Jackson, Peter Diamandis, and Dugal Bain-Kim (CEO), and operates with 51-100 employees. The company closed a $12M Series A in May 2023 led by M13 and Peterson Ventures, with Serena Williams participating. The capital base, celebrity-driven brand, and sequential channel and product expansion position the company as an early-scale player in the consumer longevity category, though disclosure on subscriber counts, revenue, and clinical outcomes remains limited.
Lifeforce firmographics
Firmographics- Name
- Lifeforce
- Legal name
- Lifeforce
- Website
- https://mylifeforce.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lifeforce is a longevity medicine platform that analyzes 50+ biomarkers to deliver a proprietary Wellness Score and personalized recommendations to individual subscribers via a $149/month DTC subscription, with extensions into Amazon One Medical, proprietary supplements, and franchised clinics.
- Ownership category
- akta.pro rank
Lifeforce industry classification
Industry- Product category
- Longevity Medicine Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- akta.pro primary industry
- Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)
Keywords
Where Lifeforce is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lifeforce business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription Membership: Monthly subscription model providing access to biomarker testing, personalized health programs, in-home diagnostics, and continuous program refinement. The platform operates as a membership-based telehealth service with ongoing coaching and health optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core membership at $149/month |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Lifeforce product offering
Product offeringCore offering
Lifeforce operates a biomarker-driven longevity medicine platform that sells a $149/month subscription membership including at-home blood-based diagnostic tests analyzing more than 50 biomarkers, AI-powered wellness scoring, clinician-supervised personalized longevity protocols, and an optional line of 11 proprietary supplements. Members receive quarterly testing, personalized recommendations, and health-coach support, with a B2B extension into Amazon One Medical's "Health Insights" feature.
Product overview
Lifeforce operates as a unified longevity medicine platform combining biomarker-driven diagnostics with personalized health interventions. The core Lifeforce Health Optimization Platform provides quarterly biomarker testing (50+ biomarkers), in-home diagnostics, and personalized health programs with 11 proprietary supplements. The platform is augmented by the Health Insights feature (powered by AI analysis of 50+ biomarkers) available through Amazon One Medical partnership, and the Ultimate Longevity Center franchise concept delivering physical wellness experiences including biomarker testing, metabolic profiling, red light therapy, hyperbaric chambers, and hormone optimization therapies.
Differentiator
Problem solved
Functional benefit
Products and services
- Lifeforce Health Optimization Platform (subscription membership) A monthly membership ($149/month) that delivers at-home blood-based diagnostic tests analyzing 50+ biomarkers, AI-powered wellness scoring, clinician-supervised personalized longevity protocols, health-coach support, and access to a proprietary supplement line, targeted at midlife adults seeking preventive longevity care.
- Health Insights (Amazon One Medical integration) An embedded experience inside the Amazon One Medical app that brings Lifeforce's biomarker analysis and longevity insights to One Medical members as part of their primary care relationship.
- Lifeforce Proprietary Supplements A line of 11 proprietary supplements offered to Lifeforce members as part of, or in addition to, their personalized health optimization protocols.
- Ultimate Longevity Center (franchise clinic concept with Sequel Brands and Gary Brecka) A branded longevity clinic concept offering in-person diagnostic testing, personalized longevity protocols and supplements under the Ultimate Longevity Center brand, developed jointly with Sequel Brands and Gary Brecka and deployed via franchise/operator partners starting with the Newport Beach location.
Quantifiable outcome
- Analysis of over 50 biomarkers from routine bloodwork
Companies that use Lifeforce
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Lifeforce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature3 records
Lifeforce partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Amazon One MedicalflagshipAmazon integrated Lifeforce's biomarker-driven longevity guidance into its Amazon One Medical primary care service, launching a beta 'Health Insights' feature. The feature analyzes routine bloodwork from over 50 biomarkers to provide personalized health recommendations organized by cardiovascular, metabolic, and immune health categories. Lifeforce powers the biomarker analysis and is available to eligible One Medical members at no additional cost.
- Sequel BrandscoreSequel Brands, led by Anthony Geisler, partnered with Lifeforce and biohacker Gary Brecka to launch the Ultimate Longevity Center franchise. The centers combine preventive health services and physical performance offerings with Lifeforce's biomarker analysis and personalized longevity protocols. First location opened in Newport Beach, California.
- Gary BreckacoreBiohacking influencer Gary Brecka partnered with Sequel Brands and Lifeforce to co-develop the Ultimate Longevity Center franchise, contributing expertise in longevity protocols and wellness modalities including NAD, GLP-1s, and hormone replacement therapy.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lifeforce competitors and assessment
Company assessmentEmerging players
- Elysium Health: Elysium Health develops and sells longevity-focused supplements (NAD-boosting Basis) backed by clinical research, and has expanded into biomarker testing and health optimization services. It overlaps with Lifeforce on longevity protocols and supplement-driven healthspan positioning.
- Levels: Levels provides continuous metabolic monitoring (CGM) with personalized insights for health optimization. While narrower in scope than Lifeforce, it competes for the same biohacking, data-driven health consumer and represents a category-adjacent player in personalized health.
- Superpower: Superpower is an emerging DTC longevity platform offering comprehensive biomarker testing and personalized health insights via subscription. It targets the same proactive midlife consumer as Lifeforce and represents a fast-moving emerging entrant in the category.
- Viome Life Sciences: Viome offers at-home health testing (gut microbiome, RNA, blood biomarkers) with personalized nutrition and supplement recommendations on a subscription. It competes for the same proactive health-conscious consumer but emphasizes gut/microbiome over Lifeforce's broader 50+ blood biomarker focus.
Direct peers
- Fountain Life: Fountain Life operates premium longevity clinics offering advanced diagnostics, biomarker analysis, and preventive health protocols for affluent consumers. It is a direct competitor to Lifeforce's Ultimate Longevity Center franchise in the physical-clinic, longevity-medicine category.
- Marek Health: Marek Health offers hormone optimization, TRT, and longevity-focused telehealth services including biomarker analysis. It overlaps significantly with Lifeforce's protocols around hormone replacement therapy and personalized longevity programs targeting similar midlife male demographics.
- Thorne HealthTech: Thorne combines premium supplements with at-home biomarker testing and personalized health recommendations. Like Lifeforce, it bundles proprietary supplements with biomarker-driven insights and serves the same high-end wellness consumer pursuing healthspan optimization.
- InsideTracker: InsideTracker provides personalized health and longevity insights through blood biomarker analysis, nutrition, and lifestyle recommendations on a subscription basis. It is one of the most established direct competitors in the DTC biomarker-driven longevity space and competes directly with Lifeforce on testing depth and personalization.
- Function Health: Function Health is the closest direct competitor to Lifeforce, offering a subscription-based biomarker testing service (100+ biomarkers) targeting proactive health-conscious consumers seeking longevity insights. Both brands compete for the same midlife, premium-wellness customer with similar quarterly testing and AI-driven recommendations.
Broad incumbents
- Human Longevity Inc. Human Longevity Inc. (HLI) is a broader, well-capitalized incumbent offering comprehensive genomic sequencing, advanced imaging, and biomarker-driven longevity medicine. It overlaps with Lifeforce on preventive, data-rich longevity care but operates a premium clinic-based model with greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lifeforce social profiles
Digital presenceLifeforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifeforce leadership team
Management profileNumber of profiles
Profiles4 records
Lifeforce funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifeforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifeforce
What does Lifeforce do?
Lifeforce operates a biomarker-driven longevity medicine platform that sells a $149/month subscription membership including at-home blood-based diagnostic tests analyzing more than 50 biomarkers, AI-powered wellness scoring, clinician-supervised personalized longevity protocols, and an optional line of 11 proprietary supplements. Members receive quarterly testing, personalized recommendations, and health-coach support, with a B2B extension into Amazon One Medical's "Health Insights" feature.
Is Lifeforce a public or private company?
Lifeforce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lifeforce founded?
Lifeforce was founded in 2021. It employs 51 to 100 people.
Where is Lifeforce based?
Lifeforce is headquartered in Santa Monica, United States, in the North America region.
How does Lifeforce make money?
One revenue line is on record: subscription Membership.
Who are Lifeforce's main competitors?
Emerging players on record are Elysium Health, Levels, Superpower and Viome Life Sciences. Direct peers are Fountain Life, Marek Health, Thorne HealthTech, InsideTracker and Function Health. Human Longevity Inc. is listed as a broad incumbent.
Does Lifeforce have an API?
No public API is recorded for Lifeforce.
What industry is Lifeforce in?
Lifeforce's product category is Longevity Medicine Platform. Its primary akta.pro industry code is HLALABAF, Chronic Care & Remote Patient Monitoring (RPM) Platforms. Its NAICS code is 624120.