SuperCircle
SuperCircle is a New York-based B2B technology and reverse logistics platform that helps 75+ retail brands manage textile waste through AI-powered sortation, consumer trade-in programs, excess inventory solutions, and EPR compliance reporting. The company serves fashion, apparel, footwear, and home textile brands across North America.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SuperCircle does
SuperCircle is a New York-based circular economy infrastructure company founded in 2018 that operates a B2B technology and reverse logistics platform for retail brands managing textile waste. The company serves 75+ enterprise customers including J.Crew, GUESS, Reformation, FIGS, Parachute Home, and Manduka across fashion, apparel, footwear, home textiles, and adjacent categories. Its core problem is the roughly 60% of new textiles reaching landfill within 12 months, which it addresses by enabling retailers to convert textile waste into revenue, comply with Extended Producer Responsibility (EPR) regulations, and meet consumer sustainability expectations.
The platform consists of three integrated service lines: Turnkey Trade-In Programs (consumer-facing take-back experiences where shoppers send worn clothing for brand credit), Excess Inventory Solutions (direct pickup from brand warehouses, factories, and stores into an integrated reverse logistics network), and Dynamic Data and Reporting (real-time, customizable impact analytics). Underpinning these services is an AI-powered operating system that ingests 50+ garment-level data points per item to create digital twins of textiles and determine optimal reuse or recycling pathways — effectively an automated sortation and routing engine that combines computer vision, process automation, and optimization.
SuperCircle makes money through transaction-based fees on processed textiles and managed reverse logistics services priced into enterprise contracts; pricing is not publicly disclosed. Go-to-market is direct enterprise field sales, supplemented by industry event presence (NRF 2026 Innovators Showcase), earned media in Forbes, Business of Fashion, WWD, and Glossy, and partner referrals from existing brand-side executives. The company has raised over $31 million in venture funding, including a $24 million Series A in December 2025 led by Foundry Group with participation from BBG Ventures, Renewal Fund, and Elemental Impact, and operates processing and reverse logistics across the continental United States and Canada. As of the latest data, SuperCircle has diverted over 6 million textiles from landfill and targets 1 billion+ by 2030.
SuperCircle firmographics
Firmographics- Name
- SuperCircle
- Legal name
- SuperCircle
- Website
- https://supercircle.world
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SuperCircle is a New York-based B2B technology and reverse logistics platform that helps 75+ retail brands manage textile waste through AI-powered sortation, consumer trade-in programs, excess inventory solutions, and EPR compliance reporting. The company serves fashion, apparel, footwear, and home textile brands across North America.
- Ownership category
- akta.pro rank
SuperCircle industry classification
Industry- Product category
- Textile Recycling and Circular Economy Platform
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)
- akta.pro secondary industry
- Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)
Keywords
Where SuperCircle is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SuperCircle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Textile Waste Management Services: SuperCircle charges retail brands for its AI-powered platform that helps them optimize end-of-life disposal of textiles, turning waste into revenue and complying with EPR regulations. The platform helps retailers convert waste into revenue, reduce losses, and improve sustainability.
- Reverse Logistics Services: The company provides processing and reverse logistics operations for managing textile waste, including pick up from brand warehouses, factories, and stores.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
SuperCircle product offering
Product offeringCore offering
SuperCircle provides a full-service AI-powered technology and reverse logistics platform that powers textile circularity for retail brands. Its platform ingests 50+ garment-level data points per item to create digital twins that determine optimal reuse or recycling pathways, delivered through three integrated offerings: Turnkey Trade-In Programs, Excess Inventory Solutions, and Dynamic Data and Reporting. The service helps retail brands convert textile waste into revenue, comply with Extended Producer Responsibility (EPR) regulations, and run consumer-facing take-back programs.
Product overview
SuperCircle is a full-service technology and reverse logistics platform for retail brands, operating as an AI-powered circular economy infrastructure. The platform consists of three integrated service offerings: Turnkey Trade-In Programs (enabling consumer trade-in experiences with immediate brand credit), Excess Inventory Solutions (managing overstock at scale with pickup from warehouses, factories, and stores), and Dynamic Data and Reporting (providing real-time visibility and impact analytics). The platform ingests 50+ garment-level data points per item to create digital twins that determine optimal reuse or recycling pathways, helping retailers comply with EPR regulations while converting textile waste into revenue. The company serves 75+ retail brand partners including J.Crew, GUESS, Reformation, FIGs, and Parachute Home.
Differentiator
Problem solved
Functional benefit
Products and services
- Turnkey Trade-In Programs
- Excess Inventory Solutions
- Dynamic Data and Reporting
Quantifiable outcome
- Over 6 million textiles diverted from landfill to date
- +2 more outcomes
Companies that use SuperCircle
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
SuperCircle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
SuperCircle partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- MandukacoreEnd-of-life recycling partnership where SuperCircle processes Manduka's yoga and exercise mats through their circular economy infrastructure. Manduka is a premium yoga equipment brand.
- The Footwear CollectivecoreSuperCircle is one of three material processing partners in The Footwear Collective's multi-brand-led take-back program, processing 30,525 pounds of collected footwear. This initiative is the first of its kind in the U.S. to collectively test pathways for recycling end-of-life footwear.
- TerraCyclesupportingMaterial processing partner in The Footwear Collective initiative, working alongside SuperCircle and FastFeetGrinded to evaluate and scale circular recovery approaches for footwear.
- FastFeetGrindedsupportingMaterial processing partner in The Footwear Collective initiative, working alongside SuperCircle and TerraCycle to evaluate and scale circular recovery approaches for footwear.
- Homeboy ThreadssupportingSorting partner for The Footwear Collective initiative, sorting collected footwear from 50 Goodwill Southern California locations.
- Goodwill Southern CaliforniasupportingCollection partner in The Footwear Collective initiative, providing 50 retail locations for footwear collection.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
SuperCircle competitors and assessment
Company assessmentDirect peers
- TerraCycle: Global recycling platform offering brand-funded take-back and material processing programs. Directly comparable to SuperCircle as both operate B2B circular infrastructure for retailers; the two are co-processing partners in The Footwear Collective initiative.
- Recurate: B2B circular commerce platform enabling retail brands to launch branded resale and trade-in programs. Closely comparable to SuperCircle's Turnkey Trade-In Programs and excess inventory solutions for fashion and apparel brands.
- Archive: Tech-enabled resale-as-a-service platform powering branded peer-to-peer resale storefronts for retailers (referenced in SuperCircle's WWD coverage alongside partners like A.L.C.). Competes for the same brand-resale-program wallet.
- Trove (formerly Yerdle): B2B branded resale and trade-in platform powering take-back programs for apparel brands (previously partners include Patagonia, REI). Directly comparable business model in circular commerce-as-a-service.
Broad incumbents
- ThredUp: Public resale-as-a-service and consumer marketplace operator with a Resale-as-a-Service platform for brands. Larger incumbent offering overlapping branded take-back and recommerce infrastructure to retail partners.
Emerging players
- Circ: Textile-to-textile recycling company using proprietary chemistry to separate polyester-cotton blends. Comparable as a downstream circularity infrastructure player addressing the same fashion brand end-of-life pipeline.
Others
- Eileen Fisher Renew: Brand-owned circular take-back and resale program demonstrating the in-house alternative to SuperCircle's outsourced infrastructure. Useful benchmark for what brands build themselves versus outsource.
- Patagonia Worn Wear: Brand-owned resale, repair, and recycling program. Comparable end-customer behavior (trade-in, credit-back) but operated in-house rather than as a B2B platform, illustrating a competitive substitute to SuperCircle's services.
Regional players
- Renewcell: Swedish circulose fiber recycler that supplied recycled feedstock to fashion brands. Comparable as a circular-fashion infrastructure player addressing the same end-of-life textile value chain, even though primary operations were European.
- Reverse Logistics Group: European-headquartered reverse logistics and returns management services provider for retail and consumer brands. Comparable in delivering enterprise reverse-logistics infrastructure that SuperCircle applies specifically to textile waste streams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SuperCircle social profiles
Digital presenceSuperCircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperCircle leadership team
Management profileNumber of profiles
Profiles3 records
SuperCircle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperCircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperCircle
What does SuperCircle do?
SuperCircle provides a full-service AI-powered technology and reverse logistics platform that powers textile circularity for retail brands. Its platform ingests 50+ garment-level data points per item to create digital twins that determine optimal reuse or recycling pathways, delivered through three integrated offerings: Turnkey Trade-In Programs, Excess Inventory Solutions, and Dynamic Data and Reporting. The service helps retail brands convert textile waste into revenue, comply with Extended Producer Responsibility (EPR) regulations, and run consumer-facing take-back programs.
Is SuperCircle a public or private company?
SuperCircle is a private company. It is classified as venture growth investor backed and is currently operating.
When was SuperCircle founded?
SuperCircle was founded in 2018. It employs 1 to 10 people.
Where is SuperCircle based?
SuperCircle is headquartered in New York, United States, in the North America region.
How does SuperCircle make money?
Two revenue lines are on record. Textile Waste Management Services are the primary driver. The others are reverse Logistics Services.
Who are SuperCircle's main competitors?
Direct peers on record are TerraCycle, Recurate, Archive and Trove (formerly Yerdle). ThredUp is listed as a broad incumbent. Circ is listed as an emerging player. Others are Eileen Fisher Renew and Patagonia Worn Wear. Regional players are Renewcell and Reverse Logistics Group.
Does SuperCircle have an API?
No public API is recorded for SuperCircle.
What industry is SuperCircle in?
SuperCircle's product category is Textile Recycling and Circular Economy Platform. Its primary akta.pro industry code is CRAFAGAK, Rental-to-Resale / Circular Fashion Platforms, with a secondary code of CRAFAGAO, Bulk Liquidation, Returns & Overstock Recommerce Marketplaces. Its NAICS code is 459510 and its SIC code is 5130.