Growfin
Growfin is an AI-native accounts receivable automation platform that helps B2B enterprise and mid-market finance teams automate collections, cash application, and cash flow forecasting via Behavioral AI and agentic workflows, distributed primarily through deep ERP integrations.
- Company typePrivate
- Founded2021
- HeadquartersMarietta, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Growfin does
Growfin is an AI-native accounts receivable automation platform that helps B2B enterprises automate collections, cash application, dispute management, and cash flow forecasting. Founded in 2021 by Aravind Gopalan and Raja (former co-founders of Frilp, acquired by Freshworks in 2015), the company is incorporated in Delaware as Sinecycle Technologies Inc., with primary operating presence in Singapore and additional offices in San Francisco and Marietta. Growfin targets CFOs, AR managers, controllers, and finance operations teams at enterprise and mid-market companies through a consultative direct-sales motion, evidenced by demo-based CTAs and named customer case studies (Greenhouse, Aircomm, FourKites, MedUS). The company operates a SaaS subscription revenue model with non-publicly-disclosed quote-based pricing, auto-renewal, and annual billing cadence.
The platform consists of two core products — Collections CRM (automated collections with AI-based account prioritization and personalized dunning) and Cash Application (touchless AI-powered payment matching using OCR and ML) — supported by four modules: Strategize (dunning automation), Track (real-time AR visibility), Collaborate (Slack/Salesforce-based cross-team workflows), and Report (analytics and forecasting). Underlying these is a Behavioral AI engine that processes 14+ live customer payment signals to score accounts, predict payment delays, and orchestrate follow-ups, complemented by an Agentic AI architecture with Collection, Cash Application, and Operator agents. Deep, bidirectional ERP integrations across NetSuite (SuiteApp), Oracle, SAP, Microsoft Dynamics 365, Sage Intacct, QuickBooks, and Zoho Books serve as both product capability and primary distribution channel.
Growfin has raised $8.9M total across a $1.4M seed (March 2022) and a $7.5M Series A (March 2023) led by SWC Global with 3one4 Capital and angel investors. The company holds SOC 2 Type II, GDPR, and CCPA certifications, has been named a G2 Momentum Leader in Winter and Spring 2025, and in January 2026 announced a strategic partnership with Credit Pulse to extend the platform upstream into AI-driven credit risk scoring.
Growfin firmographics
Firmographics- Name
- Growfin
- Legal name
- Sinecycle Technologies Inc.
- Website
- https://growfin.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Growfin is an AI-native accounts receivable automation platform that helps B2B enterprise and mid-market finance teams automate collections, cash application, and cash flow forecasting via Behavioral AI and agentic workflows, distributed primarily through deep ERP integrations.
- Ownership category
- akta.pro rank
Growfin industry classification
Industry- Product category
- Accounts Receivable Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
- akta.pro secondary industry
- Treasury, Cash Management & Liquidity (SME) (FSAGAJAG)
Keywords
Where Growfin is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Growfin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS revenue model with charges due in advance and auto-renewal for equivalent subscription terms. Subscription charges are non-refundable with payment due within 30 days of invoice date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Growfin product offering
Product offeringCore offering
Growfin sells a B2B SaaS accounts receivable automation platform that combines a Collections CRM and an AI-powered Cash Application product with integrated modules for strategy (dunning), tracking, cross-team collaboration, and AR analytics/forecasting. The platform is sold on an annual subscription basis to enterprise and mid-market finance teams, with native bidirectional ERP integrations (NetSuite, Oracle, SAP, Microsoft Dynamics 365, Sage Intacct, QuickBooks, Zoho Books) plus Salesforce and Slack integrations. Pricing is quote-based and not publicly disclosed.
Product overview
Growfin is an AI-native accounts receivable automation platform that helps B2B enterprises transform receivables into predictable cash flow. The unified platform consists of two primary products: Collections CRM (for automated collections management and account prioritization) and Cash Application (for AI-powered touchless payment matching). These core products are supported by four integrated modules: Strategize (dunning and strategy automation), Track (real-time AR visibility), Collaborate (cross-team workflows via Salesforce and Slack), and Reporting (analytics and forecasting). The platform leverages Behavioral AI to analyze customer payment signals, predict payment delays, and automate collection workflows, enabling enterprise finance teams to reduce DSO, improve cash flow visibility, and achieve faster collections.
Differentiator
Problem solved
Functional benefit
Products and services
- Collections CRM AI-powered collections management product that automates follow-ups, prioritizes accounts using Behavioral AI and Health Score, segments customers by value and risk, and enables collectors to run personalized dunning sequences at scale.
- Cash Application AI-powered, touchless payment matching and posting product that uses OCR and machine learning to read remittance data, invoices, and payment signals and apply payments to invoices automatically and in real time.
- AR Analytics (Reporting) AR analytics and reporting module providing real-time visibility into Outstanding, Collected, DSO, and Aging buckets, with snapshot dashboards, collection funnel analysis, Average Delay in Payment, and Collection Effectiveness Index.
- Strategize (Dunning/Strategy) Collection strategy and dunning automation module that segments customers by value, risk, and behavior, and runs personalized follow-up sequences with configurable triggers and auto-escalation to sales reps.
- Track (AR Tracking) Real-time AR tracking module providing organization-to-region visibility into collection health, promise-to-pay tracking, bad debt monitoring, health scoring, prioritized worklists, and collector dashboards.
- Collaborate (Collaboration) Cross-team collaboration module that enables finance, sales, and customer success to collaborate on AR from within Salesforce and Slack, with dispute and escalation management, promise-to-pay capture, @mentions, and automated stakeholder notifications.
Quantifiable outcome
- 33% reduction in DSO
- +7 more outcomes
Companies that use Growfin
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Growfin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature6 records
Growfin partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Credit PulsecoreStrategic partnership combining Credit Pulse's AI-powered credit risk management and predictive risk-scoring with Growfin's collections automation and cash flow forecasting. The integration enables upstream credit intelligence to inform downstream AR operations, accelerating cash conversion cycles and protecting working capital for enterprise finance teams facing tighter liquidity conditions.
- NetSuitecoreNative integration partnership with Oracle NetSuite. Growfin is a NetSuite SuiteApp partner offering AI-powered AR automation that integrates bidirectionally with NetSuite for real-time sync of invoices, payments, and disputes.
- SalesforcecoreSalesforce integration enabling collection collaboration features within Salesforce CRM. AR data visible within Salesforce accounts, escalation to Salesforce cases, and notification of payment/delinquency events.
- SlackcoreSlack integration enabling real-time collaboration on AR tasks, invoice disputes, and collection follow-ups within Slack channels. Notifications for payment events and delinquency alerts.
- OraclecoreNative ERP integration with Oracle ecosystem for real-time AR data synchronization.
- SAPcoreNative ERP integration with SAP for real-time AR data synchronization.
- Microsoft Dynamics 365coreNative ERP integration with Microsoft Dynamics 365 for real-time AR data synchronization.
- Sage IntacctcoreNative ERP integration with Sage Intacct for real-time AR data synchronization.
- QuickBookscoreNative ERP integration with QuickBooks for real-time AR data synchronization.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Growfin competitors and assessment
Company assessmentDirect peers
- Versapay: Versapay (which acquired YayPay) provides collaborative accounts receivable automation and B2B payments networks. It directly competes with Growfin's Collections CRM and Cash Application products, serving enterprise and mid-market CFOs and AR teams.
- Billtrust: Billtrust is an established B2B order-to-cash platform offering accounts receivable automation, e-invoicing, and integrated payments. It targets enterprise finance teams with a similar product surface area to Growfin (collections, cash application, and AR workflow).
- Sidetrade: Sidetrade is a public European AI-driven order-to-cash platform offering collections, cash flow forecasting, and AR automation. It competes with Growfin for enterprise finance customers, particularly in Europe, with a similar predictive AI positioning.
- HighRadius: HighRadius is a leading AI-powered autonomous finance platform specializing in order-to-cash, treasury, and B2B receivables. It is the most direct and largest competitor to Growfin in enterprise AR automation, with overlapping Collections, Cash Application, Deductions, and Forecasting modules.
- YayPay (Versapay): YayPay, now part of Versapay, was a pure-play AR automation platform focused on collections and cash flow forecasting for mid-market and enterprise. It is highly comparable to Growfin in target persona, product scope, and AI-led positioning prior to its acquisition.
Emerging players
- Tesorio: Tesorio provides cash flow forecasting and AR automation for mid-market companies. It overlaps with Growfin's cash flow forecasting and collections prioritization modules but is smaller in scale.
- Trovata: Trovata offers AI-driven cash management and treasury analytics for finance teams. It is adjacent to Growfin's cash flow forecasting module and overlaps in serving CFO and treasury personas, though focused on cash positioning rather than collections automation.
Broad incumbents
- BlackLine: BlackLine (which acquired Rimilia) offers a broad finance and accounting close platform with AR automation capabilities. It is a broader incumbent whose collections automation product competes with parts of Growfin's offering, particularly for large enterprise finance organizations.
- Corcentric: Corcentric provides order-to-cash and procure-to-pay automation, including AR and collections solutions. It serves enterprise and mid-market finance teams with comparable functionality to Growfin, particularly around invoice-to-cash workflows.
Others
- Oracle NetSuite: Oracle NetSuite is a leading cloud ERP that increasingly bundles native AR and collections functionality. As Growfin's primary ERP partner, NetSuite is both a channel and a potential competitive threat as it extends native AR capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Growfin social profiles
Digital presenceGrowfin compliance and trust
Trust signalCompliance3 records
Growfin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growfin leadership team
Management profileNumber of profiles
Profiles6 records
Growfin funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growfin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growfin
What does Growfin do?
Growfin sells a B2B SaaS accounts receivable automation platform that combines a Collections CRM and an AI-powered Cash Application product with integrated modules for strategy (dunning), tracking, cross-team collaboration, and AR analytics/forecasting. The platform is sold on an annual subscription basis to enterprise and mid-market finance teams, with native bidirectional ERP integrations (NetSuite, Oracle, SAP, Microsoft Dynamics 365, Sage Intacct, QuickBooks, Zoho Books) plus Salesforce and Slack integrations. Pricing is quote-based and not publicly disclosed.
Is Growfin a public or private company?
Growfin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Growfin founded?
Growfin was founded in 2021. It employs 51 to 100 people.
Where is Growfin based?
Growfin is headquartered in Marietta, United States, in the North America region.
How does Growfin make money?
One revenue line is on record: saaS Subscription.
Who are Growfin's main competitors?
Direct peers on record are Versapay, Billtrust, Sidetrade, HighRadius and YayPay (Versapay). Emerging players are Tesorio and Trovata. Broad incumbents are BlackLine and Corcentric. Oracle NetSuite is listed as an others.
Does Growfin have an API?
Yes. API access is referenced in the Terms of Use, which define 'API' as application programming interfaces developed, enabled by or licensed to Growfin that permit access to certain functionality provided by the Service(s). However, no separate API documentation portal, endpoint specifications, authentication details, rate limits, or SDK offerings are explicitly described on the website.
What industry is Growfin in?
Growfin's product category is Accounts Receivable Automation Software. Its primary akta.pro industry code is FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation, with a secondary code of FSAGAJAG, Treasury, Cash Management & Liquidity (SME). Its NAICS code is 513210 and its SIC code is 7372.