ProducePay
ProducePay is a FinTech-enabled platform that provides financing, supply chain visibility, and trading services to fresh produce growers, importers, exporters, and retailers across 20+ countries, aiming to reduce the 60% value loss in fresh produce supply chains.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ProducePay does
ProducePay is a FinTech and supply chain platform serving the global fresh produce industry, founded in 2014 in Los Angeles by Pablo Borquez Schwarzbeck, a fourth-generation farmer. The company operates across 20+ countries with 300+ employees, targeting the structural inefficiencies in fresh produce — a supply chain where roughly 60% of value is lost to economic and food waste and a typical shipment traverses 1,600 miles through multiple intermediaries. ProducePay addresses three interlocking pain points for fresh produce growers, importers, exporters, marketers, and retailers: lack of working capital tailored to seasonal cycles, absence of supply chain visibility, and inability to secure predictable 52-week supply at stable pricing.
The platform is organized as a Predictable Commerce Platform with five integrated modules. Pre-Season provides working capital to growers before the season begins, with repayment tied to shipment schedules; Quick-Pay accelerates receivables on produce already in transit; Visibility combines IoT shipment sensors and on-site agronomist QC inspections with real-time dashboards for order, quality, and shipping data; Sourcing connects buyers and sellers across the global network; and Predictable Commerce Programs bundle these into multi-party 52-week supply commitments. Underpinning the platform is a digital marketplace (marketplace.producepay.com), a mobile app, and a PACA license (License #20150951) that enables ProducePay to take title to produce and act as a licensed broker — a regulatory position that allows it to use product rather than land as collateral.
ProducePay generates revenue through a mix of transaction fees on produce trading (as a PACA-licensed broker), transaction fees on Quick-Pay financing, and subscription or recurring fees for Pre-Season financing and Visibility services. Go-to-market is primarily enterprise field sales with assigned account representatives, supplemented by self-serve marketplace access, industry event participation (IFPA Mexico Conference, Global Trade Symposium), and a content marketing engine (blog, resource center, Volatility Reports). Key investors include G2 Venture Partners, IFC (World Bank Group), IDB Invest, Syngenta Ventures, Anterra Capital, and Astanor Ventures, with cumulative disclosed equity exceeding $80 million across multiple rounds through February 2024.
ProducePay firmographics
Firmographics- Name
- ProducePay
- Legal name
- Produce Pay Inc.
- Website
- https://producepay.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ProducePay is a FinTech-enabled platform that provides financing, supply chain visibility, and trading services to fresh produce growers, importers, exporters, and retailers across 20+ countries, aiming to reduce the 60% value loss in fresh produce supply chains.
- Ownership category
- akta.pro rank
ProducePay industry classification
Industry- Product category
- Agricultural Trade Finance
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448), Farm Product Raw Material Merchant Wholesalers (4245)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)
- akta.pro secondary industries
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL), Fresh Vegetable Wholesale (AFAIACAB)
Keywords
Where ProducePay is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProducePay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Produce Trading (PACA Licensed): ProducePay operates as a produce broker under PACA License Number 20150951, taking title to produce it purchases. The company facilitates the purchase, sale, and distribution of fresh produce through its platform.
- Pre-Season Financing: Working capital financing provided to growers before the growing season begins, with repayment structured around harvest and shipment timing.
- Quick-Pay: Accelerated payment solution that provides immediate cash flow to growers by purchasing receivables or providing early payment on shipments.
- Visibility Services: Supply chain visibility and quality control services provided to buyers and sellers, including on-site agronomist inspections, tracking, and dashboard access.
- Sourcing/Trading: Strategic sourcing connecting fresh produce buyers and sellers, fostering long-term relationships and programs for predictable supply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom financing solutions based on customer needs and transaction profile |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ProducePay product offering
Product offeringCore offering
ProducePay provides working capital financing (Pre-Season and Quick-Pay), real-time supply chain visibility with on-site agronomist QC inspections, produce sourcing programs, and a digital marketplace for the fresh produce industry. Operating as a PACA-licensed produce broker, the company takes title to produce and uses it as collateral, enabling financing that traditional lenders do not offer. Its Predictable Commerce Platform integrates capital, visibility, and strategic partnerships to enable 52-week supply at stable pricing for growers, importers, exporters, marketers, and retailers.
Product overview
ProducePay is a digital commerce platform for the fresh produce industry, operating as a platform-plus-modules architecture. The core Predictable Commerce Platform integrates five interconnected services: Pre-Season (working capital financing), Quick-Pay (accelerated payments), Visibility (supply chain tracking and quality control), Sourcing (buyer-seller matching), and Predictable Commerce Programs (integrated supply chain programs). The platform also includes a Marketplace for digital trading and specialized sub-products for QC inspections, shipment tracking, and order management dashboard. Together, these services enable growers, marketers, and retailers to achieve 52-week supply predictability by addressing capital access, supply chain visibility, and strategic partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-Season Working capital financing solution that provides funds to fresh produce growers before the season begins, enabling them to scale and operate efficiently with repayment terms aligned to shipment schedules.
- Quick-Pay Accelerated payment solution that converts produce shipments into cash, helping businesses optimize cash flow and stay ahead during peak season with faster payments to suppliers.
- Visibility Supply chain visibility and tracking solution that empowers businesses with real-time insights, shipment tracking, and quality control throughout the produce supply chain from farm to final delivery.
- Sourcing Strategic sourcing platform that connects fresh produce buyers and sellers, fostering long-term relationships and successful trading programs through a global network of verified sustainable growers.
- Predictable Commerce Programs Integrated program platform that combines capital support, end-to-end visibility, and strategic partnerships to stabilize volatile fresh produce supply chains and enable 52-week sourcing of high-quality produce at consistent pricing.
- ProducePay Marketplace Digital trading platform connecting fresh produce buyers and sellers, enabling members to sell, purchase, and consign produce through the ProducePay electronic platform network.
Quantifiable outcome
- 80% reduction in retail rejection rate for Four Star Fruit's table grape program
- +3 more outcomes
Companies that use ProducePay
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
ProducePay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ProducePay partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Shore Capital PartnersminorShore Capital formed Produce One, a specialty produce distribution platform, through partnership with Premier ProduceOne and acquisition of Native Maine Produce. Mentioned in context of industry partnerships in produce distribution.
- MAVRK CapitalcoreStrategic partnership with MAVRK Capital to make global fresh produce commerce more predictable. Aims to enhance the Predictable Commerce platform and expand reach.
- UN Global Compact (UNGC)coreProducePay is a signatory to the UN Global Compact, committing to sustainable and responsible business practices aligned with UN principles.
- IFC (International Finance Corporation)coreProducePay works with IFC Sustainability Performance Standards, ensuring growers in their network implement best-in-class environmental and social risk management practices.
- IDB InvestcoreCollaboration with IDB Invest for sustainable agriculture initiatives and Latin American market development.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
ProducePay competitors and assessment
Company assessmentRegional players
- WayCool Foods: India-based agritech company operating a full-stack food distribution and financing platform for farmers and retailers. Comparable in bundling financing, sourcing, and supply chain visibility for fresh produce.
- Ninjacart: India-based B2B fresh produce supply chain platform connecting farmers directly to retailers. Comparable business model of digitizing and financing fresh produce movement, though focused on the Indian market.
- Twiga Foods: Kenya-based B2B food distribution platform providing produce sourcing, logistics, and financing to retailers and vendors. Comparable in providing working capital to growers alongside produce distribution.
Emerging players
- Apeel Sciences: US-based company extending shelf life of fresh produce through plant-derived coating technology. Adjacent in targeting supply chain waste in fresh produce, though focused on post-harvest preservation rather than financing.
- FoodLogiQ: Food supply chain traceability and supplier management platform. Comparable in the supply chain visibility component of ProducePay's offering, particularly for large food retailers.
- AgriDigital: Australia-based commodity management and fintech platform for grains. Comparable in combining supply chain traceability with grower financing, though focused on grains rather than fresh produce.
Broad incumbents
- Fresh Del Monte Produce: Vertically integrated global producer, distributor, and marketer of fresh produce. Comparable as a global produce trader with grower-financing capabilities through captive operations.
- Sysco: Largest US broadline foodservice distributor with extensive fresh produce sourcing and private-label programs. Overlaps with ProducePay's sourcing and trading activity but from a vastly larger incumbent position.
Direct peers
- Bushel: Digital platform for the grain industry providing workflow, traceability, and grain marketing tools to growers and agribusinesses. Comparable in combining a fintech-adjacent platform with grower-focused supply chain tools.
- Indigo Ag: US-based agtech platform combining farmer financing, sustainability programs, and a digital marketplace for grain and other crops. Highly comparable to ProducePay's model of bundling capital, data, and trading for agricultural producers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProducePay social profiles
Digital presenceProducePay financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProducePay leadership team
Management profileNumber of profiles
Profiles5 records
ProducePay funding detail
Funding detailFunding overview
Funding rounds14 records
Investors39 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProducePay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProducePay
What does ProducePay do?
ProducePay provides working capital financing (Pre-Season and Quick-Pay), real-time supply chain visibility with on-site agronomist QC inspections, produce sourcing programs, and a digital marketplace for the fresh produce industry. Operating as a PACA-licensed produce broker, the company takes title to produce and uses it as collateral, enabling financing that traditional lenders do not offer. Its Predictable Commerce Platform integrates capital, visibility, and strategic partnerships to enable 52-week supply at stable pricing for growers, importers, exporters, marketers, and retailers.
Is ProducePay a public or private company?
ProducePay is a private company. It is classified as venture growth investor backed and is currently operating.
When was ProducePay founded?
ProducePay was founded in 2014. It employs 101 to 250 people.
Where is ProducePay based?
ProducePay is headquartered in Los Angeles, United States, in the North America region.
How does ProducePay make money?
Five revenue lines are on record. Produce Trading (PACA Licensed) is the primary driver. The others are pre-Season Financing, quick-Pay, visibility Services and sourcing/Trading.
Who are ProducePay's main competitors?
Regional players on record are WayCool Foods, Ninjacart and Twiga Foods. Emerging players are Apeel Sciences, FoodLogiQ and AgriDigital. Broad incumbents are Fresh Del Monte Produce and Sysco. Direct peers are Bushel and Indigo Ag.
Does ProducePay have an API?
No public API is recorded for ProducePay.
What industry is ProducePay in?
ProducePay's product category is Agricultural Trade Finance. Its primary akta.pro industry code is AFAIACAH, Import / Export Produce Wholesale (Cross-Border Trading), with a secondary code of CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces. Its NAICS code is 42448 and its SIC code is 5150.